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Comcast Corporation (CMCSA -0.37%)
Q4Â 2019 Earnings Call
Jan 23, 2020, 8:30 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning, ladies and gentlemen, and welcome to Comcast's Fourth Quarter and Full Year 2019 Earnings Conference Call. [Operator Instructions]
I will now turn the call over to Senior Vice President, Investor Relations and Finance, Mr. Jason Armstrong. Please go ahead, Mr. Armstrong.
Jason S. Armstrong -- Senior Vice President, Investor Relations and Finance
Thank you, operator, and welcome, everyone. Joining me on this morning's call are Brian Roberts, Mike Cavanagh, Steve Burke, Dave Watson and Jeremy Darroch. Brian and Mike will make formal remarks and Steve, Dave and Jeremy will also be available for Q&A.
As always, let me now refer you to Slide number 2, which contains our Safe Harbor disclaimer and remind you that this conference call may include forward-looking statements subject to certain risks and uncertainties. In addition, in this call, we will refer to certain non-GAAP financial measures. Please refer to our 8-K and trending schedules for the reconciliations of non-GAAP financial measures to GAAP.
With that, let me turn the call over to Brian Roberts for his comments. Brian?
Brian L. Roberts -- Chairman and Chief Executive Officer
Good morning, everyone. Before we get to the results, I'd like to embarrass my friend, Jason Armstrong, just for a moment and thank you for your incredible hard work these past six years as Head of Investor Relations. And on behalf of everyone at Comcast, and I believe all the investors, say thanks for a great run, and we wish you terrific success in your new role as Group Chief Financial Officer of Sky.
Also, I'd like to welcome Marci Ryvicker, who's joining to take over Investor Relations. Marci has got a talented and successful past, and welcome to Comcast.
2019 was a busy, productive and exciting year for our company, capped off by a strong fourth quarter. And we've already jumped right into 2020 with the debut of our exciting new streaming service, Peacock. As you heard last week, it's a truly differentiated approach to streaming that leverages capabilities from all across our company.
As we look to the future, I am confident that the company we have built has all the necessary components to succeed. And our guiding principles remain the same: be leaders in our markets; continuously improve our products and experiences; and build deep, highly valuable, recurring customer relationships. Our world-class teams are executing and operating at a high level, all of which allows us to invest in our businesses and deliver consistent results.
The success of our strategy is demonstrated in our consolidated financial performance. We delivered another year of terrific results with growth in pro forma EBITDA of 5.9%, record free cash flow generation of $13.4 billion, growth in adjusted EPS of 14.7%, the 10th year of double-digit growth in the last 11 years. These results were driven by Cable, as the team's successful pivot to a connectivity-centric strategy and investment in xFi continue to pay off.
Cable delivered broadband net additions of 1.4 million, the best in the last 12 years, finishing off with an exceptional fourth quarter, which included 442,000 net additions, a 26% increase over the prior year. In addition, we continue to reap the benefits from our ongoing investments to improve the customer experience, setting all-time bests for many key metrics, including agent contact rate and first-call resolution. We are increasing customer satisfaction and driving unnecessary costs out of the business. All in, this drove 1.1 million net customer relationship additions in 2019, our best year on record, as well as outstanding EBITDA growth of 7.3% and net cash flow growth of 18% for the full year. Thank you, Dave Watson and your incredible team. You're doing a phenomenal job.
At NBC, our content continues to resonate with consumers. We were the most watched media company in the US in 2019. NBC ended the 52-week season at Number 1 in the key demo for the sixth consecutive year and Telemundo was Number 1 for the third straight year in weekday prime. Our film business grew EBITDA by double-digits to $833 million, making it the third most profitable year in Universal's history, providing further evidence that our strategic slate approach is working. At Theme Parks, we had a challenging fourth quarter. But overall, it was a solid year during a particularly competitive period, and we are looking forward to new attractions and parks to drive growth in the coming years.
In its first full year as part of Comcast, despite difficult European market conditions, Sky had a good year under Jeremy Darroch and his team, delivering healthy customer additions and 12% EBITDA growth on a constant currency basis. Our exclusive sports and award-winning original content are resonating with our customers in Europe with viewership up year-over-year. Sky has been a great addition to Comcast and positions us to better compete in a world where global scale matters.
As I mentioned at the outset, we have all the pieces in place for long-term success. True to our guiding principles, in 2020, we are leaning into investments that further improve our products and experiences across the Company. First, we'll continue to strengthen our already leading position in broadband. At Cable, we are launching our fastest gateway, delivering true multi-gig speeds with unprecedented Wi-Fi range. And we're providing our customers with added protection by offering new features like xFi Advanced Security for free. At SKY, we are building on our success in broadband in the UK and Cable's continued success with xFi in the US to launch broadband in Italy this year.
Second, we will focus on the emerging growth areas of streaming and content aggregation by launching Peacock and accelerating our deployment of Flex and Sky Q. Consumers are watching more and more video, driven by growth in streaming. And as we highlighted last week, we believe that Peacock, a premium ad-supported service, hits the mark for both consumers and advertisers. In this app-driven world, consumers increasingly are overwhelmed by content fragmentation and endless scrolling. So with X1 and Sky Q, we enable our customers to aggregate all their apps and linear channels under TV and seamlessly search, access and view all their content.
At Cable, we leveraged X1 to launch our newest service Flex to better serve the segment of our broadband customers that prefer streaming only. Our early results with Flex show that our customers love it. In our first month, we could not keep enough inventory in stock, and we're deploying Flex as fast as we can. Based on the proven success we had with X1 in the United States, at Sky, we are now accelerating the deployment of Sky Q, getting to X1-like penetration levels as quickly as possible. This is good for our customers and generates very attractive financial returns.
