Denny's Corp (DENN) Q1 2021 Earnings Call Transcript

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Denny's Corp (DENN 1.65%)
Q1 2021 Earnings Call
May 4, 2021, 4:30 p.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Good day, and welcome to the Denny's Corporation Q1 2021 Earnings Conference Call. [Operator Instructions] At this time, I'd like to turn the conference over to Mr. Curt Nichols, Vice President, Investor Relations and Financial Planning and Analysis. Please go ahead.

Curtis L. Nichols -- Vice President, Investor Relations and Financial Planning & Analysis

Thank you, Tony, and afternoon, everyone. Thank you for joining us for Denny's first quarter 2021 earnings conference call. With me today from management are John Miller, Denny's Chief Executive Officer; Mark Wolfinger, Denny's President; and Robert Verostek, Denny's Executive Vice President and Chief Financial Officer.

Please refer to our website investor.dennys.com to find our first quarter earnings press release along with the reconciliation of any non-GAAP financial measures mentioned on the call today. This call is being webcast and an archive of the webcast will be available on our site later today.

John will begin today's call with a business update. Mark will then provide some comments on our restaurant capacities, our franchisees and development. And Robert will provide a recap of our first quarter financial results and current trends. After that, we'll open it up for questions.

Before we begin, let me remind you that in accordance with the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 the company knows that certain matters to be discussed by members of management during this call may constitute forward-looking statements. Management urges caution in considering its current trends and any outlook on earnings provided during this call such statements are subject to risk, uncertainties and other factors that may cause the actual performance of Denny's to be materially different from the performance indicated or implied by such statements. Such risks and factors are set forth in the company's most recent annual report on Form 10-K for the year ended December 30, 2020, and in any subsequent Forms 8-K and quarterly reports on Form 10-Q.

With that, I will now turn the call over to John Miller, Denny's Chief Executive Officer.

John C. Miller -- Chief Executive Officer

Thank you, Curt, and good afternoon, everyone. I hope each of you have remained safe and healthy since we last shared an update on Denny's. And while the first quarter started off with uncertainty about the pace of reopenings due to expanding vaccine deployment, the easing of restrictions and federal stimulus, I'm happy to say that we are quickly approaching 2019 sales levels in April. I'm even more encouraged by the stickiness of our off-premise business as dining rooms have reopened. This is a testament to the hard work and dedication of our teams to balance near-term labor challenges, welcoming guests back into our dining safely and still maintain focus on growing our off-premise business. We remain focused on our four key guest-centric themes, reassurance, value, comfort and convenience, and I'll now touch briefly on each.

As guests return to our restaurants, it is more important than ever that we ensure the health and safety of our teams and guests. We are committed to reassuring our guests that Denny's provides a safe dining experience by consistently executing our enhanced cleanliness and sanitation procedures at all consumer touch points. Our second area of focus is value. We understand that value comes in different forms and has a different meaning for each type of guest. We consider the -- our value approach to be a comprehensive balance between price, abundance, convenience and bundled value.

Our third focus area is comfort. We strive to ensure that Denny's is a place where our guests feel welcome and valued. Whether dining with a large family or as a party of one, we believe our guests viewed dining experience for the time to build connections in an environment that is both inviting and comfortable. This is reflected in our new bowls and melts as well as our established Heritage restaurant image, which received consistently positive guest feedback largely due to its welcoming and relaxed feel. And additionally, even as we face hiring challenges, our operations team continues to reinforce the critical need for comfort by reminding our entire system of the rules we live by, including the expectations is that number one, everyone is welcome to dine at Denny's, number two, everyone is treated like our favorite guest, and number three, everyone is shown kindness and respect.

And our final area of consumer focus is convenience. We believe guests will continue to expect technology to bring enhanced value to their dining experience, whether in our restaurants or through off-premise options at our well-established Denny's on Demand platform for our new virtual brands. We've been pleased with our ability to retain off-prem sales, which have been more than doubled since the start of the pandemic, even as dine-in transactions have evolved.

Turning to virtual brands. I'm excited to say that we substantially completed our rollout of The Burger Den in April. This concept allows us to focus on one of our strengths great burgers, with new varieties using ingredients already in our pantry, and during testing, we established the success criteria of a sales $650 per week per restaurant. Results during the tests were encouraging and gave us the confidence to initiated national rollout of the brand. Robert will give more specifics on the performance of these restaurants. However, these transactions are highly incremental and leverage underutilized labor to maximize kitchen efficiency.

And our second virtual concept called The Meltdown is a DoorDash exclusive brand that features handcrafted sandwich melts with fresh ingredients and unique flavor combinations. While this brand is able to utilize approximately 70% of the items currently in our pantry, our innovative culinary team has crafted new craveable products with premium ingredients, such as slow smoked brisket burnt ends. Test results have been similarly encouraging for The Meltdown and over half of our domestic locations will be launching during the second quarter. In fact, we've already launched over 175 locations and an additional 175 expected to launch this week.

These brands provide opportunities not only a dinner and late night to leverage underutilized labor and kitchen space, but we are also seeing a meaningful number of transactions during the week versus the weekend. In closing, we are simply delighted to see the return of guest charge dining rooms. We are still the place where people can come in, sit down and connect with one another of a great food, but also place with a continued focus on the health and safety of our guests, employees and suppliers. With sales approaching pre-pandemic levels to launch of two new virtual brands, market share opportunities on the horizon and extraordinary group of franchisees and our exceptional Denny's team members, I'm very optimistic about the future of this brand.

So, with that, I'll turn the call over to Mark Wolfinger, Denny's President, to discuss more about our franchisees and development. Mark?

F. Mark Wolfinger -- President

Thank you, John, and I want to add to your comments about our outstanding Denny's team and franchise system and I too look forward to what the brand can accomplish during the balance of this year. While we currently have 11 domestic restaurants that are temporarily closed, I'm very pleased to say that nearly all of our operating domestic restaurants have open dining rooms with an effective capacity of approximately 75%. This is very encouraging considering just two months ago, we had only 70% of our domestic restaurants with open dining rooms and an effective capacity of approximately 45%. We experienced slight improvement in our 24/7 operations during the quarter. However, we still only have approximately one third of our domestic franchise restaurants operating 24 hours a day, 7 days a week.

As John mentioned, we are facing labor availability challenges and this is the primary headwind for Denny's franchisees from opening at late night. So since our franchisees with the estimated 20,000 employees that need to be hired, we've engaged with a vendor that will enhance our online recruiting, allowing the course to open positions on our career website in order to provide greater visibility to potential applicants. Additionally, we will be hosting a national hiring event in June, that's next month. We believe these staffing challenges are temporary and we are confident in our ability to reestablish our historical position as America's 24-hour diners.

