Nutrien Ltd. (NTR) Q4 2020 Earnings Call Transcript

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Nutrien Ltd. (NTR -0.46%)
Q4 2020 Earnings Call
Feb 18, 2021, 10:00 a.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Greetings, and welcome to the Nutrien 2020 Fourth Quarter Earnings Call. [Operator Instructions] I would now like to turn the conference over to Richard Downey, Vice President of Investor Relations. Please go ahead, sir.

Richard Downey -- Vice President, Investor & Corporate Relations

Thank you, operator. Good morning, everyone, and welcome to Nutrien's conference call to discuss our fourth quarter 2020 and year-end results and outlook.

On the phone with us today is Mr. Chuck Magro, President and CEO of Nutrien; and Mr. Pedro Farah, our CFO. As we conduct this conference call, various statements that we make about future expectations, plans and prospects contain forward-looking information. Certain material assumptions were applied in making these conclusions and forecasts. Therefore, actual results could differ materially from those contained in our forward-looking information. Additional information about these factors and assumptions are contained in our current quarterly report to our shareholders as well as our most recent annual report, MD&A and annual information form filed with Canadian and U.S. securities commissions to which we direct you.

I will now turn the call over to Mr. Chuck Magro.

Chuck Magro -- President, Chief Executive Officer & Executive Director

Thanks, Richard, and good morning, everyone. 2020 will go down as one of the most challenging years in recent history. And as you listen to this call, I hope that you and your loved ones are safe and healthy. As we look toward 2021, we can see prospects of a much better year, both socially and economically. For Nutrien, this includes stronger agricultural and crop input fundamentals than we have seen in some time.

Before I review our results and our outlook, I'd like to take a moment to thank all of Nutrien's employees globally for their ongoing dedication to providing farmers the sustainable crop inputs and services they need during this pandemic. The importance of food security and Nutrien's purpose to feed the world has never been more apparent and important and your dedication and commitment are truly appreciated. That dedication was also evident in the impressive execution right across our businesses in the fourth quarter. We achieved excellent progress across virtually all key operating metrics, including our best year ever for health and safety results. We remain committed to our long-term strategy of both growing our business in a thoughtful and fiscally responsible manner while also returning capital to shareholders.

In this regard, we announced yesterday today that we increased our dividend to $1.84 per share on an annualized basis as well as our intention to implement a new share buyback program in 2021. Last year demonstrated the strength of our business, and we see 3 factors that have reinforced our conviction for 2021 and beyond. First, we believe there is a cyclical recovery in agriculture under way, aided by some structural catalysts, including solid growth in food and fertilizer demand despite the global economic turndown. Second, Nutrien is very well positioned with earnings leverage from higher fertilizer prices and sales volumes growth. And finally, we have plans that will contribute to growth, cost reductions and the implementation of industry-leading technologies that are within our control, and that will further improve our competitive position across the ag input value chain.

Now turning to the results. Earnings and cash flow in the fourth quarter were up significantly over the same period last year. On an annual basis, we generated free cash flow of $1.8 billion and $2.4 billion after accounting for improvements in working capital. Even at the low point in the cycle, our dividend was at 56% of cash flow, well with our target of 40% to 60%. Nutrien Ag Solutions delivered an excellent fourth quarter with EBITDA up 29% year-over-year. This was mostly a result of organic growth, stellar performance in Australia and Brazil and a wide-open fall application season in the U.S.

Retail gross margins for fertilizer and crop protection products this quarter were both up significantly due to higher volumes and firm percentage margins. Fourth quarter crop protection percentage margins were slightly lower than last year due to a mix effect from the growth in Australia and Brazil, where fourth quarter margins are typically lower than in the U.S. U.S. crop protection margins were up noticeably year-over-year, both in the fourth quarter and for the full year. For 2021, we expect further improvement in our crop protection margins across all of the operations. We intend to continue to strengthen our competitive leadership position through innovation in the retail ag sector, offering new products and services and expanding our full acreage solutions that generate value for our customers and grow our business and margins.

Organic growth in 2020 accounted for about 60% of the $200 million growth in annual retail EBITDA, with the other 40% from accretive acquisitions. Our EBITDA per U.S. selling location increased 11%, surpassing $1 million per facility and fast approaching our 2023 target of $1.1 million per facility.

Our strong organic growth rates were also demonstrated by the size of the increase in our EBITDA margins across all major regions in 2020. Retail EBITDA to sales increased by nearly 0.5% to 9.7%, while U.S. EBITDA to sales increased almost a full percentage point, reaching 10.6%. Retail earnings outside of the U.S. grew by 32% this year and accounted for just over 30% of total retail EBITDA in 2020. We also lowered retail's average working capital by nearly $900 million this year through supply chain improvements. These actions, combined with low end inventories resulting from the extended fall season helped drive our retail working capital ratio to a record low 15%, which is even below our 2023 target of 17%.

Furthermore, our investments in technology and supply chain enhancements and our ongoing focus on cost reduction also contributed to an improved cash operating coverage ratio in 2020, which declined by 1 percentage point. This improvement was achieved despite the impact from the Ruralco acquisition, which we continue to optimize.

Our digital platform sales exceeded $1.2 billion in 2020, more than double our original goal of $500 million and over 4x the 2019 levels. We expect to demonstrate continued momentum again this year and are now targeting digital orders of $2 billion in 2021, with the goal of achieving 50% of North American retail sales in the next 3 years.