Finally, we have some exciting new investments in our park business. This year, we will open Super Nintendo World in Japan with launches in the US to follow in the coming years. Super Nintendo World combines one-of-a-kind ride technology with iconic IP for a remarkable guest experience. And we believe it has the potential to drive substantial incremental attendance at Universal Studios Japan. On top of that, we are also investing for long-term growth with two amazing brand-new parks. We'll open in Beijing in 2021, the largest park we have ever built and have started construction on Universal's Epic Universe, a new world-class park in Orlando, opening in 2023. The parks business is set up for growth for years to come.
The scale, capabilities and talent across our company enable us to successfully execute our long-term growth strategy, while also strengthening our balance sheet and returning capital to shareholders. Earlier this morning, we announced that we are raising our dividend by $0.08 for 2020, up 10% over the prior year, and our 12th consecutive annual increase.
Before I hand the call over to Mike, I want to take a moment to personally recognized Steve Burke, whose contributions have been instrumental in shaping not only my career, but the company that we are today. It's impossible for me to overstate what a terrific partner Steve has been. His leadership, first to Comcast Cable and later to NBCUniversal, have been a critical component of our company's growth and success. And maybe even more significantly, his impact on our culture and personal integrity have been truly defining. Steve has built a great team at NBCUniversal, led by Jeff Shell, and I know we are in good hands going forward. Thank you, Steve.
Mike, over to you.
Michael J. Cavanagh -- Senior Executive Vice President and Chief Financial Officer
Thanks Brian, and good morning, everyone. I'll begin by reviewing our consolidated results on Slides 4 and 5. As a reminder, we completed our acquisition of Sky in the fourth quarter of 2018. Our reported results include Sky from the acquisition date, while pro forma results are as if the Sky transaction had occurred on January 1, 2017.
Revenue increased 2% to $28.4 billion on a reported basis and was consistent with the prior year on a pro forma basis for the fourth quarter. For the full year, revenue increased 15% to $108.9 billion on a reported basis and was consistent with the prior year on a pro forma basis. Adjusted EBITDA increased 3% to $8.4 billion on a reported basis and 2.1% on a pro forma basis for the fourth quarter and increased 14% to $34.3 billion on a reported basis and 5.9% on a pro forma basis for the full year. Adjusted earnings per share increased 9.7% to $0.79 for the quarter and 15% to $3.13 for the year. Finally, free cash flow was $2.5 billion in the quarter and $13.4 billion for the full year.
Now, let's turn to our segment results, starting with Cable Communications on Slide 6. For the full year, Cable revenue increased 3.7%, EBITDA increased 7.3% and net cash flow increased 18%. Total customer relationships grew by 1.1 million to 31.5 million, an increase of 3.7% year-over-year. On a per relationship basis, EBITDA grew 3.5% and net cash flow grew 14%.
For the fourth quarter, Cable revenue increased 2.6% to $14.8 billion, EBITDA increased 5.4% to $5.9 billion and net cash flow increased 13% to $3.3 billion. We generated 372,000 customer relationship net additions in the quarter, a record for any quarter. These results reflect our commitment to innovation, execution and driving profitable growth, including our continued focus on our high-margin connectivity businesses, residential high-speed Internet and business services. Together, residential and business services generated 442,000 broadband customer net additions in the quarter and 1.4 million net additions for the full year.
In fact, on the residential side of the business, high-speed Internet revenue was the largest contributor to year-over-year growth at Cable, growing 8.8% in the fourth quarter and 9.4% for the full year. We believe that our consistent and ongoing investment to extend our leadership in broadband through speed, coverage, control and now streaming, as well as through security and privacy is unique among our competitors and across the industry. We will continue to benefit from the growth in the overall market for broadband, and we are taking share with a superior product.
On the business services side, revenue increased 8.8% to $2 billion in the fourth quarter, driven by a 4.1% increase in business customers year-over-year and a 4.3% increase in revenue per business customer, as we've added new products, including WiFi Pro and Security Edge. We ended the year at nearly $8 billion in business services revenue with an addressable market, just in our footprint, of approximately $50 billion. There is no shortage of new customers or additional revenue for us to capture in this margin-accretive growth business. In 2020, we expect to deliver another year of well over $2 billion in highly margin-accretive revenue growth in residential broadband and business services on top of the $26.5 billion in revenue that we generated from these businesses in 2019.
Turning to video, video is still valuable for us to attach to our broadband-centric customer relationships, but only to the extent that it helps us increase the lifetime value of those relationships. We've consistently said that there is a segment of the market that either doesn't value a traditional pay TV service or isn't profitable for us to serve. We're not chasing this segment of the market, and we saw fewer new connects with these customers. With the rate adjustments that we are implementing in 2020, as well as the ongoing changes in consumer behavior, we expect higher video subscriber losses this year. Within this environment, our X1 platform enables us to compete well for customers who want the most content and a premium experience, including their favorite streaming apps. And now with Flex, we're able to better serve the customer segment that prefers to stream over the top, and we are prioritizing Flex as a key initiative in 2020.
Moving on to our wireless business, we continue to be happy with what we're seeing with Xfinity Mobile and its positive impact on the Cable business. We launched Xfinity Mobile 2.5 years ago, and we ended 2019 with more than 2 million lines, including the 261,000 net adds in the fourth quarter. We are pleased with the acceleration in net adds in the fourth quarter, and we expect this momentum to continue in 2020. Our results to date indicate that adding mobile improves broadband customer retention and increases prospective customers' consideration. And importantly, we continue to see a significant improvement in the financial performance at Xfinity Mobile. We reduced our quarterly adjusted EBITDA losses at Xfinity Mobile to $116 million, a 40% improvement compared to last year's fourth quarter. And we expect Xfinity Mobile to be EBITDA positive for the full year in 2021.
And finally, advertising revenue in the quarter decreased 19.1% due to a comparison to record political spending in the prior year period. Excluding political, advertising revenue in the fourth quarter was consistent with the same period last year.