Turning to development, franchisees open three restaurants during the quarter, including two international restaurants. Additionally, franchisees closed four restaurants during the quarter, yielding a net decline of only one restaurant, bringing our total number of restaurants to 1,649 locations. This deceleration and measurement declines underscores the confidence and future opportunities our franchisees see within the brand.

I would now like to take a few moments to update you on the health of our franchise system. With off-premise sales remaining strong even as dining rooms reopen, we are very pleased to see franchisee profitability continue to improve. In the month of April, over 80% of our domestic franchise restaurants exceeded the 70% of 2019 sales threshold required to cover both fixed and variable costs in over 40% of the domestic system generated positive sales. We are also currently supporting our franchisees in their efforts to secure fundings in the second round of PPP and the restaurant revitalization fund. Franchisees representing approximately 98% of the domestic franchise restaurants that imply the second round of PPP, and approximately 60% of those restaurants have received funding to date.

Improving sales, additional federal stimulus available to franchisees and the net decline of only one restaurant during the first quarter gives us confidence in our franchise system's ability to prevail and emerge on the other side of the pandemic more focused and driven than ever. We look forward to seeing this historic recovery unfold and returning to net restaurant growth in the future backed by our existing domestic and international development commitments, including over 75 commitments from our recently completed refranchising strategy.

Additionally, while we do not celebrate the disproportionate impact of closures to small chains and independent restaurants, we do believe it will present an opportunity to capture additional market share and convert vacated space into Denny's locations as we move through 2021 and beyond. We have a proven record of converting existing spaces into Denny's locations. In the last 10 years, approximately 60% of our openings have been conversions. These less capital-intensive opportunities provide enhanced ROIs for franchisees, and our experienced development teams is already assessing the landscape for future Denny's locations.

I'll now turn the call to Robert Verostek, Denny's Chief Financial Officer to discuss the quarterly performance. Robert?

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Thank you, Mark, and good afternoon, everyone. I would now like to share a brief review of our first quarter results and current trends. As a reminder, I will be comparing our 2021 domestic systemwide same-store sales to 2019 as we believe this comparison will provide a more consistent and informative representation of our recovery. Additionally, we will continue our standard practice of comparing to the 2020 prior year in our press release.

Domestic systemwide same-store sales during the first quarter declined 20% compared to 2019. We experienced sequential improvement on a monthly basis during the first quarter as stay-at-home orders and capacity restrictions began to ease. While transactions are steadily improving with only slight pricing, we are seeing higher check mostly from mix changes. Specifically, we streamlined our $2 $4 $6 $8 Menu and are seeing trades into more lunch and dinner items.

However, California where approximately 25% of our domestic restaurants are located was restricted to off-premise only through the middle of fiscal March. Consequently, California restaurants weighed on the total domestic systemwide same-store sales result by approximately 6 percentage point during the first quarter. Same-store sales at domestic restaurants operating with open dining rooms of various capacities declined approximately 11% during the first quarter compared to a decline of approximately 42% at those domestic restaurants operating with closed dining rooms. These results were heavily weighted toward January and February prior to the easing of restrictions.

In addition to the weight of government-imposed restrictions on our business, we have also discussed the impact of stores operating with limited hours during the pandemic. As Mark mentioned, the availability of labor continues to challenge our path toward 24-hour operation, with only one-third of our domestic restaurants opened 24/7. Domestic restaurants which were open 24-hours in the first quarter had a same-store sales decline of approximately 10% versus 2019 compared to a decline of approximately 27% at domestic restaurants operating with limited hours.

We estimate that our overall same-store sales results in Q1 were impacted by approximately 8 to 10 percentage points from restaurants operating with limited hours. With that being said, the easing of dine-in restrictions coupled with the fiscal stimulus and rollout of our two new virtual brands yielded preliminary April same-store sales results within 2 percentage points of pre-pandemic sales levels. We were also encouraged that preliminary sales results for April increased 11% for the 565 restaurants operating 24-hours with open dining rooms.

I want to spend a few moments providing more detail on the launch of our virtual brand. As John mentioned, these transactions are highly incremental and leverage underutilized labor to maximize kitchen efficiency. In fact, approximately 70% of transactions from The Burger Den occurred during the dinner and late-night dayparts compared to approximately 35% of transactions for the Denny's based brand. Not only are we leveraging underutilized dayparts but The Burger Den also over indexes during the weekdays compared to the Denny's based brand, providing additional opportunities to leverage underutilized labor.

Approximately 75% of The Burger Den transactions occurred during the weekday compared to approximately 65% from the Denny's based brand. Over 1,100 locations are live with The Burger Den with an average check similar to Denny's off-premise transactions. These locations are generating average weekly sales per restaurant of approximately $900. While these transactions being highly incremental and over-indexing at dinner and late-night compared to Denny's base brand off-premise sales, margins range from the mid 20% to low 30% after considering product cost for delivery, fees and labor efficiencies.

Now turning to our first quarter results, franchise and license revenue decreased 13.6% to $47.0 million compared to the impact of COVID-19 on sales at franchise restaurants and fewer equivalent units. Franchise operating margin was $23.2 million or 49.5% of franchise and license revenue compared to $25.2 million or 46.4% in the prior year quarter. This decrease in margin dollars was primarily due to the impact of COVID-19 on sales and fewer equivalent units, partially offset by abatements and bad debt expense recorded in the prior year quarter.

Company restaurant sales of $33.6 million were down 20.6% due to the impact of the pandemic on sales and fewer equivalent units. Company restaurant operating margin was $3.4 million or 10.1% compared to $6.2 million or 14.6% in the prior year quarter. This change in margin was primarily due to the impact of the COVID-19 pandemic on sales and fewer equivalent units.

Total general and administrative expenses were $16.9 million compared to $7.7 million in the prior-year quarter. This change was due primarily to an increase in share-based compensation expense and market valuation changes and our deferred compensation plan liabilities, both of which are non-cash items and do not impact adjusted EBITDA.

As a reminder, in the prior year quarter, we reversed a meaningful amount of expense related to both our short-term and long-term incentive compensation plans given the uncertainty of both the duration and magnitude of the pandemic. These increases were partially offset by a $900,000 decrease in corporate administrative expenses, primarily due to cost savings initiatives implemented after the start of the pandemic. We estimate that approximately $3.5 million of permanent annualized savings have been realized over the last 12 months, which is reflected in this improvement. These results collectively contributed to adjusted EBITDA of $11.8 million.

