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Urban Outfitters Inc (URBN 2.08%)
Q1Â 2021 Earnings Call
May 19, 2020, 5:15 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good day, ladies and gentlemen. And welcome to the Urban Outfitters Inc. First Quarter Fiscal 2021 Earnings Call. [Operator Instructions] Later, we will conduct a question-and-answer session, and instructions will follow at that time. [Operator Instructions] As a reminder, this conference call is being recorded.
I would now like to introduce Oona McCullough, Director of Investor Relations. Ms. McCullough, you may begin.
Oona McCullough -- Director of Investor Relations
Good afternoon, and welcome to the URBN first quarter fiscal 2021 conference call. Earlier this afternoon, the Company issued a press release outlining the preliminary financial and operating results for the three-month period ending April 30, 2020. The following discussions may include forward-looking statements. It's important to note at this time, the global COVID-19 pandemic has had and continues to have a significant material impact on URBN's business. Given an extremely high level of uncertainty about the duration and extent of the virus' near and long-term impact to the global retail environment, content discussed on today's call could change materially at any time.
Accordingly, future results could differ materially from historical practices and results or current descriptions, estimates and suggestions. Additional information concerning factors that could cause actual results to differ materially from projected results is contained in the Company's filings with the Securities and Exchange Commission.
On today's call, you will hear from Chief Executive Officer, Richard Hayne; and Chief Financial Officer, Frank Conforti. Following that, we will be pleased to address your questions. For more detailed commentary on our quarterly performance and the text of today's conference call, please refer to our investor relations website at www.urbn.com.
I will now turn the call over to Dick.
Richard A. Hayne -- Chief Executive Officer
Thank you, Oona. And good afternoon everyone. Well, this world certainly has changed since we last spoke. COVID-19 is deeply impacting everyone and everything, including URBN. Our Company entered fiscal '21 with strong, positive momentum across all three brands and product categories.
Apparel sales were especially brisk. For February, URBN recorded a total retail segment comp of plus 11%. Thanks to our highly talented design and merchant teams, our spring/summer assortments were terrific. So we thought we were on our way to delivering outstanding Q1 results. But the virus began spreading from Central China across the globe in early March. As virus cases accelerated, URBN store traffic and sales weakened. First in Milan, then Seattle, then New York. We grew concerned about the safety of our staff and customers. So on March 14, we made the painful decision to close all stores to the public.
With no store sales and our Wholesale division facing dozens of order cancellations, our outstanding quarter quickly became an exercise in crisis management. As noted, our first concern was for the safety of our associates. Besides closing stores, we also directed all associates who could to work from home, encouraged them to maintain recommended distancing, and adopted rigorous cleaning regimes at our offices, stores, and distribution centers. I am pleased to report these, and other measures, greatly reduced the spread of infection within our community.
As a result, the health-related impact of the virus on URBN associates has been minor, but the economic impact on them and the Company has been significant. Fortunately, our already vibrant digital business remained operational throughout the quarter and registered healthy double-digit sales globally, paced by Europe where digital sales jumped by more than 30%. By month, April's comp was best, and May is now trending even better. Many brave employees worked steadily to keep the surge in our digital business running smoothly. I especially appreciate the efforts of our fulfillment center workers and those fulfilling orders from our stores.
You have served our customers and our Company well, thank you. After ensuring our associates' safety, we began reworking demand and inventory models. Our assumptions in mid-March were that most stores would be permitted to reopen in May and once open, customer traffic and sales would be meager at first, then rebound slowly over many months. Both assumptions have been right, so far.
With reduced demand models in place, our merchant, planning, and production teams worked to ensure the demand and product on-order were aligned. This proved to be incredibly complex because governments in countries where we source products all announced mandatory factory closures at various times throughout the quarter. It was difficult to guess which factories in which countries would be permitted to operate and ship on a timely basis. Through all the confusion and
Uncertainty of the past nine weeks, our teams have displayed an amazing degree of adaptability, resilience, and dedication.
As a result, our total retail segment inventories were down 18% at quarter's end and our inventories are reasonably clean because we were able to fill more than 2 million digital shipments from our stores during the quarter. I salute and thank our teams for a job well done.
