The carrier has its sights set on younger consumers.
Both are heavily exposed to the rapidly changing media business landscape, but one company faces a much rockier path than the other.
AT&T, Verizon Communications, and T-Mobile head a diverse list of potential bidders for the upcoming FCC spectrum auction.
Verizon, AT&T, T-Mobile, or Sprint: Which wireless provider do you think took home the top honor for consumer loyalty in a recent survey?
One company has potential while the other sort of is what it is.
The carrier's new upgrade deal around the Galaxy S7 and S7 Edge models aims to keep its customers loyal for the long term.
You don't need an invitation to be a part of Project Fi anymore, and that could spell trouble for wireless carriers.
The company is confident in future growth and doesn't seem too worried about competition from Sprint and T-Mobile.
This year's auction seems to be missing a dark horse.
Neither carrier makes it easy to compare, and some of the choices are truly confusing or designed to mislead.