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Texas Roadhouse Inc (TXRH 1.55%)
Q3Â 2020 Earnings Call
Oct 28, 2020, 5:00 p.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Operator: Good evening, and welcome to the Texas Roadhouse Third Quarter Earnings Conference Call. Today's call is being recorded. [Operator Instructions] After the speakers' remarks, there will be a question-and-answer session. [Operator Instructions]
I would now like to introduce Tonya Robinson, the Chief Financial Officer of Texas Roadhouse. You may begin your conference.
Tonya Robinson -- Chief Financial Officer
Thank you, Sunita, and good evening, everyone. By now, you should have access to our earnings release for the third quarter ended September 29, 2020. It may also be found on our website at texasroadhouse.com in the Investors section. Before we begin our formal remarks, I need to remind everyone that part of our discussion today will include forward-looking statements. These statements are not guarantees of future performance, and therefore, undue reliance should not be placed upon them. We refer all of you to our earnings release and our recent filings with the SEC. These documents provide a more detailed discussion of the relevant factors that could cause actual results to differ materially from those forward-looking statements, including factors related to the COVID-19 outbreak. In addition, we may refer to non-GAAP measures. If applicable, reconciliations of the non-GAAP measures to the GAAP information can be found in our earnings release. On the call with me today is Kent Taylor, Founder and Chief Executive Officer of Texas. Following our remarks, we will open the call for questions.
Now I'll turn the call over to Ken.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Thanks, Tonya. We are pleased with the topline improvement we saw in the third quarter, which included comps down only 6.3% and a less than 10% decline in year-over-year traffic. As Tonya will discuss in more detail shortly, sales improved consistently throughout the quarter, and our sales recovery trend continued in October with comps turning slightly positive. Weekly sales in our Texas Roadhouse restaurants continue to climb and averaged approximately $100,000 per week in $100,000 per week in October. Consumer demand to dine inside our restaurants is strong, and we are pleased to be holding onto most of our To-Go sales as well. The recovery at Bubba's has also been strong with positive comps in both September and October. The results are great to see in our -- due to the efforts of our operators and our support teams. Beginning in mid-March, we all had the choice to either accept the consequences of our dining rooms shutting down or adjust and pivot and find new ways to serve our guests. It has never been our style to sit back and be satisfied with a business-as-usual approach and we weren't going to sit back as we faced our biggest challenge ever, except for maybe when three of the first five restaurants fail, but we won't go there right now. Our innovation began right away by taking our operations outside to our parking lots and offering the go curbside in an efficient and safe manner. With a business focus on off-premise sales, we rolled out family packs and ready-to-grill steaks to meet the challenging needs of our all of our guest.
We also rapidly sourced particular equipment and put several programs in place to ensure we were helping with the financial needs of our employees. In addition, we implemented electronic surveys and temperature checks for employees and our restaurants. And in early May as some of our dining rooms were preparing to reopened, we began installing partitions around the restaurant and have this finished by early July. Now that almost all of our dining rooms have reopened in some capacity, we are working on ways to serve even more guests inside and outside of our restaurants, in that same efficient and safe manner. This includes adding outdoor dining to some locations and testing the conversion of many of our Corrals to include, to-go curbside staging and pickup areas. Our new mobile app for both Texas Roadhouse and Bubba's recently rolled out with more features, including the ability to accept gift cards, as a method of payment. And we are introducing a new two way texting system for our to-go curbside guests to further improve the pickup process, while also potentially improving labor efficiency. We're even testing drive-through windows, in a few Texas roadhouses. Our fast casual brand Jaggers has seen significant increase in sales and margin performance, over the past six months. Later this year, we will be opening our third Jaggers location with a new prototype, in Louisville, Kentucky. We will continue to evaluate our options for Jaggers, which could include a franchise model to allow for faster growth. Innovation is taking place outside of our restaurants, too.
During the shutdown, our restaurants experienced a demand from guests, looking to stock up on steaks at home. As a result, we saw an opportunity to provide the same Texas Roadhouse, hand cut quality and value to our guests with our new online initiative, Texas Roadhouse Butcher Shop. We are also working on several retail opportunities. And we will share more details with you on those, in early 2021. These are low-risk initiatives, with minimal investment costs and the potential for attractive margins. Many things are happening at Texas Roadhouse. But we are most excited about the job that our operators are doing to stay focused on serving every plate and every to-go container of food in a legendary way. With sales trends closer to historical levels, our managers have been able to spend more time focusing on details such as, food quality, waste and labor efficiency, which will help our margins over the long run. To assist with margin improvement, we are rolling out a menu price increase of approximately 1% effective this week, with a positive mix trends that we are seeing from both our dine-in and to-go guests, we feel comfortable moving forward with this increase, which was originally scheduled for early April of this year. As we move into the last months of 2020, we are pleased to see strong cash flows from an operation which allows us to continue to invest in and grow our business. The strength of our balance sheet sets us up well to face any challenges or opportunities in front of us. I want to thank the entire Texas Roadhouse, bubba's 33 and Jaggers family, for their commitment to taking care of our company and our guests throughout this unprecedented year. I look forward to working with all of you to continue our current momentum and grow our business, going forward.
Now Tonya will take it away.
Tonya Robinson -- Chief Financial Officer
Thanks, Kent. Comparable restaurant sales improved each month of the third quarter, as dining room restrictions loosened in some areas of the country and traffic decreases moderated. Comparable restaurant sales for the third quarter declined 6.3% and by month, comparable sales decreased 13%, 6.6% and 0.5% for our July, August and September periods, respectively. And as Kent mentioned, our sales momentum continued in October, with a return to a positive comp of 0.8%. Sales continue to benefit from an increased level of To-Go sales, which accounted for approximately 23% of sales in the third quarter and approximately 20% of sales, in October. We were pleased to see To-Go average weekly sales stay fairly consistent throughout the quarter, averaging approximately 21,000 per restaurant. Additionally, we estimate that outdoor sales contributed as much as 2% to 2.5% to our comp sales performance in the third quarter with approximately 35% of our restaurants offering some level of outdoor dining. While outdoor dining may be restricted by winter weather in certain parts of the country, we believe it will be somewhat offset by locations in warmer climates picking it up. Overall, for the quarter, total revenue declined 3%, driven by a 7.2% decline in average weekly sales, partially offset by a 4.6% store week growth. Restaurant margin as a percentage of total sales decreased 219 basis points to 14.5%. Again, this quarter, we were encouraged by the monthly trajectory of our margins, given the increase in sales volumes. At current sales levels, we expect to generate mid-teen restaurant margins over the coming months. We expect margins to continue to be pressured by higher to do sales, labor and ongoing costs related to COVID-19.