Moving now to Cable expense and margin on Slide 7. Total Cable expenses in the fourth quarter were relatively consistent with the prior year despite a record growth in customer relationships, as we continued to benefit from cost management, our connectivity-centric strategy and a lack of programming renewals. On a per customer relationship basis, non-programming opex decreased 1.9% compared to the same period last year. We're clearly seeing the benefits of our ongoing focus on operational improvements as we continue to make progress in providing a better overall experience and eliminating unnecessary activity and transactions, including through digital service tools. On a full year basis, non-programming opex per relationship improved by 2%, and we expect continued improvement in 2020.
Cable EBITDA margins were 39.8% in the fourth quarter of 2019, up 100 basis points year-over-year, and 40.1% for the full year, up 140 basis points. For 2020, we expect higher programming expense growth due to a number of contracts scheduled for renewal during the year, with the increase in expense back half weighted. Despite this, we expect to improve Cable EBITDA margin by up to 50 basis points for the full year, benefiting from growth in our high-margin connectivity businesses, continued operational improvements, better performance at Xfinity Mobile, as well as higher political advertising revenue.
We're also pleased with the efficiency of and returns on our Cable capital expenditure. Capex decreased 10.5% to $6.9 billion for the full year, resulting in capex intensity of 11.9%, 190 basis points of year-over-year improvement. Looking ahead, we'll continue to invest in the business to extend our leading market position. However, based on the size and consistency of our past investment and our leading scale, we can continue to improve our capital intensity. In 2020, we expect approximately 50 basis points of year-over-year improvement, reflecting continued decreases in video-centric CPE spending, partially offset by an increase in the level of investment in our network, consistent with the broader shift in our business toward connectivity. These are demand-driven and success-based investments, and we're happy to make them.
In summary, we feel great about Cable's results in 2019, and we're confident that the business will continue to deliver healthy growth in 2020.
Now, I'll turn to NBCUniversal's results on Slide 8. NBCUniversal's revenue declined 2.6% to $9.2 billion and EBITDA declined 4.7% to $2 billion in the quarter. Cable Networks' revenue increased 1.2% to $2.9 billion and EBITDA declined 1.4% to $1 billion in the fourth quarter, as solid growth in advertising and content licensing and other revenue was more than offset by higher programming and production costs and subscriber declines. Advertising revenue increased 2%, benefiting from the timing of returning series, Golf Presidents Cup, and improved MSNBC performance, Content licensing and other revenue increased 3.4%, reflecting continued timing-related licensing comparisons to last year, which was more than offset by the performance of some of our digital businesses. Distribution revenue was flat year-over-year, as the ongoing benefits of previous renewal agreements were largely offset by subscriber losses that modestly accelerated in the quarter. Against the backdrop of continued subscriber declines, it will be tough to grow affiliate revenue until our next round of renewals, starting in 2021. Overall, higher revenue in the quarter was more than offset by increased expenses, primarily driven by the timing of programming and a couple of new sports contracts that will continue to impact our first half 2020 result.
Broadcast revenue increased 2.1% to $3.2 billion and EBITDA increased 14% to $471 million, driven by growth in retrans and content licensing, partially offset by lower advertising revenue. Advertising revenue declined 1.5%, largely reflecting a difficult comparison to record political advertising last year. Adjusting for this comparison, advertising would have been up low-single digits, reflecting strong NFL results and the benefits of higher upfront pricing, partially offset by ratings declines.
Retrans increased over 10% to nearly $500 million, bringing the full year total to $2 billion, up about 15% compared to 2018. Content licensing increased 5.8%, reflecting the delivery of content under our existing licensing agreements, as well as new licensing deals. Last, we expect to benefit from a profitable Tokyo Olympics this summer and anticipate robust political advertising in the back half of the year.
Turning to film, revenue declined 21% to $1.6 billion and EBITDA declined by $88 million to $91 million, reflecting a tough comparison to the size and timing of our slate in the fourth quarter of 2018, which included the successful releases of Grinch and Halloween. Overall, we had a great year in film, highlighted by key franchise animated hits including DreamWorks' How to Train Your Dragon: The Hidden World and Secret Life of Pets 2, the summer spin-off of our tent pole Fast and Furious franchise, Hobbs & Shaw, successful original movies such as Glass and Us, as well as Downton Abbey, which was Focus Features' top title of all time. For the full year, film EBITDA increased 14% to $833 million.
Looking ahead to 2020, we are excited about our film business and outlook for growth, underscored by a continuation of our strategic slate strategy. Keep in mind, the first quarter will have a tough comparison to the release of How to Train Your Dragon, but we have several exciting films opening later this year, including more animated franchise titles with Trolls World Tour this spring, Minions 2 this summer and Croods 2 at the end of the year, along with another summer installment in the Fast and Furious franchise.
Wrapping up the TV and film segments, we are confident and optimistic in our ability to continue monetizing our vast portfolio of new and existing premium content. As we've said before, we will sponsor a broad and varied distribution environment by continuing to license to third parties when it makes sense and NBCUniversal would benefit from selling to new buyers of content, including our very own Peacock. As we discussed at our investor event last week, we believe that Peacock will be a fantastic product for consumers and advertisers alike and a new channel to better monetize our content.
Theme Parks revenue increased 3.2% to $1.6 billion and EBITDA declined 4.5% to $636 million, reflecting steady results at our domestic parks, offset by some softness at our Japan park. Looking ahead, we remain confident in our outlook for growth in the parks business, which will benefit from our robust pipeline of new attractions. At our domestic parks, we'll have a new Jason Bourne themed live-action stunt show and over 2,000 hotel rooms coming online in Orlando this year, as well as a Secret Life of Pets themed ride in Hollywood. And we're especially excited for the opening of Super Nintendo World at Universal Studios in Japan, which will be open and ready during the summer, coinciding nicely with the Tokyo Olympics. Pre-opening expenses for this new land in Japan will weigh on results in the first half of 2020, but we expect Super Nintendo World to be a meaningful driver of our parks results in the second half.