Moving to our potash operations. Sales volume surpassed expectations in the fourth quarter due to exceptional demand in the U.S. this fall and continued strength in offshore markets. We leveraged our flexible network to meet demand, and we were able to increase our volume in North America. On an annual basis, volumes were up 1.3 million tonnes over last year. From a cost perspective, we achieved record low cash cost of $59 per tonne for 2020. We are progressing our continuous improvement in automation programs that will further reduce cost and improve safety in our operations.

Similarly, for our nitrogen business, we saw excellent sales volumes, both for the quarter and the year. We increased our nitrogen sales volumes by 700,000 tonnes in 2020, due to strong North American operating rates and benefits from our debottlenecks and optimization projects and good agricultural demand. These factors also contributed to a significant decline in our controllable cash cost position. In addition, as part of our ongoing portfolio review, we sold our 26% equity position in the MOPCO nitrogen facilities in Egypt for $540 million as we believe we can reallocate this capital to higher return usage.

Shifting to the outlook. The setup is excellent for the spring season in North America, assuming we get normal weather. We could be seeing the start of a multiyear cyclical recovery in agriculture and crop inputs. Crop prices have improved for several reasons. While recent crop yields in North and South America have been slightly below trend, the major factor has been stronger demand, which we believe is more structural in nature. China is importing more grains and oilseeds to help ease food inflation as domestic corn prices are over $11 per bushel. We believe that China will need to rely more heavily on crop imports going forward as they transition their hog industry to professionally manage large-scale operations utilizing feed rations as they rebuild their herds following the devastation caused by African swine fever. We also see the potential for increased demand for crops in the future for use in biofuels to meet climate change objectives set by many countries around the world.

In response to higher crop prices, we expect higher planted acreage globally. In the U.S. alone, we anticipate total planted acreage to increase by approximately 10 million acres. With strong crop prices and the highest U.S. grower margins in at least 7 years, there will be strong crop input spend in 2021, which is supported by our level of customer prepay and soil sampling activity.

Our annual guidance is for adjusted EBITDA of $4 billion to $4.5 billion, with all business units expected to achieve significantly higher year-over-year growth. We have good line of sight to a strong first half of 2021, and we'll continue to refine our outlook as we get more insights on the second half of the year. Nutrien Ag Solutions expects to benefit from higher planted acreage, increased discretionary spend in North America and continued growth in Australia and Brazil. For potash, prices are firming in every market. The U.S. has seen the strongest price rise so far, but Brazilian prices are now transacting at $300 a tonne. In Southeast Asia, standard potash prices have lagged the increase seen elsewhere as they often do in a rallying market. However, we believe prices will firm further in the coming weeks and could approach $280 a tonne in certain regional Asian markets.

We continue to fill our order book at higher price levels, and we are fully committed on domestic and international sales through April without positioning or selling volume to India or China. Our 2021 sales volume guidance is for 12.5 million to 13 million tonnes and we expect to match strengthening market conditions. In nitrogen and phosphate, prices and demand are being supported by stronger demand from higher crop prices and improved industrial conditions as well as a higher cost curve. We are also constructive on these markets in 2021.

2021 will also be a significant year from an ESG perspective for Nutrien. We will unveil a comprehensive long-term strategy with performance metrics in the first half of the year, which will demonstrate our continued leadership in this area. In regards to our new carbon farming program, there has been an overwhelming interest in this one-of-a-kind program by growers around the world. We have 100,000 acres lined up for our pilot program across the U.S. and Canada this spring, and we'll continue to work on scaling the program in the future. Nutrien is well positioned to lead in carbon management and its monetization in agriculture, with our unique capabilities and expertise, including direct connection to growers and our investment in digital agriculture.

We believe Nutrien is the best-positioned company in the ag sector to capitalize on improving market fundamentals across the value chain. We have levers to grow our business and our earnings with actions under our control and exceptional leverage to improving market conditions. And as always, we will focus on what we can control and follow through on our commitments. At our recent Investor Day, we outlined a pathway to generate $1 billion in value over the next 5 years that is within our control. This plan, plus the cyclical recovery in agriculture, presents a very compelling value creation opportunity we are currently experiencing.

Finally, I wanted to let you all know that Mike Frank has decided to step down as Executive VP of Nutrien's retail business. On behalf of the entire Nutrien management team, we thank Mike for his valuable contributions over the past 3 years and wish him all the best in the future.

With that, operator, let's open it up for questions.

Questions and Answers:

Operator

[Operator Instructions]. Your first question comes from the line of Jacob Bout from CIBC.

Jacob Bout -- CIBC Capital Markets -- Analyst

Hoping to get your thoughts on the recent activity in international potash markets. We've got 1 producer that was settling with China and India below market prices. I guess my questions are, do you see producers selling at similar prices? Is this a year that we could see India and China moving to a spot market? And if you were to speculate, why would a producer settle at such a low price?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Yes. Jacob, so there's lots going on right now in the potash market for sure. What I'd say is, yes, you're right. We've had 1, but only 1 major players sign contracts with India and China. And our perspective has been pretty clear right from the beginning on this. We feel that these contracts were actually rushed and certainly are not reflective of the current market conditions we're seeing around the world. Now, we can't change that, and we're certainly not going to dwell on it. But for us, what we're seeing is just strong demand basically around the world. So if you look at North America, last year, we increased our sales volume by over 1 million tonnes, primarily driven by strong domestic demand here at home. And prices now are quite high relative to, say, the contracts that have been signed in India and in China. Brazil has really good momentum going forward. Prices are moving up quite nicely there, and we're pleased with the progress and the demand book that we have for Brazil.

