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General Mills Inc (GIS -0.49%)
Q1Â 2020 Earnings Call
Sep 18, 2019, 8:30 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Greetings, and welcome to the First Quarter Fiscal 2020 Earnings Conference Call. [Operator Instructions] As a reminder, this conference is being recorded Wednesday, September 18, 2019.
I would now like to turn the conference over to Jeff Siemon, Vice President of Investor Relations. Please go ahead.
Jeff Siemon -- Vice President, Investor Relations
Thanks, Melissa, and good morning everyone. Thanks for joining us for the General Mills first quarter earnings call. I'm here with Jeff Harmening, our Chairman and CEO; Don Mulligan, our CFO; and Jon Nudi, who leads our North America Retail segment who is here for the Q&A portion of the call. Before I turn it over to them. Let me cover a few housekeeping items.
A press release on our Q1 results this morning was issued over the wire services, and you can find the release and a copy of the slides that supplement our remarks this morning on our Investor Relations website. Please note that our remarks this morning will include forward-looking statements that are based on management's current views and assumptions. The second slide in today's presentation was factors that could cause our future results to be different than our current estimates.
And with that, let me turn it over to my colleagues beginning with Jeff.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Thank you, Jeff and good morning everyone. Our first quarter net sales performance included encouraging improvement in North America Retail and strong growth in our Pet segment driven by good innovation and effective brand building investment. We got off to a slower start in our other segments and we expect top line improvement in those segments and for the company starting in the second quarter.
On the bottom line, we delivered profit and earnings growth ahead of our expectations while continuing to invest in our brands and our capabilities. We remain on track to deliver our fiscal 2020 goals, including accelerating our organic sales growth, maintaining our strong margins, and reducing our leverage.
Slide 5 summarizes our first quarter financial results. Net sales totaled $4 billion, down 2%. Organic net sales declined 1% with lower volume, partially offset by a positive price mix across all operating segments. Adjusted operating profit grew 7% in constant currency driven by a one-time purchase accounting adjustment in the Pet segment in last year's first quarter. Adjusted diluted earnings per share totaled $0.79 and grew 13% in constant currency driven by higher profit and below the line favorability.
As a reminder, we outlined three key fiscal 2020 priorities on our Q4 earnings call. First, we'll accelerate our organic sales growth. We're working to improve growth in North America retail by maintaining momentum on Cereal and U.S. Yogurt and U.S. Snacks. We're also focused on driving another year of strong growth on Blue Buffalo. We delivered solid results for these segments in the first quarter. The results in our remaining three segments were below our expectations. In a few moments, I'll share how will step up the company's organic growth rate starting in Q2.
Our second priority is to maintain our strong margins, and we delivered positive results here in Q1. And our final priority for 2020 is to maintain a disciplined focus on cash to achieve our fiscal 20 leverage target and we had a good start to the year on this measure as well. With these priorities in mind, I'll cover our Q1 segment results in detail. With a particular focus on the top line before turning it over to Don to review our performance on margins and cash flow.
Turning to the components of net sales growth on Slide 7, organic net sales were down 1% from a year ago, driven by a lower volume, partially offset by a positive price mix across all five segments. Foreign exchange was a one point drag in the quarter. First quarter organic sales for North America Retail were flat compared to the prior year which was a two point improvement on our fourth quarter trend. And we delivered net sales improvement across most of our operating units. In U.S. Cereal, we maintain our positive momentum with net sales up 1%. We saw early traction in U.S. snacks with net sales down 1% compared to a 4% decline in fiscal 2019.
U.S. Yogurt net sales were flat to last year and I'm happy to say that our strategic revenue management actions drove one point of positive price mix. Constant currency segment operating profit increased 2% in the first quarter driven by benefits from HMM cost savings and positive price mix, partially offset by input cost inflation and higher brand-building investments. Our end market performance in North America -- North America Retail also stepped up in Q1.
As you can see on Slide 9, we've driven a steady improvement in our two year retail sales trends since fiscal '17. In the first quarter, our U.S. Nielsen-measured retail sales were flat versus a year ago and we held our -- held or grew share in 5 of our 10 largest categories including Cereal, Refrigerated Dough and soup. We know we still have room to improve, including some key categories like yogurt and snacks and we'll continue to focus there to strengthen our overall growth profile.
Let's dive into a bit deeper into our first quarter performance in North America Retail starting with Cereal. We grew U.S. Yogurt retail sales in fiscal '18 and '19 and a result accelerated in the first quarter with retail sales up 1%. We outpaced the category, expanding our share leadership position through increased investment behind compelling consumer ideas such as our cereal heart health campaign and strong in-store execution and events. We also had another impressive quarter on innovation, with the top five new products in the category, including Blueberry Cheerios and Cinnamon Toast Crunch Churros. I am very pleased by our performance in U.S. cereal, and I'm excited about the plans we have for the rest of the year to continue our momentum. We're executing well on the fundamentals of innovation and brand building, and we'll continue to drive the levers in the rest of the year.
Last year, we improved U.S. Yogurt retail sales behind our strategy to expand in the faster growing segments of the category and to support our core with brand building investment and on-trend equity News. In fiscal '20, we'll continue to improve U.S. Yogurt with a strong lineup of innovation, brand building and product news. Through the first three months of the year. Yogurt retail sales were down 2% we drove retail sales growth on the core with Original Style Yoplait flat to last year and Go-GURT up 13% due to increased distribution on Go-GURT dunkers and Go-GURT simply as well as strong back-to-school merchandising.
This simply better segment, which now represents 12% of the category continues to be an attractive growth space. We drove 8% retail sales growth on our products in this segment behind our better tasting YQ product reformulation, which now prominently features the protein benefit on the updated packaging. And we launched into the growing beverage segment with our new Yoplait smoothies. In total, we like the news and innovation we're bringing to the U.S. Yogurt category this year to drive further improvement in our retail sales trends.
Turning to U.S. snacks. We have a long track record of growth on this business. However fiscal '19 was certainly a more challenging year. In fiscal 20, we're focused on improving our performance behind innovation, renovation brand building support, and in-store execution. In the first quarter retail sales were down 2% cutting our fourth quarter declines in half. Retail sales trends for Nature Valley improved each month during Q1 driven by positive results of our wafer bar innovation and a stronger back-to-school merchandising season.