We're also looking forward to the opening of our park in Beijing in 2021, which will be a major milestone for us. And we'll see some pre-opening expenses throughout this year. Even longer term, we're excited for Epic Universe, which will transform our already successful Orlando park.
Now, let's move on to Sky results on Slide 9. As a reminder, I will be referring to our pro forma results as if the Sky transaction has occurred on January 1, 2017, and growth rates on a constant currency basis, consistent with what's reflected in our earnings release.
Sky revenue increased 1.4% to $5 billion, as growth in direct-to-consumer and content revenue was offset by lower advertising. Overall, macro headwinds have persisted, but Sky continues to perform well in a challenging environment. Direct-to-consumer revenue increased by 2.3% to $4 billion, driven by growth in customer relationships. Sky added 77,000 customers during the quarter, ending the year with 24 million total customer relationships, and average revenue per customer remained stable. As expected, we delivered improvement in net adds compared to the third quarter. Sky delivered customer growth in all three territories in the fourth quarter and continued to make good progress in growing key products, including broadband and mobile.
Content revenue grew by 2.7% to $371 million with growth driven by the wholesaling of programming. Importantly, viewership on Sky channels was impressive. In the fourth quarter, total viewership on Sky's branded channels was up 5%, while total TV viewership on non-Sky channels was flat. Viewership across Sky Sports channels was up 8%, driven by the performance of Formula One in Italy and the Premier League in the UK. On advertising, the market remained soft across all of our territories, reflecting continued macro weakness, as well as the impact of a change in legislation related to gambling advertising in the UK and Italy, which began impacting our results in 3Q '19. Against this backdrop, advertising revenue in the quarter declined by 4.1% to $647 million.
Sky's fourth quarter EBITDA of $765 million was consistent with the prior year, as revenue growth was offset by higher costs, in part driven by our efforts to accelerate the deployment of Sky Q. In 2020, we'll continue the accelerated deployment, and we are coming out of the gate quickly. As a reminder, like X1, Sky Q enables the aggregation of streaming apps and other advanced features, functionality that's not available on our legacy platform. Our Sky Q customers have higher viewership, better retention levels, better product attachment and higher ARPU, and therefore we want more of our customers to have it and quickly.
We're pleased with the progress Sky is making by delivering growth in customer relationships and creating award-winning popular content. We expect these tailwinds to continue in 2020, but keep in mind, we also expect our results will continue to be impacted by the challenging macroeconomic environment and changes in gambling legislation.
All in, before the few hundred [Phonetic] million dollars of investment we've previously outlined for Sky Q and broadband in Italy and using today's foreign exchange rates, we expect Sky's 2020 EBITDA to be consistent with our reported 2019 results.
I'll wrap up with free cash flow and capital allocation on Slide 10. We generated record $13.4 billion in free cash flow and paid $3.7 billion in dividends to our shareholders in 2019. We also made great progress in deleveraging, ending the year at 2.8 times net leverage, down from 3.3 times at the end of 2018. Deleveraging will remain a top focus for us in 2020, which we will balance with the key investment priorities we have outlined across Cable, NBCUniversal and Sky.
On return of capital, as Brian mentioned, we raised our dividend by $0.08 to $0.92 a share, a 10% increase, marking our 12th consecutive annual increase. And in 2021, we expect that we will be well positioned to resume share repurchases.
In summary, 2019 was another fantastic year for Comcast, and the fundamentals of our business remain strong. We feel good about our outlook for 2020 and expect our overall performance to accelerate through the year.
Jason, over to you.
Jason S. Armstrong -- Senior Vice President, Investor Relations and Finance
Thanks Mike. Let's open up the call for Q&A, please.
Questions and Answers:
Operator
[Operator Instructions] Our first question comes from the line of Ben Swinburne with Morgan Stanley. Please go ahead.
Ben Swinburne -- Morgan Stanley -- Analyst
Thanks. Good morning. Two questions. Brian, you mentioned in your prepared remarks sort of the benefits of global scale across the Company, and I think there's certainly a debate in the market about that a bit. So I was curious if you could sort of touch on it in two ways. One, how does this scale allow Comcast to grow faster over time? Obviously, we've seen some very strong results across the Company recently, but I'd love to get more thoughts from you on how that plays out. And secondly, how do you assess sort of the optimal level of scale? I'm sure there's a lot of interest from shareholders about where you think about future acquisition opportunities or how you think about deploying capital longer term.
And then, when you think about that, Mike, you mentioned some comments about free cash flow at a conference last year. Comcast delivers pretty consistent double-digit earnings growth and you've raised the dividend consistently double-digits. Should free cash flow over time generally follow earnings and the overall dividend growth? Because obviously, you guys are in a pretty heavy investment year this year, and I think people are obviously interested in the free cash flow profile over time. Thank you, both.
Brian L. Roberts -- Chairman and Chief Executive Officer
Well, let me begin -- thank you, Ben. I do think we have consistent growth across all parts of the business. Sky was a unique asset, and I don't want to look backwards more than just for a moment here to your question. And I think it happened -- I'm really thrilled we bought it. I feel better about that decision today. The nature of our company, we displayed the great technical team at the Peacock Day, the ability for Cable to help with broadband, Jason going over to be CFO, the gentleman running Germany, Devesh was our Head of Strategy. It's -- we're a better company. And it's -- there is -- it's a longer conversation, happy to have it.
But I think the essence of your question, if I might, might be, well, do you feel you have to go to other countries and what are you thinking about? And one of the points we tried to make throughout this year is that if you take the four countries, US plus the three principal -- UK, Germany and Italy where Sky principally operates, that represents 50% of the world's broadband and video revenues, and that's pretty extraordinary. So our strategy with now 60 million or 55 million or so relationships and growing those relationships, and we had a great year in growing customer relationships with a terrific ARPU, north of $100, these are exceptional opportunities. So I don't want to say we won't look at other things and consider other things, but it's -- there was nothing quite like Sky was unique. Mike?
