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Ooma Inc (OOMA 0.57%)
Q2Â 2021 Earnings Call
Aug 25, 2020, 5:00 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Ladies and gentlemen, thank you for standing by and welcome to the Ooma Second Quarter Fiscal 2021 Financial Results Conference Call. [Operator Instructions] Please be advised that today's conference is being recorded. [Operator Instructions]
I would now like to hand the conference over to your speaker today, Matt Robison. Thank you. Please go ahead, sir.
Matthew S. Robison -- Director of Investor Relations and Corporate Development
Thanks, David. Good day, everyone, and welcome to the second quarter fiscal year 2021 earnings call of Ooma, Inc. My name is Matt Robinson, Ooma's Director of IR and Corporate Development. On the call with me today are Ooma's CEO, Eric Stang; and CFO, Ravi Narula. After the market close today, Ooma issued its second quarter earnings press release via Businesswire. The release is also available on the company's website, ooma.com. This call is being webcast live and is accessible from a link on the Events page of the Investor Relations section of our website. This link will be active for replay of this call for at least one year. The telephonic replay will also be available for a week starting this evening about 8:00 PM Eastern Time. Dialing information for it is included in today's earnings press release.
During today's presentation, our executives will make forward-looking statements within the meaning of the federal securities laws. Forward-looking statements generally relate to future events or future financial or operating performance. Our expectations and beliefs regarding these matters may not materialize, and actual results in financial periods are subject to risks and uncertainties that could cause actual results to differ materially from those projected. These risks include those set forth in the press release we issued earlier today, risks related to the impact of the COVID-19 pandemic, and those risks more fully described in our filings with the Securities and Exchange Commission. The forward-looking statements in this presentation are based on information available to us as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law.
Please note that other than revenue or as otherwise stated, the financial measures to be disclosed on this call will be on a non-GAAP basis. The non-GAAP financial measures are not intended to be considered in isolation or as a substitute for results prepared in accordance with GAAP. The discussion of why we present non-GAAP financial measures and a reconciliation of the non-GAAP financial measures discussed in this call to the most directly comparable GAAP financial measures are included in our earnings press release, which is available on our website. On this call, we'll give guidance for third quarter and full year fiscal 2021 on a non-GAAP basis.
Also, in addition to our press release and 8-K filing, the Events & Presentations page in the Investors section as well as the Quarterly Results page of the Financial Information section of our website includes links to costs and expenses not included in our non-GAAP values and key metrics of our core subscription businesses. These are titled Supplemental Financial Disclosure 1 and Supplemental Financial Disclosure 2. Additionally, our investor presentation slides include GAAP to non-GAAP reconciliation that also provides resolution of GAAP expenses that are excluded from non-GAAP metrics.
Now, I will hand the call over to Ooma's CEO, Eric Stang.
Eric Stang -- Chief Executive Officer
Thank you, Matt. Hi everyone. Welcome to Ooma's Q2 fiscal year 2021 earnings call. I'm pleased to talk with you today. Q2 was an outstanding quarter for Ooma financially as we exceeded our expectations on both the top and bottom line. Q2 revenues grew to $41.4 million and non-GAAP net income was $3.1 million or 8% of revenue. We also generated approximately $2.5 million of cash flow from operations in the quarter. I appreciate the hard work put in by all members of the Ooma team to achieve these results. Looking at Q2, I'm particularly excited by our progress winning larger customers and solving increasingly complex customer deployments. One such example is the chain of hearing loss clinics with 13 locations in Maryland. Previously this company had different phone providers in different locations and was struggling to stay in touch with its customers because of overdriven office closures.
Ooma was able to step in and provide one unified solution across all locations. In the words of the administrator of the company who can now control phone services easily across all locations, Ooma Office has been a lifesaver. A second example is a large enterprise customer where we currently serve over 2,000 of their home-based call center agents in North America. Historically this customer has used Ooma in conjunction with PSTN routing in a hybrid VoIP PSTN deployment. We're now engaged with this customer to peer directly to them, eliminate the PSTN element and improve both cost and quality. Our ability to provide seamless work from home solutions also helped drive larger new customer wins in Q2. One new customer of ours who is an insurance and benefits company with over 100 employees was faced with the challenge of some employees working from home while others are spending part of their workweek in the office.