The provision for income taxes was $8.1 million, yielding an effective income tax rate of 25.9%. Adjusted net income per share was $0.01 compared to adjusted net income per share of $0.17 in the prior year quarter. I am very pleased to say that during the first quarter we generated our highest adjusted free cash flow of $5.2 million since the beginning of the pandemic, bringing in a significant portion of every adjusted EBITDA dollar to the bottom line. And our adjusted free cash flow was cash capital expenditures, which included maintenance capital of $1.6 million compared to $2.8 million in the prior-year quarter. We ended the quarter with approximately $230 million of debt -- total debt outstanding, including $215 million under our credit facility. After considering cash on hand, the remaining capacity under our credit facility and current liquidity covenants, we had approximately $87 million of total available liquidity at the end of the first quarter.

The pandemic has certainly affirmed for us the value of a conservative leverage philosophy. Prior to the pandemic, we would have targeted longer term leverage somewhere between 3 times and 4 times adjusted EBITDA. However, we are currently more comfortable with a range of between 2 times and 3 times. As such, subsequent to the end of the first quarter, we paid down an additional $15 million on our revolving credit facility, bringing our current outstanding balance to $200 million.

Turning to our business outlook, given the dynamic and evolving impact of the COVID-19 pandemic on our operations and uncertainty about the timing and extent of our anticipated recovery, we cannot reasonably provide a business outlook for the fiscal year ending December 29, 2021 at this time. As we work to overcome near-term staffing challenges and return more stores to 24/7 operations, we are optimistic about building upon our ongoing sales trends. With that said, cost associated with recruiting, hiring and training new employees may proceed additional sales growth, and as a consequence, could have a temporary impact on margins.

Additionally, excluding deferred comp -- the deferred compensation valuation adjustments, which move with the market, for the second quarter, we expect our core G&A corporate incentive compensation and core based -- and share-based, sorry, and share-based compensation will be in line with Q1 results. As a reminder, on December 15, 2020, we entered into the third amendment to our existing credit facility. This reduced the revolver commitment to $375 million and has an additional step down to $350 million on the first day of the third quarter of 2021. Financial maintenance covenants are waived through the first quarter of 2021 followed by the introduction of more favorable covenant levels in the second and third quarters of 2021.

Under the amendment, capital expenditures are restricted to $12 million from mid-May 2020 through the third quarter of 2021. We have utilized approximately $4 million through the first quarter with an additional $8 million available. Additionally, we are prohibited from paying dividends, making stock repurchases and other general investments until we deliver our third quarter results. Therefore, we intend to deploy cash toward paying down our revolver as we continue to enhance our overall liquidity position. We look forward to emerging from these constraints during the fourth quarter and continuing our long-standing practice of returning capital to shareholders, while also investing in the business.

Finally, I want to mention how proud I am of our franchisees and the entire Denny's team, who have remained focused on safely serving our guests, whether dine-in or off-premise, while continuously managing business cost to support Denny's post-pandemic recovery. In doing so, we have and will continue to leverage the strength of our asset-light business model and fortify balance sheet to ensure the success of our dedicated franchisees and this brand.

That wraps up our prepared remarks. I will now turn the call over to the operator to begin the Q&A portion of our call.

Questions and Answers:

Operator

Thank you. [Operator Instructions] We'll take our first question from James Rutherford from Stephens, Inc. Please go ahead.

James Rutherford -- Stephens Inc. -- Analyst

Hey, thanks for taking the questions and congrats on the improvement, especially here in April. That's really impressive.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Thanks, James.

James Rutherford -- Stephens Inc. -- Analyst

I want to do,, yeah, I wanted to ask about the -- I think I've heard comment that virtual brands are running in the mid-20s to low-30s margin. I just wanted to ask a clarification on that, whether that includes the delivery fees? And then as a broader question on the virtual brand, how are you marketing those today and what level of marketing investment do you think is necessary to sustain those for the long term?

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Hey, James. I'll start. This is Robert. So with regard to that clarifying question, I can tell you that the mid-20s to low-30s does include the impact from the fees related to that. So it's inclusive of that and it does leverage that underutilized labor that we're talking about as it is focused -- it has a focus into those dinner and late-night dayparts where we typically seek to have some traffic gains. I'll pass it over to John for the marketing question.

John C. Miller -- Chief Executive Officer

Hey, James. It's a great question. The marketing brand advisory council with our franchisee association Chair who used to work on the corporate side, Sam Wilensky, he leads the marketing brand advisory council and he worked with our Chief Brand Officer, John Dillon and those are kinds of topics that come up. We want to build equity, deep equities in our brand for quality food and move somewhere along these channels, but there are some that sort of may resist family dining, that's a category they skipped or they just are experimental and when they go online to DoorDash and other outlets, they're looking for something new and interesting and they have fatigue from being at home during COVID. And so there is going to be a high trial period where people are exploring new brands.

So we think we've got the balance just right here of promoting these two virtual brands, where it is disclosed that they're prepared by Denny's, but it's sort of a soft touch and it's not the headline, but it's there if you're looking for it. And so, we're using the Denny's brand-building fund. These are sales that are generated through Denny's and through social media and other ways we are promoting these brands mildly. The Meltdown is through DoorDash only and so they're sort of assisting in that launch by being exclusive on the front side. And then over time, we believe, even with our melt promotion going on in the core brand Denny's right now that some of these things can show up in our menu and build core equities to the brand, both as a virtual brands in inside Denny's at the same time.

James Rutherford -- Stephens Inc. -- Analyst

That's helpful. And then on the 11% positive comp for the restaurants opened 24/7 in April, do you feel like that kind of a result will be replicated by the rest of the system when they open 24/7 or is it something unique about those? And then as how long do you think that you can kind of sustain that sort of level of sales? Thank you.

John C. Miller -- Chief Executive Officer

Sure. Well, obviously, it's so early to guide. We're feeling our way through where we are. It is very promising. We're pleased with that third shows like it does. The pace at which we can staff will be the challenge. And so as staffing challenges abate and the ability to cover those shifts more fully and open, expand those areas, we expect them to become obviously -- it's a capacity issue, you'd become a lot more positive. We're also pleased to see this higher trial period with people used to being at home after five and ordering to go after five, a daypart that has not -- doesn't have these equities in our positioning the trial going on in both [Technical Issue] it is that their staff been available to do that and the guest is giving a good experience. So, both from a culinary expectation and an availability of capacity expectation, it does look promising. It's too early to guide how the whole system will perform.

James Rutherford -- Stephens Inc. -- Analyst

Okay. Appreciate those thoughts. Thank you.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Thanks, James.

Operator

Thank you. We'll take our next question from Nick Setyan with Wedbush Securities. Please go ahead.