Michael J. Cavanagh -- Senior Executive Vice President and Chief Financial Officer
So Ben, on free cash flow, it's certainly our stated objective and belief that we can healthy -- get healthy growth of free cash flow over the long term. I've said that before, the recent conference, and continue to believe that's the case. We don't focus on it in the near term. And this year coming up, obviously, we talked about the many investments in organic growth that will benefit that long-term free cash flow growth trajectory. So we'll have that pressure in some Olympics working capital in 2020. But the dividend increase is absolutely an indication that we feel very confident in the long-term growth trajectory of free cash flow.
Ben Swinburne -- Morgan Stanley -- Analyst
Thank you, both.
Jason S. Armstrong -- Senior Vice President, Investor Relations and Finance
Thanks Ben. Next question, please.
Operator
Your next question comes from the line of Doug Mitchelson with Credit Suisse. Please go ahead.
Doug Mitchelson -- Credit Suisse -- Analyst
Thank you so much. I wanted to focus on streaming, so both Flex and Peacock. For Mike or Dave with -- Mike, you talked about prioritizing Flex in 2020. Sort of what specifically does that mean? And for you both, what's your vision as to what that service will look like in a few years? And I guess, I'm thinking not just everything that you bring to bear, but also third-party apps and how they're authenticated, integrated into Flex as well.
And then for Steve, on Peacock, I think the Peacock Analyst Day was well received, but I'm getting the question a lot as to what the difference will be between the premium and free tiers. And I'm also getting the question that if it's free, what would the friction be signing up other distributors other than Cox [Phonetic]? Thank you all.
David N. Watson -- President and Chief Executive Officer, Comcast Cable Communications
Hey, Doug, this is Dave. So let me start with Flex. And I think Flex shows, and in particular the Flex and Peacock combination just shows how uniquely positioned we are for streaming. And Flex is a natural extension of two things: our broadband innovation and also the fact that we've been investing steadily in X1. So we're -- Flex is going to help fuel broadband over time, comes with -- it's free as Brian has said. And we'll continue to innovate around broadband. So you look at what's coming up, and we have tons of apps that are available right now. We're pleased with the road map ahead, good progress coming up for Flex in terms of content, Hulu. We've talked about CBS All Access. We'll be the first to do that. But in particular, we're really excited about the prospects of Flex and Peacock together. So that is, I think, a real opportunity. In addition, down the road, of course, the main consideration is broadband growth with Flex. But I think it opens up other opportunities, whether it's app participation or -- and/or advertising. It's a great long-term platform for us.
Brian L. Roberts -- Chairman and Chief Executive Officer
So, if you include Dave's broadband business, plus Flex and Peacock, I think our company is better positioned as the world moves to streaming than any other company in the world. And I think you could argue, in the next 10 or 20 years, if you look at all those three businesses combined, we could make more money in streaming than anyone else by a lot. If you then move to Peacock, the idea behind Peacock -- and Matt Strauss mentioned Spotify, it's a little bit like Spotify. We have an entry-level of Peacock, which is about 7,500 hours, which is completely free for anyone. We then have a 15,000 hour version of Peacock that costs $5 if you're not a member of a participating cable or satellite company that provides multi-channel video. That universe is still about 80%. So 80% of the people in America I think eventually are going to be able to get that $5 product for free.
As to your question about other cable companies and satellite companies, it's such a great value to be able to give all of your customers a product that's $5 a month in value or $60 a year for free that I think eventually we will get the vast majority, if not all, of cable and satellite. It will take some time. And a lot of times, the Peacock discussion will be tied to the ongoing MVPD discussion, and we have a lot of big deals up in this year. But I think by the end of this year, you're going to see the $5 Peacock product be offered for free to a lot of cable and satellite customers.
Doug Mitchelson -- Credit Suisse -- Analyst
Thank you, both.
Jason S. Armstrong -- Senior Vice President, Investor Relations and Finance
Thank you, Doug. Next question, please.
Operator
Your next question comes from the line of Jessica Ehrlich with Bank of America. Please go ahead.
Jessica Ehrlich -- Bank of America Merrill Lynch -- Analyst
Thanks. I have, I guess, three questions for the three divisions. On Peacock, can you talk a little bit about how you see -- what will the impact be on your legacy businesses, including TV stations, cable networks and, I guess, other Comcast businesses? Going back to Flex, it's such an interesting product. You're keeping customers engaged on the Comcast platform. Can you talk about -- a little bit more detail about what the benefits would be for -- it seems like there might be benefits for advertising as well as other parts of your business. And then on Sky, this $300 million or so step-up in investment, can you talk about how that will drive growth in the various businesses in 2020 and beyond? If there's anything more specific you could say about growth, that would be great.
Michael J. Cavanagh -- Senior Executive Vice President and Chief Financial Officer
Let me start with Peacock's effect on the other businesses. If you imagine a television show where 70% of the viewing comes from some place other than linear television, what Peacock is designed to do is to go after that 70%, get it on our platform in a place where we're ad supported and we get 100% of the ad revenue. That's the intent. And if you look at it from that perspective, I think Peacock is going to be very good for our company. We're going to make more money from the television ecosystem, and that will allow us to continue to invest in the linear platform. So if I were talking to an affiliate, if I were talking to a cable company, I would say Peacock is a way to make us a better, stronger competitor in a way that's good for all of our businesses, not just streaming.