Retail sales for Fiber One have also improved each month since we reformulated the product line could be more relevant for modern weight managers. While we are still have distribution losses from earlier this calendar year. Our grocery turns per point of distribution have stepped up in recent months. For the remainder of the year, we'll continue to execute our F20 plans on bars and we expect to see continued retail sales improvement. We're focused on competing effectively everywhere we play, including our profitable $4 billion U.S. Meals & Baking operating unit. First quarter retail sales for Old El Paso grew 5% due to increased distribution, consumer news and merchandising, as well as price realization across channels. We returned soup to both retail sales and share growth in the first quarter. We drove retail sales up 2% due to broad-based strength in the soup portfolio, and we have solid plans in place for the upcoming soup season. We had a great year on refrigerated dough in fiscal '19 and that performance has continued into this year. First quarter retail sales were up 2% and market share increased by a four point driven by distribution gains and in-store execution behind innovation.
In total, we're off to a good start on these businesses and we think -- we will think it was step up to have a successful year on U.S. Meals & Baking. Overall, we're encouraged by our first quarter results in North America Retail and we're focused on the right priorities to improve organic sales growth in fiscal 2020. Shifting gears to Pet, I am pleased to say that we had a great first quarter, with net sales up 7%. This includes lapping an extra week of reported results in last year's first quarter. Excluding this timing difference, net sales were up in the mid teens. Our growth was led by our expansion into the food, drug and mass channel and we generated seven points of positive price mix in the quarter. Looking at end market performance we drove all channel retail sales up low double-digits and we grew share again in the quarter. First quarter segment operating profit totaled $81 million compared to $14 million a year ago, driven by the $53 million purchase accounting adjustment in last year's Q1, as well as higher net sales this quarter.
On Slide 15 you can see how the key components of our double-digit retail sales growth and breakout by channel. Retail sales were up more than 100% in the food, drug and mass channel as we benefited from our expansion to new customers and the launch of Wilderness and food, drug and mass on last year's fourth quarter. Importantly retail sales for food, drug and mass customers who have carried Blue more than 12 months were up 50% versus last year. As we expected retail sales in Pet Specialty continue to decline by double digits. This is an important channel for Blue and we continue to support the channel, through unique programs and innovation.
For example, we're launching Carnivora, a new super premium offering for pets exclusively into the Pet Specialty channel. We also have plans to execute exclusive programs in this channel later this year, including our new baby Blue program which will tell you more about next quarter. And Blue continues to win in the rapidly evolving e-commerce channel with retail sales up 20% in the quarter, resulting in further market share gains. We remain on track to deliver 8% to 10% like-for-like growth for our Pet segment this year. We're also focused on successful leadership transition as Billy Bishop moves into a Founder and Brand Adviser role in January and Bethany Quam currently, President of our Europe and Australia segment assumes day-to-day management of the Pet segment.
We remain confident in this business and are excited about the growth prospects ahead. In the Convenience & Foodservice segment, organic sales were down 4% in the quarter, primarily driven by lower bakery flour volume and the negative impact of flour index pricing, both of which resulted from a decline and underlying week process -- prices during the quarter. Despite near-term pressure from flour, we continue to drive good growth on our higher margin Focus 6 platforms. Net sales for these platforms were up 2% in the first quarter, driven by strong performance in the K-12 schools including our new two ounce equivalent grain cereals and our book Yoplait yogurt.
Segment operating profit in Q1 declined 6% from year ago levels that were up 14%. In Europe and Australia, organic sales declined 5% due primarily to a challenging retail environment in France impacting yogurt and ice cream. Where we were unable to secure agreements with some key accounts on inflation driven price advances resulting in lost distribution. Additionally, we had a headwind in the UK and France, driven by changes in merchandising timing. On a positive note, we drove good retail sales growth on Snack Bars and Old El Paso behind innovation and consumer news. First quarter segment operating profit decreased 15% in constant currency driven primarily by the timing of brand building expense and lower volume, partially offset by positive price mix.
In Asia and Latin America, organic sales declined 3%. Sales in our three key emerging markets, Brazil, India and China fell short of our expectations in the quarter. In Brazil, we saw retailers draw down inventories early in the quarter. In India, we changed our route to market to focus on more strategic and profitable distribution and in China, we saw lower volumes on Haagen-Dazs due to slower consumer traffic and shops and our Wanchai Ferry due to pricing actions we implemented to cover significant pork inflation.
First quarter segment operating profit in Asia and Latin America totaled $10 million down $2 million versus a year ago, primarily due to lower net sales. Looking ahead, we expect to drive improved organic sales trends for the company beginning in Q2. Slide 19 summarizes our key focus areas by segment, in North America Retail we'll continue to focus on maintaining momentum in U.S. cereal while improving U.S. yogurt and snacks. In Pet, we'll continue to drive strong retail sales growth in the food, drug and mass and e-commerce channels and we'll execute exclusive innovation and programs in Pet Specialty.
In the remaining three segments we'll see acceleration in our organic sales growth starting in Q2. In Convenience & Foodservice improvement will be led by our Focus 6 platforms we will -- where we'll benefit from strong innovation in schools and Convenience Stores. We also expect bakery flour volume will improve, that we continue to expect index pricing on flour, which is profit neutral to be a drag on net sales. In Europe and Australia were benefit from increased merchandising and we'll continue to drive strong performance on Snack Bars and Old El Paso. We'll also lapped the impact of our distribution loss on Haagen-Dazs in the second half of the year.
In Asia and Latin America, the retail inventory in Brazil and distribution headwinds in India that we experienced in Q1 are largely behind us. And we expect to see improvement in the second quarter driven by new strategic revenue management actions and increased levels of innovation from Haagen-Dazs cones in Asia, Betty Crocker ready snacks in the Middle East and new spicy dumplings in China.
With that, I'll turn it over to Don to review our Q1 performance on margins and cash flow. Don?
Donal L. Mulligan -- Chief Financial Officer
Thanks, Jeff, and good morning everyone. Let me begin on Slide 21 by summarizing our joint venture results in the quarter. CPW posted top line growth for the fourth consecutive quarter with constant currency net sales up 2%. CPW's growth was broad based with continued momentum in the UK, Australia and the Asia, Middle East and Africa regions. As well as a return to growth in Latin America. Haagen-Dazs Japan net sales grew 6% in constant currency driven primarily by the growth in core Minicups in a comparison to a double-digit decline in last year's Q1. First quarter combined after-tax earnings from joint ventures, totaled $22 million compared to $18 million a year ago driven by lower restructuring charges at CPW and higher net sales, partially offset by higher brand building expenses.