In addition to controlling inventories, we also focused on controlling expenses and managing cash flow. To accomplish this, we did the following. Furloughed a substantial number of store, wholesale and home office associates, froze all new hiring except in our fulfillment and call centers, suspended all merit raises and bonuses for FY '21, drew down $220 million on our Line of Credit, reduced planned capital spending by over $140 million, by delaying or canceling new projects, reduced all non-payroll expenses, including creative, marketing, and travel to name a few, extended payment terms to vendors for both merchandise and non-merchandise by 30 days, aggressively reduced investments in our two growth initiatives, Nuuly and expansion
Into China; and finally reduced senior leadership compensation for the duration of the furlough period.
In addition, all outside Directors volunteered to forego their cash compensation for the remainder of FY '21. We believe the actions outlined above will allow us to maintain a strong cash position as we reopen stores and navigate through the COVID storm. As we look to the second quarter, we're focused on two key areas. The first is continuing to protect the health and well-being of our associates and customers. We are committed to reopening our stores and offices quickly but responsibly. From a
Health and safety perspective, we are following recommendations issued by the CDC, as well as State and local regulators. All associates are required to wear masks and maintain recommended distancing. Stores will operate with reduced hours and reduced occupancy levels and they will be cleaned daily using CDC issued protocols.
Hand sanitizers are available to customers and associates. Our home office employees will continue to work remotely when practical but those that do return will wear masks and work at a greater distance from their co-workers. Many meetings, especially large ones, will continue to be held via Zoom. Our second focus is driving revenue by reopening stores and maintaining strong digital growth. As of today, we have over 40% of our stores open. 252 in North America and 27 in Europe. We hope to have almost 100 more stores open by the first week in June.
Initial customer traffic and sales levels in newly reopened stores have been tepid but have improved each week. We believe a return to near pre-virus levels will take many quarters and a medical vaccine or cure. Since the sales ramp-up is slow and most stores will be open for only part of the quarter, total comp store sales in Q2 could be down more than 60%.
Digital, however, is quite a different story. We are fortunate our brands had well-developed digital capabilities prior to the pandemic. Online traffic and conversion have exploded in the past six weeks with a 63% jump in new online customers. This has produced robust double-digit increases in sessions and demand. We have seen different results by category and by brand. Home product and casual apparel like activewear, lounge, renewal and knit tops are overperforming, while dressier apparel and special occasion products are underperforming.
Since the Urban brand has a higher penetration of the former categories, its digital comp increase is the highest of the three
Brands. Our merchants have responded to these consumer preferences and are quickly shifting orders into trending categories and looks. We believe strong double-digit, online demand could continue throughout the second quarter. In summary, no fashion retailer is immune to the effects of COVID-19, but I believe we have reacted quickly and taken the necessary steps to mitigate those effects and ensure that URBN emerges in a strong position when the environment normalizes.
We have a solid balance sheet, benefit from a high penetration of digital sales and well-developed digital capabilities, are slowly
Reopening our store fleet, have a portfolio of unique brands each with a strong emotional connection with their customer, and most importantly, we have a tremendous team of highly talented, creative and dedicated employees.
Now let me say a few words about our efforts to help support the local medical community during this crisis. Over the past few weeks, URBN has been able to support our local hospitals and medical facilities through philanthropic donations of more than 300,000 surgical masks, a half-million hospital gowns, and from our food and beverage group, over a 1,000 meals delivered to healthcare workers on the frontline. These and many other smaller efforts by our teams is our way of saying thank you to the medical community that risks all to save so many.
In closing, every quarter I thank all brand and shared service leaders, their teams, and all associates worldwide for their hard work and dedication. But this quarter is special. Each of you has gone above and beyond normal expectations. You and your teams have accomplished more than I thought possible in a short amount of time, under tremendous pressure and uncertainty, while also having to learn new ways of working. So, thank you all. Thanks also to our many partners around the world, and to our shareholders for their continued support.
That concludes my prepared remarks. I now turn the call over to Frank Conforti, our Chief Financial Officer. Frank?
