Beth Nichols

Beth Nichols

BreakerBeth

Beth began investing mid-life, and soon found the perfect community to learn and idea-bounce at The Fool. She is proud to have won the Fool's "Ultimate Rule Breaker" contest, and most enjoys investments that blend rule breaking with a good night's sleep.

Recent articles



How Does BuzzFeed Make Money?

BuzzFeed pumps out plenty of viral content with an advertising model built solely on native advertising. Is this sponsored content approach the future of digital advertising?


The Potato Salad Kickstarter and the Power of Crowdsourcing

How does a whimsical Kickstarter campaign to raise $10 for a potato salad end up with more than 5,000 supporters and tens of thousands of dollars in donations? The answer is a study in the art of crowdsourcing.


Is the Future of Driverless Cars Now?

Google might be looking down the road to 2016 or beyond for the first fully driverless cars, but are we closer than we think?






McDonald’s Has an Identity Crisis

With its "build your own burger" initiative, McDonald's seems to be distracted once more by trying to emulate competitors.


The Muppets Sign on as Lipton Pitch-Puppets

The Muppets will help Lipton formally unveil its new "Be More Tea" campaign at the March 2 Oscars, helping position tea as relief for a "stressed out world."



Stop Picking on Under Armour

The Winter Games may not turn out to be a marketing triumph for Under Armour, but should this spell doom and gloom for the brand?



The Biggest Loser: Don’t Blame the Messenger

The Biggest Loser winner showed how The Biggest Loser contest misaligned with The Biggest Loser brand and delivered a lesson in the dangers of letting branding "sleeping dogs" lie.