This company switched to Ooma because of our ability to operate across their work environments and they particularly valued use of our powerful mobile app and our online portals for easy setup and call flow administration. Our responsive customer support was an important differentiator in this win as well. Last quarter I mentioned that we have secured many locations representing a large national brand with much of this opportunity coming to us through referrals. I'm pleased to report that we expanded further in Q2 and we now serve over 1,000 independent locations of this national brand. More broadly, we believe our strengths in serving small businesses translate well to serving larger businesses who operate many small distributed locations.
At the enterprise level, one of our more significant wins was a customer with over 100 users who wanted to convert away from an on-premise solution that was among other things serving their call center needs. In this case, it only took us about one week to bring the customer up on Ooma Enterprise, including implementation of our call center functionality. In Q2, we also announced a new Ooma Enterprise private label reseller, MTA Solutions in Alaska. One leg of our differentiated enterprise strategy is to engage private label resellers who want to maintain fully their end customer relationships. With Ooma Enterprise, private label resellers can have full control over naming, pricing and features offered while Ooma in the background can handle the complex regulatory matters it desired.
In general, a key element of our strategy and plan this year is our focus on sales and marketing execution and I believe we are seeing good progress. Some of our sales efforts remain hampered by restrictions still in place to fight COVID, but we see this lessening with time. Overall, we believe we have strong solutions today for the needs of both smaller and larger businesses and that our strategy is working. In addition to sales and marketing execution, a second key element of our strategy and plan this year is to introduce new breakout features that provide customers a broader solution and increase our revenue per customer. Last quarter, we announced a major advance in this regard with the launch of Ooma Connect, which you'll recall is our wireless Internet solution for both backup and primary Internet use.
I'm pleased to report that we now have hundreds of customer accounts using Ooma Connect. More than half of these accounts have selected a $99 per month or greater service plan to support primary Internet use. The top reasons these accounts cite for purchasing Connect are poor DSL performance, persistent cable outages, and insurance to insure communications are always operational. Our newest feature announcement is Ooma Wi-Fi, which we are very excited to have launched just last week to select customers. In general, small businesses have been left behind when it comes to the most advanced technology solutions, usually because of excessive cost and complexity. With Ooma Wi-Fi, we can bring enterprise grade Wi-Fi as a service to even the smallest businesses, security, performance management and forced quality of service and customizable guest networks can all be enabled in an easily used turnkey solution and for a modest charge per month.
Wi-Fi based IP phones become easily supported as well. We are extremely pleased to have partnered with Extreme Networks to make this possible. Strategically, Ooma Wi-Fi fits perfectly into our long-term vision to enable small business to sound and operate like big businesses at an affordable price. With Ooma Wi-Fi, we can now offer small businesses a winning combination of communications, Internet and Wi-Fi networking, all managed in the cloud by Ooma and with the launch of Ooma Wi-Fi is a major advance, our vision is to provide an even broader infrastructure solution in the future for businesses. I'm also pleased to introduce to you here an enhancement that will be available soon for our Ooma Office Pro Tier of service. You'll recall that our Pro Tier costs customers an additional $5 per month per user and provides a number of advanced features today including use of our desktop app, advanced call blocking, and call recording.
Currently, about 25% of our new customers step up to take the Pro Tier. As part of our strategy to continue to enhance the Pro Tier and increase its adoption we're now in beta test with select customers and will soon be launching video collaboration and screen sharing. We believe this will be a valuable addition to the Pro Tier, which will help spur adoption and it will be an exceptional value in comparison to many other providers. Turning now to our Sprint and now T-Mobile partnership, you'll recall that T-Mobile powers our Ooma Connect and we enable T-Mobile to resell Ooma Office as Sprint Omni. We announced last quarter that with the Sprint T-Mobile merger it was unclear what the new organization's strategy will be and we adopted a cautious outlook. Our understanding now is that T-Mobile intends to focus on a more narrow portfolio and does not plan to continue selling Sprint Omni.
Nonetheless our relationship remains in place and T-Mobile will continue to power Ooma Connect. We're also jointly exploring other possibilities between our two organizations. And finally, regarding our largest customer for whom we provide service to more than 20,000 users today, I can report that our proof-of-concept trials in a new geographic region of the world outside of North America have progressed well. We don't yet have clarity on when the customer will want to roll out on a larger scale but we believe we are well-placed to do so when a decision is reached. Beyond this, I'm pleased report that we secured an additional North American opportunity with this customer. This is a new revenue opportunity but more importantly, we believe it will position us favorably post-COVID for when the customer chooses to expand further.
