Picture Kool-Aid Man working for Gatorade or if Col. Sanders started appearing in ads for Chick fil-A. The wireless carrier has made a bold play for attention and it may work.
The last-place finisher in a recent survey actually may have a reason to be happy with the results.
Verizon is bleeding prepaid customers, but there's a big opportunity there for the taking.
Sprint lowered its guidance for CapEx spending, and T-Mobile is loving it.
Smartphone sales declined across the board at the major carriers. Here's why.
Verizon's tablet net adds declined nearly 40% year over year.
Some people don't need (or can't afford) anything more than a basic smartphone with a limited data plan.
This was always a storm in a teacup, but these new setting erase even that minor distraction.
How is T-Mobile adding so many phone subscribers in this competitive environment?
Marcelo Claure was in an ad which tried to be outrageous and failed badly.