Frank J. Conforti -- Chief Financial Officer
Thank you, Dick. Wow! What a difference a few months can make. As Dick mentioned, we started the quarter with exceptional performance and were excited at the opportunity to get on this call and report a strong start to the year. Then, as the coronavirus began to spread in March and as the quarter unfolded, we have ended up answering questions on our financial stability instead.
I think I have run more financial scenarios in the past several weeks than I can remember doing so in the first 20 plus years of my career. With that said, I am happy to report that our business has performed better than most of those scenarios, and we have ended the first quarter in a strong financial position due to the exceptional and expedient efforts by all of our teams. I would like to take a few minutes and talk through our first quarter cash flow and what our second quarter could potentially look like if the environment continues to unfold as it has over the past several weeks.
Please keep in mind, there is nothing but uncertainty in the near future right now and every single day truly feels like a new beginning. So these are only our current thoughts as of today and certainly can change at a moment's notice. First, let's walk through the first quarter cash flow and our cash position. We entered the first quarter with over $530 million in cash and marketable securities with zero debt. During the first quarter, we used $32 million for working capital purposes, $44 million was spent on capital projects and $7 million on share repurchases.
The share repurchases were completed prior to the known spread of the coronavirus pandemic in the United States, which forced the Company to close its stores for an extended period of time. In total, we used $83 million of cash. Additionally, during the quarter, we borrowed $220 million on our $350 million asset backed Line of Credit facility, leaving us with over $667 million of cash and marketable securities at quarter's end.
As Dick mentioned earlier, during the quarter we quickly put in several measures to protect our Company's future and financial flexibility going forward. We have reduced our current year planned capital spend of $260 million by over $140 million through cancelled or delayed projects. We rapidly reacted to changing consumer demand and reduced inventory receipts leaving our retail segment inventory down 18% at quarter end. We reduced our SG&A expense plans through a hiring freeze, Board and executive pay reductions, suspension of raises and bonuses, employee furloughs, as well as reductions in non-payroll expenses in areas such as creative and marketing.
As a result of our disciplined inventory and expense management, we believe our cash uses in the second quarter could be less than the first quarter. Our cash receipts for the second quarter could remain consistent with the first quarter. In order for this to happen, our digital business would need to continue to perform at a high level and stores would need to continue to open, remain open and slowly improve their sales productivity. Please note that stores are opening at significantly lower comp levels and very slowly improving over time.
In summary, based on a healthy digital business, stores reopening and slowly improving in their sales productivity for the remainder of fiscal '21, tight inventory and expense management and our strong cash position with no debt coming into the COVID-19 pandemic, we are confident we have sufficient balance sheet strength and liquidity to support URBN through fiscal '21 and give us the opportunity to resume our focus on strategic growth initiatives the following year.
Additionally, please note, that while we have drawn down on $220 million on our $350 million asset backed Line of Credit facility, we do have several options for additional borrowing capacity available to us if we thought it was necessary and appropriate. Lastly, I want to second Dick's thank you to all of our teams. Their leadership and swift actions in the quarter have preserved the strength, stability, and future of URBN. I cannot thank each of you enough. As a reminder, the forgoing does not constitute a forecast, but is simply a reflection of our current views.
The Company disclaims any obligation to update forward looking statements. Thank you for your time, we will now turn the call over for your questions.
Questions and Answers:
Operator
Thank you. [Operator Instructions] Our first question comes from the line of Kimberly Greenberger with Morgan Stanley. Your line is open.
Kimberly Greenberger -- Morgan Stanley -- Analyst
Okay, great, thank you so much. And thank you for the thorough run of the -- thorough run through, especially on the cash flow. My question was about the second quarter comp store sales, which I think you said could be down over 60%. Is this stores-only and is that separate from digital?
And if you could just comment a little more on digital, how -- you said double-digit growth in Q1. If you could get any more specific, I think that would be helpful. And would you expect ongoing double-digit growth in digital in the second quarter? Thanks so much.