I will now turn the call over to Ravi to discuss our results and outlook in more detail and then return with some closing remarks.
Ravi Narula -- Chief Financial Officer
Thanks, Eric and good afternoon everyone. Before I start I want to thank the entire Ooma team for their hard work during these challenging times and for helping us deliver strong financial results. With that, I'll begin with a review of our second quarter financial results and provide our outlook for the third quarter and full year fiscal '21. Even with the extraordinary challenges created by the pandemic, we once again delivered a strong performance this quarter achieving $41.4 million in total revenue and exceeding our previously issued revenue guidance range of $40 million to $40.5 million. These results reflect solid performance from both our sales and marketing channels. On a year-over-year basis the 11% revenue growth in Q2 was driven by Ooma business, which now accounts for 43% of revenue compared to 38% in the prior quarter.
Net income for the second quarter of fiscal 2021 was $3.1 million, which exceeds our previously issued guidance range of $1.5 million to $2 million. This increased profitability stems from lower personnel costs including lower travel expenses as well as from other operational efficiencies while continuing to focus on our long-term growth objective, which remain unchanged. Now some details on our Q2 revenue and key customer activities. Business subscription and services revenue grew 26% on a year-over-year basis and residential revenue grew 3% year-over-year. On a combined basis, we achieved a 12% year-over-year growth in subscription and services revenue for both business and residential. Overall subscription and services revenue as a percentage of total revenue was 93% compared to 92% for the prior year quarter.
Product revenue for the second quarter was $2.9 million consistent with the prior year quarter. During Q2, we saw improvement in orders from our direct customers as well as activities relating to our VARs and reseller partners. In the second quarter we made good progress with the largest customer we have referenced on previous calls. With this customer we further expanded our service offerings in North America and the recently performed proof-of-concept trials outside North America as Eric just mentioned. We are optimistic that as the pandemic situation improves we will see further increase in activity with this customer. Also we have been closely watching the T-Mobile-Sprint merger for some time. The T-Mobile's decision to not resell Ooma does not pose a material impact on our results as we had taken a conservative approach to this relationship as it relates to our guidance.
On a positive note, we continue to partner with T-Mobile on Ooma Connect and are exploring other opportunities that align with our long term strategy. Now some details on our key customer metrics. We had 153,000 core users at the end of the second quarter, up from 123,000 at the end of the prior year quarter. We added a number of business customers through online sales and marketing activities as well as through VARs and other resellers. At the end of the second quarter, 23% of our total core users were business users contributing 43% of total revenue. Our average monthly subscription and services revenue per core user or ARPU increased 9% to $11.88, up from $10.93 in the prior year quarter. We are very pleased with this ARPU growth driven by new service offerings including Ooma Office Pro.
I want to highlight a major milestone achievement regarding our annual exit recurring revenue, which has now crossed the $150 million mark and which grew 12% on a year-over-year basis. Over the last few months our annual churn rate increased by a couple of percentage points, which we attribute to the pandemic. Accordingly, our net dollar subscription retention rate was 95% compared to 102% for the prior year quarter. Now some color on our gross margins. Subscription and services gross margins for the second quarter were 71%, up from 69% for the same period last year. This improvement was driven by a number of factors including economies of scale and the efficiencies created from Broadsmart, partially offset by increase in telecom taxes in the quarter.
Product and other gross margins for the second quarter were negative 45% compared to negative 28% for the same period last year. This margin decline resulted from increased shipping costs and other promotional activities during the quarter. As a reminder, our strategy is to get our hardware products to customers, which enables us to generate high margin subscription revenue and positive customer lifetime value. On an overall basis, total gross margins increased to 62%, up from 61% in the prior year quarter. And now some details on operating expenses. Operating expenses for the second quarter were $22.9 million, down $1.1 million or 5% year-over-year. Sales and marketing expenses for the second quarter were $11 million or 27% of total revenue, down 9% year-over-year.