So what I'd say right now is that, for us, the way we're thinking about India and China is all options are on the table. And when we look at it, those markets now are clearly our lowest net back. So we're going to allocate our volume accordingly. And I certainly don't expect us to put significant volumes in those markets at disconnected price levels from the rest of the world. So we'll have to see how things unfold. And obviously, Canpotex is active in the discussions, but we have better places to put our potash, and we're going to prioritize those for 2021.

Operator

Your next question comes from line of Ben Isaacson from Scotiabank.

Benjamin Isaacson -- Scotiabank -- Analyst

Chuck, can you talk about the decrease that we're seeing right now in North America and retail exposure, especially in the Southern Plains area? What is the risk? Are there positives? Are there negatives? And then maybe just as a follow-up, can you talk about what the goal is for your retail EBITDA margin? You guys hit 9.7%, I believe, overall, slightly higher in the U.S., but how should we think about that growth of that EBITDA margin?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Yes, Ben. So look, on the decrease that we're seeing, it has not impacted our retail operations. So it has impacted the nitrogen industry more broadly. And I'll have Raef Sully may be comment on that because it's probably important to talk through. But let me answer your retail questions first. So right now, we're seeing very good movement even in Canada with fertilizer. And if you recall, last fall, the fall application season was cut short in Canada. We've got very strong canola prices up here, and we're expecting just a very solid spring season and fertilizer is still moving to the farm right now for storage and supply chain management right now in Canada. In the U.S., obviously, the weather has slowed down some of the retail activity, but we're expecting an incremental 10 million acres being planted. We're expecting more corn in the south. And I would say, generally, there's strong optimism of a solid spring season across the U.S. So the weather really hasn't had much of an impact there.

Before I turn it over to Raef just to talk about what we're seeing in nitrogen with the weather, to your question on EBITDA margin. So we're seeing very good growth. In fact, I was looking at it the other day. And if you go back 10 years, this business had a 7.5% margin. So we have really driven up the retail EBITDA margin slow and steady. And we think that there is a lot more opportunity to continue on that journey. And the strategy is very clear. It's a strategy that we've been employing for at least 5 years. What we're trying to do, of course, is sell higher-margin products. Part of that is our proprietary products portfolio and at the same time, optimize our overall network and drive supply chain efficiencies and reduce our cost. And then if you layer in now the digital platform on top of that, we think that there's going to be some opportunity to lean out our back office and make the relationship with the farmer more efficient, and we think that, that, over time, will drive margins as well. So I don't want to give you a number, except to say that we think that there is significant upside and it's on the same path that we've seen. So what you should expect is a slow and steady increase in overall EBITDA margins for retail.

Raef, do you want to just comment quickly on what we're seeing from a weather perspective in nitrogen in the U.S.?

Raef Sully -- Executive Vice President & Chief Executive Officer, Phosphate & Nitrogen

Yes. Thanks, Chuck. So Ben, as Chuck mentioned, obviously, the cold spell has impacted the nitrogen industry as a whole, with gas supply being impacted. We see -- I think it's 8 to 10 plants that have been down in the last couple of days. Most of them are selling off their gas supply because of the impact we've seen on pricing. We have had 1 plant that's come down for mechanical issues. We're running about 80% to 85% at the moment. We expect the whole industry will be back up by the end of the week largely, as the cold spell passes on. So some impact to supply at the start of the spring season probably will mean there's a little bit of firmness continuing in pricing. But largely the number of plants to come down have come down just because there's an opportunity for them to sell their gas into the market.

Operator

Your next question comes from the line of P.J. Juvekar from Citi.

Prashant Juvekar -- Citigroup -- Analyst

You talked about Chinese rebuilding of herds. How long would that continue? I think for pigs, it takes about 9 to 12 months. So is that something that will continue into sort of '21 into '22? And then maybe you can mention on the biofuels opportunity that you talked about and how much sort of demand growth for grains, would that come from?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Yes. P.J., I'm going to have Jason Newton, our Head of Market Research, just to answer your questions. Go ahead, Jason.

Jason Newton -- Head Economist

When the hog herd rebuild started to unfold, we had heard that it was going to take anywhere between 2 and 3 years for it to recover. You've probably seen the numbers that I think the Chinese government estimated in late 2020, the herd it rebuilt by about 90%. But private estimates within China were that the herd rebuild was significantly below that level. I think what we'd expect to see is a bit of a bumpy recovery as currently the pork prices are strong. And so rather than rebuild the breeding herd, hog farmers are selling into the meat market. That's going to slow things to some degree. And then you will see periodic outbreaks of disease, which is totally normal in China that also causes a pause in the rebuild. The good news is that despite some of the bumpy road that may occur, we've seen extremely strong feed grain demand in China. As the herd as it is rebuilt, is being rebuilt with more commercial style hog barns and feeding rations.

On the biofuel side, unlike what we saw with renewable fuel standard, a lot of the biofuel growth -- the potential growth to occur going forward has not been specified and mandated. So it's a little bit uncertain what that looks like. But as part of the clean fuel standards that are being rolled out, talked about in the U.S., in Canada and EU, there's potential for biofuel to be a component of the fuel supply that helps reduce emissions. In the U.S., for example, if we move to a 15% blend rate by 2030, that would equate to about 2 billion additional bushels of corn. And so definitely incrementally positive, but I think the impact is uncertain because there aren't strict mandates in place outside of what we see in Indonesia and Malaysia, with more strict biodiesel blending mandates.