Turning to total company margins on Slide 22. First quarter adjusted gross margin and adjusted operating profit margin were up 160 basis points and a 130 basis points respectively. Driven by benefits from positive price mix in all segments and last year's $53 million purchase accounting inventory adjustment in the Pet segment. Input cost inflation and Holistic Margin Management cost savings were largely offsetting in Q1. And for the full year, we continue to expect input cost inflation in HMM to be 4% of cost of goods.
Slide 23 summarizes other noteworthy Q1 income statement items. Corporate unallocated expenses, excluding certain items affecting comparability increased by $22 million in the quarter. Net interest expense decreased $15 million driven by a lower average debt balances and lower interest rates. The adjusted effective tax rate for the quarter was 20.9% compared to 22.7% a year ago driven by international discrete tax benefits in fiscal '20. In Q1, average diluted shares outstanding were up 1%.
Slide 24 provides our balance sheet and cash flow highlights in the quarter. Our core working capital totaled $624 million, down 7% versus last year's first quarter, driven by continued improvements in accounts payable. First quarter cash flow from operations was $572 million, down 6% from last year, driven largely by slower core working capital reduction versus last year's Q1, partially offset by higher net earnings. Capital investments totaled $70 million and we paid $298 million in dividends in the quarter.
As detailed on Slide 25. We remain on track to deliver our fiscal '20 guidance. We expect organic net sales to increase 1% to 2% with an updated view on foreign currency, we now expect the combination of currency translation. The impact of divestitures executed in fiscal '19 and contributions from the 53rd week in fiscal 20 to increase reported net sales by approximately 1%.
Constant currency adjusted operating profit is expected to increase to 2% to 4%. Constant currency adjusted diluted EPS is expected to increase 3% to 5% from the base of 322 earned in fiscal '19. We currently estimate this foreign currency will be immaterial to adjusted operating profit and adjusted diluted EPS. We continue to target free cash flow conversion of at least 95% of adjusted after-tax earnings and we remain on track to achieve our leverage goal of 3.5 times net debt-to-adjusted EBITDA by the end of the fiscal year.
Now, I'll turn it back over to Jeff for some closing comments.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Thanks Don, and before we close, let me add a little bit of more color on our Q1 results relative to our expectations. We feel very good about our performance in North America, Retail and in Pet. Where our Q1 organic sales results were modestly ahead of our expectations. Our other three segments, we expected coming into the year that Q1 will be the slowest quarter of growth driven in part by the fact that we were lapping our strongest quarter of growth for each of these segments last year.
Our Q1 results in these segments were a bit below our expectations, largely driven by the shortfall and flour and Convenience & Foodservice and the retail inventory reduction in Brazil. We had expected and continue to expect to see growth ramp up in these segments starting in Q2 driven by the factors I mentioned a moment ago. On the bottom line, our Q1 profit and earnings per share results were ahead of our expectations and based on those Q1 results and our plans for the remainder of the year, I am pleased to say that we remain on track to deliver our full-year fiscal 2020 goals.
With that, let me open up the line for questions. Operator, can you please get us started.
Questions and Answers:
Operator
Thank you. [Operator Instructions] Our first question comes from the line of Andrew Lazar with Barclays. Your line is open. Please proceed.
Andrew Lazar -- Barclays -- Analyst
Hi, good morning, everybody.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Good morning, Andrew.
Andrew Lazar -- Barclays -- Analyst
I guess first half with organic sales in fiscal 1Q, particularly in the three segments, you talked about a bit below expectations. I guess in order to get back to your own sort of original internal plan for the year. Would you expect that to come from really more a recovery in the international and CS&F segments? Or anticipating North America Retail and Pet need to maybe bear a little bit more of the weight around accelerating than initially planned?
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
So, Andrew, the first thing I would say is that we -- we did reiterate guidance for the full year of 1% to 2% growth, and we feel good about that, because as I said, primarily the two things that we're different than what we expected. We're flour index pricing on the flour and retail inventory in Brazil and the retail inventory in Brazil, we think we'll correct itself starting in the second quarter, which leaves the retail flour piece the index pricing on flour really the biggest difference versus expectations.
As we head into the rest of the year, we fully expect without giving guidance on each and every segment, we fully expect that the segments that were below our expectations we'll improve significantly in the second quarter and I would say we've got good momentum on pet and we've got good momentum on North America Retail, which are our most profitable businesses and I don't see any reason why that momentum shouldn't continue into the second quarter as well.
Andrew Lazar -- Barclays -- Analyst
Got it. And that's helpful. I appreciate it. And then just lastly would be, I think in fiscal '19, you had mentioned that about in North America, Retail and maybe this is best for Jon, I think 7 of 10 categories held or gained share. I think this quarter it was 5 of 10. I know that can move around, probably quarter-by-quarter, but anything to read into that, that we need to think about as we go forward through the year? Thanks so much.
Jonathon J. Nudi -- Group President, North America Retail
Yes, hi, Andrew, I guess, overall, I'd say the short answer is no. We feel really good about the trajectory of our business. At Investor Day, we said we wanted to do three things, one is continue our momentum on the Cereal and we did that in Q1, up 1% we feel really good about that. And then we wanted to improve our performance in Snack Bars and Yogurt, and we were able to accomplish that as well. So again, we feel very much like we are on track again quarter-to-quarter, you have some levels and share, but overall, we feel like we're performing well and are on track for what we expect for the year.
Andrew Lazar -- Barclays -- Analyst
Thank you.
Operator
Our next question comes from the line of John Baumgartner with Wells Fargo. The line is open. Please proceed.
John Baumgartner -- Wells Fargo -- Analyst
Good morning, thanks for the question. Jon, just looking at the narrowed gap between shipments and takeaway in North America in the quarter. I think the outlook for fiscal '20 was that you continue to see retailer destocking. So, are you seeing anything there improving a bit sooner than expected? Or are there any discrete benefits in terms of Q1 shipments that may be reverse or moderate going forward.
Jonathon J. Nudi -- Group President, North America Retail
Yes. So. Hi, John. As we mentioned in fiscal '19, we sell about a point gap between R&S and Nielsen really driven by retailers focusing on reducing the working capital and inventories. We expect that to continue it's not readily apparent, but due to rounding we still sell about a half-point gap in Q1 between R&S and movement and we do expect to see a gap throughout the year and again, we'll have to see how much of that is with the year plays out.