This decrease was driven by lower sales activities in our residential business, reduced field sales expenses due to the pandemic and eliminated costs associated with smart cam, which was discontinued in October 2019. During the quarter we increased our marketing activities relating to Ooma business, which helped drive business user additions. Given our strong momentum in Q2 we will continue to invest in these programs to fuel future growth. Research and development expenses were $7.9 million or 19% of total revenue down from $8.3 million or 5% year-over-year. This decline in R&D was primarily a result of the discontinuation of smart cam while we continue to develop new features and integrations for both Ooma Office and Ooma Enterprise.
G&A expenses were $3.9 million or 9% of total revenue compared to $3.6 million for the prior year quarter. This increase was driven by higher public company infrastructure costs such as insurance and soft expenses. During Q2, our net income of $3.1 million resulted in an earnings per share of $0.13 on a diluted basis compared to a $0.04 loss per share in the prior-year period. For the second quarter of fiscal '21, adjusted EBITDA earnings improved to $3.7 million, representing a 9% margin versus a loss of $528,000 for the prior-year quarter. Our total EBITDA earnings for the first half of fiscal '21 was $6.7 million, compared to a EBITDA loss of approximately $1 million for the same period last year. We ended the quarter with total cash and investments of $25.3 million with no debt.
Cash generated from operations for the second quarter of fiscal '21 was $2.5 million driven by increased profitability, streamlined collections from our customers and reduced inventory level. Cash used in operations was approximately $400,000 in the same period last year. Late in the second quarter, we added a number of sales personnel, primarily contractors to enable future growth. Accordingly, we ended the quarter with a total of 934 employees and contractors, up from 836 for the same period last year. It has been a year since our acquisition of Broadsmart in 2019 I would like to provide an update on some of our key achievements stemming from that transaction. First and foremost, we have fully integrated Broadsmart into Ooma and realized significant operational efficiencies.
Second, we're now leveraging Broadsmart's customer base into Ooma Enterprise, which helps us increase the scale of Ooma business. Third, we have increased the number of channel partners that we sell to as a result of the acquisition. We are achieving our goal to create long-term shareholder value via our strategic growth of Ooma business. To that affect, we have made significant progress by adding both small and large businesses. For example, more than 20% of our business users are now larger businesses and given our differentiated product and going-to-market strategy we are optimistic about sustaining this momentum. For clarity, we define a large business as one which has an annual ARR of $10,000 or more. With that, I'll now provide details on our third quarter and full year fiscal '21 guidance.
Again our guidance is non-GAAP and has been adjusted for expenses such as stock-based compensation and amortization of intangibles. We expect total revenue for the third quarter of fiscal '21 to be in the range of $41 million to $41.8 million. We expect third quarter non-GAAP net income to be in the range of $1.7 million to $2.2 million with non-GAAP diluted EPS expected to be between $0.07 and $0.09. We have assumed 22.5 million weighted average basic shares and 24 million weighted average diluted shares outstanding for Q3. For full year fiscal '21 we now expect total revenue for fiscal '21 to be in the range of $163 million to $164.5 million, an increase from our previously issued guidance range of $161 million to $164 million.
We expect non-GAAP net income for fiscal '21 to be in the range of $8 million to $9.5 million, an increase from our previously issued guidance range of $5 million to $7 million. Non-GAAP diluted EPS is expected to be in the range of $0.34 to $0.40. We have assumed 22.4 million weighted average basic shares and 23.7 million weighted average diluted shares outstanding for fiscal '21. In summary, we're very pleased with our second quarter results, which demonstrate continued strength in the execution of our long-term strategy.
I'll now pass it back to Eric for some closing remarks. Eric?
Eric Stang -- Chief Executive Officer
Thanks, Ravi. Like last quarter, our current business view is that while we are seeing some improvement in the economy, we will still face effects from the pandemic through the rest of this year and likely into next year. Nonetheless, we believe we're executing well on our sales and marketing initiatives and are energized by the results we're achieving, in particular with larger sized customers. Also finding that our new features and capabilities, most significantly the desktop app, expanded video collaboration and screen sharing, Ooma Connect and now Ooma Wi-Fi are and will open up new opportunities. Our outlook is to deliver profitable growth while continuing to invest in the future. All in, we believe our strategy is working and we can capitalize on significant opportunity going forward.
Operator?
Questions and Answers:
Operator
[Operator Instructions] Your first question comes from the line of Mike Latimore with Northland Capital Markets. Your line is open.