Nick Setyan -- Wedbush Securities -- Analyst

Thank you. Good to see April trends almost in line with pre-COVID levels. Obviously, we were going to refranchise in 2019 and post refranchising there was an expectation of the company on margins should be closer to 18% with sales back to pre-COVID levels are substantially there. How should we think about margins in a post-COVID world, company own margin specifically?

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Yeah. Hey, Nick. This is Robert. Good to hear your voice. So, yeah, you are correct that during the refranchising process of 2019, we did talk about those 18% to 19% margins. Handful of puts and takes right now with regard to that. So the first kind of the on to the good side would be that we are experiencing mixed benefits, more dinner and -- dinner and late-night plates being sold, moving away from some of that value we're seeing that yes through -- come through mix benefits. So check is up, but not through really through pricing, but more through that mix.

So we'll need to understand how that evolves as we move through the pandemic. We don't have crystal clarity on that. The other kind of puts and takes there, we do have commodity inflation. Historically, we would tell you that that's between 1% and 3%. We priced through that pretty efficiently, historically. Again, not too many surprises there although again not looking to guide on that point. Labor is one of those areas that will have those give and a take in it. With regard to that, the benefit would be the leveraging these underutilized dayparts with these virtual brands and driving traffic into these dinner and late-night dayparts. That's just a gaining that leveraging of efficiency, just putting more traffic through there.

Conversely, in the short term, as we mentioned, there will be that the cost of restaffing these units, getting them up to speed, John just talked about the need to staff our -- to get to 24/7. Mark talked about our June staffing initiative, our staff up day. So that'll be a near-term hit. And then you have the administration talking about minimum wage increases, which will provide a -- that we will be dealing with on a longer term timeframe. Packaging, we are very pleased to see that the off-premise is holding the -- even as we've moved into April, I think looking at the chart Slide 11 in the investor deck about $9,000 to $10,000 still of off-premise sales, which was very similar to what we were seeing throughout the pandemic. So that's holding.

That comes with an increased cost that will weigh on margins, although rate margins although penny properties definitely benefited from those. And that doesn't even account all of the various initiatives that we worked through over the course of the pandemic. Our op services group was finding various ways to save money. We saved some meaningful amount on the waste line which would be offset to commodity. So there's a lot of puts and takes right now that we're dealing with that, we don't have perfect clarity toward that we look to gain clarity and be able to ultimately reguide. But I think the best I can give you is to give you a sense of how we're thinking about the various components.

Nick Setyan -- Wedbush Securities -- Analyst

That's very helpful. April, can you maybe talk how April trends progressed? I guess what I'm trying to ask is, did we exit April in positive territory?

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

So I think we were talking about down two -- so two points to the pre-pandemic level, April's pretty choppy. Nick, I wouldn't give you as much insight as you think because we're rolling over a two-week between 2019 and 2021, a two-week kind of offset in the way Easter spring break rolled out. So there's been some choppiness in the way April kind of progressed. So I don't think -- that's why we didn't give it and its probably not as helpful as you might think at this point.

Nick Setyan -- Wedbush Securities -- Analyst

Okay, OK. And then on G&A, any -- I guess for the year and appreciate in the Q2 commentary, for the year how should do we think about G&A?

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Yeah. So what we did speak to, again, is we said pretty much Q2 would look a lot like Q1. We did capture -- if you go and look at the chart on Slide 33 in the investor deck, we talked about the permanent cost reductions that we captured from the refranchising of approximately $7 million. We talked about on that chart $7 million of pandemic savings of which we, in my script, we talked about half of that being permanent. So, while we were really kind of comfortable giving that next quarter, but not really calling it out too far into the future. Again, a little tough. We will speak to you about ramp-ups there and when things begin to move around and we start moving around the country. Again, not trying to be coy, but we really want to focus on the next quarter.

Nick Setyan -- Wedbush Securities -- Analyst

Okay. Thank you very much.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Thanks, Nick.

Operator

Thank you. We'll now take our next question from Todd Brooks from CL King & Associates. Please go ahead.

Todd Brooks -- C.L. King & Associates -- Analyst

Hey, good afternoon, everybody. Congratulations on the bounce back here. Great to see.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Yeah, thanks, Todd.

Todd Brooks -- C.L. King & Associates -- Analyst

If -- and not putting a clock on you guys for when you get there. If you look at franchise volumes in that 1.6 to 1.7 range in fiscal '19 pre-pandemic. Where would you guys looking to build back to as far as how much off-premise are you hoping to retain if we take -- what looks like the incrementality of the virtual brands, would Denny's come out of the pandemic looking like relative to what it went in without burdening it on specific year.

John C. Miller -- Chief Executive Officer

Yes, so those are great questions, John. I think from a brand and its relationship with the consumer, I'll speak at 30,000 feet for just a second. Our goal is to sort of be that home away from home, America's Diner with four active productive dayparts to do different things for consumers, but in the same neighborhood. So you got breakfast and then you got weekend breakfast. You have lunch, and weekend lunch. You have dinner and the weekends and then you have late night. And all four do slightly different things. We're trying to -- where the last eight or nine years, we focused on the foundational appeal of the environment, getting the service model right for breakfast and lunch. We invested in pancakes and fresh buttermilk and put in a better burger program and better shakes, and a few things expanded our almond line, put in some value propositions to share some frequency on the weekends. And so we've built some positive momentum basically focused on 1.5 dayparts.

And so now, our goal is to transform the brand to build deep equities and credibility for all four dayparts as a diner. And I think to unload unlock traffic building potential in all four dayparts is the goal. When and how fast we get there is just hard to guide from where we stand right here post-pandemic at the end of Q1. But I would like to be able to continue to provide more color on that very question. We're not quite ready to answer your question specifically, but my view is the upside potential compared to other marketplace evidences of smaller brands with less buying power and advertising capabilities. Once we get our momentum toward these things, much like we did over the last several years on breakfast and lunch, I think we can really unlock some power in this brand.

Todd Brooks -- C.L. King & Associates -- Analyst

Okay, great. Thanks, John. And then the second question I have is around the labor availability standpoint. I guess, understanding it was highlighted from not being able to reopen many more stores in the 24/7 model. I guess, two questions. One is it a current pinch for operations at all? Is it requiring any kind of overtime or labor inefficiency to service the spike in demand that you've seen over the course of late March into April? And secondly is the expectation that this is fairly transitory and when we get to September and the expiration of the enhanced benefits that you're expecting to see the market really hopefully ease and that you can really start to make a push against the 24/7 reopenings. Thanks.

