Masco Corp (MAS) Q2 2021 Earnings Call Transcript

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Masco Corp (MAS -4.48%)
Q2 2021 Earnings Call
Jul 29, 2021, 7:00 a.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Good morning, ladies and gentlemen. Welcome to Masco's Second Quarter Conference Call. My name is Dorothy, and I will be your operator for today's call. As a reminder, today's conference call is being recorded for playback purposes. [Operator Instructions]

I will now turn the call over to David Chaika, Vice President, Treasurer and Investor Relations. You may begin.

David Chaika -- Vice President, Treasurer & Investor Relations

Thank you, Dorothy, and good morning. Welcome to Masco Corporation's 2021 second quarter conference call. With me today are Keith Allman, President and CEO of Masco; and John Sznewajs, Masco's Vice President and Chief Financial Officer. Our second quarter earnings release and the presentation slides that we will refer to today are available on our website under Investor Relations. Following our remarks, we will open the call for analyst questions. Please limit yourself to one question with one follow up. If we can't take your question now, please call me directly at (313) 792-5500.

Our statements today will include our views about our future performance, which constitute forward-looking statements. These statements are subject to risks and uncertainties that could cause our actual results to differ materially from the forward-looking statements. We describe these risks and uncertainties in our risk factors and other disclosures in our Form 10-K and our Form 10-Q that we filed with the Securities and Exchange Commission. Our statements will also include non-GAAP financial metrics. Our references to operating profit and earnings per share will be as adjusted, unless otherwise noted. We reconcile these adjusted metrics to GAAP in our earnings release and presentation slides, which are available on our website under Investor Relations.

With that, I'll now turn the call over to Keith.

Keith Allman -- President & Chief Executive Officer

Thank you, Dave. Good morning everyone and thank you for joining us today. I hope everyone is staying safe and healthy. We performed exceptionally well in the second quarter, and demand for our products was strong. This resulted in our fourth consecutive quarter of double digit sales growth and sixth consecutive quarter of both margin expansion and double digit earnings-per-share growth. I'm extremely proud of our entire team as we successfully navigated numerous supply chain challenges to enable this growth.

For the quarter, sales increased 24%. Excluding acquisitions, divestitures and currency, sales increased 18%. Operating profit increased 27% and margins expanded 60 basis points to 20.1%, principally due to strong volume leverage. Earnings per share increased an outstanding 34%. Our overall performance demonstrates the strength of our portfolio of lower ticket, repair and remodel products that are diversified across geographies and channels, serving both the consumer and the professional.

Turning to our plumbing segment, sales increased 48%, excluding currency, led by exceptional growth from our North American and international faucet and shower businesses and our spa business. International plumbing grew 50% in the quarter, excluding currency, as Hansgrohe sales rebounded sharply in nearly all of its markets. Strong operational execution and new products such as Hansgrohe's Rainfinity shower systems led to share gains in many of these markets.

New product introductions will continue as we launched the award-winning AXOR One collection in the second half of the year. This collection was designed by Barber Osgerby, an award-winning internationally acclaimed London-based industrial design studio. This continues Hansgrohe's legacy of combining leading contemporary design with innovative functionality.

North American plumbing posted strong growth of 47%, excluding currency, in the second quarter, led by approximately 75% growth at Watkins Wellness and robust double digit growth at Delta. Delta faucet delivered another record quarter with growth across all channels, and particularly strength in the professionally oriented trade channel. We continue to invest in new products in North American plumbing as well. And two days ago, we introduced a Frank Lloyd Wright collection by Brizo that furthers the brand's commitment to distinctive design and innovative products.

Lastly, in plumbing, at the beginning of July, we acquired Steamist, another bolt-on acquisition for Delta. Steamist is a leading manufacturer of residential steam bath products that will complement our strong trade and e-commerce product offering and is consistent with our bolt-on acquisition strategy.

In our decorative architectural segment, sales declined 5% against the healthy 8% comp for the second quarter of 2020. While bath and cabinet hardware, lighting and propane grew in the quarter, demand moderated for DIY paint. Material availability and other supply chain issues also impacted our overall coatings business, as nearly all of our resin suppliers were operating under a force majeure declaration during the second quarter. Because of these issues, sell-through on our coatings products was better than sell-in and inventories in the channel were reduced during the quarter. Due to lower than expected second quarter sales and our expectation that material availability issues will persist but slowly improve, we are lowering our DIY sales expectation from flat to down low-single digits for the full year.

However, with the acceleration we saw in our propane business in the quarter, we are incrementally more optimistic and are raising our expectations to low-double digit growth from high-single digit for the full year for our propane business. For the decorative segment overall, we now expect growth to be in the range of 2% to 5% for the full year.

With respect to innovation in the decorative segment, we continue to invest in new products and are excited to launch a new high end line of paint in the third quarter at the Home Depot called Behr Dynasty for both DIY and pro painters. Dynasty is our most durable, stain-resistant, scuff resistant, one-coat hide paint ever. It's low VOC, Greenguard and LEED certified, fast drying and has an anti-microbial mildew-resistant paint finish. This is yet another example of how our innovation teams continue to focus on the voice of the customer to deliver leading innovation and value for both the consumer and the professional.

Moving on to capital allocation. We continued our aggressive share buyback during the quarter by repurchasing 6.6 million shares for $447 million. As part of the accelerated share repurchase agreement that we executed during the quarter, we will additionally receive approximately 900,000 shares in July to complete that agreement, bringing our total shares repurchased year-to-date to 13.1 million shares for $750 million. This is approximately 5% of our outstanding share account at the beginning of the year. Underscoring our strong financial position and confidence in the future, we now anticipate deploying another $250 million in the second half of the year for share repurchases and acquisitions for a full year total of approximately $1 billion.