Richard A. Hayne -- Chief Executive Officer
Hi, Kimberly, this is Dick. Let me talk about the stores at the beginning, we do see the stores when they did come back. Traffic was down initially around 80% and now it has come back to about 60%. When it was down 80%, I have to remind you that we were probably the only store on a block or in a mall open. So I don't think that that was indicative. Right now, in North America, our stores are running down about 65% in traffic and about 50% in sales.
In Europe, we're seeing a little bit better reaction, where traffic is down about 50% and store sales were down about 30%. Now that obviously changes day-to-day, but that's the general range. And we do see it creeping up, and when I say creeping is slow, but we do expect this to continue to creep up. And for the entire second quarter, I think we are looking for store sales to be down anywhere between 25% and 30% overall, and we expect that to continue to go up in to the third quarter and in the back half of the year, probably be up around -- down around 20%. That stores digital, as I said on my prepared remarks.
Our digital business is very strong right now. We're seeing comps in May of up 30% plus in North America and in Europe where it's over 100%. And so we're very pleased with that. But I think our biggest surprise and what we're most pleased about is how many new customers we're seeing, and new customer count is up over 60%. And so we feel very confident that the direct business will continue into the second half of the year because we have so many new customers.
Frank J. Conforti -- Chief Financial Officer
Kimberly, this is Frank, just to clarify, I think that down 60% on stores takes into consideration the staggered opening of stores throughout the quarter. And honestly, I can tell you that's a very difficult number to pinpoint right now as States sort of continue to change their plans on a daily basis. Our plan continues to change as well. As Dick mentioned, once stores are open for a few days, we have sort of seen them reverting to that down 50%-ish type range. But again, that number being down 60% for the quarter reflects the staggered opening of the quarter -- of the stores during the quarter.
Operator
Your next question comes from Lorraine Hutchinson with Bank of America. Your line is open.
Lorraine Hutchinson -- Bank of America Merrill Lynch -- Analyst
Thanks, good afternoon. I wanted to talk for a moment about gross margin and specifically merchandise margin. Now that you've taken the inventory reserves and you have your inventory in better shape. Would you expect the merchandise margin to stabilize beginning in the second quarter? Or is that more of a back half thing? And then just piggybacking on that if you could talk a little bit about how receipts are looking for the second half? Thank you.
Frank J. Conforti -- Chief Financial Officer
Hi, Lorraine. This is Frank, I will take that one. I certainly, obviously, there is nothing but uncertainty and that you -- I'd take I were sort of joking as to how many times we were going to say that on the call tonight. There is nothing but uncertainty as we look forward to the second quarter. But that being said, you know, I think there is certainly opportunity for improvement in merchandise margins as it relates to IMU. We did take some product liability charges in the first quarter, which impacted gross profit margin and that was really around certain cancellations with various very specific factories and suppliers that we worked with for years and wanted to ensure the ability to work going forward. They are key suppliers of ours.
As it relates to merchant markdowns, I would tell you that right now we have taken a meaningful inventory obsolescence reserve to sort of protect against the future need for additional markdowns and the risk in inventory. But I just don't know necessarily what the promotional environment is going to look like as stores come online and other retailers are looking to hold on to as much of their business as we can. I can tell you that our business is largely speaking have performed better than we had anticipated they would from a markdown perspective. But -- so I think a lot of this is going to be indicated based on where the market lands. Thank you.
Operator
And the next question comes from Paul Lejuez with Citi Research. Your line is open.
Paul Lejuez -- Citi Research -- Analyst
Hey, guys, thanks. Dick, curious if the current situation makes you rethink at all about investing in the newly or the restaurant business over the next several years? And also, I'm curious how the current situation makes you think about the ultimate store count. What is the appropriate store count for each of your banners within the US? Thanks.
Richard A. Hayne -- Chief Executive Officer
Hi, Paul. Thank you very much. As it relates to Nuuly, I think we all feel very strongly about both rental and resale. And we think there is a lot of opportunity and they are sort of direct cousins. And we think there's a lot of opportunity in both of those areas and so we're excited about Nuuly and its prospects going forward and anticipate funding that on an ongoing basis. The restaurant business, we have to wait and see.