Chuck Magro -- President, Chief Executive Officer & Executive Director

Yes. P.J., just 1 more comment on the hog herd in China. So the rebuilding is 1 thing, but how they're rebuilding with the professionally managed feed rations. I think that's where we think could persist for the foreseeable future. That's the comment that I made in the prepared remarks is just the beginning of a structural new need for incremental either soybeans or corn rations because of the way they're -- how they're rebuilding their herd. That's the thing that we're observing right now.

Operator

Your next question comes from the line of Chris Parkinson from Credit Suisse.

Christopher Parkinson -- Credit Suisse -- Analyst

Great. Just very quickly, Chuck, beginning on retail. So there's an acreage growth in North America. Can you just give us an update on all of your other initiatives across that platform to drive above-market growth and expand margins? So third-party product penetration, digital ag, et cetera. And if you could also include just a quick update on your Australian ops that would also be great?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Chris, sure. So look, the plan for retail, of course, is multipronged. Obviously, we set out at our Investor Day that in the next 5 years, we'd like to have the retail EBITDA to $2 billion, and that's the midpoint of what we provided. At the same time, we'd like to grow the EBITDA margins. And so that's the overall strategy, and we've been allocating capital to invest in retail, as you well know. And if you think about that then, the way we're trying to do that is really with 3 direct strategies.

One is we're implementing higher-value products and services and technologies. The digital platform is certainly part of that. The proprietary products platform that we've built, I think, is second to none. We have that now same platform in Australia and in Brazil. So we have integrated products companies in those countries, which is driving margin enhancement and differentiation for customers. That's the first really major driver. The second, of course, is just geographic growth. So we've had just tremendous success, I think, in building leading platforms now in Australia. And we're off to a really good start in Brazil. So in Australia, the Ruralco acquisition is well under way. And through the integration, and we've already increased what we expect from a synergies perspective. And every time I look at the performance of that organization, I just get very impressed that there's more they can do. We also had a few small acquisitions last year in Australia, which helped as well.

Then in Brazil, when I look at what we did during the pandemic, it was pretty remarkable. So we did have 2 sizable acquisitions. And our platform now in Brazil has -- with the one we just announced 2 weeks ago, the acquisition we just announced 2 weeks ago, we now have 40 retail locations in Brazil with an integrated products company and a run rate sales of about $500 million. So well on our way to what we wanted, which was about $1 billion in revenue coming out of Brazil. So that's the third really driver, the second driver, sorry.

The third driver is network optimization, investing in the supply chain and really working with our suppliers. And we've talked about this before, where we're having less suppliers with larger share and a deeper relationship, even working jointly with technology solutions or new products that are going to be exclusive to Nutrien. And that -- so that's what I would say is the journey we've been on for some time, and we're starting to see, I think, success certainly in 2020. Technology, new products, geographic diversity and then, of course, optimization of the core business.

Operator

Your next question comes from the line of Adam Samuelson from Goldman Sachs.

Adam Samuelson -- Goldman Sachs Group -- Analyst

I was hoping to maybe follow up on retail and just thinking about the 2021 outlook a little bit more. The EBITDA guidance is up 5% to 12%. And year-on-year, your outlook for crop expenditures in your key markets is up kind of 4% plus in kind of all the key areas where you operate. So I'm just trying to think about how you're framing the low and high-end of that range when certainly, this would seem to be the best crop input market you faced in at least 5 years, probably some favorable mix as farmers trade up in terms of the inputs that they're buying and so what -- help me think about the different range of outcomes there, investments that you're making that might temper, what should be some pretty good operating leverage in a good volume environment?

Chuck Magro -- President, Chief Executive Officer & Executive Director

That's right. So look, I think the way I would describe it is, obviously, we're expecting very good EBITDA growth in retail. We've tried to provide a perspective. If you look at the midpoint it would be up about 8% year-over-year. Last year, we grew the retail business 16%. And certainly, since the beginning of 2018, I think retail is up 25%. So very good growth. And as I mentioned, 2020, the growth came -- 60% of it came from organic growth initiatives. And the EBITDA per location finally crested over $1 million on our way to our target of $1.1 million. And so what I would say for 2021 is, expect more of the same. We think that we're going to have very reasonable growth year-over-year. The majority of that growth will come from our organic initiatives that I've outlined already. And then we'll have M&A behind it. And so if I was asked -- the way you've asked the question about how would we get to the top end, it would be doing a little bit more M&A earlier on in the year. And from a pipeline perspective, what we're seeing right now is we have a good pipeline of M&A opportunities, both in North America but around the world, I would say. And so we'll see.

I think that the crops backdrop is very positive for retail. So the 10 million acres, more planted corn and soybean acres, but more cotton acres as well in the south, all of that will benefit retail. And I think we will see one other thing most likely in the second half of the year, which we really haven't seen meaningfully in retail for a couple of years is more discretionary spend on yield boosters, adjuvants, micronutrients, those sort of products. As soon as the crop comes out of the ground, we're expecting a very high interest, which we really haven't seen in the last couple of years because of crop pricing.

Operator

Your next question comes from the line of Joel Jackson from BMO Capital Markets.