John Baumgartner -- Wells Fargo -- Analyst
Okay. And then just a follow-up on U.S. Yogurt. One pillar to that strategy is stabilizing Yoplait Light. I mean you're still cycling through some pretty big year-on-year distribution losses there. It's been flat sequentially, I guess since January, I'm curious looking at the recovery in Go-Gurt, which also went through distribution losses grew back to mid single digit growth there. Do you have a sense of confidence that maybe once you get into the back half of fiscal '20 Yoplait Light does begin to at least stabilize back to the dollar growth overall? I mean is that kind of finding the bottom for distribution at this point.
Jonathon J. Nudi -- Group President, North America Retail
Again, this one is -- I think is, yes. And as we look at our business -- our biggest businesses at Original Style Yoplait the red cup and that was flat actually grew slightly in Q1 and then Go-GURT is a really important Kid business for us as well. So we'd say that's the core. The tail is really Light and Greek. And Greek, for all intents and purposes, has very little comp left there. And then Light we do believe a stabilizing, and we've got some marketing that we're going to be rolling out throughout the year that we think can improve that. But if you look at other business. I would ask you to focus on again Original Style Yoplait and Go-GURT and then the simply better segment, which is where we think the category is going 12% of the category today, things like Oui and YQ, it's growing double digit, and where the share leader. We continue to introduce new products into that segment as well. So we feel good about our plans for yogurt. Again, coming out of Investor Day, we said we wanted to improve half of that down two in fiscal '19, we were able to do that in Q1. I feel like we have good plans in place to move forward.
John Baumgartner -- Wells Fargo -- Analyst
Great. Thank you for your time.
Operator
Our next question comes from the line of Ken Goldman with JPMorgan. The line is open. Please proceed.
Ken Goldman -- JPMorgan -- Analyst
Hi, good morning and thank you. I wanted to ask two questions, number one. In terms of organic volume, I know you don't want to be too specific on quarters, but you did talk about the second quarter, getting a little bit better. You do have an easier comparison, there are some better factors as you mentioned in terms of Brazil and so forth. Is it reasonable for us to model in at least flat organic volume as you see it in the second quarter now or as it -- is it been a little bit optimistic?
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Yes, I think that we're certainly going to get better on organic volume and I see, you'll see the biggest change in that and actually and Convenience & Foodservice because we have flour is pretty heavy and we lost a lot of volume and Convenience & Foodservice. And so as we get our pricing back in line. And we see our innovation kicking in Convenience & Foodservice as you'll see a pretty good volume gain there because we won't have as much of a negative drag from flour and we've got some good innovation in K-12 schools.
Ken Goldman -- JPMorgan -- Analyst
Okay. Thank you for that. And then I wanted to ask Jeff and Jon, you did talk about snacks, getting a little bit better from a percent basis, but if you look at the comparison, look at the two year, it did actually worsen, a little bit from the fourth quarter of '19. I'm just curious when can we think about a real turnaround in snacking when the absolute dollars start to rise and we start seeing legitimate improvement there because it feels like the improvement this quarter, perhaps was just on an easier comparison a little bit.
Jonathon J. Nudi -- Group President, North America Retail
Yes, so, Ken, this is Jon. If you look at our snack business only three key businesses, the first is Snack Bars and I want to dig into that in a little bit more detail. The second one is fruit snacks and the third is salty and then fruit salty, had a good Q1 combined in a group. Year-over-year we need to make sure that we continue that as we move forward, if you remember, we had capacity constraints on food in fiscal '19. We now have capacity, so we feel like we're going to accelerate on food as we move throughout the year. So we feel good about those businesses.
I think the story is going to really be about Snack Bars and as we've talked, it's really about Nature Valley and Fiber One. On a Nature Valley in fiscal '19 our innovation wasn't where we needed to be and we missed the key back-to-school merchandising window. As you look at Q1 on Nature Valley we had a very good back-to-school in fact incremental and displays were up double digits in the month of August and our innovation is Krispy Kreme wafer bars and stuff so really good start. So you saw sequential improvement month-by-month on Nature Valley and we expect that to continue. And Fiber One that's been again a challenging business for us over the last three to four years with significant declines we renovated the product in the spring and are seeing some really encouraging results. So if you remember, we want to 70 calories on Fiber One Brownies, five grams net carbs, two grams of sugar and really get back in line with modern weight managers going from five Weight Watchers points to two. And the early results are quite encouraging. In fact, we've seen our turns per point of distribution of double digits having our distribution is down year-over-year. So that will be a bit of a drag. I think the inflection point from a distribution standpoint, we're really be the turn of the calendar year, as we lap some significant distribution declines in both Nature Valley and Fiber One. So we are encouraged, we believe that we're very much on or maybe slightly ahead of where we expected to be at this point on snacking and feel like we'll improve as we move throughout the year.
Ken Goldman -- JPMorgan -- Analyst
Thank you.
Operator
Our next question comes from the line of David Palmer with Evercore ISI. Please proceed.
David Palmer -- Evercore ISI -- Analyst
Thanks. Good morning. Just a question on Pet. Just looking at the numbers that we see in scanner data and also looking at those statistics you had on the other channels and wondering what you think we will be seeing in the coming quarters. We're seeing that SKU count going up a lot ACV is going up a lot. And then you mentioned specialty is down double-digits, but you have some new offerings going there and then e-commerce. So could you give us a sense of what we're going to see throughout this fiscal year by channel, and maybe the complexion of the growth. Thanks.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Yes, David, you know I think you will see us continue to grow in the food, drug and mass channel especially through the second and the third quarter, behind distribution build that we have on life protection formula so increased distribution there as well as the rollout of wilderness across previously existing customers. And we're really pleased to see it in the food, drug and mass channel we have year-over-year growth, which I think is really important. So not only we gained distribution, but as consumers are starting to find more on that channel, they're really going to Blue Buffalo. So we like the growth we see in food, drug and mass and certainly over the next couple of quarters, we see continued growth in that channel. In the Pet Specialty channel as you noted, we had a double-digit declines in the first quarter we were certainly -- we certainly think that we'll probably still decline in those channels over the coming quarters, we will hope we'll get a little bit better as you can see we've got some innovation and things like Carnivora and like Baby Blue.
We're still debt lapping some distribution losses, but we're starting to see some traction on some of our innovation in some of our marketing ideas and so as we go throughout the year, we would certainly expect for that channel, we get a little bit better. And then with e-commerce we feel good about what we're doing in eCommerce, I think, I mentioned at the end of last year that the e-commerce channel for Pet has slowed a little bit, but we would see an increase in this coming year, we thought, and that's exactly what we're seeing in our performance is good in e-commerce we have a high degree of confidence that will continue to grow and be the market leader in the e-commerce channel.