Michael Latimore -- Northland Capital Markets -- Analyst
Great. Thanks very much. Yeah, I guess since the market's still a little fluid here, can you give a sense of how things transpired kind of by month over the last three or four months and by that, I'm talking about a little bit on the churn side as well as on the demand side? Just give us a flavor for kind of a month-by-month progression here?
Eric Stang -- Chief Executive Officer
Well, looking at Q2 we've seen pretty good demand through the quarter. I wouldn't say that there's hockey stick in any way in that regard. I think the churn we saw -- churn go up in Q1 as we talked. It stabilized and it has not gone up further and in some cases has come down.
Michael Latimore -- Northland Capital Markets -- Analyst
Got it. Okay, great. And then in terms of your new Wi-Fi offering, how do you see that playing out here? Is there a clear device or service that you're going to be kind of easily replacing among current customers or is this more of a new customer thing?
Eric Stang -- Chief Executive Officer
I think that it'll be for both although I think we'll see our biggest penetration with new customers. It's not uncommon for a customer when they're changing their phone service, moving to the cloud to look at their whole networking strategy and their needs. We also find customers wanting to put Wi-Fi phones in the business where it's easier to do than running cabling. With a Wi-Fi solution, we can ensure those phones will work properly with enforced quality of service and we can also just provide a turnkey solution so they can kind of get the full package from us without having to struggle with that or bring in others to do implementation. I mean, it's a very much a managed service by us. The customer will buy the endpoints from us and once they're installed in their locations, all the rest of it is essentially done by us for the customer including the ongoing monitoring and any customization that they need to have it work just the way they want. So, I think there's a lot of value in the service, but obviously, we're just getting started with it and we'll have to see how it develops.
Michael Latimore -- Northland Capital Markets -- Analyst
Yeah. And then just last on you talked about a new North American opportunity with I think your largest customer. Is that more seat [Phonetic] to that new services being added and how should we think about the size of that new opportunity?
Eric Stang -- Chief Executive Officer
It is large in scope, but it is not delivering the full service the way we've traditionally done for them and the users we have today. It's kind of a partial step forward with them, which will allow us to save them some money and provide them some better quality of service. And over time, I believe it can lead to substantial more growth for us as we bring the other elements of our service to those users. So, I think it's large in scope, but it's not as much revenue as we would have had per user before, but it's only a partial implementation and the rest will flow we hope in the future.
Michael Latimore -- Northland Capital Markets -- Analyst
Okay, great. Thank you very much.
Operator
Your next question comes from the line of Josh Nichols with B. Riley. Your line is open.
Josh Nichols -- B. Riley FBR -- Analyst
Yeah. Thanks for taking my question and really good to see the top line be -- also flowing down with EBITDA margin expansion quarter-over-quarter here. Ravi, I think you mentioned with the Broadsmart acquisition fully integrated that you're seeing a little bit more focus on the VAR channel? Any specifics you can provide on that front as far as some of the traction you're seeing? What percentage of company sales are coming from VAR? What's the expectation going forward and the opportunity set?
Ravi Narula -- Chief Financial Officer
Hey, Josh. Thank you. What I said, yes, we are seeing some good traction from the VARs and resellers, but if I look at the overall per Ooma perspective, VAR and reseller contribution generally it has been around -- it has been growing increasing pretty well. It's around one-third -- a little bit more than one-third of the total revenue coming from VARs and resellers and in the longer term, we expect it to be around 50% of our overall user growth. So, I think we're making good progress at this time, which Broadsmart was also playing a role in that growth, but we have been building VARs and reseller programs for us for a couple of years now and we are seeing some good momentum.
Josh Nichols -- B. Riley FBR -- Analyst
Thanks. And then just to get back to the company's largest customer, I know you've been working through beta for an opportunity outside of North America. One, is it still fair to assume that the opportunity set for that is comparable to the 20,000 seats you have domestically? And two, is there any of that really built into guidance for the back half of the year or is that excluded because it's still at beta?
Eric Stang -- Chief Executive Officer
It is in scope with the size that you mentioned there. I'll let Ravi talk about the guidance.