Food and beverage costs as a percentage of total sales increased 34 basis points to 32.1% in the third quarter. The main driver of the increase was commodity inflation of approximately 3% caused mostly by higher beef cost in July due to the lingering impact of the shutdowns as many beef processing plants in the second quarter. The other driver of the increase is a shift by some guests to entrees with higher menu prices, which also typically have higher food cost percentages. Labor as a percentage of total sales increased 85 basis points to 34.7% in the third quarter. Labor dollars per store week were down 4.9% compared to the prior year period. The decrease includes an 8.3% reduction in hours, partially offset by wage and other inflation of 5.4%.In addition, we had a 2% benefit, primarily driven by a $4.5 million employee retention payroll tax credit. Other onetime items this quarter included sick pay enhanced benefit expense of $1.8 million, which was largely offset by a $0.6 million insurance reserve benefit compared to a $1 million charge last year. Finally, other operating costs, as a percentage of total sales was 16.4%, which was 83 basis points higher than last year. Approximately 40 basis points of the increase relates to our quarterly reserve analysis for general liability insurance, which includes a $1.4 million charge this year, overlapping a $1.1 million credit from last year. Other operating costs were also negatively impacted by the lower sales volume as well as the added expense of purchasing PPE and renting items for outdoor dining use. Moving below restaurant margin. G&A costs for the quarter decreased $9.3 million as compared to the prior year period.
The primary drivers of the decrease were a $3 million credit from the sale of a legal claim, a $1.8 million reduction of cash and equity compensation and a $3.4 million reduction in travel and meeting expense. On a housekeeping note, I want to remind everyone that the fourth quarter of 2019 was a 14-week period for us. As you may recall, we estimated that the extra week positively impacted fourth quarter 2019 diluted earnings per share by $0.10 to $0.11, and fourth quarter restaurant margin as a percentage of total sales by an estimated 60 basis points. Moving to cash flow and development. We ended the third quarter with $329 million of cash, which is up $46 million from the end of the quarter -- second quarter. The increase was driven by $84 million of cash flow from operations, with most of the offset coming from $36 million of capital expenditures. Based on our schedule of new store openings for the remainder of this year and early 2021, we are projecting $40 million to $45 million of capex, for the fourth quarter. Through the third quarter, we have opened 13 company-owned restaurants. And expect to end the year with at least 20 new company-owned locations. We currently expect to open as many as 10 restaurants, in the first half of 2021. For the full year, we hope to return to our normal development target of 30 company-owned openings.
That concludes our prepared remarks. Sunita, please open the line for questions.
Questions and Answers:
Operator
[Operator Instructions] And your first question comes from Brian Bittner with Oppenheimer & Co.
Brian Bittner -- Oppenheimer & Co -- Analyst
Hi guys. Hope you're doing well.
Tonya Robinson -- Chief Financial Officer
Hi Brian.
Brian Bittner -- Oppenheimer & Co -- Analyst
First question we have is just on the volumes you're seeing in your business. Some of your peers in the dining industry suggested that, sales volumes being seen in September and October are probably the new steady state for a while? And they're not expecting significant levels of improvement from here, until capacity restraints are fully unlocked. Do you guys share that view? Or do you see at Texas roadhouse, perhaps continued opportunities for volumes to continue to improve even if the environment remains unchanged. You talked about the outdoor dining element, but any color you can put on that would be helpful.
Tonya Robinson -- Chief Financial Officer
Sure.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
This is Kent. Well, there are some stores obviously up in Minnesota or some of the northern states, as we get colder. We will lose their outdoor dining. However, in the summertime, it's rainy and too hot in, say, Florida or Louisiana, or -- and very much too hot in Arizona. So you give up some of those northern states. And then pick up some of those southern states. But obviously, with the states control of how many people we can put in our buildings, its unknown at this point.
Tonya Robinson -- Chief Financial Officer
Yeah. And just to give you a little bit of color on volumes and kind of how we're looking at Q4, next couple of months coming up. I mean, first thing I would say, it is hard to say because this whole summer and into the fall has been a little bit of an uncertain environment. But, I think we've continued to see our restaurants, do really well. They're finding ways to increase their sales volumes. We're seeing restaurants getting comps -- positive comps in the first half of the week. So that Monday through Thursday day part. And we've recently started seeing stores getting back to flat sales and even a little positive on the weekend. So I think all in all, if you look at P9 and P10, September, October, we had over 50% of our restaurants had positive comps. So, I have confidence in our operators. They always continue to find ways to drive sales even in tough environments like that, I think we'll continue to see them working toward that and doing everything they can there, to just continue to drive those average weekly sales up.
Brian Bittner -- Oppenheimer & Co -- Analyst
Thanks. And one more before I hand it off on the margins, Tonya, you said you expect mid-teens margins under these types of volumes, which are approaching $100,000 a week. You just generated mid-teens margins in the third quarter, on a lower volume than you're doing now. So just to kind of clarify your margin expectations, do you expect margins under these volumes to be better than they were in the third quarter, but you're kind of wanting to cap expectations in that kind of 16% range, which I guess would be the high end of mid-teens? Is that how you want us to understand the margin dynamics here as your volumes clearly are improving coming out of the third quarter?
Tonya Robinson -- Chief Financial Officer
Yes. I think that's fair, Brian. I mean I like what happened in Q3 was July was particularly challenged from a labor perspective. Margins were a bit lower in the month of July, maybe than even what we expected, but we saw those continue to increase throughout the quarter. In September, it was very encouraging from that perspective. We don't want to get ahead of ourselves from a margin perspective, and then maybe we're being a little cautiously optimistic with that mid-teen range, which you're right, it could be anywhere from 14% to 16%.The operators definitely, as sales have been stabilizing, as Kent mentioned, they're just continuing to find ways to be more profitable, be more efficient from a labor perspective. So assuming, we kind of have status quo for a while from a restriction perspective, we would be very pleased to be seeing that mid-teen up to 16% margin because we're still going to have some -- throughout this COVID, still in the middle of this pandemic, we're still going to have some challenges first of all, from a labor perspective, staffing, that going on. You've got PPE expenses that you're incurring. And with a higher percentage of To-Go sales, that's a little bit higher labor costs and things like that. So, we're just expecting that to continue to be a bit of pressure.
Brian Bittner -- Oppenheimer & Co -- Analyst
Okay. Thank you.
Operator
And your next question comes from Peter Saleh with BTIG.
Peter Saleh -- BTIG -- Analyst
Great. Thanks. Ken, clearly, you guys saw some benefit in the spring from having the butcher shop or these types of offerings for the consumer that you're rolling it out more aggressively now. Can you just size up the opportunity? Just give us a sense on if you feel like you're bringing in new customers? Or is this existing customers that maybe? And if this won't cannibalize at all your in store sales?
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Well, let me explain. So in the spring, we were operating only in our parking lots, and we would have -- we would sell the ready-to-grill stakes under those tents and our parking lots from display cases. This is a third-party through Amazon where you would order your stakes, and they would come from a supplier that we are partnering with that would send you the stakes to your house directly frozen. Similar to some of the guys that do it now like Omaha stakes. So it's very much different than what we did in the spring.