And we have the only thing that I would add to that as you recall at our Investor Day, we talked about the calendar differences in Pet this year, so we had a one-week drag in the first quarter the Jeff alluded to in our comments. And then we'll have a one-month addition in the fourth quarter will also then be lapping the rollout to Walmart, in the beginning of the Wilderness expansion. So as we said at Investor Day, we expect Q2 and Q3 to be our strongest organic growth quarters ex the calendar changes.
David Palmer -- Evercore ISI -- Analyst
Thank you.
Operator
Our next question comes from Laurent Grandet with Guggenheim. The line is open. Please proceed.
Laurent Grandet -- Guggenheim -- Analyst
Hey, good morning, Jeff and Don, and thanks for the opportunity. So let me first focus on the other segments. In your remark [Phonetic], you mentioned you were off a slower staff, and that you were taking action to drive top line improvement in second quarter. I know you alluded to some of those, I mean in your comments, but could you please elaborate a bit more on those three different sub-segments and I have a second question, please.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Let's -- so go around, in Europe and Australia, what will improve in the second quarter, is that we will return to our increased merchandising levels because we really have lower merchandising level in the first quarter vis-a-vis a year ago. And so we had our strongest quarter of the year last year and Europe, Australia, and it was driven by two things, it's a strong ice cream season and higher merchandising levels will return to higher merchandising levels in the second quarter. So we have a high degree of confidence that in the UK and France to our biggest markets our performance is going to improve. We'll still be lapping some distribution losses on Haagen-Dazs. So it won't get all the way to bright, but it will improve significantly. In Asia & Latin America, the biggest thing that will change is going to be the trajectory in Brazil. We thought going into the year that are -- the retailer inventories will climb in the first quarter because last year we had a truckers' strike, as you may or may not recall. And while that is utilizing is materializing later than we had anticipated, and will see that pick up in the second quarter of this year, in fact, we have already started this year. And so Brazil will be the biggest change. The other, we mentioned India, that in India we pulled back on some distribution in the first quarter, we are planning on doing that, we pulled back faster than we thought. And what we see in the first quarter, it makes it for a tough first quarter it should make our second quarter better because we have already taken that distribution out.
And then and Convenience & Foodservice, we certainly have a lot of confidence in that business and we've been growing that business over the last year or two will pick back up in the second quarter. It really is a matter, you can see our Focus 6 grew 2% that becomes a bigger part of our portfolio as kids go back to school and our K-12 business is strong and we've got great innovation there. And we've adjusted our flour pricing, so that will be less of a drag. And so we have a high degree of confidence that we'll return to momentum in our Convenience & Foodservice business.
Laurent Grandet -- Guggenheim -- Analyst
Thanks, Jeff, very helpful. Second question is -- I'm done no disrespect to your retirement announcement, but one of the major events during the quarter was the announcement of Billy Bishop moving to an advisory role.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
No offense taken Laurent.
Laurent Grandet -- Guggenheim -- Analyst
That's OK. Lot's of question about these from investors, I mean could you give us a bit more comfort that this transition would be as smooth as it can be? And explain a bit further the role of advisor that Billy will take.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Yes. So that not -- it's a fair question you know Don commentary on Don not included, I think on -- for Billy, Billy I've been talking about this for quite a while this transition. So this is not a surprise transition for us, we had talked about the timing many months ago. And you know, one of the -- first I'll tell you, one of the things that allow us to do is to get what I consider to be a great backfill in for Billy and Bethany Quam, it was a terrific brand builder and knows a sales channel on marketing and really helped us get back on track and see that a few years ago. And so it allows, but who I think is a, some of the great back in place.
The other thing I would tell you it's interesting when we decided to buy Blue Buffalo, when I first met Billy almost two years ago there are few things that made this -- seem like attractive opportunity, one was just the gross base of Pet and the growth of natural and organic, but beyond that, when Billy and I talked, it was interesting how similar the cultures of Blue Buffalo were to General Mills, and also how their strategy for growth paralleled our strategy for growth and how they think about brand building is very similar to ours. And so the underpinning of that hasn't changed with a new leader coming in and you know the growth strategy that Billy has outlined is one that we very much believe and we believe them of before we bought Blue Buffalo and so and the way they build the Blue Buffalo brand and you think about that brand is the same way we think about building our brands and the kind of leadership that billy provided we think that Bethany will provide
In terms of advisor -- in terms of advisor, I'm excited to have Billy to come on -- to come on board as well as -- as well as the Dad goes senior as well as the brother, Chris. And so the business will still be an advisory capacity and -- provide a lot of Pet experience, lot of marketing experience, lot of new product experience. And this advisory role is nothing new for us. Gene Kahn stayed on for an advisor for many years on the Cascadian Farms in lower America and LARABAR. And so this role of advisor, especially a founder's is really important, they provide a lot of legacy knowledge about the business and we're thrilled that Billy and his dad and brother are going to stay on in that capacity.
Laurent Grandet -- Guggenheim -- Analyst
Thank you very much.
Operator
Our next question comes from the line of Jason English with Goldman Sachs. The line is open. Please proceed.
Jason English -- Goldman Sachs -- Analyst
Hey, good morning folks, and thank you for the question. So I want to dive into Pet a little bit more. We've heard that the Carnivora launches and recently well received by Petco and PetSmart, and it sounds like you're going to get around four feet of space. A couple of questions on that. A, is -- is that kind of consistent with your expectations. B, when will hit and you mentioned sort of a low double-digit retail sales off take versus a mid-single digit underlying shipment, was some of that delta that spread the result of early shipments sort of pipeline fill ahead of that. And if you are giving for fee, how -- can you give us some sort of context of proportionate to what you have now like how much incremental all in space do you expect to that channel?
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
All right. So let me -- let me take those series of questions, Jason, and I'll try to hit all of them. In terms of Carnivora we're excited about the launch. Most importantly, it really start shipping in August and that's important because August in the Blue Buffalo calendar actually falls in Q2. So none of the Pet Specialty results that we just talked about for Q1 include Carnivora being in the marketplace. And so that's why, as we think about Pet Specialty -- we our initiatives you know improve the growth in that channel really starting in Q2 and Carnivora is a piece of that. The growth expectations you talked about certainly be consistent with what we would have in mind. We think it will be incremental. It is certainly accretive from a price per pound perspective because it is really premium priced even to wilderness. So to the extent that there is, steel from other product lines, I mean, it will certainly be price accretive for General Mills. And there's one more question you had that I -- but I [Multiple Speakers]. The difference in shipments really and consumption is that it's really the extra week is -- so it's not necessarily inventory build is really the extra week because our cover like-for-like sales were mid teens in terms of growth. And so the difference between that and retail and what we reported was really one extra week in our shipments lined up pretty well with our external take away.