Finally, like I did last quarter, let me give you an update on what we are experiencing with inflation and supply chain tightness. We continue to see escalating inflation across most of our cost basket, including freight, resins, TiO2 and packaging. Inbound freight container costs nearly tripled during the quarter. We now expect our all-in cost inflation to be in the high-single digit range for the full year for both our plumbing and decorative segments, with low-double digit inflation in the second half of the year. Inflation in coatings will likely be in the mid-teens later in the fourth quarter. To mitigate this inflation, we have secured price increases across both segments, and are taking further pricing action across our business to address these continued cost escalations. We're also working with our suppliers, customers and internal teams to implement further productivity measures to help offset these costs. Despite the increased inflation, we still expect to achieve price/cost neutrality by year-end. While cost inflation has clearly been an issue, material availability has also impacted our business.

Our teams have done a tremendous job of qualifying new suppliers, developing material substitutions, and shifting production to adapt to this dynamic environment and to serve our customers. However, these raw material constraints have limited our ability to build inventory of many of our products and the channels that we serve. We anticipate material availability to slowly improve in the second half of the year, and we expect to replenish inventory to the appropriate levels over time. The demand for our products remains strong. And with an improved outlook for plumbing based on the continued strength of both our North American and international operations, we are increasing our full year expectations of earnings per share to be in the range of $3.65 to $3.75 per share, up from our previous expectations of $3.50 to $3.70.

With that, I'll now turn the call over to John for additional detail on our second quarter results. John?

John Sznewajs -- Vice President & Chief Financial Officer

Thank you, Keith, and good morning, everyone. As Dave mentioned, my comments today will focus on adjusted performance, excluding the impact of rationalization and other one-time items. Turning to Slide 7. We delivered another exceptional quarter as we capitalized on strong consumer demand, resulting in continued growth and increased backlogs. As a result, sales increased 24% with currency and net acquisitions, each contributing 3% to growth.

In local currency, North American sales increased 15% or 12%, excluding acquisitions. Strong volume growth in North American faucets, showers and spas led this outstanding performance. In local currency, international sales increased a robust 50% or 49%, excluding acquisitions and divestitures. Gross margin was 36.3% in the quarter, up 50 basis points as we leverage the strong volume growth. Our SG&A as a percentage of sales improved 10 basis points to 16.2% due to our operating leverage. During the quarter, certain expenses such as headcount, marketing, and travel and entertainment increased as planned. We expect SG&A as a percent of sales to increase in the third and fourth quarters, as these costs normalize. We delivered strong second quarter operating profit of $438 million, up $94 million or 27% from last year, with operating margins expanding 60 basis points to 20.1%. Our EPS was $1.14 in the quarter, a 34% increase compared to the second quarter of 2020, due to volume leverage, lower interest expense and lower share count.

Turning to Slide 8. Plumbing growth accelerated in the quarter with sales up 53%. Currency contributed 5% to this growth and acquisitions, net of divestitures, contributed another 4%. North American sales increased 47% in local currency or 41%, excluding acquisitions. Delta led this outstanding performance, delivering another quarter of robust double digit growth. With a strong brand recognition and market leadership, Delta continues to drive strong consumer demand across all its product categories and channels.

Watkins Wellness also significantly contributed to growth in the quarter with both demand and our backlog remained strong. International plumbing sales increased 50% in local currency or 49%, excluding acquisitions and divestitures. Hansgrohe delivered robust growth as demand continues to improve across Europe and numerous other countries. Hansgrohe's key markets of Germany, China, UK and France, all grew strong double digits in the quarter. Segment operating margins expanded 230 basis points to 20.6% in the quarter, with operating profit of $274 million, up $115 million or 72%. The strong performance was driven by incremental volume, favorable mix and cost productivity initiatives, partially offset by an unfavorable price/cost relationship and higher spend on items such as travel and entertainment, marketing and growth initiatives.

During the quarter, we also completed the divestiture of HUPPE, a small shower enclosure business based in Germany. HUPPE sales were approximately EUR70 million in 2020. This transaction closed on May 31, and net proceeds were not material. Given our second quarter results and current demand trends, we now expect plumbing segment's sales growth for 2021 to be in the 22% to 24% range, up from our previous guidance of 15% to 18%. Finally, due to our improved sales outlook, we are increasing our full year margin expectations to approximately 18.5%, up from our previous guide of approximately 18%.

Turning to Slide 9. Decorative architectural declined 5% for the second quarter and was 6%, excluding the benefit from acquisitions. DIY paint business declined double digits in the quarter against the healthy high-teens comp due to moderating demand and raw material supply tightness as resin plants affected by storms in the Texas Gulf Coast region in the first quarter continued to face production challenges. We expect these raw material headwinds to persist in the third quarter and now anticipate our DIY paint business to be down low-single digits for the full year.

To help mitigate these challenges, we are working with our existing suppliers and qualifying new sources for materials to meet the demand of our customers which remains strong. I want to thank our supply chain teams which have done an outstanding job managing through these challenges. Our PRO paint business delivered strong double digits growth in the quarter, as consumers are increasingly willing to allow professional paint contractors in their homes. We expect demand in this channel to remain strong and now anticipate low-double digit growth for the PRO paint business for the full year, up from our previous expectation of high-single digits as PRO paint contractors' order books continue to grow.

Our builders' hardware and lighting businesses each delivered growth in the quarter, as they continue to capitalize on increased consumer demand. Segment operating margins were 22.1% and operating profit in the quarter was $188 million due to lower volume, partially offset by cost productivity initiatives. For full year 2021, we now expect decorative architectural segment's sales growth will be in the range of 2% to 5%, down from 4% to 9% due to lower than expected second quarter sales and persistent raw material constraints. We continue to expect segment operating margins of approximately 19% as productivity initiatives in pricing help offset higher input costs.