The restaurant business is crazy right now, particularly here in Pennsylvania where all of our restaurants are. They're talking about making -- having a restriction of 30% of the occupancy. Well, there is absolutely no way that anybody can make money with 30% of their customers. So I don't know how long that will last. And I don't have any idea when the restaurants in either Pennsylvania or New York going to reopen. So that's a, to be determined. As it applies to store counts and I think this is a very important area, where we believe strongly that the stores are an important part, and an important component of our omnichannel strategy. And that strategy gives a lot of choice and flexibility to the customer and that's always what we're trying to do to please the customer.
So we want to continue having a fleet of retail stores but I have to say that in order to do that all the channels, including the stores have to be profitable. And that implies occupancy costs that reflect the traffic that's -- that is at hand. And so we are currently in negotiations and discussions with our landlords and developers as to what those lease terms will be and what will be our occupancy costs. So I think the answer to your question is that we're not afraid to close stores and we always have closed stores that are unprofitable and we will do so again. But we're also open to opening more stores. And it -- really the decision comes down to the relationship between store traffic and occupancy costs.
So as we negotiate with our landlords, some of the new leases we're seeing have very, very favorable terms and even of traffic were to not come back to where the pre-COVID levels, they would still be profitable. And so we believe that they are a very viable part of our business and want to maintain it. And those cases where landlords aren't reasonable and are still thinking that it's 1995 and they can command any rent that they wish. Well, they can get it from someone else, not us. So that's where we are.
Operator
Your next question comes from Kate Fitzsimons with RBC Capital Markets. Your line is open.
Kate Fitzsimmons -- RBC Capital Markets -- Analyst
Yeah, hi. Thank you very much for taking my question. Frank, just real quick on SG&A, with the commentary that 2Q wrap-up comp could be down more than 50%. Is there any view on how we should consider SG&A dollars in the quarter? And just how to think about SG&A dollars trending into the back half as we start to see some of the stores reopening? That would be helpful. Thank you.
Frank J. Conforti -- Chief Financial Officer
Yeah, Kate, this is Frank. Thank you for your question. And just to reiterate that the store comp number was just on stores, not necessarily on Retail segment. It is certainly very possible that the second quarter looks very similar to the first as it relates to total topline. With that being said, as it relates to SG&A, I think it's important to keep in mind that one, I think we did a great job of reducing SG&A in a very short period of time, reducing it 8% versus last year and even more so versus our 9% planned increase which where our budget was coming in.
With that being said, most of our actions that we put in place were put in, in the second half of the quarter and quite frankly, most of them were put in the last month of the quarter. So this means the impact and benefit could be greater in the second quarter. And if the quarter was to progress with digital remaining strong, stores continuing to open and all stores opening by the end of the quarter, it is possible that our SG&A would be down versus last year at a rate nicely larger than the 8% reduction that we saw in the first quarter versus the prior year.
Operator
Your next question comes from Matthew Boss with JP Morgan. Your line is open.
Matthew Boss -- JP Morgan -- Analyst
Great, thanks, Dick, on the inventory front, you mentioned a reasonably clean position today. What's the level of overall apparel in the channel? I guess as best as you can size that up today and what level of promotional activity should we brace for as we think about back-to-school and holiday?
Richard A. Hayne -- Chief Executive Officer
Yeah, I think I'll let Frank handle the first part of that.
Frank J. Conforti -- Chief Financial Officer
Thanks, Dick. So, Matt, what I would tell you is we're not going to give out sort of the inventory by category. But I truly want to commend the brands and our sourcing organization for an incredible job in honestly managing what was a nearly impossible circumstances right now, as it relates to managing inventory, predicting demand and managing what was a very, very difficult supply chain.
Our total company inventory will be down 18% right now, with Retail segment down 18% and Wholesale segment down 16%. I think it is pretty impressive. We believe it is possible for inventory to be negative. And in a quite frankly a similar position for the second quarter. But as you know and we've essentially quoted same around everything right now. There is a lot of uncertainty around the topline in supply chain, but we do think that that is a -- that as a possibility. I also want to say just relative to the promotional environment, as I touched on earlier that we did record a $43 million inventory obsolescence reserve and that was between the retail and wholesale segments and that was based on some of those -- increased each buckets that were out there as well as the around the increased uncertainty around consumer demand and this is obviously, significantly higher than any normal inventory charge that we would have taken.