Jason English -- Goldman Sachs -- Analyst
Got it. Okay. I'm tracking. That makes sense to me. And in terms of the margin profile for the business relatively healthy even absent the step-up, the lumpiness of the inventory step-up cost. Do you still -- is that business, the profitability, still being burdened by the plant start-up expense? And could you remind us sort of the cadence to that start up and what sort of margin acceleration, we should see as you ramp capacity in this new facility?
Donal L. Mulligan -- Chief Financial Officer
Yes, we've largely through Q1 now digested the plant start-up costs. So the benefit of the new plant will begin coming through as you alluded to, we're pleased with the Q1 margin performance beyond just the step-up, just the increase of the lapping the inventory step-up charge from last year, we had nice flow through on the incremental sales that we saw on a like-for-like basis. We expect that to continue for the year. We expect this business -- and while we're talking, our business, to be -- going to be actually most profitable segments. And I think you'll see that is the year unfolds.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
(Multiple Speakers) I think to build on -- to build on Don's comment I think the other reason we saw good profitability in the first quarter was because of our pricing. I know there's been a lot of discussion on pricing and Pet, but we saw seven points of price mix and we saw all -- kind of all sizes of our Pet products improve in pricing in the first quarter. And while we sold 85% more of the small bag. We sold 220% more of the larger bags and so the, as we look at it. Our price per unit was up I think 15% or something like that. So in addition to what Don talked about in terms of the plan start-up. We also saw good pricing in the first quarter.
Jason English -- Goldman Sachs -- Analyst
Got it. Thank you very much guys. I'll pass it on.
Operator
Our next question comes from the line of Michael Lavery with Piper Jaffray. The line is open. Please proceed.
Michael Lavery -- Piper Jaffray -- Analyst
Good morning. Thank you.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Good morning, Michael.
Donal L. Mulligan -- Chief Financial Officer
Good morning.
Michael Lavery -- Piper Jaffray -- Analyst
Could you just dissect price mix a little bit further, obviously there is a bit of a lift from just better momentum on Blue Buffalo and some of what you just referenced, within that segment as well, but are there any trade promotion timing shifts or anything we should watch out for. In terms of pacing. And then a separate from that. Can you just dissect a little bit what the drivers -- is it some of the more weight outs or list pricing, what are some of the mechanics of how you're building the good momentum you're getting there?
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Well, I would say. Let me start with an answer. I mean pricing in Pet is probably the most complicated ventures because there are so many different sizes and formats available. And so if I go too far on the weeds, I'm afraid we may lose everybody. But what I say is that as we look at, we did take list pricing last January. So we did see some list pricing, we also saw some positive mix by bringing wilderness in. And the other thing I mentioned our small sizes less than five pounds we actually, increased the price of that over the quarter by 15% and the price per pound is pretty high, and the small bags. And we sold a lot more of the larger bags the 10 pounds to 20 pounds and we increased the dollar sales a load by 220%, And the pricing of that was up 9%.
And so, and there are a whole lot of things going on. But I think that's why I read it back up to -- we get seven points of price mix and total and some of it was less pricing and some of it is mix and we think we'll continue to see some pricing into the next quarter on less pricing and we'll see some more on the, mix as well.
Michael Lavery -- Piper Jaffray -- Analyst
And I apologize. That's very helpful color. I -- maybe I've worded it poorly. But I meant total company, with that being a piece. Can you just touch on some of the broader levers, just as far as the rest of portfolio?
Donal L. Mulligan -- Chief Financial Officer
Yes, Michael. This is Don. We continue to expect their price mix is going to be a positive contributor all year. Each of our segments have plans in place to drive price mix some through price, some through mix, some through a combination. I think if you look quarter-to-quarter, Jeff touched on some of the dynamics, you'll see in Pet. One of the things I would highlight is the other thing that we touched on was the shift in timing of our promotional [Phonetic] activity in EU, particularly in the U.K. and France, which is going to shift more into Q2 and Q1 on a year-over-year basis, that would be the other thing that I would point to.
We also do not expect weak prices to rebound. So the drag that we saw for weak prices in the first quarter in C&F will continue to expect volume to improve at our flour, but not necessarily the pricing component. Some of the main other that I think you're going to see fairly consistent and positive pricing through the year, not certainly at the level of the Plus 3 we saw in the first quarter, but the full year we still expect it to be positive.
Michael Lavery -- Piper Jaffray -- Analyst
Okay. Great. Thank you very much.
Operator
Our next question comes from the line of Robert Moskow with Credit Suisse. The line is open. Please proceed.
Robert Moskow -- Credit Suisse -- Analyst
Hi, good morning.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Good morning, Robert.
Robert Moskow -- Credit Suisse -- Analyst
Hi, there. I've just two questions, one is your share gains in breakfast cereal have been really impressive, the execution has been great. Should we expect tougher comparisons for the rest of the year in terms of market share gains for breakfast cereal just because you're lapping some launches or do you think that you can continue that momentum. And then second question is on Convenience & Foodservice you know I get the impact of the flower, but your profits are down to in the quarter. And I was just wondering, I thought I remembered last year that you had taken pricing maybe ahead of inflation in your convenience store part of the business, and I thought that there was kind of a risk that. Okay. At some point that pricing would have to come back down. Am I misinterpreting that? Or should we assume that your pricing in convenience & Foodservice ex flour is still in line with inflation. Thanks.
Jonathon J. Nudi -- Group President, North America Retail
HI. Rob. This is Jon. I'll take the U.S. cereal question first. I would say we feel really, really good about our Cereal business in the U.S. we grew an absolute terms for the third consecutive quarter we've actually grown share for seven of the last eight quarters, and it's really behind very strong fundamentals starting with brand building, I tell you that we're more clear than ever on who are. Core consumers are for each of our brands, whether that be your boomers for having that cereals where we're serving up cholesterol messaging and heart health; whether it's being on Reese's Puffs, collaborating with Travis Scott; or finally, on Wheaties, doing things like partnering with Serena Williams and the U.S. women's national soccer team. I think our marketing is as strong as it's been for quite some time, and that's really driving our baselines.