Joel Jackson -- BMO Capital Markets -- Analyst

Chuck, let's go back to the discussion on global potash pricing and the bifurcation between granular and the Asian pricing. Can you maybe answer a couple of questions? Why has it been so challenging to get Southeast Asian prices up, which is why China, India is there? And then if BPC and the Belarusians have a bit of a different mandate than you and other players, and they seem to want to lock in volume. So they want to get predictability and cash flow out of China and India, not be concerned on price net, they want to lock in pricing in Brazil up to a year in advance, prices you have to match. Like how do you deal with that? And how do you reconcile -- because you've got to sell a tonne somewhere and BPC has tonnes everywhere too.

Chuck Magro -- President, Chief Executive Officer & Executive Director

Okay. So there's a lot there to talk about, Joel. First of all, what I would say is no 1 company can sell all the volumes in every market. So this is a massive global market, and it's growing. And so don't forget, this year, we are expecting up to 2 million tonnes of incremental growth in terms of global demand and not that much of incremental supply coming into the market. So we like the backdrop. But to answer your question on Southeast Asia, let me pass that over to Ken Seitz because he's working this day-by-day right now with Canpotex, and he can provide you a perspective. And then I'll come back with some other comments on the rest of your questions. Go ahead, Ken.

Kenneth Seitz -- Executive Vice President & Chief Executive Officer, Potash

Yes, great. Thanks, Joel. So yes, in fact, we are seeing some strengthening in Southeast Asia. I would -- I'd argue that the -- if you see reported prices, they're lagging what's actually happening in that part of the world. Of course, we saw significant demand disruption in Southeast Asia with palm oil prices dropping off in 2019. We saw recovery in demand in 2020 as palm oil prices recovered. And palm oil prices continue to strengthen. So that into 2021, we see Southeast Asian demand getting back to sort of 2018 levels; in other words, strong demand. Malaysia, Indonesia, Southeast Asia, those are spot markets, but it's a little more seasonal in nature because they are procuring potash using their tender system.

And so, over the next sort of months, 1.5 months, we'll see another round of tenders coming. And like I say, we do expect to see strengthening in Southeast Asia with that round of tenders we're seeing it now. You may not, with the lag, see it in reported prices, but it's -- we believe Southeast Asia is going to be on trend with the rest of the globe as potash prices strengthen.

Chuck Magro -- President, Chief Executive Officer & Executive Director

Yes, Joel. So just to wrap up, we like the backdrop that we're seeing in the potash business. And if you just look at global operating rates, we are expecting a continued tightness. Even year-over-year 2021 versus 2020, the global operating rate is going to increase. And our expectation is that it will be somewhere close to 95% in terms of a global operating rate, which usually means we're going to have forward momentum in pricing because the supply/demand is going to be quite tight. So I think that Nutrien will be able to move the volumes that it wants to move into the market. And we're just, as I said before, we're going to prioritize the markets where we have the highest netbacks, but make sure that we service our customers the way we need to.

Operator

Your next question comes from the line of Steve Byrne from Bank of America.

Steve Byrne -- Bank of America Merrill Lynch -- Analyst

One of your slides indicates that your proprietary products generated 23% of retail EBITDA in 2020 and 2019. I would like to hear your view on what gives you confidence you can drive that to 29% given flattish the last two years. And do you see this as being driven more by the Loveland brand or the Dyna-Gro brand? And how do you think you're going to get there?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Yes. Steve, so we think that when we look at the investments we've made over the last couple of years, we've added Actagro to the portfolio. We've added Agrichem the portfolio in Brazil. So we've got a more robust, I'd say, a broader set of offerings that are all kind of wrapped up in that phrase proprietary products. And so we're very confident that we've got just a suite of products that are going to add tremendous value to farmers' bottom line. And we are expecting to be able to grow. Certainly, when you look at crop Protection, if you look at even the fourth quarter last year, our CPP margins were up. And for the full year, they were actually up in the U.S. And so we just need to move through now the CPP products through the new channel that we have with Ruralco in Australia. So that's just getting kind of sorted out right now. And of course, the new acquisitions that we have in Brazil. So I'd say from a crop protection perspective, we're well positioned to continue to grow that percentage.

Now, you mentioned the seed and Dyna-Gro. And what I'd say there is that we've got germplasm that is second to none, and we've just had tremendous success, I think, with Dyna-Gro in our core markets. And so we have a lot of optimism around what that will do. And then if you just plainly look at our order book for 2021 for our Dyna-Gro seed, it's up versus this time last year. So we are seeing good forward momentum, I think, in terms of the percentage of our proprietary products. And that's what really drives the confidence that we'll be able to get to the numbers that you indicated.

Operator

Our next question comes from the line of Mark Connelly from Stephens.

Mark Connelly -- Stephens Inc -- Analyst

Chuck, I was hoping you could sort of put the puts and takes of higher freight and complicated logistics into context for us. My sense is it's probably a net positive in nitrogen, at least in the spring, but I'm just sort of curious if you could walk us through the businesses.

Chuck Magro -- President, Chief Executive Officer & Executive Director

Yes. So maybe what I'll do is I will have Raef talk a little bit about the nitrogen logistics, and then I can have Ken do the same in potash for you Mark. So go ahead, Raef.

Raef Sully -- Executive Vice President & Chief Executive Officer, Phosphate & Nitrogen

Okay. I'm sorry, Mark, could you just give me a little bit more on the question that you're looking for?

Mark Connelly -- Stephens Inc -- Analyst

Sure. I'm really trying to think about big picture, what the impact of higher freight rates and the kind of complications we're sort of hearing about everywhere in logistics are affecting your business, both from a global perspective in nitrogen and in terms of moving product into place for this first -- for the spring season.