Operator
Your next question comes from Janet Kloppenburg with JJK Research. Your line is open.
Janet Kloppenburg -- JJK Research -- Analyst
Good evening, everyone, and thanks for all the detail. Dick, there is a lot of talk about how the consumer will change as we've -- as a result of the pandemic, that their shopping behavior and consumption will change dramatically with a lot more cuts or lot more people working from home and getting used to digital shopping, and I'm wondering if you could just comment on your outlook for how that may impact your business? And how that may shape the positioning of the merchandising and marketing for those three brands?
And Frank, it sounds like the gross margin will not be down anywhere near as much in the second quarter, whereas the first quarter, I know you'll have pressure because of the digital penetration, but maybe you could give us some brackets around that. Thanks so much.
Richard A. Hayne -- Chief Executive Officer
Okay, Janet. I don't think there's any question about what the consumer is going to change or has changed. And if you're asking me to project, if they will come back to their habits pre-COVID I think that they certainly won't, until and unless there is either a cure for COVID or there is some other way that they lose their fear of the disease. And that will take many months. So I would say for the remainder of at least through the holiday season, the remainder of this fiscal year, I would expect consumers to still be practicing social distancing and all the other terms that you hear every day on all the media.
So I think that is a big change. I think there will be much more working from home and I also think that to some degree even if there were a vaccine or cure, people have started to like, in some cases working remotely through Zoom and so I think there will be a little bit -- a little bit more of that. And, but I do think that once there is that fear is gone, I do believe that people will want to socialize again, I think that's sort of built into our genetic structure, people are going to want to go back out to have dinner, people are want to go to sporting events. How about things like graduation, yes. They're going to want to do all those things that they did before.
And I think that when you look at fashion, I've typically talked to you about things like macro fashion and micro fashion, but the way I am thinking about it now is more about the function of fashion and how the functionality drives what people are looking for. And currently, many of the functions that drive apparel particularly apparel purchases, many of those functions are no longer either well -- many of them are barred altogether. And so there is not a lot of reasons for people to buy the fashion when they can't use it for the function. When the functions come back, I assume the fashion -- the demand for those types of fashion will come back. Until that time, they won't -- I cannot predict when it will come back.
Frank J. Conforti -- Chief Financial Officer
Janet, this is Frank. Let me walk through sort of gross profit margin in the quarter and what that means for the second quarter as well as I'm sure it's on a lot of people's minds. To start with the biggest driver of our gross profit margin decline, it was store occupancy deleverage. So as Dick mentioned, we are in very active and engaged in conversations with our landlords. As of quarter end, we had not reached any updated agreements and therefore required to account for occupancy expense at historical rates until any new deals are achieved.
With stores closed for half a quarter, you can imagine this resulted in significant deleverage. Additionally, we recorded a $14 million preliminary impairment charge related to our store assets and altogether this accounted for over 800 basis points in store occupancy deleverage in the quarter. As Dick has discussed, obviously, it is more important than ever for us to align our store traffic patterns with occupancy expense right now with our landlords. The next biggest driver was inventory obsolescence, which I think I've mentioned a few times.
So, we did record a $43 million inventory obsolescence charge in the quarter. Third was delivery expense, and the biggest driver here is, honestly, is just the increase in penetration of the digital channel, which provides for a benefit in occupancy leverage under normal circumstances and obviously didn't do so this quarter. In addition to just the increase in penetration of the digital channel delivery expense also deleveraged due to lower average order value due to the increased promotions in the quarter as well as an increase in split shipments due to the increase in volume of packages that was delivered from store inventories.
We worked really hard to maintain pick, pack and ship in the quarter in order to try and get as much inventory out of stores as we could, which increased splits shipments, but we think will provide to be a benefit to inventory and removing some of the markdowns necessary going forward as we do open up stores. The last main driver, which is what I believe Lorraine asked about which was merchandise markdowns, merchandise margins I should say, which includes markdowns in IMU. Markdowns were higher, obviously in the quarter due to increased promotions and markdowns in order to keep inventory moving and IMU was lower due to certain product liabilities that we took on canceled orders within the quarter.