And then Jeff touched on the upfront remarks on innovation. We had five of the top six products in the category in fiscal 2019. And our innovation in fiscal '20 is off to a good start with Blueberry Cheerios and Peanut Butter Chex. So we would expect to continue to perform well and we fully intend to continue to hold and grow our share leadership in the category.
Robert Moskow -- Credit Suisse -- Analyst
Got you.
Donal L. Mulligan -- Chief Financial Officer
And Rob, on C&F, your recollection is correct. We did -- we start taking pricing at the end of our F '18, we saw the benefit of that in our Q1 of F '19 that's one of the contributors to the fact that we grew profit 14% last year, it would be top line 4% and the bottom line is 14%. And set pricing -- the pricing has held we are lapping it though. But we did have positive two points of price mix in Q1, which is a reflection of the fact that pricing has held, and we continue to expect with food service to have positive price mix for the full year.
Robert Moskow -- Credit Suisse -- Analyst
Okay. So we shouldn't expect kind of a give back on profits as a result of that. It's like you've taken the pricing you've held it and you're now in line with your inflation?
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Yeah, that's correct. We just in Q1, it was just lapping the initial -- initial in case of the price increase.
Robert Moskow -- Credit Suisse -- Analyst
Got it. Okay. Thanks.
Operator
Our next question comes from the line of Alexia Howard with Bernstein. The line is open. Please proceed.
Alexia Howard -- Bernstein -- Analyst
Good morning, everyone.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Good morning.
Alexia Howard -- Bernstein -- Analyst
All right. So just a couple of quick questions here, firstly on pets. I think one of the larger players, talked about increasing competitive -- increasingly competitive pricing in the Pet Specialty channel, particularly around trial-sized bags. Is that something that you saw? Or is it really just not something that particularly directly in competition with you clearly you've managed to take pricing and mixed up kind of across the board. But I'm just curious about those competitive dynamics in there. And then sticking with pet are you able to make any preparations for the likely increase in meat prices next year because of African swine fever? Or do you believed that your mix of meat is likely to mean that you're really not that exposed to that potential increase in input costs? Thank you very much and I'll pass it on.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Yes. So, Alexia, on the pricing, first, I would say from a macro perspective, kind of starting with consumer, you don't win in the Pet segment by taking prices down. You win in the Pet segment by delivering what parents are looking for, which is one of the reasons why private label is so low in Pet. People are looking to feed their pets, the best quality product and we think in many cases that's Blue Buffalo. So that's kind of our starting philosophy. In terms of the small sizes, I can understand the commentary because our small sizes were -- by maybe one of our competitors, because our small size, growth was up 85% in the food, drug and mass channel. But our growth overall was up 137%. And the -- our small sizes are still in many cases are 100% premium to our largest competitor, so they're still premium priced.
And the prices in the first quarter on the small sizes were actually up double digits on a price per pound basis. So when I look at it. Yes, we have more small sizes, but that's because we were growing more quickly in a new channel. It is certainly not our intention and it didn't manifest itself in the first quarter that we're going to be more competitive on price. And I think that's why I spent some time also referencing the price mix for us was up 7%. So in terms of being more competitive. I suppose, if you consider that we entered pretty, pretty forcefully into a new channel. Yes, it's more competitive in that sense, but on a pricing sense actually no.
Alexia Howard -- Bernstein -- Analyst
Great. And on the African swine fever?
Donal L. Mulligan -- Chief Financial Officer
Yes. To the extent that -- we're not going to give a forecast for next year's inflation. We'll take that into consideration as we're building the plan for next year. To the extent that we see inflation, we would have cost actions are pricing actions to offset it.
Alexia Howard -- Bernstein -- Analyst
Okay. Great. Thank you very much. I'll pass it on.
Operator
Our next question comes from the line of Ken Zaslow with Bank of Montreal. The line is open. Please proceed.
Ken Zaslow -- Bank of Montreal -- Analyst
Hey, good morning everyone.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Good morning.
Ken Zaslow -- Bank of Montreal -- Analyst
Are there any more initiatives? Or what's the runway on HMM? You don't talk as much about that as you used to, so I'm just trying to figure out, I know it's a consistent cost savings opportunity, but is there incremental opportunity. Is it still going at the same pace? Can you just give a little bit of parameters around that? And how much cost opportunities it will be, not just for this year, but going forward?
Donal L. Mulligan -- Chief Financial Officer
Yes. Ken, thanks for raising it. HMM is certainly one of our, I think, our key capabilities, and one that sometimes we take for granted. So I appreciate you raising it, because it is a strong contributor to our profit picture again it will be roughly 4% of our COGS this year, fully offsetting what is a bit of an elevated inflation period. As you will know the kind of most recent new capability or aspect of global sourcing of HMM that we implemented was our global sourcing. That continues to pay dividend, not only in our savings, but you saw it in our working capital as well with continued extension on our terms and accounts payable, so it has a double benefit for us.
And we continue to add new capabilities. And as those manifest themselves and we have line of sight to the incremental savings that are available, we will certainly be vocal about that externally. As you look today, we are very comfortable with 4% of sales or 4% of COGS excuse me, as a solid runway for our HMM initiatives.
Ken Zaslow -- Bank of Montreal -- Analyst
And then just my follow up is, can you talk a little bit about e-commerce? I didn't hear any details on that. I'm assuming it's still growing, but any sort of commentary on that would be helpful as well. I'll leave it there.
Jonathon J. Nudi -- Group President, North America Retail
So, Ken. This is Jon. Maybe I'll talk about North America Retail. We continue to see nice momentum in e-commerce it was up about 50% in Q1. In North America, we continue to over index online versus bricks and mortar as our capabilities are strong and again we're working hard to make sure we are top of the basket. And we feel like we've got great capabilities that are again helping us to be advanced in this space. Continues to grow nicely. We think we're well positioned.
Ken Zaslow -- Bank of Montreal -- Analyst
Great. Thank you.
Operator
Our next question comes from the line of Bryan Spillane with Bank of America. The line is open. Please proceed.
Bryan Spillane -- Bank of America -- Analyst
Hi, good morning everyone.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Bryan, good morning.
Bryan Spillane -- Bank of America -- Analyst
Just one question from me I think at the top you talked a bit about just how in the first quarter, sales were a little below expectations for the reasons you cited in the places where you did, but actually profits running ahead of plan. So I guess could you talk a little bit about what's driving that. But I guess, more importantly, as we look through the rest of the year to the extent that profitability is running ahead of plan, would the bias be to spend that back especially given the success that you're having continuing the improvement especially in North American Retail? Is it just provide more flexibility in case stuff goes wrong? But just trying to get a sense of how we should interpret that?