Turning to Side 10. Our balance sheet is strong with net debt to EBITDA at 1.3x. We ended the quarter with approximately $1.8 billion of balance sheet liquidity, which includes full availability of our $1 billion revolver. Working capital as a percent of sales, including our recent acquisitions, was 16.9%, an improvement of 120 basis points over prior year.

As we discussed last quarter, we terminated and annuitized our U.S. qualified defined benefit plans in the second quarter and had an approximate $100 million final cash contribution to the plans to complete this activity. This removes approximately $140 million of pension liabilities from our balance sheet, and it will benefit our free cash flow by approximately $50 million through reduced cash contributions, starting in 2022. Also, we received approximately $166 million from the redemption of our preferred stock related to the recent sale of our former cabinet business.

Finally, as Keith mentioned earlier, as of today, we repurchased 13.1 million shares in 2021 for $750 million. We expect to deploy an additional $250 million for share repurchases or acquisitions for the remainder of this year. Collectively, these actions demonstrate our confidence in our business and our commitment and ability to further strengthen our balance sheet, while aggressively returning capital to our shareholders.

Turning to our full year guidance, we have summarized our updated expectations for 2021 on Slide 11. Based on our second quarter performance and continued robust demand, we now anticipate overall sales growth of 14% to 16%, up from 10% to 14% with operating margins of approximately 17.5%, up from 17%.

Lastly, as Keith mentioned earlier, our updated 2021 EPS estimate range of $3.65 to $3.75 represents 19% EPS growth at the midpoint of the range. This assumes the 252 million average diluted share count for the full year. Additional modeling assumptions for 2021 can be found on Slide 14 in earnings deck.

With that, I'll now turn the call back over to Keith.

Keith Allman -- President & Chief Executive Officer

Thank you, John. We had an outstanding second quarter driven by our strong brands, our innovation pipelines and most of all, our people, as demonstrated by outstanding execution by our supply chain teams. Our strong performance demonstrates the strength of Masco's balanced and diversified business. Masco is a broad portfolio of lower ticket, repair and remodel-oriented home improvement products. Our products are broadly distributed across geographies and channels for both consumers and professionals. Additionally, our markets remain strong, and we expect home remodeling expenditures to drive growth in 2022. The fundamentals of our repair and remodel business are strong, with year-over-year home price appreciation of over 15% in May and existing home sales up over 23%. Both metrics have a strong correlation with our sales on a lag basis. And the consumer is strong, with nearly $2 trillion in savings and an increased desire to invest in their homes.

Lastly, we continue to invest in our business and are well positioned for long-term growth. We are bringing new, innovative products to market, fueling our growth and expanding our leading market share. And with our leading margins and strong free cash flow, we will continue to deploy capital to reinvesting in our business, acquiring complementary bolt-on companies and returning cash to shareholders in the form of dividends and share repurchases all to drive long-term shareholder value.

With that, I'll now open up the call to questions. Operator?

Questions and Answers:

Operator

In order to ensure that everyone has a chance to participate, we would like to request that you limit yourself to asking one question and one follow-up question during the Q&A session. [Operator Instructions] Your first question comes from the line of Matthew Bouley with Barclays.

Matthew Bouley -- Barclays -- Analyst

Good morning, everyone. Thank you for taking the questions. I could start on I guess DIY coatings. It sounded like you're attributing the reduction in the revenue guide more so to supply chain than to a real change in your demand outlook. I think you said sell-through was better than sell-in. So if you could just provide a little more color on that I guess that you found that demand in DIY specifically is really not that different than what you previously thought, or do you think the consumer is pulling back a little bit more than expected there as well? Thank you.

Keith Allman -- President & Chief Executive Officer

Matt, I would say that demand did moderate a bit, more than we expected. But certainly, material availability and other supply chain challenges have played a role in the decline in the quarter. And, of course, we had some tough comps. The impact of the storms in Texas and the Gulf Coast region continue to limit resin supply. Really this is an industrywide phenomenon and nearly all of our resins, as I mentioned, were suppliers who were operating under a force majeure declaration in the second quarter. There was a plant explosion in addition at a supplier that supplies our acrylic resin, but really for the industry, but that affected us. So we do expect -- while they're not over yet, we do expect these material availability issues to persist in the third quarter and then slowly improve. So we now expect, as I mentioned, our sales growth to be in the range of 2% to 5%, down from our previous expectation of 4% to 9%. I would like to reiterate that our supply chain teams have done an outstanding job, and they'll continue to do so.

Matthew Bouley -- Barclays -- Analyst

Understood, really helpful color there. Thank you for that. Second one is on a similar topic, but just thinking about raw material constraints broadly. It sounded like it really did constrain your ability to build inventory beyond just paint, if I heard you correctly. Perhaps paint was most acute. But I'm curious if you could outline kind of where else beyond paint that you think demand may have been running ahead of what you were able to produce, and maybe any color around the timing of when you think you can catch up from a production perspective? Thank you.

Keith Allman -- President & Chief Executive Officer

It's been pretty broad-based I think. We'd like to have more inventory in our channel to put it very directly. When we think about spas, we have never had a backlog of this size and spas and demand continues to be real robust. We're doing a good job in our international front, but there's pockets in certain products where we could afford to have some more inventory in the channel. The same is true in North American plumbing. And we're getting in better shape. We're not all the way there yet. But we do expect to, throughout the back half of the year, put our inventory positioned in the channel back to where they belong.

Matthew Bouley -- Barclays -- Analyst

Great. Well, thanks for the color.