Tonya Robinson -- Chief Financial Officer
And Peter, this is Tonya. I mean, we don't feel like -- we feel like it's a different guest or maybe it is the same guest as the restaurant, but we don't feel like it's going to take away from that restaurant experience. So, we see it as something we can -- this shouldn't impact the restaurants negatively, if anything, it brings more awareness to the brands with those -- with the stakes that we're offering and the quality of the stakes. So that's kind of the way we're looking at it.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
And we know that those guys typically do a lot of their sales in the month running up or the six weeks running up to the Christmas holidays. And so, we wanted to make sure that we took advantage by getting this done prior to the holidays.
Peter Saleh -- BTIG -- Analyst
Great. Very helpful. And then Tonya, just on the outlook, I know you guys didn't provide much color yet on 2021. But how do we start to think about, the labor inflation going out into next year? And how you guys are thinking about commodity inflation next year? Should it look like this year or slightly different, just trying to understand dynamics as we finish off 2020?
Tonya Robinson -- Chief Financial Officer
Sure. A lot of it is going to depend on, what the dining room restrictions look like. I think, as we head into 2021. So as long as we have those pretty significant restrictions in place, I think the environment is probably going to be pretty similar to what we're doing right now. Hopefully, you see some easing of restrictions. We continue to see that happening, which obviously will help from a sales perspective, margin perspective. But just looking out from a commodity perspective, it's really too soon to tell. I mean, we continue to work with our suppliers and locking up some costs, but we're not locking up what we would normally do. And it really just is pretty early. Overall, supply seems good. Hearing that it could get maybe a little tougher in the back half of 2021 and hearing the demand is pretty high right now, with retail and the amount of fees that they're buying. And so there are a lot of puts and takes. But it's really tough to say, Peter, from a commodity perspective, where we're going to land. And we'd hope, be OK with it seeming pretty similar to this year. Labor, we're going to continue to make investments. And do what we need to do from a staffing perspective there to get us through, the pandemic. And with that said, though, I'll tell you, our operators are doing a phenomenal job, with scheduling and using a lot of resources that we're sharing with them to find ways to get more efficient on that line, even with the challenges they're facing, from a staffing perspective. So I think, we'll continue to see that helping. The wage inflation seems to be here to stay. We're expecting to see state-mandated increases next year. There's more states that we're hearing about, that are getting ready to vote on those increases. So I would imagine wage pressure is going to be around next year, too.
Peter Saleh -- BTIG -- Analyst
All right. It's very helpful. Thank you very much.
Operator
Your next question comes from John Glass with Morgan Stanley.
John Glass -- Morgan Stanley -- Analyst
Thanks very much. I just wanted to come back to the capacity question the question talking about kind of where, you stand. How -- where are you in terms of utilization of available seats versus pre-COVID. Are you at 80% or 90%? Did that change over the quarter? Did lower part and now that you've gotten more capacity, because either states change or you put partitions in? Where did it trend through the quarter? And what do you think your total capacity utilization in the restaurants is right now?
Tonya Robinson -- Chief Financial Officer
John, that's really tough to say, because it's just changing all the time. I mean, we continue to watch wait times and things like that, which are usually a better indication of capacity restrictions than anything else. Our wait times aren't changing -- aren't really changing a whole lot, staying pretty consistent. So we think the demand is there. And we continue to be able to fill more seats as we get capacity restrictions lifted. So, that's kind of the way we look at it is, we think our operators are doing a great job with those capacity restrictions that they're facing. And then the outdoor dining helps too. And that's really what our focus is right now is just -- they're focused on filling as many seats as they can. They seem to be doing a great job of it. And hopefully, just keeping the status quo here from a restriction standpoint and not seeing things go backwards anymore.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
This is Kent. You got to remember as well that, our To-Go is still very robust. A lot of people might not just be buying their dinner for the evening they might also be buying items to go for their lunch the next couple of days.
John Glass -- Morgan Stanley -- Analyst
And that's a good segue. So how do you intend to retain those To-Go sales? I know right now, there's a lot of demand for it To-Go for a lot of reasons. Are there things you're thinking about in ways to retain those guests, either -- I won't use the loyalty, but a CRM program, where you can sort of contact those, make sure those folks continue to revisit and do the To-Go business. How do you think about maintaining that level, that strong average sales in the To-Go business that you're currently experienced through the future?
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Well, I'm sure you might have been by a Chick-fil-A and seeing how efficient those guys are. So, I think as you make picking up To-Go or going to the curb side at more efficient and more easy for the guests and make sure that the food that's going home with those folks is really tasty and hot. To me, that's how you build your To-Go business through execution. And we have definitely spent quite a bit of time, money and training on how to best execute to go curb side as well. And I think that is where we will continue to add a little strength in that area. And then our app, we just redid our app, as we just mentioned, to make that an easier transaction as well. And we think that the app will not only provide an easier way for people to pick up or To-Go, but there are -- we found that when people order on the app, the check is a little bit stronger because we give them some options they may not think about.
John Glass -- Morgan Stanley -- Analyst
Thank you, very much.
Operator
Next question comes from Jeffrey Bernstein with Barclays.
Jeffrey Bernstein -- Barclays -- Analyst
Great. Thank you, very much. A couple of questions. The first one being on following up on the capacity side of things, I'm just wondering, if we're able to break down maybe by bucket, where your restaurants sit in terms of maybe what percent or at 50% capacity versus 75% or 100% just in terms of geographic, I think you gave some color on that last quarter. But I would assume that for the most part, all markets have increased, so just wondering if you have any kind of bucketing of those that would be helpful.
Tonya Robinson -- Chief Financial Officer
Sure. We're at about 98% of our restaurants are open with some type of dining room capacity. And the numbers I have, this is going to be systemwide, not just company owned. This is going to include our franchise stores. So at the end of P10, which would have been yesterday, we had about 188 stores that are at 100% capacity. So I think that was about 32.5% of the total portfolio. We had about 111 at 75%. And then the next biggest bucket would have been the 50% bucket with about 234%. And so I'm sure you all are watching the headlines and seeing some of the states moving around a little bit. I think Texas, one of our bigger -- where we have a bigger presence, moved from kind of 50% up a little bit. And so we're just continuing to see that happening.
Jeffrey Bernstein -- Barclays -- Analyst
Got it. And the stores that are at 100%. And I know you said that half of your stores are comping positive. But if they're at 100%, should I assume that like when you talk about To-Go being incremental, I think you said To-Go was like 20% of the total. So are those stores seeing outsized mix from To-Go or when you're sitting at 100%? Is it -- like how do you view To-Go relative to when stores get back to 100%?
Tonya Robinson -- Chief Financial Officer
So the To-Go mix doesn't change a whole lot based on where the stores are, what capacity buckets they're in. We're seeing pretty consistent To-Go sales performance from all the restaurants. So I think that just shows how the operators are out there even at 100%. They're fighting for even more sales, whether it's To-Go, outdoor dining, whatever that might be. So that's what we're seeing so far. It seems like we're holding on to a good portion of the To-Go sales.