Donal L. Mulligan -- Chief Financial Officer
Sure, Bryan. I'll do the full year first. And you think about the year, as we talked about in July, we expect our strong margins to be stable for the full year. There's a couple of factors to take into account. One is the purchase accounting adjustment, that was a Q1 plus. I talked about positive price/mix which will be a benefit all year. HMM and inflation will be largely offsetting through the year and our brand-building investment was up in Q1 and that will actually increase during the course of the year. So our strongest margins will be in Q1, largely because of the lapping the purchase accounting, but also because the brand building, while it was up, will increase during the course of the year. So that's why I think about the year how the margins are going to unfold.
Bryan Spillane -- Bank of America -- Analyst
Okay. Great. Thanks. And if I could just follow up, just in China. I think you made the mention about maybe slower traffic in the shops for I guess Haagen-Dazs in China. Just is there anything that we should be thinking about there in terms of just the macro environment getting slower, I think before you started the year you talked about maybe poor cost being up for Wanchai Ferry just a little bit more color on what's happening in China and just how we should think about that would be helpful. Thank you.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Sure. Yes, in China, the growth did slow in our shops in the first quarter and that's not -- that was not unexpected because we have seen the economy slowing there. It's still growing. So when we say the growth has slowed it has slown but it is still growing, which I think is important. And we've adjusted some of our tactics for our Haagen-Dazs shops to drive more traffic starting in starting in the second quarter. And then on Wanchai Ferry we took prices at the end of last year because we saw the African swine fever and the pork prices go up. So we took some pricing, and we did so a little bit ahead of our competition. We've seen them starting to take pricing there.
So as we head into the second quarter we see improvement in our Wanchai Ferry business. And so in China, we saw our business in China decline a little bit, but not really a lot behind our expectations because we saw these macro forces at play. And so our ability to get our China business back to growth really doesn't depend on a change in the macro environment. It really realize on tactics we've taken to drive more consumers in store and on our competition catching up with us on pricing on Wanchai Ferry, which is why we have confidence that we can improve that business heading into the second quarter.
Bryan Spillane -- Bank of America -- Analyst
Great. Thanks, everyone.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
It's time for one more.
Operator
Our next question comes from the line of Steve Strycula with UBS. Your line is open. Please proceed.
Steve Strycula -- UBS -- Analyst
Hi, good morning, everybody.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Hi, Steve. Good morning.
Steve Strycula -- UBS -- Analyst
So one quick question for Don. And then, and then a follow-up. So on the gross margin piece Don if we strip out the Blue Buffalo contribution is it right to think that gross margins were up roughly about 30 basis points in the first quarter on a like-for-like basis. And given the brand building that you're doing. Can you speak to what specifically it is throughout the balance of the year? And why that steps up? And should that mean that maybe the run rate for the balance of the year is closer to like flattish. And then I have a follow-up. Thanks.
Donal L. Mulligan -- Chief Financial Officer
That's the math is right on Q1. So the $53 million step-up in inventory rolling over is about 130 basis points, so it does account for most of the gross margin improvement. As the year unfolds we're going to -- we're seeing a slight step up in our media, that will increase, we're also keen to build capabilities around data and analytics to get deeper in that area. I think we talked about that a little bit in July, we've built e-commerce capabilities, we continue to invest there. We can do invest in our strategic revenue management all around how we manage and drive decisions through data, and you'll continue to see those capabilities being invested behind as the year unfolds.
Steve Strycula -- UBS -- Analyst
Okay. And my follow-up for Jeff. So do we see that incremental spend for brand building and data analytics. Is that going to be more SG&A? Or is that still, for accounting purpose, roll through COGS? And then a strategic question is, the inventory drawdown that we're seeing in the U.S. is that at all tied to the evolution of click and collect, meaning how retailers are merchandising in their stores and inventorying them or just carrying fewer days on hand because of how click and collect impacts the business. Could you comment there. Thank you.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Yes. So on the brand-building side, I would say without getting into specific on where it goes on the line of the
P&L, what we're talking about on brand building is not increase -- is not increased price promotion, it really is brand building and whether we do that through our customers or whether we do that through some sort of a mass media as Jon Nudi highlighted, I think our North America Retail Marketing is really good right now, especially in Cereal, but even for some of our other businesses and on Pet. And so to the extent that we see an opportunity to improve our brand building behind things like Pet or Old El Paso or Cereal we'll continue to do that because we're seeing some pretty good returns and we like what we're doing. So I'm not going to get go line-by-line, but that's what we see. The -- and then your second question --
Steve Strycula -- UBS -- Analyst
Inventory.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
On inventory. You want to talk about that?
Jonathon J. Nudi -- Group President, North America Retail
Yeah, sure. So Steve, I'd say the inventory reduction is probably less tied to click and collect, but related to data analytics and just technology. I think our retailers have better tools now, it's really I understand how much the inventory, they need to have in the warehouse, as well as on the shelf, and they're leveraging that technology to bring down their inventories and still have good in-stock position. So again, I think it's technology and data analytics, not necessarily click-and-collect..
Steve Strycula -- UBS -- Analyst
All right. Thank you.
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Okay. I think that gets us to full time. Thanks everyone for your engagement and will be available throughout the rest of the day for any follow-ups. Have a great day. Thank you.
Operator
[Operator Closing Remarks]
Duration: 62 minutes
Call participants:
Jeff Siemon -- Vice President, Investor Relations
Jeffrey L. Harmening -- Chairman of the Board and Chief Executive Officer
Donal L. Mulligan -- Chief Financial Officer
Jonathon J. Nudi -- Group President, North America Retail
Andrew Lazar -- Barclays -- Analyst
John Baumgartner -- Wells Fargo -- Analyst
Ken Goldman -- JPMorgan -- Analyst
David Palmer -- Evercore ISI -- Analyst
Laurent Grandet -- Guggenheim -- Analyst
Jason English -- Goldman Sachs -- Analyst
Michael Lavery -- Piper Jaffray -- Analyst
Robert Moskow -- Credit Suisse -- Analyst
Alexia Howard -- Bernstein -- Analyst
Ken Zaslow -- Bank of Montreal -- Analyst
Bryan Spillane -- Bank of America -- Analyst
Steve Strycula -- UBS -- Analyst