John C. Miller -- Chief Executive Officer

I think that's exactly right. What you just described is exactly what's going on. We have a broad array of circumstantial or situational headwinds depending on the area of the store, the strength of the general manager, see manager is cooking in late-night shifts to cover. Some of those say like I can't do until I get staff. I can invest in a daytime cook until I can convert into a night time, so let's limit those hours for now really ready. I don't want to abuse the guests. Some say let's try it and guests' complaints go up a little bit, so they pullback. So there are some overtime consequences or not. It's sort of all over the map.

We do think some have the view that it will mitigate earlier than September as people see back-to-school is not normally a strong hiring period for full service if people won't want to wake up last minute to grab one of those cook or serve jobs. Others say wait till a few weeks after it expires before you'll see people highly motivated. It's hard to know. We -- because we have a third of the system already there, yes, that's two-thirds missing, but -- and because of their outperformance the rest of system, our franchisees are highly motivated to move in that direction as soon as they're able. So we do think this will pass in due time. And I don't know if you had a P&L or modeling-related question for Robert or no, just if I answered it.

Todd Brooks -- C.L. King & Associates -- Analyst

No, it's really just operational pinch now as people are scrambling to get through the restaurant level and then it was kind of a view into when you thought it might mitigated. So that was great. Thanks.

Operator

Thank you. And then move on to our next question from Michael Tamas with Oppenheimer and Company. Please go ahead.

Michael Tamas -- Oppenheimer and Company -- Analyst

Hi, thanks. Hope everybody is doing well.

John C. Miller -- Chief Executive Officer

Hey, Mike.

Michael Tamas -- Oppenheimer and Company -- Analyst

When I look -- hey, guys. When I look across the system in April and just kind of focus on the sales volumes that you disclosed for on-premise and compare that to April of 2019. The math roughly says that you're doing a little bit better than the capacity of 75% would have implied on-premise. Just wondering is that fairly accurate? And then what do you think that is? It seems to be a common theme we're seeing across restaurants. How do you think you're able to sort of generate higher sales and what your capacity on-premise against separating the off-premise from that?

John C. Miller -- Chief Executive Officer

Yeah. So I think that's in sort of the funding flow of a week. All dayparts are not equal. So a Monday night, whether it's 25% capacity or 100% capacity, you probably need 13% of your total capacity to be even with 2019. That was a made up number but for illustration. So -- but whereas on the other hand, when you had only 75% on Saturday from 10 to 2, you're still compromised in the number of people you can share. So throughout the course of Q1, you have until late in the quarter California is still not open. So it's a real tricky set of math to figure out exactly a 45% capacity for the whole quarter is a funding number. It's -- you have to apply it to where the dayparts are the busiest. You have to see the third-parties really helped after five and late-night and then we have to see how our footprint is sort of overweight toward states that we've had compared to most national chains. They have a higher percentage of our total footprint in more restricted areas. So it's -- I think that helps to answer it. And if you turn to the earnings release, I think sort of there is a table in there that really helps. It's to explain some of how that unfolds. I've probably added confusion instead of clarity, but I'm not sure.

Michael Tamas -- Oppenheimer and Company -- Analyst

No, no, no problem at all. And then just on the unit closures, they were really low and they were great to see in the first quarter. Just wondering, is there any update that you guys have in terms of where you think that ultimately shakes out? Was that just sort of a timing in the first quarter or has the sales boost that we've seen recently help the unit economics to the point where maybe some of those closures that were on the table are no longer on the table? Thanks.

F. Mark Wolfinger -- President

Michael, hi. It's Mark. I'll try to address your question here. I think first of all just to repeat the number and you dive in on as we have four closures and in first quarter we opened three stores. So, the net loss was 1 unit. We obviously like anybody else, we went back in history. If I take a look at that and that's actually the lowest closure number. We had in the last eight years in Q1. We actually closed 16 in Q1 of 2020, so that was last year. And if you recall, we closed 73 stores in total during 2020. At this point, obviously, we haven't given any guidance or outlook toward closures. Certainly part of that, we believe, although obviously there's not a lot of data to prove it, but certainly a lot of that is the fact that the number of closures were hit last year 73 that's a double in normal year for us, first comment.

Second comments obviously we're in round two of the PPP support and other type of government support programs which have worked very well for our franchise system. We talked about nearly 100% of our franchisees received around one to PPP. Around two PPP is close to finishing, but it's not entirely finished yet. So clearly that's an encouraging part and perhaps it led to only four closures in Q1. But I would tell you again, just as a matter of recall, last year, you'll remember that the 73 closures, about 67 of those were low volume and really much the same pattern of the four that we closed, which were all domestic closures, but those four were low volume, the lower volume side as well. So again like to give you clear guidance can at this point perhaps sometime in the future quarters, but it gives you a little bit of commentary behind the closure number.

Michael Tamas -- Oppenheimer and Company -- Analyst

Yeah, make sense. Thank you very much.

John C. Miller -- Chief Executive Officer

I might also add real quick that we completed our April meeting with our franchisees in the first time we were together live since February of last year, and the positive outlook among both our vendor community and our franchisees it was quite positive enthusiastic about our strategic initiatives and our direction of the brand. So I think there is a desire to sort of hold on to locations, but again that's not guidance as much as it is sort of the sentiment of our system.

Michael Tamas -- Oppenheimer and Company -- Analyst

Thanks again.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Thanks, Michael.

Operator

Thank you. We'll take our next question from Jake Bartlett with Truist Securities.

Jake Bartlett -- Truist Securities -- Analyst

Great. Thanks for taking the question. My first was on the off-premise sales and just looking at the chart that you referenced, it's just pretty impressive to see March and April off-premise sales remaining high as the on-premise your sales are increasing so much. And I'm just wondering, whether there's anything particular you did to support the off-premise sales as we're moving, as restrictions or anything like special offers or not. And then maybe in answering that question, where if -- you have any idea or any expectation of where off-premise sales could really settle out?

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Hey, yeah. This is Robert. So, yeah, it is an impressive chart. We are very pleased with that chart actually, Jake. So with regard to, was there any promotional activity, I was looking over at Curt. We believe that there was a two-week strength in there, where we had a free delivery program going on in there, but nothing completely out of the norm for the way that we've run that segment of our business over the last year. So nothing that would be propping that up significantly is online or on-premise transactions came back. So again that's still a very encouraging results there. So the other part of your question, I'm sorry, was -- where that will eventually cap out, that's the million-dollar question, right. It's -- because we are not back to a complement of a 100% of our units opened completely. So what I can tell you and this was some interesting information that we've captured here over the last little bit is the way some of the segments have moved.