Raef Sully -- Executive Vice President & Chief Executive Officer, Phosphate & Nitrogen

Look, I mean, we've had some recent successes, actually getting better rates. So we've got a network of about 300 terminals or warehousing locations across the country. So I guess we don't have -- I guess it's been a positive for us. Using the network we've had, we've been able to be ahead of the spring season and having tonnes close to the customer. So I'm not sure that's answering your question, but perhaps I'll pause there. And so if you got anything specific you want to add?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Well, let me jump in here then, Raef. So I think you've answered the question, but if you look at the overall network, so we do have one of the largest distribution and storage networks in North America when it comes to ag inputs. And it is highly integrated between the upstream business and the retail downstream business. Literally, we were able to store and if you just look at the spring season market, I think if you look at what's in front of us, the product is forward placed right now and ready to go for the spring season. And I'm not sure we can say that about all of our peers in the industry. And we just had a review actually last week and the fertilizer crop inputs in the seed, when we looked at it last week, it's exactly where it needs to be in anticipation for a wide-open spring. I think from an international perspective, we also have some advantages, and Ken, you can talk to that, I think, for potash.

Kenneth Seitz -- Executive Vice President & Chief Executive Officer, Potash

Yes, absolutely, Chuck. And Mark, I would just say domestically, rail movements and our 300 managed warehouses between ours and our customers, those continue to serve us well. And we saw that in the fourth quarter of 2020, where we mobilized that infrastructure to meet growing demand. So while it's true that inventories are low in North America at the moment, very low, we are utilizing our supply chain effectively to meet our Q1 and Q2 order book, which, as I said earlier, is heavily committed. Internationally, it's true that on, we've seen some ocean freight rates go up, but those are mostly in the capesize vessels and the ones carrying iron ore. We expect that the ocean freight market will tighten as global commodity prices go up and more volume is moving around the globe. But I think, as you say, Mark, that is a net positive for us.

So as it stands today, we're expecting, again, record potash demand, and we expect absolutely to be able to meet all those commitments.

Operator

Your next question comes from the line of Jeff Zekauskas from JPMorgan.

Jeffrey Zekauskas -- JPMorgan Chase & Co -- Analyst

Can you give us your impressions of the tightness in the phosphate market? I know for a while, you were a little bit bearish about that. Do you view that market differently now?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Yes. Jeff. Raef, do you want to talk about what we're seeing in the phosphate market right now?

Raef Sully -- Executive Vice President & Chief Executive Officer, Phosphate & Nitrogen

Yes, certainly. So look, Jeff, I think the tightness is continuing. I think a lot of what we're seeing in North America is tied up with the [indecipherable] jury's ruling we saw. Obviously, March 25, we'll see whether that is finalized or not. I think if that's -- even if that doesn't go ahead, I still think there is an underlying tightness in the phosphate market. I suspect that toward the latter end of the year, we'll start to see increased production from OCP and others. We should see -- and we may see some imports coming into the country in the second half. But I think the tightness will continue. I think, structurally, there's a tightening in supply.

Operator

Your next question comes from the line of John Roberts from UBS.

John Roberts -- UBS Investment Bank -- Analyst

Does the buyback authorization imply they were unlikely to see any significant acquisition activity in retail, especially in Brazil?

Chuck Magro -- President, Chief Executive Officer & Executive Director

John, no, it does not. So what we expect to do with the plan this year, as we talked about was for retail, when we look at the growth opportunities we've got in front of us, the plan is really predicated on stronger organic growth. But we've always looked at M&A opportunities, and we have a very good pipeline, as I mentioned, and we'll be able to do both. So if you think about where we're sitting, I think we finished the year last year with net debt to EBITDA, right in the middle of the zone where we'd like it to be around 2.6x. So, we have the financial capacity, we're going into a market of expanding margins. And we expect to generate very strong free cash flow in 2021. So we will prioritize and we'll look at the best returns longer term for shareholders. But you can expect it would be a mix. The buyback is certainly an important part of that, that the Board approved yesterday, but we do expect to allocate capital to grow the retail business in 2021.

Operator

Your next question comes from the line of Andrew Wong from RBC Capital Markets.

Andrew Wong -- RBC Capital Markets -- Analyst

I just want to focus a little bit on the EBITDA guidance. So maybe using history as a guide. 2019, we had $4 billion. But then when you look at compare that to 2021, retail is obviously higher with the acquisitions and acreage, nitrogen potash volumes are higher, costs are, I'm assuming, lower as well with the synergies and whatever improvements you've seen since then. So obviously, pricing is a little bit of that delta, but market fundamentals are also pretty strong. So am I -- is it fair to say that maybe there's some conservatism in the guidance range that you're putting in there?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Andrew, look, this year, it was a bit difficult to put a pin in the guidance range as prices certainly in fertilizers are moving pretty quickly. So here's how we think about the range that we provided. First, it goes without saying that there is a lag between realized prices in the benchmarks. And that's true with any of our companies because we have to forward sell to place the product. But if you were to look at today's market prices for NPK fertilizer, and you were to look at that for an entire year, well we would be well beyond the top end of our guidance range. So obviously, what we're expecting is a normal seasonality in pricing, especially for nitrogen and phosphate. So we do expect, Mark, after the spring season for prices to subside somewhat but with higher lows than we saw last year, which I think is important. The bottom end of our range would have what I would consider to be a more significant seasonal reset based on changes to supply/demand. So that's how we bracketed it.