Operator

Your next question comes from the line of Susan Maklari with Goldman Sachs.

Susan Maklari -- Goldman Sachs -- Analyst

Thank you. Good morning, everyone.

Keith Allman -- President & Chief Executive Officer

Good morning, Susan.

Susan Maklari -- Goldman Sachs -- Analyst

My first question is around, you mentioned that as a result of some of the supply chain issues that you are seeing inventories that are obviously continuing to fall and are really lean in the channel. Can you give us some sense of what this means in terms of your ability to get those inventories back up? And is it something that potentially could kind of bleed into early 2022 now, as we think about all the headwinds that are out there?

Keith Allman -- President & Chief Executive Officer

It's difficult to prognosticate on the future. We've seen more than just the Texas Gulf issue that we had in resins. There was a plant explosion, as I mentioned. But I would tell you that we intend over the back half of the year to get our inventory back in shape.

Susan Maklari -- Goldman Sachs -- Analyst

Okay, all right. My next question is around the margins in the plumbing segment. You've delivered about 20.5 or so in the first half of the year there. The guidance though implies that the second half will come down relative to the first half and understanding that you've got some price/cost headwinds in there and things. But can you just give us some more color on how we should be thinking about that relative step down? And any thoughts on third quarter versus fourth quarter in there, and some of those trends?

John Sznewajs -- Vice President & Chief Financial Officer

Yes, Susan, it's John. Maybe I'll take this one. So you're right. We obviously delivered very strong margins here in the first half of year and then in the second quarter as well. Given our guide, it does imply a little bit of a step down in margin in the back half of the year. We're pleased with how we've executed so far. But as we've mentioned on previous calls, we do need to put some money back into the business in the form of investments. And they'll take the form of travel and entertainment, as I mentioned, but they'll also take the form of some growth initiatives. And you may recall in some of our prior calls, we said that we thought in 2020 that we may have delayed as much as $40 million of investment spend just to make sure we appropriately contain costs as we were going through the pandemic. And so we see things begin to improve here significantly. We continue to expect that some of that spend will return. As I mentioned in my remarks, some of that spend actually started to return in the second quarter as we began to make some investments in marketing and growth initiatives. So we believe that a lot of that spend will start to come back in the second half of the year. And that will take additional investment in our leading brands, some of the innovation that Keith mentioned in his prepared remarks and in service to ensure that our customers are in full supply of our products. And so we think that will also contribute to future growth of the business to better meet our customers' needs. At the same time, as we kind of alluded to on our prepared remarks, there's going to be a little bit of a price/cost headwind as we go into the back half of the year. We've always talked about a little bit of a lag in getting and price in cost flowing through our P&L. In general, even in the plumbing segment, it's about a two-quarter lag. And so that's the second piece that will impact the margins in the back half of the year. So those two, a little bit of an incremental spend and then also that price/cost lag. That said, we are very confident that we'll be price/cost neutral as we exit the year.

Susan Maklari -- Goldman Sachs -- Analyst

Okay, that's very helpful color. Thank you and good luck.

Operator

Your next question comes from the line of Ken Zener with KeyBanc.

Ken Zener -- KeyBanc Capital Markets -- Analyst

Good morning, everybody.

Keith Allman -- President & Chief Executive Officer

Good morning, Ken.

Ken Zener -- KeyBanc Capital Markets -- Analyst

So amazing environment you guys are operating in. Could you talk to -- obviously there was a larger coatings company that reported. Is there a way for you to talk to or quantify how supply/inventory is affecting your coatings business, whether it's DIY or PRO? And then are you seeing -- because of those constraints, are you seeing channel shifts at all within the PRO perhaps because of those types of constraints, or limited availability of coatings?

Keith Allman -- President & Chief Executive Officer

Well, I would say that our inability to have our inventory position where we want it, say first half compared to what we expect in the second half, had an impact on revenue. I'm going to fall short of going down specifically quantifying --

Ken Zener -- KeyBanc Capital Markets -- Analyst

Understood.

Keith Allman -- President & Chief Executive Officer

But we think that inventory is going to help us in the back half. In terms of channel shift, we pride ourselves on having broad distribution across multiple channels. When you look at our -- you're talking coatings now. But if we look at plumbing, we have a very strong position in retail, which is both a PRO and a consumer channel. We have a leading position in trade, which is principally more oriented toward the PRO. And then in e-commerce, which is mainly consumer, we have a leading position there. Similar story when we look at coatings, where we have a strong PRO franchise as well as we always talk about the strong DIY. So we like our positioning of where we are in terms of broad channel distribution. So that if there are particular shifts, be it PRO to DIY or online to trade, et cetera, we have it covered. And I think that's a good, significant reason why we're able to perform in this dynamic environment, in addition to our strong teams that have been able to address these issues, where our customer wants to buy and we're quite agnostic to these kinds of shifts, if they happen.

John Sznewajs -- Vice President & Chief Financial Officer

Ken, the one thing I add to Keith's comment is, specifically to PRO, we'll continue to invest in that PRO initiative. We think that's a really strong growth driver for us over the course of the next several years. And we and our channel partner, the Home Depot, look to continue to invest to grow the PRO paint business.

Ken Zener -- KeyBanc Capital Markets -- Analyst

Yes, just sticking with that and it's a simple question. It seems like there might be higher margins from PRO versus DIY. And could you kind of describe -- it seems like these paint initiatives, I know you always have them, but the scuff I think is how you described it. And then when Behr did the primer and paint in one coating, that was quite a leadership introduction. Do you think these latest, like the scuff and some of the PRO stuff is really able to pull in more demand on that PRO due to the quality compared to perhaps other competitors? Thank you.

