Last week, I talked about keeping a watch list -- just a personal list of potential investments I'd like to do more research on one day. I "unveiled" ten stocks I'm watching last time and I'll "unveil" ten more today -- but I use that word very tongue-in-cheek. I'm not some guru doling out stock picks, and you would be foolhardy to plunk down money on any of these without doing your own thorough research.

What I'm really doing is offering up ideas. All investments have to start some place. You might want to research these further, comment on them, or toss out ideas from your own watch list on our discussion boards.

Now, here are ten more I'm watching....

Starwood Hotels and Resorts Worldwide (NYSE: HOT) . In its own words, Starwood "is one of the leading hotel and leisure companies in the world with 750 properties in more than 80 countries and 110,000 employees at its owned and managed properties." Its brand names include Sheraton, Westin, St. Regis, and The Luxury Collection. The stock price is up some 10% from when I first added it to my list, and its P/E is about 20. The dividend yield is 2.5%. (Fool articles on Starwood.)

Martha Stewart Living Omnimedia (NYSE: MSO) . Say what you want about Martha Stewart, but she's clearly a savvy businesswoman. This stock is down nearly 50% from its 52-week high, and its P/E is around 33. A bargain? Perhaps not right now, but it's worth watching. Its total market cap is well under a billion dollars. If you think Martha can build something bigger than that, then add this company to your own watch list. (Fool articles on Martha Stewart Living.)

Nextel Communications (Nasdaq: NXTL) . In its own words, Nextel "is a leading provider of fully integrated wireless communications services and has built the largest guaranteed all-digital wireless network in the United States." This is not yet a profitable company, but it's been growing less unprofitable each year. Its stock price is down 77% since I added it to my list. Nextel is apparently a company that Bill Miller, a mutual fund manager with one of the best records around, really likes. (Fool articles on Nextel.)

Allied Capital (NYSE: ALD) . This is no run-of-the-mill manufacturer. Allied Capital "is the country's largest business development company, and provides long-term investment capital to support the expansion of growing companies nationwide. The company provides mezzanine debt and equity financing, and also participates in the real estate capital markets as an investor in commercial mortgage-backed securities." It's earned "A+" ratings from Morningstar.com for its growth, profitability, and financial health. And its dividend yield is currently a tasty 7.6%.

Cable & Wireless (NYSE: CWP) . This is "one of the top global Internet Protocol (IP) providers to business customers and one of the largest Internet backbone carriers in the world." Based in England, it's very global in its reach. The company's stock price has fallen more than 60% since I added it to my list, and it sports a hefty dividend yield of 4.8%. I've read some very positive things about this company. (Fool articles on Cable & Wireless.) (You can learn more about telecommunications companies in a past issue of The Motley Fool Select.)

Sara Lee (NYSE: SLE) . There's more than just cheesecake here. Sara Lee brands include Hanes, Hillshire Farm, Playtex, Leggs, Jimmy Dean, Ball Park Franks, Kiwi, Wonderbra, Just My Size, and Champion. Over the past 20 or so years, the company's stock has grown an average of 19% per year. The current P/E is around 8, and the dividend yield a respectable 2.7%. (Fool articles on Sara Lee.)

Coca-Cola (NYSE: KO) . I've long admired this company, but its stock has always seemed too rich. Its P/E is north of 32, and the dividend yield is 1.6%. I don't think I'll be buying it soon, unless the stock price fizzles. So far it's fizzled just 22% since I added it to my list. This company is one way to invest in foreign markets, though, since some 60% of Coke's operating revenues are generated internationally. (Fool articles on Coca-Cola.)

Automatic Data Processing (NYSE: ADP) . Chances are, your paycheck was prepared by ADP. It calls itself "the business behind business," and lists some of its activities: "Providing paychecks for more than 30 million workers worldwide, processing securities transactions for clients in 25 countries, delivering computing solutions to 16,000 auto/truck dealers, and doing over 14 million auto damage claim estimates annually." Over the past 20 years or so, the company's stock has grown an average of 19% per year. But the P/E is nearly 40 and the yield just 0.7%. (Fool articles on ADP.)

iShares: Japan (AMEX: EWJ) . This isn't a stock in any traditional sense -- instead, it's an "exchange-traded fund." It's a security somewhat like an index fund, and it aims to generally match the MSCI Japan Index. If you, like me, can't believe how long Japan's economy has been in the dumps and think that it will regain its strength one day, then take a look at this investment. It's trading near its 52-week low, down some 20% since I added it to my list. (Fool articles on exchange-traded funds.)

Loral Space & Communications (NYSE: LOR) . Beware -- this is currently a penny stock (which we generally avoid). Loral describes itself as a leader in satellite communications, with "substantial activities in both the manufacture and operation of geosynchronous and low-earth-orbit satellite systems, as well as in the development of satellite-based networks." Why is it on my watch list? Well, I don't entirely remember. Which brings up two good points: First, it's smart to keep some notes on your watch list residents. Second, a point which bears repeating, you shouldn't use someone else's watch list as a reason to buy a stock. Seeing others' watch lists is fun. They're good for generating ideas, but they should only lead you to do more research, not to buy a stock without more consideration. (Fool articles on Loral.)

That's it! If you have any comments on any of these companies, share them on our discussion boards. Perhaps you'd like to set me straight, or just offer more input some of the investment ideas above. If so, we'd love to hear from you.

And for more investment ideas, be sure to check out our Industry Focus 2002 report and The Motley Fool Select. We offer money-back guarantees for both.

Disclosure: If Selena Maranjian were a Spice Girl, she'd be "Anxious Spice." Fortunately, for her sake and yours, she's not a Spice Girl. Selena doesn't own any of the companies mentioned in this article. The Motley Fool is investors writing for investors.