Today's prices, if it was to continue for the full year, we would be well above the top end of our guidance, and you'd have to see a pretty significant reset to come near the bottom. And we'll update the market as we learn more. The crop isn't -- and certainly in North America isn't even the ground right now. And like I said, this was a particularly challenging time because fertilizer prices were moving up so quickly.

Operator

Your next question comes from the line of Vincent Andrews from Morgan Stanley.

Vincent Andrews -- Morgan Stanley -- Analyst

Just looking at Slide 24 in your global potash deliveries for 2021, this forecast. Just maybe if you can put a little color around North America? It looks like you're projecting it to be flattish to down, which would -- despite the favorable economics and the good acreage, kind of put it even potentially below '17 and '18. So what's the thought process there?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Jason Newton can answer that question for you. Go ahead, Jason.

Jason Newton -- Head Economist

Yes, Vincent, we certainly expect to see strong applications of potash in the spring season and throughout 2021, just given the fundamentals and high acreage expectations. We did see a really historically strong fall application season in 2020, driven by weather. And so the range would assume more of a normal weather scenario throughout 2021. And you point out 2017 and '18, which were years where we saw a channel inventories build in the North American market. And so our assumption would be that channel inventories remain flat through the year to come up with that 9.5 million to 10.5 million tonne range.

Chuck Magro -- President, Chief Executive Officer & Executive Director

And just maybe one other comment. So with the Waypoint soil sampling data that we have now, it's been really interesting to watch the data come in. And what we've seen is that there's actually an increase in the number of soil sampling in the U.S. up by about 25%. So farmers are really looking at their soils and there are pockets of fertilizer deficiencies. But on average, what we're seeing is that the soil levels for fertilizer are about constant over the last 2 or 3 years, which is good. So, I think what that showed us is we were concerned that there was a lot of forward pull into 2020 at the end of 2020, and there wasn't. And then if you look at our customer prepay in retail, that is also up about 25%; so there is a strong indication here of a very solid spring season.

And I think the way Jason has phrased that is absolutely accurate. But I think that where the determining factor will be in the second half of the year. And we won't know that until we sort of get through the first half.

Operator

Your next question comes from the line of Michael Piken from Cleveland Research.

Michael Piken -- Cleveland Research Company -- Analyst

I guess this is sort of related to a follow-up question that one of the other analysts asked. Looking at the nitrogen segment significantly, one of your competitors earlier said that they're viewing this as potentially one of the most favorable backdrop for nitrogen in nearly a decade. And it looks like in your presentation, you were talking about Chinese exports maybe only being 3 million to 5 million metric tons this year. So I guess what sort of are the factors that you think might cause nitrogen prices to be well enough to the point that you're getting to your numbers in light of that and the rising global cost curve and your demand expectations?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Yes. So the nitrogen outlook, we would certainly agree that the backdrop is positive, certainly for the first half. And we're seeing it in our order book. I've mentioned the other kind of barometers that we're monitoring. And I think there's no question that nitrogen is going to have a very strong spring season around the world. And it's driven by quite a tight supply/demand but also a steeper cost curve in Europe and in other parts of the world. I think the fundamental question that we have to ask ourselves is what happens after the spring season. There is some new capacity that was deferred from 2020 that we do expect to start up in 2021. Now, there are in jurisdictions that normally have a bit of a rocky start-up. So when do they come online? How much do they produce? Those are all things that we need to understand as we get through the next several months or quarters. But I think that beyond that, if we think past 2021, we would agree that nitrogen from an overall supply/demand after this new capacity comes online, there isn't a lot of new capacity. So I think that the difference in view, if there is a difference in view is that we are expecting a good spring season.

We expect some new supply in the second half of the year, which could have a reset effect. But I think longer term, the supply demand fundamentals are quite strong in nitrogen. And that's why if you look at nutrient and how we've allocated capital, we're in the middle of several brownfield expansions, adding about 1 million tonnes of capacity between last year and this year and 2022. And that's because we are constructive on the overall supply/demand for nitrogen.

Operator

Your next question comes from the line of Steve Hansen from Raymond James.

Steven Hansen -- Raymond James -- Analyst

The digital strategy is clearly exceeding expectations thus far from a sales standpoint, you've outlined a $2 billion target for this year. Chuck, your opening remarks also made some reference to 50% penetration, I believe. I just wanted to get some color around that rollout from here to there and how confident you are in that? And is it possible to give us just a sense for how many of your customers are actually using the platform at this point as opposed to just the dollar value? A lot of your peers and a lot of the other players in the digital space, of course, talk about acres. I don't think that's super relevant. But just trying to get a sense for the penetration rate you've actually seen with the number of customers you have today?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Yes. So Steve, we have some of the data available, and then we have to deal with some of it offline, I think. But generally, like I said, in the way you phrased the question is absolutely accurate. We're very pleased with the progress with the digital platform. And COVID probably helped to be very honest last year with the restrictions in mobility. But to have $1.2 billion of orders coming through the platform, we are expecting $2 billion this year; so continued really good growth. And we're also seeing an increase in online payments, which we do expect to see from customers to actually double in 2021. And we'll have to get you the percentage of customers. But the customers that are digitally active, we do have some data now that is quite interesting. And what we're finding is that customers that are digitally active, we have a 30% improvement in share of wallet. And actually, the revenue we get from customers that are digitally active with us is actually double that of non-digital customers. And our churn rate is 60% less. So these are all very good indicators that the program is value-adding for our customers, for both them and for us.