Keith Allman -- President & Chief Executive Officer

We're really proud of the Behr product development teams, research and development. We have been on the leading edge of development really since that company started. Paint and primer in one was a big one. We also work on commercial development as it relates to the color selection center and being able to match colors and those sorts of things. So this dynasty introduction is one of another of a long line of things that we have demonstrated the ability to do, and we'll continue to do. Whether or not this is going to be as groundbreaking as paint and primer in one, we'll see. But this is our best paint ever, no question about it. In terms of scuff resistance, the number of one-coat hides that we have, the coatings that we have on in terms of mildew and antibacterial and all those other sorts of things. So this is a very big deal for us. And I'm extremely proud of it. And I'm also -- it's what we expect and also what we're going to continue to do.

Ken Zener -- KeyBanc Capital Markets -- Analyst

Thank you.

Operator

Your next question comes from the line of Mike Dahl with RBC Capital Markets.

Mike Dahl -- RBC Capital Markets -- Analyst

Good morning. Thanks for taking my questions. Keith, John, I just wanted to first, a quick follow up along the same lines of kind of the cadence that was asked about margins I guess side, specifically with respect to dec arc [Phonetic]. Is the thought given some of the supply constraints you're talking about that 3Q ends up looking a little similar to 2Q and then a bit of a rebound in 4Q, or should we expect more even performance between 3Q and 4Q, because it seems like overall the back half is expecting plus or minus flat in that segment?

John Sznewajs -- Vice President & Chief Financial Officer

Yes, Mike. Good question. So, as we look at the back half of the year, we think it's going to be a pretty even performance across the last six months, based on what we're seeing out in the marketplace, based on supply that Keith was just talking about and understanding how seasonally things fall through in terms of demand. So it looks to us right now like a pretty even back half.

Mike Dahl -- RBC Capital Markets -- Analyst

Okay, thanks. And my second question is on capital allocation. It's great to see that the buyback and the increased guide. It does seem like just broadly speaking, there's been an uptick in M&A. I was wondering if you could comment about just -- specifically in your segments, there seems like there may be some assets that shake lose. What are you seeing in the pipeline? And what are you seeing in terms of competition for deals? Because it seems like right now your guide is still predicated mostly on buybacks.

Keith Allman -- President & Chief Executive Officer

Really, Mike, not a whole lot of change in terms of what we're seeing. It's been pretty similar to what we've seen now for the better part of the year. What we have and what we're doing here at Masco is we have a new deal team, and we have a new business development team that's been moved under John's leadership, and they're building momentum clearly, and doing a good job, both in terms of cultivation as well as executing the deals. The valuations, I would say, as is broadly understood and seen is still quite high compared to historical averages. And that really I think informs and was a key driver of our strategy of focusing on bolt-ons where we need to have synergies. So the pipeline is robust. We're moving various assets through that pipeline in terms of evaluation. We continue to do that. And it continues to look robust. Having said that, we're patient and we will make sure that these acquisitions are the right strategic fit for us, like you see with Work Tools International or with Kraus in plumbing on the e-commerce side that bolsters our leadership in that channel. So we're going to continue with our strategy. We've got an outstanding team that's working it. And we expect to continue with this type of deal flow.

John Sznewajs -- Vice President & Chief Financial Officer

Mike, maybe just a couple of extra comments to supplement Keith's. I would say that the three acquisitions that we did at the end of last year are all on plan. So the working teams -- the integration has gone well, the interaction with our existing businesses have gone very well. And so they're right on the business case. And so we're very, very pleased with those results. And maybe some -- as Keith was talking about, there's a lot of activity. The pipeline is robust. And part of the reason we've been playing at the lower -- at the smaller bolt-ons is we see better value down there at this point. As Keith mentioned, very, very robust pricing in some of the larger transactions that have been received in the industry. And so we just think there's better value at the lower end of the middle market right now. And so we're going to continue to play down there.

Mike Dahl -- RBC Capital Markets -- Analyst

Okay, good to hear. Thank you.

Operator

Your next question comes from the line of Phil Ng with Jefferies.

Phil Ng -- Jefferies -- Analyst

Hi. Good morning, everyone. I guess a bigger picture looking out to 2022, you do have tougher comps, certainly a lot of favorable secular drivers. Do you see your growth algorithm returning back to that mid-single digit range for the overall company next year? And how do you think about growth in your DIY paint business next year?

Keith Allman -- President & Chief Executive Officer

Well, there's no really returning to the growth algorithm, we haven't changed it. Our long-term growth algorithm is the same. It's 3% to 5% organic growth, 1% to 3% acquisition growth. We're committed to buyback in that range of 2% to 4% of our shares. And that puts us into that 10% EPS growth through cycles on average, plus the dividend yield of 1% to 2%. So 11% to 12% return on our name. So that hasn't changed. And we believe strongly in that. We believe that we will do that and execute that from the 2021 levels. And we'll do it in a way that we continue to expand our margins. And as we've talked before, we're not talking multiple hundreds of basis points of margins improvement, but we continue to have very solid drop down in both of our businesses, call it in that 25% to 30% range, and we don't see that changing. And we're going to continue to generate strong free cash flow and reinvest that in our business and return it to the shareholder in a very careful manner that drives shareholder value.

So, no real change in our algorithm and we expect growth to continue. What we're seeing in our product demand continues to be strong. And as I've talked about consistently and continued to believe and we're seeing it, the millennial entry into the home market moving out of the more congested cities into larger homes as families form, et cetera, is a real deal and that's a tailwind for us.

Phil Ng -- Jefferies -- Analyst

Any color on the outlook for DIY next year?