So our boomers -- interestingly, we thought that that may have been an area of concern, but on a percentage basis of our transactions, they actually held up quite well over the pandemic timeframe. This is information and some consumer insight the information that we receive that they held on. And largely was some of the insight that we captured was they were less impacted by things such as furloughs in requiring a job. So, in large part, they've come through. We believe that they will move back in more aggressively to on-prem dining as they become more and more vaccinated. So there is an upside there. Conversely, the area that we thought maybe less susceptible to the pandemic itself actually in our insight, consumer insight, the millennial group actually trail. They were -- as compared to the boomers, they actually were impacted by job reductions furloughs and in losing jobs.

So they were -- as a percentage of our makeup, they actually trails slightly. They are now coming back. They are utilizing that the off-prem. Again, if you think about how we talked about off-prem historically, on-prem dining was predominant to boomers or when we looked at that chart from kind of left to right, younger to older on-prem skewed older, off-prem skewed younger. It's moving back toward that. But again, I thought that was pretty interesting information. All that to say is, we're still working through that, right. Again not trying to be coy here either. We just don't know where that's going to land. We are very optimistic. Again, if you think about the virtual brands, particularly, The Burger Den that I gave details on 11,00 units with $900 a week per unit in sales. We are very encouraged by that. We are very encouraged by what we're seeing on the chart here on Slide 11. But again, just don't know where to guide that -- where that will ultimately fall out. Just want to convey some optimism here.

Jake Bartlett -- Truist Securities -- Analyst

Got it. No, I appreciate it. Would have been impressive if actually knew the answer to that question. But my next question is about -- I mean there's some particular forces at work here, maybe the 24/7 operations that are limiting sales versus what we're hearing from a number of other casual dining concepts. I'm wondering also whether the exposure to breakfast, whether that is still a meaningful drag versus kind of the concepts that don't rely on breakfast and how would you frame how breakfast sales have been trending as we've started to open up here?

John C. Miller -- Chief Executive Officer

So, this is John again. Right now -- and again, it varies by operating hours. So, as we've improved sales, breakfast looks good because we're helping breakfast, and dayparts actually performed pretty well for us year-to-date. It's our best performing -- weekend breakfast are best performing daypart overall. This where we have the deepest equities. And then of course with virtual brands, dinner late-night has done really well. So it's a great question. But so far what I'd say is the more people want to do breakfast and all the complication of managing and all the day menu with the breakfast go ahead and give it a go and go loud on air and advertise it and you will help us out quite a bit. You're selling some of our breakfast. We were happy to see these initiatives unfold.

Jake Bartlett -- Truist Securities -- Analyst

Great, great. And just last question on the labor piece and I understand there's pressures now and you're anxious to get people hired. Does that have a long tail effect, meaning if you have to -- or maybe one question how you're tracking those people? If it's purely higher wages, I guess you can't lower the wages when the market eases. But how do you think this is really a longer term impact on the big near-term pressure that we're seeing now?

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Jake, it's Robert again. I would say that we will work through this. I don't think that in large part, it has been salary or wages that has been the issue at getting staffed at this point in time. We just can't even really find the the individuals to interview currently. So as Mark spoke too, we will have a hiring day in June. We have deployed additional recruiters and consultants to help the franchisee staff. So I'm not sure that its the wage issue to hand this. The near-term will be the staffing up the training and all that. We'll work through that. Candidly in the current periods across both the company and franchise, we're running less labor than what we would like. So the labor line is actually probably leveraging more than what we would even care for. But longer term, I think it's the question really is beyond what the pandemic will bring, but the general approach to how wages and minimum wages will evolve. And we do believe that in a moderate increase in minimum wage in a tempered way. So we'll look at that and we'll continue to focus upon that and work through that to understand how that will impact us, but I think that's the bigger influence than what the longer term pandemic will throw at us.

Jake Bartlett -- Truist Securities -- Analyst

Got it. Makes sense. Appreciated.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Thanks, Jake.

Operator

Thank you. And your next from Jon Tower with Wells Fargo.

Jon Tower -- Wells Fargo Securities -- Analyst

Great, thanks. I guess I'll jump around maybe into the cost side of the equation and the model first digging in there, if I may. It looks like some of the franchise occupancy costs have kind of leveled out here and below where you've been trending at least in late 2019 and early 2020 and even some of the direct costs which might be -- maybe it was tied to bad debt expense. I'm curious if you could help us think about particularly the occupancy side where that could settle out over time? That's my first question.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Hey, Jon. This is Robert. So when you think about our portfolio of real estate that we own and then we sublease to franchisees, we have about 82 units that we own. I believe about 68 of those sit under the franchise units. And then we have another 220 or so that -- but that we are on the master lease and sublease to our franchisees. What's happening there and it's a very -- pretty consistent pattern, we roll off about 20 of those leases every year, 20 to 25 of those leases. So you'll lose the corresponding revenue and the corresponding occupancy expense on the franchise P&L. So, those kind of work in concert. Over 2020 what you're working with various deferrals that we had put in place. So that'll make that year look pretty choppy.

The franchise margin itself year-over-year is a function of the deferrals that we made and the corresponding assumptions that we made around bad debt. With regard to those, I think there is a $1.5 million will leave that we put on over the course of 2020 related to those deferrals. And as we have moved into 2021 and those deferrals have begun to be repaid, we can roll off some of that bad debt expense that we have put up. So there -- I think there is a $250,000 margin improvement for the bad debt expense that we have rolled off in the current quarter for debt we had booked in the prior year. So a lot of moving pieces in there, but isolated to the occupancy expense, nothing overly dramatic other than the general peel off of about 10% of those master leases every year, the subleases that we are on the master.

Jon Tower -- Wells Fargo Securities -- Analyst

Okay, yeah. I'm just trying to figure out in terms of thinking about that franchise profit line going forward and the margin percentage, I guess, I mean it does seem like an ability to get back to say 2019 levels is not out of the question at all anytime soon. I think that's 48 8 in '19, if I'm not mistaken.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Yeah. The other piece that we're just talking about it in the room too, another complicating factor is the way the marketing is flowing through there, because of the way rev rec came in on a lower base of advertising dollars that were collected last year and into this year. It makes the margin percent look higher. So it moves back to a more permanent full level of collections of royalties and advertising that may put some pressure on that. Again, the advertising is dollar cost neutral, but it makes that rate look pretty funky. Prior to rev rec, our EBITDA franchise margins were 80%. So again, the movement within that advertising line can make that look pretty odd from time, so.

Jon Tower -- Wells Fargo Securities -- Analyst

Okay. And then just thinking about the cost side of the equation of the virtual brands, obviously, you know exactly where sales will settle out. It is challenging. It sounds like you have some great success early on, which is great. But in terms of thinking about particularly late-night, what sort of incremental costs might need to come in as those sales grow? I mean maybe you need another cook in the kitchen and perhaps supplies, but is that 20% to 30% or so incremental margin that you're seeing on these transactions with all the fees today, is there an ability see that move higher over time or there's some governors in place that will keep that kind of in check?