And if you look at the program that we're rolling out in 2021, we're pretty excited about our offering. So we're going to add even more of our products to the platform. So we're still working on the percentage of our products to get on the digital e-commerce platform. And we rolled out the field planning capability, which is really exciting. Growers can go in now and basically create an entire field plan for each of their fields for their crops. I call it a digital model of their farm. And then they can take that plan to a contract right away, a digital contract with us, and they can even order the products and services now online. So the digital experience now goes right from the beginning of the planning process to the commercial connection to Nutrien.

And then, just in January, we tied in our Nutrien finance capability on a set of pilot programs with our very large, digitally active customers. And the feedback we're getting is really quite strong and positive, and that we think that, that will be another good reason to kind of get digitally engaged with the Nutrien platform for growers. So the journey we're on is more investment, trying to drive up more of our customers on the platform. And as they hear more about it, I think the feedback we're getting is quite positive. We'll have to follow up with you on the exact numbers. I don't have those on my fingertips.

Operator

Your next question comes from the line of Jonas Oxgaard from Bernstein.

Jonas Oxgaard -- Sanford C. Bernstein & Co -- Analyst

Looking at the -- your potash forecast, it looks like outside of other Asia, practically every region, you are forecasting more or less flat for '21 over '20, which seems surprising given the strength of the ag environment and your commentary. So I guess the 2-part question is the first, does that reflect the strong fall application took some of the '21 volume and already put it in the ground? And b, what do you think like the variability is here? Is there a -- well, could we see more than your projections here?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Yes. So I think, look, we'll have to get into a bit of detail here. Ken, why don't you kind of look at each of the regions and what you're seeing from a demand perspective and then are part of that, if you can. Hopefully, that will help you understand that we're actually thinking, look, the global market demand is going to be up a couple of million tonnes. And we expect the Nutrien volumes to follow that. But -- so that's the macro backdrop, but maybe we'll just have a quick look at the region. So Ken, go ahead.

Kenneth Seitz -- Executive Vice President & Chief Executive Officer, Potash

Yes. And Jonas, thanks for the question. Yes, I guess 1 of the things that we're staring at is, in fact, we have seen record shipments and consumption in several regions across the globe in 2020. And so the starting point is actually record global demand of 68 million tonnes in 2020. I mean China was at 16.1 million tonnes. That's more than they've ever consumed. Brazil was 11.5 million tonnes. That's up from sort of 10.5 million tonne previous record. So the starting point is already record global demand. And as Chuck said, we're expecting it to grow from there, maybe 1 million or 2 million tonnes.

So when we look at the ranges, again, China, we're expecting a bit of demand growth there, and that's on top of record demand in 2020. India, while we saw a 1 million tonne growth from '19 to 20, we're expecting it to be in sort of that 4.5 million to 5 million tonne range, which is sort of the 3-year average. We saw record -- or strong demand in North America. We've talked about that on this call. And we expect strong demand for all the reasons Jason Newton described earlier in North America. And in Indonesia and Malaysia, as I said earlier, we're expecting demand to go up this year. And so those are the big regions that we serve. Again, when you add it all up, building on a very strong record global demand in 2020, and we're expecting further growth into 2021.

Operator

Your next question comes from the line of Michael Tupholme from TD Securities.

Michael Tupholme -- TD Securities -- Analyst

At your Investor Day in late November, you provided an expectation for 2021 global nitrogen demand of 156 million tonnes or up about 2.5% year-over-year at that point. Just wondering if that still holds true. Or if you have any updated views on global nitrogen demand expectations for this year?

Chuck Magro -- President, Chief Executive Officer & Executive Director

Okay. Michael, Jason Newton can answer that question. Go ahead, Jason.

Jason Newton -- Head Economist

Michael, that's in line with where we'd expect the demand growth to be in 2021. I think versus where we were in November 2020 probably ended up a little bit stronger. And so it's still 2.5% growth in 2021, but from a stronger base in 2020.

Chuck Magro -- President, Chief Executive Officer & Executive Director

Operator, we're coming up to the hour here, and we know there's another call after this. So we thank everybody for joining us today. If you've got any questions, Investor Relations is available. And we -- so thank you.

Operator

[Operator Closing Remarks]

Duration: 59 minutes

Call participants:

Richard Downey -- Vice President, Investor & Corporate Relations

Chuck Magro -- President, Chief Executive Officer & Executive Director

Raef Sully -- Executive Vice President & Chief Executive Officer, Phosphate & Nitrogen

Jason Newton -- Head Economist

Kenneth Seitz -- Executive Vice President & Chief Executive Officer, Potash

Jacob Bout -- CIBC Capital Markets -- Analyst

Benjamin Isaacson -- Scotiabank -- Analyst

Prashant Juvekar -- Citigroup -- Analyst

Christopher Parkinson -- Credit Suisse -- Analyst

Adam Samuelson -- Goldman Sachs Group -- Analyst

Joel Jackson -- BMO Capital Markets -- Analyst

Steve Byrne -- Bank of America Merrill Lynch -- Analyst

Mark Connelly -- Stephens Inc -- Analyst

Jeffrey Zekauskas -- JPMorgan Chase & Co -- Analyst

John Roberts -- UBS Investment Bank -- Analyst

Andrew Wong -- RBC Capital Markets -- Analyst

Vincent Andrews -- Morgan Stanley -- Analyst

Michael Piken -- Cleveland Research Company -- Analyst

Steven Hansen -- Raymond James -- Analyst

Jonas Oxgaard -- Sanford C. Bernstein & Co -- Analyst

Michael Tupholme -- TD Securities -- Analyst

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