John Sznewajs -- Vice President & Chief Financial Officer

Yes, Phil, I guess from my perspective, I think of it more of a -- as a low-single digit growth for DIY, because of the trends that Keith just cited. I do think that there's good fundamental underlying demand out there, driven by these trends. And so returning to that kind of pre-pandemic, which we were guiding, low-single digit growth for DIY is what we expect for next year.

Phil Ng -- Jefferies -- Analyst

That's super helpful. And then any color on how your channel is performing? We've seen some data points out there that suggest retail might be seeing some normalization of trends after a pretty strong year, and perhaps a pickup in wholesale. Just curious what you're seeing out there in terms of the channels and what that means for Masco, appreciating you're very diversified?

Keith Allman -- President & Chief Executive Officer

Well, that's probably a good question for our channel partners. But I'll tell you that in general, we're seeing strong demand across the board. Certainly, in plumbing, we maintain our leadership in the retail space, very strong position and strong growth in trade. International, we've seen broad pickup across our international businesses, particularly in our main markets in Central Europe and in China. So that's strong. So it's really broad-based in terms of demand drivers, channels, geographies.

John Sznewajs -- Vice President & Chief Financial Officer

Yes, Phil, maybe a little bit more color to Keith's comments. I'd say, demand's probably strong, growth spread has been a little bit stronger on our trade side of our business, partly because if you think about the second quarter last year, most of those outlets were closed. And so that growth here in the second quarter has been quite strong. So maybe just a little bit more color there for you.

Phil Ng -- Jefferies -- Analyst

Okay. Super helpful, guys.

Operator

Your next question comes from the line of Deepa Raghavan with Wells Fargo Securities.

Deepa Raghavan -- Wells Fargo Securities -- Analyst

Hi. Good morning, everyone. Thanks for taking my question. I'll start out with a broad question. As things start to return to normalcy post COVID, especially in the last month and a half or so, any trends or any markets that surprised you to the positive, or perhaps under paced your expectations? We can start there.

Keith Allman -- President & Chief Executive Officer

On the positive of our international growth is really solid and that was nice to see. And probably I would say even a little more robust than we expected. So that was -- broadly speaking, that was positive in terms of the overall.

Deepa Raghavan -- Wells Fargo Securities -- Analyst

Okay. Any trends that underpins your expectations?

John Sznewajs -- Vice President & Chief Financial Officer

I'd say, Deepa, there's a couple of things that continue to I think trended favorably for us. The demand response has been consistently strong over the course of the last several quarters, and that demand continued here into Q2. And so we've got a good look for the balance of the year of the business. And then even like we just mentioned, our North American trade plumbing business was extremely strong and e-commerce as well. Those trends continue to remain very strong for us. So we're very pleased with how the businesses are performing pretty much across the board here in the second quarter.

Keith Allman -- President & Chief Executive Officer

In terms of the -- on the downside, I think it was a little lower than we had thought. There was some significant supply chain constrictions that we didn't anticipate. But our PRO paint was stronger than we expected. So when we look at -- say where we're going to finish '21 compared to '19 in paint, we're still up mid-teens. So it's healthy -- the demand is strong, but I would say DIY paint is a little lighter than I thought it would be.

Deepa Raghavan -- Wells Fargo Securities -- Analyst

Got it. My follow up is on the price/cost equation. How much of the inflation that you're talking about in 2021 you are going to take into 2022 given the lag? Should we think about on price/cost heading into 2022 would turn positive, like early 2022 probably turns positive price/cost? Am I right in thinking that way? And how much -- is there a quantification of how much inflation you're carrying into 2022 if you snap the line here on inflation? Thanks.

John Sznewajs -- Vice President & Chief Financial Officer

Yes, Deepa, we probably won't go into that level of specificity that you're requesting on how much we carry into 2022. But to your general point, as we look going to '22, we see a little bit of tailwind because pricing costs have moderated. If they indeed just stay at the current levels, yes, that's definitely a possibility as we go into the first part of next year.

Keith Allman -- President & Chief Executive Officer

I think the main point we'd like to make and leave with is price/cost neutrality at the end of the year. And by that, I mean that we will have actions in place for activity improvements, working with our suppliers to drive cost down, material substitutions and of course price. We will have that in place at the end of the year that matches the inflation that we're currently seeing. So to your point about snapping the line, at the end of the year we'll be price/cost neutral.

Deepa Raghavan -- Wells Fargo Securities -- Analyst

Got it. That's pretty helpful. Thanks so much.

Operator

Your next question comes from the line of Keith Hughes with Truist.

Keith Hughes -- Truist -- Analyst

Thank you. Within decorative architectural products, could you just comment on the performance of Kichler or Liberty Hardware, and just any kind of growth number you're seeing from them in the quarter and expectations for the second half?

John Sznewajs -- Vice President & Chief Financial Officer

Yes, Keith, both Liberty and Kichler grew in the second quarter. So this continuing trend will resume. As we laid out at our Investor Day in 2019, particularly for Kichler. We kind of identified 2020 is the year for it to return to growth and that's exactly what's going on in that business through the end of the second quarter. So we feel good about how Kichler and Jay [Phonetic] are driving that business, and so we're pleased with that. As we look in the back half of the year, you may recall on our third quarter call last year, we did cite the fact that Liberty had a very, very strong quarter. And so they're going to be up against some tough comps as they go into the back half of the year. That said, the team down at Liberty is looking to continue to drive that business. And we're pushing them for growth. So we'll continue to see how that plays out. But we do know that they've got a very tough comp here in the third quarter coming up.

Keith Hughes -- Truist -- Analyst

Okay. And the final question, I know we've talked about inflation a lot, but if you -- based on your expectations right now in '21, if we add up all the pricing you've got, all the raw material price that you're seeing, will price/cost in dollars in '21 be negative? I know the run rate, it sounds like it's going to be [indecipherable]; but what about for the full year?