Brian L. Roberts -- Chairman and Chief Executive Officer
So, in regards to Flex, Jessica, the -- it starts with our strategy, and I think it gives us real choice in the marketplace. And we will continue to compete, I think, very well for the many segments that value X1 and everything that that brings, but for this growing streaming segment, it really positions us well, the great proposition being able to use all the attributes of X1, the voice capability, the integrated data, being able to find what you want very quickly. So in terms of the drivers, your point is a good one. You look at the first one is going to help us compete -- continue to do well with broadband. So we're going to look at broadband share growth, and Flex will be part of that, one of several things that we're doing. You do look at additional revenue opportunities, whether it's everything from the -- when we sell an app on this platform, we participate in that economically, there is going to be, I think, long term a platform. You can think about advertising. And in addition, there's syndication. We have great partners that we have with X1. And I would anticipate that we'll continue to make progress in syndication with Flex with these partners. So I think it's -- we will use it as a growth platform, primarily focused on broadband, but we'll be opportunistic going forward in these other areas. Jeremy?
Jeremy Darroch -- Group Chief Executive, Sky
Yeah, sorry. And then on Sky, the investments we're making here, so Sky Q, we think that's the best TV service here in Europe. So we want to accelerate its penetration in our base. We're actually pulling costs forward really, rather than spending additional costs, pulling costs forward in our plan to get Sky Q penetration up more quickly. The benefits really are twofold. The short-term benefits are sort of [Phonetic] purely financial really. As Mike alluded to, we see lower churn, higher viewing, higher ARPU. And of course, as we sell Sky Q into our customer base, it gives us the opportunity to cross-sell another product or more products in the point at which we do that. And then the second thing to say is, we have Sky Q in the base for some [Technical Issues] good line of sight in terms of the financial returns that flow from those investments. And while the number aggregates, it's all customer by customer. So if you don't get a customer, the -- if you don't get the benefits, you don't spend the cost upfront, if you see what I mean.
The second one that is broadband in Italy, obviously that's a big new adjacent category for us, about $7 billion market in Italy. We've got a very strong incredible brand, we know that, in Italy to step into the broadband market. I think we've got all of the skills that we need across the Company to be able to do that for the longer-term investment profile, although a very strong one, again given that it's a new category. And then beyond that, I think the real benefit, as we've seen here in the UK, is that's a business that we think we can grow to significant scale over time. It was probably the single biggest thing we did in the UK to step change our business growth in the UK. So I think the tale of growth we'll see from broadband and the ability for broadband to reset the size of our business in Italy is pretty strong.
And then the final thing I'd say, just operating in Europe, one of the great things about being part of the broader Comcast Group, from my point of view, is of course, we can keep our foot on the gas and accelerate these investments, while we see strong returns profiles at a time when many in Europe are probably being a bit more cautious in a more challenging consumer environment. So I think this is a good example of how, as part of the broader group, we can really think about the medium-term returns from Sky and drive those hard. And we'll see those benefits progressively come through in 2020 and then into 2021.
Jessica Ehrlich -- Bank of America Merrill Lynch -- Analyst
Thank you.
Jason S. Armstrong -- Senior Vice President, Investor Relations and Finance
Thank you, Jessica. Next question, please.
Operator
Your next question comes from the line of John Hodulik with UBS. Please go ahead.
John Hodulik -- UBS -- Analyst
Great, thanks. Maybe some questions for Dave. Dave, you've had some solid results this quarter and this year in your connectivity business. So maybe first starting with broadband, the 1.4 million subs accelerated second time in a row on a year-over-year basis. Is that a decent number for 2020? And can you talk a little bit about the pricing power that you may have in that business, given the deceleration we're seeing in high-speed data revenues? And then over in wireless, again, another solid quarter. You talked about momentum continuing into '20. What's driving the growth there? Is it improved distribution? Is at handset availability? I think your pricing has been the same, but the sub numbers continue to beat our view. So some commentary there would be great too. Thanks.
David N. Watson -- President and Chief Executive Officer, Comcast Cable Communications
Well, thanks, John. And I won't give specifics in regards to '20, but we'd say that the 1.4 million does demonstrate just consistency, broad-based growth, strength across our entire area when it comes to broadband. So pleased with the quarter, pleased with the year, and pleased with momentum going forward. So, yeah, it starts with -- we're going to grow relationships with broadband. This is our top priority. It's what we focus on when it comes to innovation. I talked about Flex, that we have many other examples of innovation, including the advanced security product that we are rolling out for free to those that lease our gateway device. Another example of that, speed increases we continue to do. So, very, very focused. We wake up every day thinking about how are we going to grow and sustain broadband. And so -- and it's working. I think xFi, when you combine the best of speed, the best of control, coverage -- Brian mentioned a great new gateway device. We're leading in regards to the gateway devices that are in the marketplace. We feel, in terms of the combination of speed, Wi-Fi speed and Wi-Fi coverage, and combine that with the pods that we have in the marketplace, so all these things I think position us well going forward.
So our game plan is to continue to lead with broadband. I think it is very sustainable. You look at the macro conditions, the marketplace is growing. Penetration, we have upside. And we're taking share. And we're balancing this share growth with a strong financial performance. For the year, we're pleased. One point in terms of the quarter-to-quarter revenue performance, just to make sure there are some context there, that we did move out a couple of rate increases off Q4 into the early part of 2020. So you can look -- on a go-forward basis, I think you're going to see good strong runway for growth in share, growth in revenue on a per subscriber basis and for the whole category. So we're pleased with our momentum going forward.
And wireless, I would say the keys there are a little bit of maturity. We talked about the reasons why we're doing it. We're real pleased with broadband retention. The area that's beginning to pick up that we're really pleased, that we wanted to focus on is just growing consideration using wireless because I think it does help broadband. But getting people into retail stores, they didn't really think about doing that before, beginning to see real traction in retail. Most certainly, when you see a solid product introduction like Apple that they had in other wireless devices, I think we benefit. We're in a good position for bring your own device. I think we're uniquely positioned in the ability to have a combination of unlimited and by-the-gig pricing. So you add all those things up and we're really pleased with our overall wireless momentum as well.