Ravi Narula -- Chief Financial Officer
We are -- obviously, have included or incorporated the thought process of what all investments we'll take and how much upside could there be. But until upsides really happened, obviously, I would want to take a cautious approach to that. So, there is some element of these expenses, some element of revenue built-in, but a very small element and we would want to make sure I don't disappoint. So, I think we are optimistic about this opportunity, but I am taking a cautious approach from a guidance perspective.
Josh Nichols -- B. Riley FBR -- Analyst
Thanks for that clarity on that front. And then last question for me, good to see the company has continued to unleash these new features. Now you have Wi-Fi as well. Could you provide a little bit more detail on the timing for when you're expected to roll out this new solution that's going to have like video conferencing and some of the features or what do you think the company's valued proposition versus other people and the peers on that market?
Eric Stang -- Chief Executive Officer
We have it out and working today at some customers. This is for Ooma Office now. For Ooma Enterprise, we've always had video conferencing and we even made some improvements to it earlier this year. But our smaller business customers have generally not had that much interest in this kind of a service. But obviously in these times that's changing and so we want to be able to enable it as part of our Office Pro Tier. Economically it's going to be a great value to be able have that included as part of all the other things that you get just for the extra $5 a month. And as I said, we have some customers using it now in beta. It's going very, very well. I have no doubt that this quarter it will roll out extensively.
Josh Nichols -- B. Riley FBR -- Analyst
Thanks Eric and Ravi.
Ravi Narula -- Chief Financial Officer
Thank you.
Eric Stang -- Chief Executive Officer
Thank you.
Operator
Your next question comes from the line of Matt Stotler with William Blair. Your line is open.
Matt Stotler -- William Blair -- Analyst
Hey guys. Thank you for taking my questions and congrats on the solid results. I guess first, I'd like to touch on I guess -- one of the partner channel. Unfortunate to see the update with Sprint Omni but it's good to be -- relationship with T-Mobile is still intact and there still seems to be opportunity there. I'd love to get any additional thoughts around potential for I guess moving forward with that partnership? And then as you think about the pipeline for additional carrier partnerships -- how do you think about that? How is that shaping up and what do you see the importance of that specific channel looking like going forward in terms of contribution of the business?
Eric Stang -- Chief Executive Officer
Yeah. As you said, we still have a strong partnership with T-Mobile. And this narrowing of their portfolio doesn't just extend to us. They're doing that fairly extensively as far as I can tell cutting back to much more of a core business focus. And I can appreciate that. Things can always develop differently down the line but for the moment that's the outlook we have. We are excited about some of the forward-looking things we're doing strategically internally and they are interested in some of those things and we'll just have to see how that unfolds with them. And they do of course, as I said earlier, continue to power Ooma Connect, which is an important fixed wireless solution that we do together with them. In terms of additional partnerships, we think of that more broadly than just other carriers. And we are in discussions with other parties today and in various forms and in various -- with various scope and potential. And that's something that I think we're good at. Our solutions are set up to work with others in those kinds of ways. And so we continue to drive toward seeing more of that develop for us.
Matt Stotler -- William Blair -- Analyst
Right, right. It's good to hear. And then just one more on the international piece, obviously, you've talked a bit about the positive results from the POC and kind of just waiting for the timing there. How do you think about further expansion internationally or other opportunities or maybe avenues where you could see that expansion outside of North America?
Eric Stang -- Chief Executive Officer
We're not rushing to expand internationally just to do so. With a large lead customer it's a very economic move for us and so, that's what will propel us to do it. We are already today in a number of countries, three or four countries in Europe, Australia. We have users in other countries as well, Japan comes to mind. So, we are not adverse to enabling any international opportunity that's needed as part of a business opportunity that makes sense, but our current focus for sales and marketing today is North America unless we have a large customer that we can leverage to expand further. We think we are going to be able to do that internationally in a new geographic region with this large customer that we've talked about. It's just a matter really of when this whole pandemic situation has I think gotten away a little bit of some of the timing of what we're doing with them, but the need is there and the economic sense for the partnership is there. And so -- and what we're doing together is going well. So, I do believe over time we'll see all this come together just as we've discussed.
Matt Stotler -- William Blair -- Analyst
That's helpful. Thanks again for taking my questions.
Eric Stang -- Chief Executive Officer
Sure.
Operator
Your next question comes from the line of Joe Goodwin with JMP Securities. Your line is open.