Keith Allman -- President & Chief Executive Officer

Keith, I would guide you to think that we will be negative, because as we've been saying, we think we will be price/cost neutral toward the end of the year. So, I think we've got a little bit of price/cost to absorb here in the back half of the year before we get to that neutral position. And so, because of that and because what we experienced in the second quarter, we will be price/cost negative for the full year.

Keith Hughes -- Truist -- Analyst

Okay. Thank you.

Operator

Your next question comes from the line of David MacGregor with Longbow Research.

David MacGregor -- Longbow Research -- Analyst

Good morning, everyone. You mentioned the investment back into the product and into the marketing. I'm just wondering on DIY, as we head into a period of tougher compares, how are retailer expectations evolving, if at all, with regards to your level of promotional channel support?

Keith Allman -- President & Chief Executive Officer

Again, that's a decision that's made by our channel partner. And obviously, we support that and we develop that strategy together. But ultimately, it's their decision. I would say that our promotional activity is about the same and will finish out this year at about the same as it was last year. Generally speaking, our channel partner likes to compete on quality and service and brand, because we're leaders in all three of those categories. And I don't see that changing much.

David MacGregor -- Longbow Research -- Analyst

Okay. And then second question just with respect to pricing, how much pricing should be achievable I guess through just new product introductions? It sounds like you've got a pretty substantial new product introduction calendar lined up here. Just wondering how much pricing you should be able to get from that, as opposed to the price increases on legacy products?

Keith Allman -- President & Chief Executive Officer

It varies across category. And it really is, from a segment or from a channel, there's differences. But I think if you think about it in terms of general price increases across all of our categories for the year in the high-single digit range for the full year, I think that's where we will be. And then in terms of new products, it's really not so much a price increase. It's really pricing for value. And it depends on new products. Some of the new stuff that we're coming out in the high end with AXOR that I talked about in my prepared remarks and in Brizo [Phonetic]; that is a very high price segment that has good margin with it. In other cases where we're launching in a leaner, maybe a lower price point segment, there wouldn't be as much, let's say, pricing, if you will. So it varies. But clearly, the lifeblood of our system here is innovation. And we continue to drive that as you heard from all of our new product introductions that we have in play at the moment, and that will continue.

David MacGregor -- Longbow Research -- Analyst

Thank you.

Operator

Your next question comes from the line of Garik Shmois with Loop Capital.

Garik Shmois -- Loop Capital -- Analyst

Great. Thanks for taking my question. I'm just curious on the PRO paint side. Maybe a little more qualitative, but is there a sense that that segment is back to normal levels, given the constraints of the pandemic last year and homeowners [indecipherable] letting contractors into their homes?

Keith Allman -- President & Chief Executive Officer

Yes. It feels to us, Garik, like it's at normal levels and is continuing to grow. That's what we'd like to see out of that business. And so we feel like we're in really good position to continue the growth of that business, as we continue to invest in feet on the street, in relationships with contractors and getting more share of wall with the existing contractors. So we feel really good about how that growth is developing here.

Garik Shmois -- Loop Capital -- Analyst

Okay, thanks. And then, just on the Watkins; just given the strength that we saw in the quarter. I know you had headwinds last year, given the production issues in Mexico and some of the regulations that the government was putting in place there due to COVID. Just any color if you're back to normal, it seems like you are, and just the capacity in Watkins and what the plan is there, just given the strength in the business?

Keith Allman -- President & Chief Executive Officer

Yes, we're definitely starting to get back on our feet. And the production system is dialed in and we're continuing to increase our output. But boy, demand is strong. And our backlog continues to be at record levels. I think as we have the aging population in America and clearly a more tuned in population as it relates to overall wellness, both physical, emotional and mental health, this is a tool that really aced that. So we think there's some fundamental tailwinds here. And as we do across our entire business, we look at capacity and capacity expansion, and I would expect that we will be adding capacity here.

Garik Shmois -- Loop Capital -- Analyst

Thanks, again.

Operator

Your next question comes from the line of Adam Baumgarten with Zelman.

Adam Baumgarten -- Zelman & Associates -- Analyst

Hi. Good morning. Thanks for taking my questions. Just curious on the paint side with raw materials. It wasn't a major callout this quarter. How impactful were higher raw materials in 2Q? And is the way to think about it that the back half is going to be where you feel the brunt of the increases?

Keith Allman -- President & Chief Executive Officer

Yes. So there is a modest headwind in Q2, but the more impactful part of the price/cost relationship will be felt in the back half of the year, Adam, on that one. I think we're continuing to see escalation in costs, not only in the resin side but on TiO2 and packaging and transportation and logistics has been going up. So there's a lot of cost pressures that we're seeing there. But as we continue to say, we do think they will continue to have pricing conversations and we do believe we can exit the year at a price/cost neutral level.

Adam Baumgarten -- Zelman & Associates -- Analyst

Got it. Thanks. And then just sticking with paint, you gave last quarter in 1Q DIY was up in the teens. You kind of talked about double digit declines in 2Q. Can you give us what that looks like year-to-date, just so we can kind of forecast for the back half?

Keith Allman -- President & Chief Executive Officer

Year-to-date, I don't know if I've got those numbers at my fingertips.

John Sznewajs -- Vice President & Chief Financial Officer

We're thinking about down low-single digits for the year.

Adam Baumgarten -- Zelman & Associates -- Analyst

Okay. Thanks.

Operator

Your next question comes from the line of Eric Bosshard with Cleveland Research.

Eric Bosshard -- Cleveland Research -- Analyst

In the decorative architectural segment, curious on the sell-in expectations in the back half of the year? I don't know if you could comment if you thought you'd make progress on inventory in the back half, but do you expect to ship in more? And is that -- how does that link between your ability and the demand from your retail customers to bring in more inventory?