If all else honestly remained equal, we currently do not believe we would need to record an inventory obsolescence charge of the magnitude of what we did this quarter. In addition to that, we currently do not believe that we would need to incur product liabilities as we did in the first quarter and hopefully we can come to some reasonable agreements with many of our landlords, all of which creates for opportunity for improved margin in the second quarter versus what you've seen in the first.
Operator
Your next question comes from Adrienne Yih with Barclays. Your line is open.
Adrienne Yih -- Barclays -- Analyst
Good afternoon, everyone. I'm glad everybody is doing well. I guess Dick, other than the sanitization measures in the stores, you're always good with us about sort of the view into the future. What are the biggest change that is happening at the store level. Will they be less individuallistic, you typically run a pretty decentralized store model to more showroom like. How do you, how do you view the stores three years from now?
And then, Frank, what in the P&L, do you see permanency and reduction of fixed expenses, I know you talked about rent. Can rent go variable to some larger extent, and then how much less store payroll do you need? Thank you very much.
Richard A. Hayne -- Chief Executive Officer
Adrienne, I think I'll differentiate between what we plan to do and what I see happening in the market. What I see happening in the market is an awful lot of retail space becoming basically off-price centers as opposed to what they have been in the past, which are full price. I think that we're seeing much more of the full price happen at the direct-to-consumer level, and when you ask yourself, well why is someone going to go to a store particularly unless you are a young, and it's a social thing, the reason might be price.
So I think that that's going to be a driver, but what I see us doing as a result, as we open more new stores, I would say that we would probably be downsizing a bit and, but other than that I think the way we're viewing our stores is, we want them to stay pretty much the same in terms of the look of it, the feel of it and the experience of it. So I don't know if we're completely out of phase with the rest of the market, but that's how I see it working.
Frank J. Conforti -- Chief Financial Officer
Adrienne, as it relates to sort of fixed versus variable and the landlord negotiations. I certainly don't want to comment on any specific negotiations and where they're landing. And I think we are looking for all opportunities in order to align our expense ratios with traffic and we would love for that to be variable in nature and what we'll see exactly where they land as the conversations continue to unfold.
As it relates to the store payroll, I can't commend the store leadership teams and home office teams enough here, I can tell you with the utmost confidence that I think we have the ability, the leadership, the systems and the process in place to continually align our store payroll in providing what is as always been known an incredible experience in our stores along with where our sales demand is and that's today and going forward, and I think our teams have done amazing job in doing so and getting stores opened, and planning for what demand can look like in the future.
Operator
Your next question comes from Mark Altschwager with Baird. Your line is open.
Mark Altschwager -- Robert W. Baird & Co. -- Analyst
Good evening, and thanks for taking my question. Following up on the rent and landlord discussion, I'm wondering, can you give us a sense of what percent of your store fleet has leases that are up for renewal over the next couple of years. You talked about how rent structures need to change in order for store level economics to make sense going forward. I guess I'm just wondering how long that it might take to get the majority of the fleet to a place that you think has aligned with the new normal in terms of digital versus physical penetration.
Richard A. Hayne -- Chief Executive Officer
Okay, Mark. About 50% of our stores leases are expiring in the next four years. And I think only a very, very few are longer than eight years. So it's a -- we -- I think we have a reasonably good ability to negotiate the ones that are coming up for renewal, the ones that are less current or is of an extended period. I think what we have to do is rely on the fact that the landlords have to know that if they -- if they want to continue to have the same level of rent eight years from now, we're not going to be there. So we'll see what happens.
Operator
Your next question comes from Simeon Siegel with BMO Capital Markets. Your line is open.
Simeon Siegel -- BMO Capital Markets -- Analyst
Thanks guys. Hope you are doing well enough with all this. Frank, can you talk about the negative gross profit of wholesale, just any color on explain the degree higher discount there. And then, just given the pre I guess during COVID trends anyway did it change anything in terms of how you guys were approaching wholesale. And then just lastly, any help outlining where the receivables exposure for wholesale line right now. Thank you.