John Hodulik -- UBS -- Analyst
Okay. Thanks Dave.
Jason S. Armstrong -- Senior Vice President, Investor Relations and Finance
Thank you, John. Next question, please.
Operator
Your next question comes from the line of Brett Feldman with Goldman Sachs. Please go ahead.
Brett Feldman -- Goldman Sachs -- Analyst
Yeah, thanks. Actually, I'm going to follow-up here on wireless. Two questions. One, the big national operators are going to increasingly making 5G a part of their marketing throughout the year. I'm interested if you can give us some context on how you're thinking about the 5G opportunity for your mobile business? And then obviously, the line is that you have to EBITDA break-even next year is a key milestone. How do you think about maybe improving the profit profile of your wireless business even more from there? So for example, how much of a priority, if at all, is it to get better MVNO terms or find more MVNO vendors? And then you're going to have a few mid-band spectrum auctions coming up over the next couple of months and into next year. Are you interested in maybe looking to acquire spectrum to see if you can bring traffic onto your own infrastructure? Thank you.
Brian L. Roberts -- Chairman and Chief Executive Officer
Well, thanks, Brett. So, in regards to 5G, one of the great things about our existing relationship that we have with our partner that we have -- we will participate in 5G mobile as that market matures and they start rolling it out in earnest. So we're -- I think we'll be right there, and we'll evaluate that as it goes.
In regards to economics, we talked about -- we're right on track with the profitability trajectory that we talked about. So we're absolutely pulling off what we thought we would in regards to the economics. And what I would say, we're always going to be opportunistic when it comes to either a combination of the ability to do more with Wi-Fi and the LTE network and manage traffic flow between the two, we'll always be looking at that. We'll be opportunistic on any spectrum opportunity. But we like our capital-light MVNO approach today. It's accomplishing what we need to. We'll always be talking to our partner about opportunities, but I think we're in a really good position going forward.
Brett Feldman -- Goldman Sachs -- Analyst
Thank you.
Jason S. Armstrong -- Senior Vice President, Investor Relations and Finance
Thank you, Brett. Next question, please.
Operator
Your next question comes from the line of Phil Cusick with J.P. Morgan. Please go ahead.
Phil Cusick -- J.P. Morgan -- Analyst
Hey, guys, thanks. Cable EBITDA margin guide of 50 basis points growth is similar to what you said a year ago, and it came in nearly 3 times that level. If I think about your price increase, which is similar to last year, and the trajectory of declining mobile losses, it seems like this is fairly conservative. How should we think about, programming is a headwind this year and next, or anything else going on? And then second, if I can, in parks, can you talk about the environment for customer traffic overall and any feel for share shift? And if we look forward to those new gates and parks in the next few years, what should we think about for the cadence of both capex and revenue? Thank you.
Brian L. Roberts -- Chairman and Chief Executive Officer
Phil, I'll start it off. As Mike mentioned earlier, as expected, we're going to have a number of programming renewals in 2020. So we had a couple of years where it was a lower number, and that is picking up in 2020, and in particular, it will ramp more toward the back half of 2020. So despite that, the part -- even with that, we expect to improve Cable margins up to the 50 basis points that Mike talked about for the full year. And the strategy and the expectations are built around our focus on the connectivity businesses, which are margin-accretive. We're going to continue to drive that. That pivot has happened, and we're making great progress there. We're going to continue to focus on the non-programming opex. We're going to be taking a lot of transactions out, whether they're truck rolls or telephone calls, the customer experience improvements. There's a big runway ahead for us to continue to take out those transactions. We're always going to be disciplined on cost control. And I think you look at what we've talked about earlier, Xfinity Mobile, economic improvement, if you look, there's going to be a pretty big year for political advertising in the tail end of this year. All those things considered, I think, put us in a pretty good position to overcome whatever programming renewals that are going to occur in 2020.
Stephen B. Burke -- Chief Executive Officer, NBCUniversal
So regarding parks, if you look over the last five years, our EBITDA, our OCF in the park business has almost exactly doubled to about $2.5 billion. Parks were about a third of NBCUniversal, 30% of NBCUniversal. And when you have that kind of growth, you're used to parks being a driver of the overall NBCUniversal growth profile, which they were not this quarter. A big part of it, and Mike mentioned this in his introduction, was Japan where we faced a number of headwinds and actually went backwards.
If you look out, I think the next big thing on the horizon is Nintendo. Nintendo, based on our research, is one of the biggest potential drivers of attendance that you could have of any kind of IP. It's up there with Harry Potter, which -- in some of our parks, Harry potter drove incremental attendance of about 2 million people. So Nintendo is in very rarefied air. And the attraction that we're building in Osaka is spectacular.
From a creative standpoint, it's really unbelievable. And that opens sometime midyear this year in Osaka, and then we're going to bring it to Hollywood and we're going to bring it, obviously, in the fourth gate in Florida. So I think Nintendo is going to be potentially a big accelerator of growth in the Theme Park business. And then once you get into 2021 -- we haven't talked about it maybe as much as we should. The fact that we're opening a park in Beijing and the fact that the park is so spectacular from a design and creative standpoint, I think is going to generate a lot of growth. And then, Brian mentioned in his introduction the fourth gate, which opens in 2023.
So when you look at the capital side of it, these are all high-return projects that are all -- all make a ton of business sense. And I think if you look over the next five years, it's likely our Theme Park business is going to be a driver of growth. Maybe not quite as much as it has been in the last five years because the growth has been so phenomenal, and we're getting to a bigger base now. But I would look at the parks business as a real opportunity for us. We still don't have the share that I think we deserve, given the quality of the experience we're giving our guests, and there's a lot of opportunity over the next five, 10, 20 years.
Phil Cusick -- J.P. Morgan -- Analyst
Thank you.
Jason S. Armstrong -- Senior Vice President, Investor Relations and Finance
Thank you, Phil. Next question, please.