Jeffrey Bernstein -- Barclays -- Analyst
No, that's great. And just my last question on Bubba's, Kent, It sounds like you are quite happy the way you sang the tune of positive comps for September and October. And I know you talked about how the brand still has limited recognition. So it's a little more impressive. How do we think about 2021 and beyond in terms of the mix of Bubba's in terms of the total rollout of maybe the 30 stores that you anticipate?
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
I will tell you that, as I look into next year, I'm trying to do the math here, 25% of our store growth will be for next year.
Jeffrey Bernstein -- Barclays -- Analyst
Great. Thank you.
Tonya Robinson -- Chief Financial Officer
Thanks, Jeff.
Operator
And your next question comes from Dennis Geiger with UBS.
Dennis Geiger -- UBS -- Analyst
Great. Thanks for the question. I wonder if you could talk a little bit more about the off-premise margin, kind of the off-premise relative to the on-premise currently and ultimately, where the off-premise can go. Are there opportunities to narrow that gap? I don't know if it's driving a higher average check for off-prem, if it's doing something with the labor cost there. Just wondering how you're thinking about that happen and where it could go ultimately.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Well, obviously, if you're dining in our restaurants, you might have a beer, you might have a margarita, you might have a soft drink that you typically are not getting when you pick up to-go. So the margins are -- would be slightly less. And then, as far as washing a plate versus giving you To-Go utensils and whatnot so it's definitely better margins inside.
Tonya Robinson -- Chief Financial Officer
Yeah. And some of the things we're looking at. Go ahead, Dennis.
Dennis Geiger -- UBS -- Analyst
No, I'm sorry, please, Tonya.
Tonya Robinson -- Chief Financial Officer
I was just going to say, some of the things like Kent mentioned earlier with the app and some of those To-Go, Corrals, or Corral staging areas, some of those conversions that we're doing are ways that we're looking at, getting more efficient, the two-way texting, trying to have more of these calls coming -- or more of this to go ordering coming in through the app or online versus calling into the to the restaurant is another thing that we're looking at and seeing, how that feels because that's a way, again, to just get more efficient, maybe lower the cost a little bit.
Dennis Geiger -- UBS -- Analyst
That's great. And then just a last question, just on kind of COVID spike areas, COVID spike case regions. Seeing anything there from a demand perspective, wait time perspective, that's worth noting?
Tonya Robinson -- Chief Financial Officer
No, nothing that I would point out. I mean nothing that's surprising or seems different, from what we've seen. I think again, if the dining rooms are open and some type of capacity, we have guests wanting to come in and dine-in the restaurants. And that's happening across the country in hotspots and everywhere across the country where that's possible. So I'm not hearing of anything from operators or anything like that. And how the data says,' How you see the guests maybe slowing down that action, that behavior.
Dennis Geiger -- UBS -- Analyst
Thank you.
Operator
Your next question comes from David Tarantino with Baird.
David Tarantino -- Baird -- Analyst
Hi. Good afternoon. And congrats on the strong sales recovery, very impressive, Tonya, I have a question about the margins. I guess, I understand some of the factors that are leading to your mid-teens guidance on restaurant margins. But I was wondering if you could elaborate on, the long-term margin goals for the company. I think in the past, you've talked about high-teens, call it, 17% to 19% is the range you'd like to see. And I guess what is the -- if that's still the goal, what are the factors that are going to take it from the mid-teens to the high teens and over the next -- whatever time horizon you want to choose?
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Soft drinks, beer and margaritas. Take it away, Tonya.
Tonya Robinson -- Chief Financial Officer
In addition to that, yes, absolutely, just seeing dining are restrictions lifting, more people are able to get into those dining rooms. You get a higher check there. Sales increasing certainly helps. I'll tell you, 17% to 18% is historically kind of where we've lived, and that's kind of what's driven the goal that we -- that goal or target that we've had. We still feel very comfortable with that. I think as we get through this crisis and you start to see restrictions lifted, it gets easier to get back into that range. Because you are -- you'll see some of those costs going away, maybe that we have right now. Hopefully, from a staffing perspective, things get a little bit easier. So you'd see a little bit of help there on the labor line. And that's what we would envision. And then all of the things we were talking about earlier from a To-Go perspective that we're focused on, knowing that you do have about a $4 gap between dine-in and To-Go. We think those things will start to kind of catch hold and have an impact. So, those are the really the things we're watching just get back to that. As long as we're in this crisis, COVID pays something else as we continue to see that. And just speaking to those labor and staffing issues. But I think once we see it get through the worst of the storm, I think 17 to 18 would still be where we want to live for sure.
David Tarantino -- Baird -- Analyst
Got it. Yes, that's helpful. And then similar question on G&A. I know this year look a little -- a lot lower than where you've run in the past from a dollar perspective. And I was wondering, one, if you could give us an outlook as to what a good starting point for 2021 might look like from a dollar perspective, given that this year was so low?
Tonya Robinson -- Chief Financial Officer
I think heading into '21, it's not going to be much different than what we're seeing right now in Q3 and probably we'll see in Q4 because I think you're still going to see some pressures; travel is still going to be down. We're probably not going to be having as many meetings, just like we're doing right now. So it's assuming somewhat of a status quo from virus, the impact of COVID and things like that just on travel, would be what I would kind of envision. You've got bonus comp kind of going in there. That could be a little bit higher depending on what the targets are for 2021. That could be a little bit higher out of the gate. But outside of that, I don't know that it would be too different, really, David. And then obviously, as you head into the back half of the year, and hopefully, we're getting through most of the restrictions and things like that, I think it gets a little more back to normal. But I'll tell you, as a company, we're really focused on G&A. We've used this as an opportunity to really dive into spending and see where we have opportunity to save money. And I'm hopeful that a lot of that sustains through the long term, and we continue to hold on to that even heading out of this into the back half of '21, so that's about all I could really give you from a detailed perspective, we'll see how things go.
David Tarantino -- Baird -- Analyst
Very helpful. Thank you, very much.
Tonya Robinson -- Chief Financial Officer
Yes, thank you.
Operator
Your next question comes from Chris O'Cull with Stifel.
Chris O'Cull -- Stifel -- Analyst
Hi, good afternoon guys. Tonya, just to follow-up on that last question. Do you have any color as to what we should expect G&A to look like in the fourth quarter?
Tonya Robinson -- Chief Financial Officer
I think the fourth quarter-I don't know that you're going to see a whole lot of difference. I think it might be -- it might come in a little bit higher just with normal things that happened in Q4, will be true on up bonuses and things like that. But I really don't know, that it's going to be too different, from what we're seeing right now. Again, I'm making the assumption. And of course, we're one month into it, right? We only have two months left to go. So assuming we're not going to see anything changing materially that would lead us to be traveling more, spending more from that perspective is kind of where we are on that. So again, I don't think, Chris, that it will be a whole lot different.