Joe Goodwin -- JMP Securities -- Analyst
Hey, guys. Thank you so much for taking the question. Just first on the guidance, it looks like just from the midpoint the 4Q shows a sequential decline. Is that just conservatism there or anything we should be thinking about?
Ravi Narula -- Chief Financial Officer
Given -- Joe, this is Ravi. Given our -- such a high subscription revenue, generally we don't see decline in subscription revenue sequentially. So, I would just say it's a range, which I've given, given its just six months out on the pandemic, but I think I would say we have seen generally speaking, sequentially subscription services revenue growth. There could be a small variability is on the product revenue side of it. If there is a bigger, bigger issue in November, December, January given the pandemic and some brick and mortar stores may be closed that's probably the only reason I could highlight where we could be at the low end of the range and that's why you can probably call it some conservatism or some unknowns around it. But 90% -- more than 90% of our revenue -- subscription revenue, which is very stable and predictable.
Joe Goodwin -- JMP Securities -- Analyst
Yeah. Thank you. And then, just on the business subscription line, what's kind of the right way of thinking -- beyond this year, I mean how do you guys kind of think about the growth trajectory of that business? I mean is it fair to assume kind of low mid-20s for the foreseeable future or I guess how do you guys think about that internally?
Ravi Narula -- Chief Financial Officer
I would like -- we are -- we continue to invest into the business side, so I would love to see the growth rates in the future, but this year is a very different year with lots of challenges and situations. So, I would say next year I expect -- I would hope to be more than 50% of revenue coming from business. That's one thing I would want to see that and we'll probably provide more color and guidance for our growth rate for next year in terms of business in our Q4 earnings call. But right now I would say there are some unknowns for example this large customer of ours got impacted, we are -- some of the plans we had for earlier this year are slightly being pushed out. So, we would want to see what's happening with this pandemic, but we are -- I think we are well-positioned. We have very good growth engines, growth channels VARs, resellers are there. So, we have all the right channels and opportunities ahead of us. We just have to see how this COVID-19 situations comes out over the next three or six months.
Joe Goodwin -- JMP Securities -- Analyst
Great. Thank you.
Operator
[Operator Instructions] Your next question comes from the line of Brian Kinstlinger with Alliance Global Partners. Your line is open.
Brian Kinstlinger -- Alliance Global Partners -- Analyst
Great. Thank you. Obviously we've seen a little bit of a slowdown in terms of year-over-year growth in business subscribers. Clearly COVID has slowed that business development. Is the economy beginning to open? A lot of people back in the office obviously, not everybody. How are conversations changing with enterprises? And when might we see additions begin to accelerate?
Eric Stang -- Chief Executive Officer
Sorry, how is what changing with enterprises?
Ravi Narula -- Chief Financial Officer
Conversations.
Brian Kinstlinger -- Alliance Global Partners -- Analyst
Conversations. I mean it sounds like in the last three or four or five months we've seen business development slow, you've had some challenges. Businesses have had challenges. As they're opening, does it sound like they're getting more comfortable with moving forward and implementing some of your solutions and might that lead in the near-term to an acceleration, the year-over-year growth rate of business subscribers?
Eric Stang -- Chief Executive Officer
Yeah. It's interesting. There isn't just one answer to that question. Some of our customers are moving from an on-prem or a very disjointed solution to something that's much more capable of working across their needs. And in those cases it's -- I think there's been a little bit of an acceleration to make changes with the pandemic and the pressures it's put. A number of other customers though have hunkered down a little bit to save cost and even people we've been talking to at those customers might be on furlough or not with the company anymore. So, we've seen a whole range of things happen with customers. Generally, I think the customer demand is strong and I don't think a lack of customer demand is going to hold us back as we look forward.
I think if anything where we've been impacted the most is the ability of all of our sales channels and teams to be as effective as we want them to be particularly those channels and teams that are talking to customers directly or more engaged face-to-face. I do think it's getting better, but I think we've got farther to go. And I think we have to plan a little bit in our outlook for somewhat of a second bounce if you will later this year as cold weather comes back and things. But all that said I feel pretty optimistic that our solutions are just what the customers need. And once we engage with a customer, we have a very good success rate with winning the business and moving forward. So, I'm feeling -- I said it in the script, I think things are gradually getting better for us too as we look forward and we'll be able to leverage that as we go too in the environment.