John C. Miller -- Chief Executive Officer

Yeah. There is no governor per se, just a traditional fixed variable model. So labor will come, you get more labor for all the transactions you get as fundamentally held restaurant scheduling works being no exception. So the more transactions for bid a check, the more labor we'd be allocated. So the more transactions that come in during a soft daypart, the more leverage you get, net margin could get -- could improve. And then a stair chefs, when you finally sort of reached the threshold another cook, it may step down for a moment, but is still incremental pennies in all cases. The fact that it's highly incremental. We like the idea of having a couple of virtual brands around, things are complementary to the station and the complexity a lot of cook sort of has to learn and manage.

So they are not really operating multiple brands within the brand. They are the kinds of things that we sell and sort out in our wheelhouse so to speak. So in that sense, they're incremental, no matter what. I understand you're trying to get some precision around the model. What's the fixed variable model here on virtual brands and so that's the complicating -- these are new and therefore complicated. But I think over time they'll prove not to be and you treat them in the near term, I think, like any to go transaction, whether there again zero virtual transaction, they are to go. They are not as profitable as dine-in, but they're profitable and beneficial and incremental. I don't know, Robert, if you want to add anything to the margin side..

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Yeah, John. With regard to that, Jon, I would suggest that -- we've called it out previously that the Denny's on Demand transactions things from the base brand run high-teens to mid-'20s with regard to margin, we called out the mid-20s to low-30s with regard to the virtual brands. In that, we did take into account the fact that we are leveraging dayparts where the labor has not been the most efficiently deployed for us. We have to have cooks on the line regardless of the number of people that come into the units. So that is the differential. So, in large part, we've accounted for that underutilized, if capturing the efficiency of that underutilized in that 20% to low 30% range.

Jon Tower -- Wells Fargo Securities -- Analyst

Got it. No, I appreciate that color. And then lastly just kind of following up to some of the units conversation earlier. I think we've talked a little bit about the closure piece of it, but I'm curious more on the opening side. Mark, I think in the prepared remarks talked about the idea. Yeah, there are some units coming out, there are some stores, perhaps on the conversion side that might be out there and something. Have you started having conversation to franchisees about an appetite picking up for reaccelerating unit growth or is it still kind of too early in the recovery phase for those discussions to be taking place?

F. Mark Wolfinger -- President

I'm going to answer the question in two pieces and maybe John will jump in here as well. I mean just come off the conference you referenced with the franchisee. So, Jon it is early still, but at the same time, as I mentioned, all of the assistance has come obviously in the two rounds of PPP and the fact that obviously we've seen is, sales turnaround that we discussed, both in the month of March, but also April specifically. You can imagine out there the energy is really building in our franchise system. And as we've said before, we're really over the last decade as far as new unit openings we're really pretty much a conversion machine as a brand. And I think we've talked about the fact that nearly 60% of our new unit openings over the last decade have really been conversions of an existing building. So we know there's a lot of real estate out there, there's a lot of opportunity, interest rates are still low. There's a lot of flexibility in landlords and we've got a brand and a franchise system that is building in a dynamic way as we go through this recovery. So not a specific answer to your question, but it's just more of the delimit I think of what we're seeing. John?

John C. Miller -- Chief Executive Officer

Yeah. And I agree that the only thing I'd add is, you remember in March script that we talked about, he said over 75 of these development members came from refranchising effort. I believe there is 78 precisely. And so, those will unfold in time. And to your question about timing, it is a little early for us to go lean hard and say, hey, let's step up in these commitments. So there was some grace around remodels and restarting the development programs that they will -- it will come in time, the unit economics are solid and because of the conversion opportunities we believe that those will favor our development numbers, but is too early to predict when that kicks in.

Jon Tower -- Wells Fargo Securities -- Analyst

Got it. I appreciate the time and taking the questions. Thanks.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Thanks, Jon.

Operator

Thank you. We'll take our next question from Eric Gonzalez with KeyBanc Capital Markets.

Eric Gonzalez -- KeyBanc Capital Markets -- Analyst

Hey. Thanks for the question and good evening, everyone. I'm curious about your marketing plans are, thanks, I'm curious about your marketing plan this year. Demand exceeds supply right now and staffing may not be in a position to keep pace with sales. Maybe how are you altering your spending on marketing and advertising? Can you save the funds for time that it makes sense? Just curious about how much flexibility you have to run surplus in net add fund?

John C. Miller -- Chief Executive Officer

Yes, as you can imagine getting through 2020, we tested the limits with advertising buyers, both digital and broadcast on how hard the press commitments into and part of that into wait stop, delay, weeks instead of those. So we've done quite a bit of that. I think generally, you want to advertising the official invitation biting, we've had -- we are staffed at breakfast generally and we're having a stronger breakfast response and recovery. That's where the deeper equities of our brand are. So we're not afraid to push out some of our breakfast initiatives right now.

During the first quarter, we had a couple of weeks with free delivery and in couple of with free pancakes. So those sort of we're supporting to go which makes sense third-party delivery during Q1, well, people are still not getting out and they weren't is restrictions lifted just quit yet. So I think we're trying to time things with the expectations of how the year unfolds. As we get into the holidays is usually holiday a specific promotions pies and holiday Andre specials and Turkey dinners and alike and we expect that we will be staffed by then. But if not, then we'll balance the media plan accordingly.

Eric Gonzalez -- KeyBanc Capital Markets -- Analyst

That's so helpful. Just another one on labor. I'm wondering how the currently labor conditions change the economic model of that late-night business? Presumably, you have to be -- you may have to pay some over-time or perhaps to add some other incentives to staff at dayparts. I was wondering how the addition as you look to build back the late-night daypart in the rest of your store base. Wondering how that could impact those store level margins in the current environment?

John C. Miller -- Chief Executive Officer

You described it accurately. It is a process of adding back personnel for that daypart with the view that when you open and you have the transactions to support their labor. But first those have to come on as incremental to another daypart get trained and then moved on the roster. So it's a step function change. We've been 24-hour operation safer or handful locations in our system for 60-plus years. So it is a staffing rigor and scheduling challenge that's familiar to our brand. And so it would not be done by stretching people too far or excess over time. It would be done by filling the roster with regularly filled positions during those dayparts. Near-term, because of staffing challenges, clearly, there are some over challenges for the entire industry, not just Denny's.