Chris O'Cull -- Stifel -- Analyst
Okay. And then, on the last call, the company indicated restaurant margin would be in the low to mid-teens, and that was based on, I think, at the time, current sales levels, which were running down low double digits. Comps obviously improved, during the quarter and averaged a much better rate. So could you -- can you walk through or describe some of the cost surprises that prevented restaurant margin from being better than that targeted range, given the comps are better?
Tonya Robinson -- Chief Financial Officer
Yeah. As I mentioned earlier, July was probably a little bit more of a headwind than we would have expected from a labor perspective. So just dealing with challenges from a staffing -- on staffing and things like that in the restaurants, we were just getting into all the dining rooms being open. Everyone was kind of working through what it was going to look like, what those labor models look like. And so coming out of July, we really focused on stepping, talked a lot about scheduling. And things like that with the operators. They did a great job of really getting that a little bit more in line. In August and September, we saw better improvements there. So, for Q3, that was really more was that. And then you had a big, food cost inflation in July. I believe I think beef was maybe close to 6%. So it was a pretty big number, a pretty big headwind in July on the beef side. And then it tempered in July -- in August and September. So those were really more -- those were probably the bigger impacts, I would tell you.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
And I would also say that, with the payments to folks that were unemployed kind of rolling off, we had a lot of folks joining us and then we had a lot of training happen right after that happened, that we don't necessarily have, say, in October or as much in September. And then, with those people on board and leaving us, then that gives us some positive look toward November, December. And...
Tonya Robinson -- Chief Financial Officer
And as sales get better -- I was just going to tell you one other thing, Chris, as sales get better, we've got more restaurants, more operators moving to actual bonuses being based on actual results. We came into this whole pandemic with our compensation, the way it is, being so bonus heavy, making sure we were taking care of the operators and the managers and the restaurants. But as things improve more and more, we're seeing more of them move to an actual bonus and away from that guarantee. So that's a little bit of a headwind earlier in the quarter versus later.
Chris O'Cull -- Stifel -- Analyst
Just one last one. You mentioned COVID-related costs as a pressure on margin. Can you quantify the impact of those costs?
Tonya Robinson -- Chief Financial Officer
No, it's really difficult to do. We're talking about PPE and gloves. And just different things like that, really couldn't quantify what that number is.
Chris O'Cull -- Stifel -- Analyst
Okay. Thanks guys.
Tonya Robinson -- Chief Financial Officer
Thanks, Chris.
Operator
Your next question comes from Lauren Silberman with Credit Suisse.
Lauren Silberman -- Credit Suisse -- Analyst
Thank you. So assuming off-premise volumes stay at these levels and you kind of touched on this. But how do you think about the impact to operations as on-premise continues to build. And you get to weekly sad levels above prior year levels. Given how focus the team is on execution? Are there any changes necessary to the layout or incremental staff required?
Tonya Robinson -- Chief Financial Officer
Can you -- I'm not -- I will answer that once I fully understand the question. So are you saying, are we having to make building improvements or changes? Or what are you actually saying?
Lauren Silberman -- Credit Suisse -- Analyst
How are you thinking about execution, assuming that off-premise says the same, on-premise continues to build, let's say, the prior year levels, you have average weekly sales well above last year, how are you thinking about how that impacts operations or execution?
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Well, we've gotten very good at doing the To-Go curb side and we're making some changes within our buildings and how the flow works within our buildings to accommodate a greater number of outside the building To-Go sales. If that's what you're going for, I guess.
Tonya Robinson -- Chief Financial Officer
Yes. And Lauren, I'll tell you, I mean, we have restaurants doing higher sales volumes right now, doing way better than the average. So we've got a great example of how to execute that. We kind of -- we learned a lot from those stores that were doing high volumes at To-Go coming into the crisis. They were doing maybe close to 15% To-Go. We were able to learn a lot from them and so we continue to do that to learn from those higher volume stores on how they do handle that capacity because they can't have an impact on the kitchen. But your operators get more and more efficient in the kitchen with that higher volume. They're able to manage the To-Go volume coming in.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
So we're like triple what we were, call it, in February. So you had a lot of months to dial it in.
Tonya Robinson -- Chief Financial Officer
Yes. We feel good about their ability to handle that additional capacity wherever that might land.
Lauren Silberman -- Credit Suisse -- Analyst
Okay. Thanks And then just expanding on David's prior question, assuming you fully return on-premise sales, maintain these off premise sales. Can you get restaurant margins above the historical 17% to 18% level?
Tonya Robinson -- Chief Financial Officer
It really depends, Laura and on kind of what -- what the inflationary environment looks like. It depends on what food costs are looking like, labor, things like that. We continue to see wages increasing across the country and those types of things. So we would be taking a look at that point of what pricing could look like, different things like that. But I think right now, our goal would be to be in that 17% to 18% range, and then we'll take another look at things and see what else we want to be doing or how else we want to be handling it. But right now...
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
With that said, a store that does 80,000 a week their margins are typically less than a store that does $100,000 a week that's way less than a store doing $140,000 a week, sSo obviously, the higher sales, the better the margins.
Lauren Silberman -- Credit Suisse -- Analyst
Okay. And just last question, a follow-up on volumes. As you see capacity reductions increase in a market, so 50% to 75% or 100%, do you see a commensurate increase in sales?
Tonya Robinson -- Chief Financial Officer
Yes, you do see an increase. I mean obviously, they've got more capacity, more seats that they can sell, things like that. So you do see a step-up in dining room sales. You might see that To-Go come down a little bit, but again, they're still holding on to a good portion of those To-Go sales similar to other stores in the system. So we are seeing the dining room sales tick up once that capacity -- any capacity restrictions kind of go or taken away.
Lauren Silberman -- Credit Suisse -- Analyst
Great. Thank you, so much.
Tonya Robinson -- Chief Financial Officer
Thanks, Lauren
Operator
Your next question comes from Jeff Farmer with Gordon Haskett.
Jeff Farmer -- Gordon Haskett -- Analyst
Thanks guys. Ken, this is for you. So a lot of your casual dining peers have been asked about the prospect of potentially a $15 federal minimum wage and an end to the tip-to-minimum wage. Anything you have in terms of thoughts would be helpful on that one.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Well, we are already dealing with that in California, Oregon, Washington, Nevada, a bunch of other states. So that's why we have like, 14 different price tiers on our menu. So an example, when New York significantly raised theirs, we had -- over the course of a year, we had two price bumps to basically take care of those increases. It's never 100% to take care of it. But that's how we've reacted in the various states that have raised those wages over time.
Jeff Farmer -- Gordon Haskett -- Analyst
And then just as a follow-up to that. So some of the south and southeastern states would have the largest spread between their current minimum wage and the tip-to-minimum wage and what could potentially happen. So you just mentioned taking some price increases, but in terms of thinking about the consumer pushback on those menu price increases? It sounds like you haven't seen too much pushback or again, I don't want to put words in your mouth.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
No, I would tell you, it's some of our highest volume stores in the country are in California. So I would say there is a short-term shock. And then, long-term, there's an adjustment, both on our side and the guest side.