Operator
Your next question comes from the line of Craig Moffett with MoffettNathanson. Please go ahead.
Craig Moffett -- MoffettNathanson -- Analyst
Hi. I wonder if I could return to the wireless business for a second. With AT&T having potentially opened the door to at least have a discussion about MVNO terms, can you just talk about what that process is like? Are you engaged in discussions with other potential MVNO suppliers? And have any of the discussions with any of the wireless operators expanded to ways that they might leverage your wired infrastructure?
So as you think about how your wired infrastructure sort of brings value to wireless, there are all different ways you could do it, whether it's capitalizing yourself through retail or doing something at a wholesale level or using it to get better terms with your MVNO. Just how do you think about those opportunities?
David N. Watson -- President and Chief Executive Officer, Comcast Cable Communications
Hey, Craig. So I think it starts with -- that our very strong feeling that we are -- the cable industry, Comcast, we're a great partner for the wireless industry. So I think we bring share. We bring customers over to them. I think we're a great investment for the long term. So that's kind of how we start our thinking and that -- with all the goals that I mentioned before. From a process perspective, not much to talk about right now. We are always thinking about ways of improving an already good platform, a good approach to the business. If there are opportunities, we'll explore them. And if anything does develop, we'll let you know.
Brian L. Roberts -- Chairman and Chief Executive Officer
Yeah. The only thing I want to add to that is simply that I think we've shown we can get some scale. It's still early days. And that previous question about -- it keeps accelerating a bit. I think we're seeing that now throughout the rest of the industry and others coming into wireless. So I think I just want to echo that point that we have a successful beginning and hopefully a very long runway that we're just getting started.
Craig Moffett -- MoffettNathanson -- Analyst
All right. Thank you.
Jason S. Armstrong -- Senior Vice President, Investor Relations and Finance
Thank you, Craig. Regina, we will take one last question.
Operator
Our final question will come from the line of Vijay Jayant with Evercore. Please go ahead.
Vijay Jayant -- Evercore ISI -- Analyst
Thanks. I have two, one for Jeremy. Just wanted to understand in the UK, Ofcom is pushing to reduce what I think they dubbed as the loyalty penalty, the difference between what new customers pay and what existing out-of-contract customers pay. Is there really any impact to your business from that regulation?
And then for Dave, at CES, I think you guys showed a new xFi advanced gateway that supports 85 megahertz mid-split, really increasing the upstream part of your network. Obviously, I just want to understand, what business opportunity and capex implications that may have as you scale that? Thank you.
David N. Watson -- President and Chief Executive Officer, Comcast Cable Communications
Jeremy, do you want to go first?
Jeremy Darroch -- Group Chief Executive, Sky
Sure. I think, not majorly for us. If you think of our business, we've really, I think, led the way over the last decade, really, around breaking out -- breaking down the bundle, making pricing more transparent. We're a leader in service. According to Ofcom, it starts across all of our products, so not just pay TV, but broadband and mobile and fixed line as well. At the heart of that, we have a belief about trying to right-size customers to the products that they want and the price that they want to pay, because we think that's important and is the most durable way. And typically, therefore, we moved a long time ago to essentially offering the same deals right across our bases. The deal for new customers is typically available for an existing customer as well. So there will be some transition, obviously, within that. There will be some -- there's been noise as the market quickly moved to that, but I don't expect it would have a big effect on our business.
David N. Watson -- President and Chief Executive Officer, Comcast Cable Communications
On the new gateway that we did talk about at CES, we're excited about this. I think, there are several steps forward with this gateway, in regards to Wi-Fi speed, the improvements in terms of coverage, both for the 2.4 band as well as the 5 band improvements, both in those areas, improvements in latency. Across the board, it checks a lot of boxes. And so, like we do with a great new product like this, we'll package that in some of our higher tier packages. And on a go-forward basis, we'll compete. If you think about segments where this matters, it's an ideal product for the gaming segment. So we're going to -- we'll segment it and go after it. But the fundamentals of being able to provide the best speed, the best coverage, control, all those aspects, I think, this gateway helps us in our position very well.
Vijay Jayant -- Evercore ISI -- Analyst
Thank you so much.
Michael J. Cavanagh -- Senior Executive Vice President and Chief Financial Officer
And it's Mike. Let me just jump back in at the end here and echo Brian's thanks to Jason Armstrong for a great job he's done for all of us in the IR job. And I know he will be a great add to the Sky team. I welcome Marci Ryvicker to the Company and thank all of you for the support and joining us on this call as we get 2020 kicked off. So thanks everybody. Have a great day.
Operator
There will be a replay available of today's call starting at 12:00 o'clock PM Eastern Time. It will run through Thursday, January 30 at midnight Eastern Time. The dial-in number is 855-859-2056 and the conference ID number is 3469916. A recording of the conference call will also be available on the Company's website beginning at 12:30 PM Eastern Time today.
[Operator Closing Remarks]
Duration: minutes
Call participants:
Jason S. Armstrong -- Senior Vice President, Investor Relations and Finance
Brian L. Roberts -- Chairman and Chief Executive Officer
Michael J. Cavanagh -- Senior Executive Vice President and Chief Financial Officer
David N. Watson -- President and Chief Executive Officer, Comcast Cable Communications
Jeremy Darroch -- Group Chief Executive, Sky
Stephen B. Burke -- Chief Executive Officer, NBCUniversal
Ben Swinburne -- Morgan Stanley -- Analyst
Doug Mitchelson -- Credit Suisse -- Analyst
Jessica Ehrlich -- Bank of America Merrill Lynch -- Analyst
John Hodulik -- UBS -- Analyst
Brett Feldman -- Goldman Sachs -- Analyst
Phil Cusick -- J.P. Morgan -- Analyst
Craig Moffett -- MoffettNathanson -- Analyst
Vijay Jayant -- Evercore ISI -- Analyst