Brian Kinstlinger -- Alliance Global Partners -- Analyst
Great. And a follow-up to that -- great. The -- would you speak to the pipeline especially in terms of the enterprises and small business, notwithstanding your largest customer? Are you -- over the last six months where we are today, are you seeing -- has the pipeline grown? Has it shrunk given COVID? I'm just curious kind of what the near-term opportunity in terms of conversations and if you will, RFP. I'm not sure if there's RFP but what is that looking like?
Eric Stang -- Chief Executive Officer
Our pipeline has -- again, it's affected a little bit by channel and by the way I described it earlier, but generally speaking our pipeline is robust and it is growing as we sit here today.
Brian Kinstlinger -- Alliance Global Partners -- Analyst
Okay. The last question I had there are a few questions about your largest customer. It sounds to me like compared to last time we talked it's a little bit more unclear about when installation may move forward. Is that a COVID result or is that some other factor that's [Indecipherable] with that customer?
Eric Stang -- Chief Executive Officer
So I mentioned two things about this customer. Yes, with these trials we've done in the new geographic area, I think that because of the pandemic, the customers not able to move as fast with some of the implementation that they want to do. But I do still believe we will see that happen, but I also mentioned that we have -- since we talked last secured a new opportunity in North America with that customer, which is a nice step forward and positions us well for even more business as we go beyond implementing what we're implementing now with them. So, I think all things are in a good spot and yeah, ideally the pandemic wouldn't happen, everything would be running forward as fast as we were before, but I still think we're going to see things come together nicely.
Brian Kinstlinger -- Alliance Global Partners -- Analyst
Great. Thank you.
Eric Stang -- Chief Executive Officer
Yeah.
Operator
Your next question comes from the line of Matthew Harrigan with Benchmark. Your line is open.
Matthew Harrigan -- The Benchmark Company -- Analyst
Thank you. I think videoconferencing at some point, probably assuming that the people expect given COVID becomes somewhat [Indecipherable] as part of people's product bouquet, if you will. But can you talk more about your offering there and whether that affects your pricing power over a period of time? And then just generically, it seems with so much more utility of work at home and all that, I mean do you think that eventually translates to higher pricing power on the business side over a period of time particularly as the economy becomes more robust hopefully inevitably next year?
Eric Stang -- Chief Executive Officer
Yeah. I think that's a good question. What we incorporate today for Ooma Enterprise, it is at a higher price point than what we will do with Ooma Office for a smaller business. At our Ooma Office Solution that we're building into the Office Pro Tier is, it's got some limitations. They're not particularly significant, but they -- basically it's a good solid videoconferencing and screen sharing solution that will satisfy most businesses. There will eventually be a premium tier of that capability which would allow us to price higher for say a power user, someone wants to have even larger conferences, even longer conferences, maybe some special features in those conferences.
But yeah, we're -- our strategy though I think you've heard us talk about this a little bit. We really do believe we have -- we are very cost-effective in what we do as a business and we're currently piling more and more capability in the Ooma Office Pro to make it just a great value to the end customer. And I think that adding video and screen sharing is just one more step along the way there and it puts us in a favorable position in the market versus others. So I think it's a little bit of both. I think what we're doing is going to be very effective, but will also be the base for an even higher tier of service as we look forward.
Matthew Harrigan -- The Benchmark Company -- Analyst
Thanks Eric.
Eric Stang -- Chief Executive Officer
Sure.
Operator
There are no further questions at this time. I will turn the call back over to Eric Stang.
Eric Stang -- Chief Executive Officer
Well great. I really appreciate everyone joining us today. We're very happy with our results for Q2 and very excited about the new things we're doing and the success we're having in a larger scale and look forward to updating you on all that after Q3. Thank you.
Operator
[Operator Closing Remarks]
Duration: 48 minutes
Call participants:
Matthew S. Robison -- Director of Investor Relations and Corporate Development
Eric Stang -- Chief Executive Officer
Ravi Narula -- Chief Financial Officer
Michael Latimore -- Northland Capital Markets -- Analyst
Josh Nichols -- B. Riley FBR -- Analyst
Matt Stotler -- William Blair -- Analyst
Joe Goodwin -- JMP Securities -- Analyst
Brian Kinstlinger -- Alliance Global Partners -- Analyst
Matthew Harrigan -- The Benchmark Company -- Analyst