Tonya Robinson -- Chief Financial Officer
And a lot would depend too on just how, those increases kind of play. I would imagine there would be any increases like that typically our stair stepped in over a number of years, which does give the consumer a little more time to kind of get used to things.
Jeff Farmer -- Gordon Haskett -- Analyst
So all right. That's helpful. And then unrelated, this is sort of going back to a question that several people have asked. But in terms of just thinking about the best and worst-performing same-store sales restaurants, some of the common teams, it sounds like or just their ability -- some of these operators' ability to do a good job with outdoor dining, pushing some consumers to maybe sort of softer week parts or dayparts. But beyond those things, are there common themes of your best and worst-performing same-store sales restaurants that are worth noting?
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Sure. Whether you know or don't know, I don't know. But when you come to run one of our restaurants, you have to give us $25,000. And then you get 10% of the bottom-line. So we really have partners more so than, say, employees. And typically, an operator can make a huge difference depending on their talent level and the ability that they have to put a team together. So I would say that's the biggest reason that stores do extremely well versus stores maybe don't do quite as well. And we've got some really long-tenured studs and stud adds that work at our company. And we're very, very glad that they're still with us. And they are still performing way beyond a lot of our expectations. And we're very proud of them.
Jeff Farmer -- Gordon Haskett -- Analyst
Thank you. I appreciate it.
Operator
And your next question comes from David Palmer with Evercore ISI.
David Palmer -- Evercore ISI -- Analyst
Thanks. Congrats on the result. Just a follow-up on the margin stuff we were talking about before. Last year, 17% restaurant level margin, you're talking about mid-teens. If you are 100 basis points or more below the year ago, and you're doing positive comps. Is the biggest contributor to some of that gap, is it that to go business and that higher labor component of that? And I ask partly with the idea that you're going from 7% to 20% mix, it seems like not that big of a mix change to have over 100 basis points of margin impact? And I have a follow-up.
Tonya Robinson -- Chief Financial Officer
Sure, David. Yeah, a piece of it is the labor on the To-Go. I mean it is -- it does take fewer hours on the To-Go versus dining experience. But it is a higher wage rate. So that's something that is impactful. And it can be a big deal. I think our hope is that we can see those margins be above that mid-teen range. I think we're going to be cautiously optimistic on that. Again, as I mentioned, we saw some great results in September that really give us a lot of confidence on that. But I think also in this environment with everything going on every day, every week changes, staffing continues to be a bit of a challenge. And so, we're really encouraging operators to make sure they're well staffed to handle any exclusions. People that aren't able to work because they're sick, just different things like that. And that's an investment we want to make sure we're making throughout this deal. So that's probably a bigger deal part of it and even the To-Go side of things. It's just assuming that we're going to continue to make those investments as we want those operators to do that. So that would probably be it.
David Palmer -- Evercore ISI -- Analyst
And then just on the seating capacity follow-up there, you mentioned some of the number of stores that are at 50%, 75%, 100%. Some other operators have said as the number of seats that gets open or at least is not regulated out of being used, as you get more and more of those restrictions lifted, the lift is less and less something because other social distancing regulations start to kick in or the consumer pushes back. Can you talk to the step-up in maybe comps or sales lift you get at each of those steps that you see out there?
Tonya Robinson -- Chief Financial Officer
Yes, it would be really tough to quantify because there's just so many other pieces playing a part in it, just beyond the restrictions. I mean you've got outdoor dining and just different things like that, the number of seats they have there. So it would be really tough, David, to break it down like that. I think again, the operators are just working hard to fill every seat they possibly can and get the outdoor dining they can and push To-Go, that's really their focus and they seem to be doing a great job of it.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Right. And there's really no average. You might have one store doing 15% To-Go and another one doing 30%, 35%. So it's hard to put them all in one basket.
David Palmer -- Evercore ISI -- Analyst
Got it. Thank you.
Tonya Robinson -- Chief Financial Officer
Thank you.
Operator
And your next question comes from Brent Levy with MKM partners.
Brent Levy -- MKM partners -- Analyst
Great, good afternoon and thanks for taking my call. When we think about your development plans, I guess, what's -- what are you thinking about now in terms of where you want to be, how you have to change the boxes. I know you've talked about the change in the Corrals with the existing infrastructure. What else do you need to do to the existing boxes? And how are you thinking about what you might change on the go-forward prototypes. And I guess that's both a Texas and Bubba's question.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Sure. This is Kent. So we've got -- how do we push to go, how do we deliver it to the guests. So how do we push it through the kitchen, we've got three different things we're looking at and testing. How do we push it to the guests, we also have three different things we're making some conversions on and changing in new stores. And then as far as outdoor seating, covered patios and whatnot, we've already had that at Bubba's. We're testing that at some roadhouses as well. So where we might have done a bump out before that's fully enclosed. It's possible. We've got some bump outs coming up that are covered patios. So people can be outside, of course, in the winter -- as the weather gets colder, so basically entering the winter and coming out of the winter, you can do the plastic wraps around those as well. So yes, we're thinking quite differently about how we're designing our buildings, and we're trying various things to get learnings. So we're not stuck on one thing, in other words.
Brent Levy -- MKM partners -- Analyst
And has this kind of dynamic that's gone around the country changed where you're targeting, whether it's urban versus suburban, whether it's southern versus Northern versus Midwest and then...
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Sure. The answer is no. We've always kind of been out in the medium-sized towns in America. And I would say, of our 20 stores that will open this year, six were in towns of, say, 40,000 to 60,000 that I wouldn't even look at five years ago, call it. And of our mix of stores next year, I mentioned the 25% Bubba's. And I would say 50% of the remaining of stores would be in those smaller markets versus the mid-sized markets. And as far as urban markets, I think we've got maybe two, like two in our 600 stores, but zero planned for next year.
Brent Levy -- MKM partners -- Analyst
Sure. And then, when you -- you said you have about 1/3 of your units right now that are offering outdoor dining. As we move into the winter months, what do you foresee that being in terms of number of units that will be able to or will -- or are currently pursuing that as an option? Thank you.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
I would -- yeah, I would say that, let's just -- I'm just making this out. I'm not far off, say we had made 200 stores offering the outdoor seating this summer. But again, you could not do that in, say, Florida with the bugs and the hot weather, Arizona, super hot, southern Texas. So I would say, the $200 this winter becomes slightly over $100. So you do lose a little bit. But you're not losing a lot. Because we do pick up those states, that enjoy the nice weather in the wintertime.
Brent Levy -- MKM partners -- Analyst
Thank you.
Operator
And your next question comes from Andrew Strelzik with BMO.