Eric Gonzalez -- KeyBanc Capital Markets -- Analyst

Got it. And maybe just the last question from me on capital allocation. Now that sales are seemingly at a full recovery versus are hosted for recovery versus 2019 imagine that EBITDA recovery will follow over the next year or so. So, with that, could you discuss your current thinking on capital allocation in the past and other plans to take the leverage above three times. Just wondering if the pandemic is needs more cautious and perhaps more confident having stress test and model that you might consider moving above that 3 times level once it's permissible to do so earlier this year?

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Hey, Eric, this is Robert. Yeah. Excellent question. Appreciate the opportunity to talk on that. With regard to our near-term philosophy with the pandemic really did cement for us at least in the near term that we really benefited from the lower leverage profile that we had in place. So we had talked prior -- coming through the refranchising strategy of 2019, we talked about taking leverage up. We talked about a 3 to 4 times range. I talked today about really being comfortable in the 2 to 3 times range. And the reality is, as you point back as sales come back, EBITDA will come back, while our hands, because of the debt amendment that we signed, we signed one in May and then followed up in December just to give us ultimate flexibility. Our hands are tied from returning value capital to shareholders until we report our Q3 earnings. So that'll put us into Q4. So the EBITDA that we're generating, the cash that we're generating off of that, we will deploy against our credit facility, that's where it can go.

Our hands are tied with returning value to shareholders, capital to shareholders to a degree they're tied with capex. So, as I noted, we paid down of an additional $15 million on a revolving post the balance sheet date. So we set $200 million with regard to our credit facility currently. Again, we -- to what you said, yes, as sales return, EBITDA will continue to grow. We will use that cash to pay down our revolver short-term. We'll reassess beyond that, but we do really value returning capital to shareholders on Slide 39 with some of the product in our investor deck. We talk about the $554 million that we've returned to shareholders beginning in 2010. That represented a 44% net reduction in our outstanding shares and that price was just over $10 in doing so. So, we are very proud of that chart and we look to add to that chart once we have that flexibility to do so in beginning in Q4.

Eric Gonzalez -- KeyBanc Capital Markets -- Analyst

Very helpful. Thank you for the questions.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Thank you.

Operator

Thank you. And we'll take our final question from Brett Levy with MKM Partners.

Brett Levy -- MKM Partners -- Analyst

Great. Thanks for taking the question. Good job on the numbers.

John C. Miller -- Chief Executive Officer

Thank you.

Brett Levy -- MKM Partners -- Analyst

I guess, two different questions. One is if you could just give a little bit more granular behavior -- numbers on the virtual brands in 24/7 just you gave us some good insight into the average numbers, but what are you seeing from those that have been established earliest in terms of 24/7 or in terms of the virtual brand? And then the second question is with respect to remodels and Heritage, you've given yourself a little bit of a pause in the ability to open them. Does this change any thoughts in what you might need or might want to do given the success you're seeing with on-demand and virtual?

John C. Miller -- Chief Executive Officer

I will start with the portfolio. Robert, and then if you can answer the 24/7.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Sure.

John C. Miller -- Chief Executive Officer

So on the remodels, we did give a pause. We felt like that it was important for our franchisees to regain their footing. And over the long term, those relationships and sensitivities to their challenges we think it's critically important and while PPP played a tremendous role in assuring confidence that they come through it. You don't know as are coming through how long things last and obviously there is a lot more wide return on the silver lining from the PPP program. But -- and so we're just now entering into those discussions about where things go from here. We do have, again, in the regular development brand advisory council meetings where a certain group of franchisees are dedicated to the representing our entire franchise body on all things related to development. So they focused on prototype imagery, they focused on the Heritage remodel schemes, they focused on cost optimization of those and they focus on what parts sort of managing the guests and little bit of consumer insight data.

And so while we've taken this pause, we've sort of enrich the amount of data that we were able to share with that body on how powerful the Heritage remodel in the next round of remodel programs can be and they continue to return to mid-single-digit lifts over a modest investment. So our franchisees are committed. There is no objection. They like the program and they like the process in which we engage them in creating remodel scopes. It's really just a matter of timing to get back on track and again we haven't guided yet. And then Robert if you want to talk about providing a little more precision around 24/7 and the balance of the question.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Yeah. So, hey, Brett, this is Robert. With regard to the virtual brands in 24/7 I give you some additional specificity with regard to the virtual brands. You can see on Slides 26 and 27, we put the bullet chart -- kind of map chart within there that show where the brands are rolled out. The reality is and it's really exciting with regard to the Burger Den specifically 90% of the 24/7 units, the 565 units that I talked about, have actually deployed The Burger Den. So 90% of that 565 have deployed The Burger Den. And is it again it helps to talk about they lead into that 11% positive number that we had seen in the month of April coming from that, because again it'll add strength into those dinner and late-night dayparts, the areas where...

John C. Miller -- Chief Executive Officer

Help them staff.

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

Yeah, help them staff, helps the sales within there. So it's really exciting with regard to that. We did -- again, just to be to reiterate the point, we have deployed 1,100 of those units, of The Burger Den units and the sales, the average weekly sales among those units as you can see on Slide 11 here are $900 per unit per week. So, the simple math would suggest almost a $1 million that we are coming from The Burger Den itself. We will provide additional clarity with regard to The Meltdown. We are as equally excited about that brand, but we just rolled out the first 175 of those are so and getting ready to launch in the next 175 very soon. So as you can see, as we promised previous -- on previous calls that once the data mature that we would provide insight, we did that with The Burger Den. That will be the same as we work through The Meltdown.

Operator

Thank you. And with that, that does conclude our question-and-answer session. I'd like to turn the conference back over to Mr. Nichols for any additional or closing remarks.

Curtis L. Nichols -- Vice President, Investor Relations and Financial Planning & Analysis

Thank you, Cody. I'd like to thank everyone again for joining us on today's call. We look forward to speaking with you on our next earnings conference call in early August during this we will discuss our second quarter 2021 results. Thank you all and have a good evening.

Operator

[Operator Closing Remarks]

Duration: 74 minutes

Call participants:

Curtis L. Nichols -- Vice President, Investor Relations and Financial Planning & Analysis

John C. Miller -- Chief Executive Officer

F. Mark Wolfinger -- President

Robert P. Verostek -- Executive Vice President, Chief Financial Officer

James Rutherford -- Stephens Inc. -- Analyst

Nick Setyan -- Wedbush Securities -- Analyst

Todd Brooks -- C.L. King & Associates -- Analyst

Michael Tamas -- Oppenheimer and Company -- Analyst

Jake Bartlett -- Truist Securities -- Analyst

Jon Tower -- Wells Fargo Securities -- Analyst

Eric Gonzalez -- KeyBanc Capital Markets -- Analyst

Brett Levy -- MKM Partners -- Analyst

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