Frank J. Conforti -- Chief Financial Officer
Sorry, Simeon. I think I missed a little bit of that. What I can tell you relative to wholesale's gross profit margin in the quarter. Obviously, all of our partners business was significantly impacted as well as ours and many of our partners have significant stores as a part of their operations, which pressured our top line as well as the inventory obsolescence charge that we took across URBN. Almost half of that was taken in wholesale within the quarter. And that does fall into gross profit margin.
Operator
Our final question will come from Marni Shapiro with The Retail Tracker. Your line is open.
Marni Shapiro -- The Retail Tracker -- Analyst
Hey everybody. Nice and glad to hear that you are all staying safe. It's actually nice to be on these calls, and hear some birds chirping and kids in the background. Could you talk a little bit, Dick about how we should think about the timing of back-to-school? You have a young customer at Urban, it's your strongest business. College sounds like it's happening tentatively. So I guess how are you thinking about that you have some things that are pretty traditional promotionally like on denim. Is this being pushed a little bit later?
And along those same lines, you've had very strong social media engagement. Has that ramped up and even gotten stronger as the weeks and months progressed with this younger shopper?
Richard A. Hayne -- Chief Executive Officer
Marni, I'll take a little bit of that and then hand it over to Trish because she is the expert on Urban. I think that what I've heard from a lot of schools is there is a wide range and tremendous -- and here we go again using the word uncertainty. School openings. I've heard of school saying they're going to open in early August and close early for holiday. I've heard other schools say they're not going to open at all. So it's very, very difficult to say. My sense of it might, if I had to bet on it, I would bet that schools will open and I would bet that they're going to open basically when they always have opened in either late August or early September.
How are we going to prepare for that? I don't think it's going to be a heck of a lot different. We're scrambling to get the -- make sure that the inventory we need is there. As I went over earlier in my prepared commentary, the supply chain has been a nightmare, air freight out of Asia is not only difficult to get but it's incredibly expensive. So we're having to boat most of the things. So I think that will be a little bit late to our preferred inventory levels for back-to-school but I don't think that's necessarily going to kill us.
Trish, you want to say a few words about it?
Trish Donnelly -- Chief Executive Officer, Urban Outfitters Group
Yeah, I think you're spot on with this scrambling for the right inventory, and that's really what we're working on. And with such a wide range of opening, if you were to ask me a couple weeks ago, we would say, yes, we're pushing back school out a month. Today, we're saying no, we're not pushing back school out a month. So it changes with the news and with the uncertainty as you know.
In terms of social engagement, yeah Marni, we've seen a tremendous like increase in customer engagement across most of our social channels. So that's been really exciting to see and I need to commend the marketing and the merchant teams work [indecipherable] setting to make that happen. But the pivots were quick, content is amazing and I think they did such an exceptional job particularly you know on that part.
Richard A. Hayne -- Chief Executive Officer
All right. I think that that ends the questions. I thank you very much and I very much look forward to talking to you in a few months. Thank you.
Operator
[Operator Closing Remarks]
Duration: 48 minutes
Call participants:
Oona McCullough -- Director of Investor Relations
Richard A. Hayne -- Chief Executive Officer
Frank J. Conforti -- Chief Financial Officer
Trish Donnelly -- Chief Executive Officer, Urban Outfitters Group
Kimberly Greenberger -- Morgan Stanley -- Analyst
Lorraine Hutchinson -- Bank of America Merrill Lynch -- Analyst
Paul Lejuez -- Citi Research -- Analyst
Kate Fitzsimmons -- RBC Capital Markets -- Analyst
Matthew Boss -- JP Morgan -- Analyst
Janet Kloppenburg -- JJK Research -- Analyst
Adrienne Yih -- Barclays -- Analyst
Mark Altschwager -- Robert W. Baird & Co. -- Analyst
Simeon Siegel -- BMO Capital Markets -- Analyst
Marni Shapiro -- The Retail Tracker -- Analyst