Andrew Strelzik -- BMO -- Analyst
Great. Thank you. Good afternoon. I had two quick consumer behavior questions. And then an unrelated follow-up, so to start, you mentioned in the prepared remarks about mixed benefits. How are you seeing customers use the menu differently? And then on the off-premise side, since you've seen the big step-up and presumably, there's a number of new-to-go customers to the brand. Is there a discernible difference in frequency between the to-go customer and a dining customer?
Tonya Robinson -- Chief Financial Officer
Well, I can kind of take that first part of that question. What we're seeing on the mix, it seems like folks are moving a little bit more to the bigger steaks, some of the combo meals, things like that. As we mentioned earlier, a little bit of higher-priced items. You see a little more activity on apps. You see the check going up a little bit. I think you see a little more attachment from an alcohol perspective, soft bev perspective, kind of what you would expect as people are getting used to be excited to get back out into the dining rooms, things like that, is what we're seeing from a dining room perspective. I think on the To-Go side. And I'll let Ken offer his thoughts. I don't really know if we have much detail or data at this point on what the recurrences of those To-Go guests. Kent, I cannot give his opinion on that, too.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
I will tell you that the more that folks use our app, the more frequency and the higher the check. And as we've changed our app this past month, and improved our app and added some of these ways to kind of suggestively sell certain items, we have seen some positive check on those instances. So, we are very happy that we've got a new app and look forward to seeing how it performs as we move forward.
Andrew Strelzik -- BMO -- Analyst
Okay. Thank you for that. And then my other question was just some of your peers and some of the data would suggest that the unfortunate consequence of the pandemic and potential independent closures has been kind of slow to materialize to this point. I know in some ways, your markets can be different than some others. So I guess I just wanted to hear. Is there any color that you can share on what on you're seeing on that in terms of your key markets?
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Are you saying about like competitors closing? I'm not sure I understand the question.
Andrew Strelzik -- BMO -- Analyst
Correct. And in particular, on the independent side.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
We're in so many markets. It's really hard to discern, but just from traveling around a bit. Yes, there has been some closures that I have noticed that of some stores that had been there for quite a few years that you're a little bit surprised that are no longer there.
Andrew Strelzik -- BMO -- Analyst
Okay, Great, Thank you, very much.
Operator
And your next question comes from John Ivankoe with JPMorgan.
John Ivankoe -- JPMorgan -- Analyst
Hi, thank you. The question is on, I guess, December specifically and kind of the period around holiday specifically and maybe even some of the higher volume days as we kind of get into '21 versus '19. With current capacity restrictions as you kind of understand them to be. Can you hold on to this positive comps, presumably that you are going to be going over some higher average weekly sales types of weeks in December, for example, where your restaurants are probably very close to 100%. You basically utilized kind of across the store base during some days, months like December and also into the next year?
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
This is Kent. If you'd ask me in July, where we were negative $13 million and then you would -- if you'd have said, would you be positive in October? I would have said probably not. And here, we were positive in October, which just basically tells me that our operators, as usual, are exceeding our expectations. So, I can't give you a solid answer. I just know that I keep being surprised by our operators, and I look forward to continue being supplier,
John Ivankoe -- JPMorgan -- Analyst
Well, let me ask you this. Sorry, go ahead, Tonya.
Tonya Robinson -- Chief Financial Officer
No, I was just going to say, I totally agree with Kent. I'll tell you just from a technical perspective. You do have some holiday shifts going on. You've got Christmas. Christmas Eve, Christmas Day, going from a Tuesday, Wednesday to a Thursday, Friday, that tends to be a little more negative when you get into that back into that daypart. But to Kent's point, who knows how things are going to kind of play out. I mean we've seen a lot of differences as we've come through this crisis as far as period's maybe that would have been a little bit softer. Our expectation would have been a little softer than have proven to not be. So we'll see. But typically, we would expect that to be a little negative just that holiday shift.
John Ivankoe -- JPMorgan -- Analyst
Well, I don't know if I asked the question in the right way or not, so I'm going to take a slightly different stab at it. But if, for example, in '19, you're utilizing 95% of your effective capacity and this year, just to have a number, you're at 90% of your seats are available. It will just be hard math to kind of lap. I mean just again, just using numbers just discussion sake. So I just wanted to get your thought on that? And secondly, when you kind of talk about your operators, are you adding -- are you in a significant fashion adding hours to the stores that wasn't necessarily in place in 2019, which is kind of way to add capacity just by more store hours in any given week.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
So I answer your first question and let Tonya do the hours, thing, so when you say 95% capacity, say, in the first quarter with 8% To-Go and then down to 90%, and now we're at 20% To-Go. Well, that sure makes up for that 5% on it.
John Ivankoe -- JPMorgan -- Analyst
Well, definitely, I didn't think my 95 number was necessarily right. I was just using that just as a for example. But yeah, you're absolutely right. But again, I mean if my 95 and 90 is right, then I got lucky with those numbers.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Right, yeah or no. All I'm saying is that, I've been pleasantly surprised at what they're doing inside. And I've been more than pleasantly surprised what they're doing outside the building. And there were some levers that we pulled back in March and April, that were not pulling today that we could always go back to as an example, meaning like our family packs that we're not pushing today that we could always add if we felt like it.
John Ivankoe -- JPMorgan -- Analyst
And I saw a lot of that myself and May. Yes, you guys did an incredible job of executing that. And every store was kind of had its own road, so credit to your operators.
Tonya Robinson -- Chief Financial Officer
Yeah, absolutely. And you're right from an hour perspective. I mean you do even pre-COVID, we were seeing some stores that had the demand opening maybe a little bit earlier, or maybe more so that than staying open a little bit later. So we definitely do see that happen. I would expect to continue to see that happen, in stores that need that. And I think you've got a lot of stores out there. Even pre-COVID, the comp growth that we would see, surprisingly, would continue to come from stores with the highest volume. So they just -- again, they continue to find ways to do it, I think one of the things you'll see out of COVID is that a lot of your lower-performing stores, they're learning a lot. And they're going to find ways to continue to grow those sales. And find opportunity where maybe they weren't before. So I think that's where the difference will be. And again, the sources continue to find ways to grow those sales.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Sure. And then with these new retail initiatives we got. We have no idea how they could maybe fill in some of that gap.
John Ivankoe -- JPMorgan -- Analyst
Thanks so much.
Tonya Robinson -- Chief Financial Officer
Yeah. Thanks, John.
Operator
Your next question comes from Jon Tower with Wells Fargo.
Jon Tower -- Wells Fargo -- Analyst
Great. Thanks for taking my question and your time. I'll try and make them quick. Just I think, Kent, you hit on this just a second ago, but the online offering -- or excuse me, the To-Go offering now versus, say, the height of the pandemic. Aside from the family packs, is there anything else that's different now versus then?
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
No. We're actually offering less than we did then. Because remember, we were not open inside, so we wanted to simplify our outside offerings so that we could get more focus back on opening up inside. But now that we've gotten really good at inside, our employment, our employment base has stabilized. And we've gotten really good at doing the outside, then now those folks are definitely have the capacity and ability to execute a little more creative outside stuff, if we so choose to pull that lever, as I said earlier.
Jon Tower -- Wells Fargo -- Analyst
Okay. And then just in terms of thinking about your overall menu, I think a handful of your competitors have taken advantage of the weaker sales environment to swing things down and improve the operations. It doesn't seem like you guys actually done that at all. So perhaps aside from the off-premise channel that has obviously turned into a nice piece for you, are there other areas of the menu where you feel like you can improve the offering through either additional options or perhaps adding combos that weren't in place prior to the crisis?
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
We have a few items in test right now that I don't want to speak to it at this moment. But yes, we are testing a few things just to see, yes.
Jon Tower -- Wells Fargo -- Analyst
And are those proteins like center of the plate stuff? Or is it more add-ons?
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
I bet you if you're on this call in February, we'll let you know.
Jon Tower -- Wells Fargo -- Analyst
Here we go. I hope to be. And then lastly on bookkeeping one for Tonya. In terms of price/mix traffic, any chance you could break that down for us in the quarter, please?
Tonya Robinson -- Chief Financial Officer
Sure. So we were -- with the 6.3% comp, 3% of it was check. About 2.5% of that was pricing, almost 2.5% pricing. And then you had the 9.3% on traffic. It's had the how you kind of build that out.
Jon Tower -- Wells Fargo -- Analyst
Okay. Thank you, very much and congrats on the quarter.
Tonya Robinson -- Chief Financial Officer
Thanks, Jon.
Operator
And your next question comes from Brian Vaccaro with Raymond James? And Brian, your line is open. Please go ahead.
Brian Vaccaro -- Raymond James -- Analyst
Sorry, was on mute. Major phone issues, so I might have missed it, I apologize. But on the store margins, I think you said July margins were more pressured. If that's right, could you comment on where P9 or P10 store margins currently are running?
Tonya Robinson -- Chief Financial Officer
Yes, we didn't really want to give a lot of detail, not wanting to give a lot of detail on the months. I'll tell you that September did get the benefit of that $4.5 million payroll tax credit so that did benefit the margins, I believe, by about 70 basis points. So if I'm remembering correctly, and that fell into September, you adjust out for those kind of onetime items and again, we felt very good about where we landed. And we feel good about that mid-teen recommendation very possible to be in the higher end of the range of that, maybe even getting a little closer to the 17%, it remains to be seen, so kind of where that will land. But I didn't really want to get into details on, specifically on the month, more noise, a lot of noise on the months.
Brian Vaccaro -- Raymond James -- Analyst
Sure. Okay. That's helpful. And then on Bubba's growth, as Bubba's growth continuing to ramp and I know you've been working on optimizing the prototype of the model. Could you just revisit your latest thinking on economic targets moving forward.
Tonya Robinson -- Chief Financial Officer
So you talking about development cost, Brian, kind of how we think those development costs?
Brian Vaccaro -- Raymond James -- Analyst
Yes. What your expectations are on AUV and margins for that concept, etc. Yes.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Well, as we saw over the last two months, AUVs are heading north as it relates to the cost, I'll let Tonya handle that.
Tonya Robinson -- Chief Financial Officer
Yes, from a cost perspective, are you speaking specifically to -- you're speaking to Bubba's, right?
Brian Vaccaro -- Raymond James -- Analyst
Bubba's. Yes. Yes.
Tonya Robinson -- Chief Financial Officer
Yes, we haven't seen a whole lot of a change there. I mean, as you would expect, restaurants that we're opening right now. I mean we've seen a little bit of an increase in cost just from inflation. Contractors are dealing with labor issues. We're seeing material costs climb up a bit. And we always talk a little bit about -- when we talk development costs, we talked all in, including preopening. And then just given -- so given some of the delays that we've had, we've seen a bit of an uptick in those preopening cost just as we're carrying staff and until we can get the restaurant open. So we think those will be just a little bit higher, maybe than what we had been running on average. But I'll tell you, Bubba's has done just a great job. We have a number of stores in the Bubba's portfolio that are running positive comps. They also ran positive in P9 and P10. So it's very encouraging what we're seeing on that side. They're certainly working hard on driving sales and improving profitability, which has been great to see.
Brian Vaccaro -- Raymond James -- Analyst
All right. That's helpful. Thank you.
Operator
And your next question comes from James Rutherford with Stephens, Inc.
James Rutherford -- Stephens, Inc -- Analyst
Hey! Thanks for taking my question. A lot's been discussed on the call. I just wanted to circle back to the Butcher Shop offering and just learn if possible, some of the financial mechanics around that offering. And then, if you can help frame any of sort of the revenue or margin potential, just so we don't kind of get ahead of ourselves and just like level set the goalpost for that, please? Thank you.
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
I would like to talk, but I've been told to let Tonya answer it, so I will.
Tonya Robinson -- Chief Financial Officer
I'll tell you, James. I mean, it's still really early to say. But obviously, going into this business, we did it knowing that we feel like those margins are very attractive. We think from a margin perspective, it would be in line slightly better than what we're seeing at the store level right now. Which is definitely very attractive for us to get into, I think from a modeling perspective, I would be careful to really put anything in the model right now, it's very early. To assume there's going to be any material benefit there. So that's kind of the way we're looking at it. But from a margin perspective, things do -- it's very appealing. And I'm sure we'll have more to say. Yeah, in February after the holiday season, we'll have a lot more information, we'll be able to share -- give a little more clarity on it.
James Rutherford -- Stephens, Inc -- Analyst
We look forward to it.
Tonya Robinson -- Chief Financial Officer
Yeah.
Operator
At this time, there are no further questions.
Tonya Robinson -- Chief Financial Officer
All right. Well, thanks, everybody, for joining us tonight. We really appreciate it. I hope everyone is doing well. And look forward to talking to you soon. Have a great night.
Operator
[Operator Closing Remarks]
Duration: 70 minutes
Call participants:
Tonya Robinson -- Chief Financial Officer
W. Kent Taylor -- Chief Executive Officer, Chairman of The Company and Board
Brian Bittner -- Oppenheimer & Co -- Analyst
Peter Saleh -- BTIG -- Analyst
John Glass -- Morgan Stanley -- Analyst
Jeffrey Bernstein -- Barclays -- Analyst
Dennis Geiger -- UBS -- Analyst
David Tarantino -- Baird -- Analyst
Chris O'Cull -- Stifel -- Analyst
Lauren Silberman -- Credit Suisse -- Analyst
Jeff Farmer -- Gordon Haskett -- Analyst
David Palmer -- Evercore ISI -- Analyst
Brent Levy -- MKM partners -- Analyst
Andrew Strelzik -- BMO -- Analyst
John Ivankoe -- JPMorgan -- Analyst
Jon Tower -- Wells Fargo -- Analyst
Brian Vaccaro -- Raymond James -- Analyst
James Rutherford -- Stephens, Inc -- Analyst