Keith Allman -- President & Chief Executive Officer

That's directly linked. It's the relationship between the retail demand and the POS and our production capabilities. And as we believe these challenges will get relieved over the course of the year, we'll be able to build inventory in the channel. We're going to benefit from the dynasty load in.

Eric Bosshard -- Cleveland Research -- Analyst

So the net of that mean that you're -- you commented that the sell-in was less than the sell-through in the second quarter [Phonetic] for that to reverse in the back half of the year, or for you to make that up in the back half of the year or what should we expect in terms of the relationship between those two?

Keith Allman -- President & Chief Executive Officer

Yes, that's right. We do expect to build inventory in the back half.

Eric Bosshard -- Cleveland Research -- Analyst

Okay, that's helpful. And then secondly in terms of this sell-through momentum in paint for the back half of the year, is the expectation that it looks similar to the experience of 2Q or that it improves relative to 2Q? How should we think about that?

John Sznewajs -- Vice President & Chief Financial Officer

Yes. I think it would be similar to Q2, Eric, from what we're seeing right now in the market. Perhaps up a little bit, maybe even a little bit better in the second half.

Eric Bosshard -- Cleveland Research -- Analyst

Okay, thank you.

Operator

Your next question comes from the line of Stephen Kim with Everscore ISI.

Stephen Kim -- Everscore ISI -- Analyst

Yes. Thanks, guys. I just want to clarify one thing with respect to your comment about sell-through being a little bit better than sell-in. Typically, when you've got supply shortages and lack of inventory on the shelves, there's a sense that demand is materially better than what you were able to provide. But you actually said that you thought that demand had weakened in DIY more than you had thought. And so I was curious as to how you know that? How did you know the demand moderated if you didn't have actually enough product to sell? And so you actually feel like you could have sold more if you had more product. Just trying to reconcile those two. Was it that you had an inventory decline particularly severe in like your most popular categories, but then in some other SKUs you just simply undersold your expectations? Just trying to understand that a little bit better? And where you think the customers actually bought if they didn't buy your product? Because it seems like these are industrywide supply chain challenges.

Keith Allman -- President & Chief Executive Officer

Yes. There was a slight impact of lost sales due to lower inventories. But I don't think we were missing a ton of sales due to stock out conditions. So my point on the inventory sell-through mismatch is that there's an opportunity for us to build inventory and to have better service, but I'm not so sure. I wouldn't tag a whole lot of lost sales onto the inventory position. It's more of an inventory being lower than we want. Certainly, there was some of that, but not a whole lot.

Stephen Kim -- Everscore ISI -- Analyst

Okay, that's clear. Thank you for that. And then secondly, Keith, you talked about how there's a lag historically to home price appreciation into R&R demand. But clearly, if there's any one particular metric in the housing market that has completely blown away any historical comp, it is the home price appreciation, the rapidity of it, the broadness of it and the magnitude that we've seen already. And I'm curious as to how you think the impact on R&R may be different as a result of this abruptness in magnitude? Do you think that it may manifest itself a little bit more quickly? Do you think it may manifest itself more at the high end or certain large ticket versus smaller ticket? Just wondering if you could give us some color on how you're thinking about that now?

Keith Allman -- President & Chief Executive Officer

Well, I think a couple of things. For sure, when a family asset in their home is worth more, they're more likely to spend to remodel it. Now when you look at the effect of COVID and I think that while certainly there is some waning impacts that will go away, there are some impacts here that are staying. And that is really how we believe the consumer is viewing their home, that there will not be a 100% return to work. And the environment of the home is different. People are doing more things in their home, they're doing them differently, and they're spending more time in their home. So we think there's a couple lasting things here in that these are catalysts, and part of the reason why we're so robust and so happy with how we've positioned our portfolio with regards to our price point where we enjoy small projects, do it yourself, and we're clearly part of the large projects that are done by the professional. We're in markets in Europe that are falling off, and we're obviously well penetrated here in North America. So the home price appreciation is a very strong indicator of a robust DIY market, as is the changing view of the consumer as it relates to the purpose of their home.

Stephen Kim -- Everscore ISI -- Analyst

Great. I appreciate it. Thanks, guys.

Operator

Your last question comes from the line of Michael Rehaut with JPMorgan.

Michael Rehaut -- JPMorgan -- Analyst

Hi, thanks. I appreciate you squeezing me in. Clearly an interesting quarter. I was curious, a lot of focus on the paint side. I was hoping to get a little bit more breakout of the North American plumbing business, if you could talk to -- and I apologize if I missed this earlier in the call, talk to the trends that you've seen in retail, maybe things closer to the DIY spectrum versus wholesale channels, and how the trends have progressed there, maybe comparing it to obviously the DIY and PRO in paint?

Keith Allman -- President & Chief Executive Officer

Well, real strong trade business for us this past quarter and we expect that to continue. People are more comfortable with pros coming into their home for longer time. So we're in the throes of the pandemic. Maybe you'd let an appliance repair person in for a quick repair. But you certainly wouldn't want someone in for a major remodel. That's changing. And that principally, not totally, but principally flows through our trade channels. So we're seeing a nice pickup in the trade channel. Having said that, the dynamic -- more and more pros buying in retail is very real. Certainly seen good foot traffic in retail and our e-commerce business continues to do very well. And our acquisition, as John spoke about of Kraus is really going well. We've continued to invest in that. For example, we just launched Delta branded sinks online, utilizing the Kraus' offering with the Delta brand. That's real leverage. And that's going well. So as I said in my prepared remarks, we are seeing broad-based solid market demand in growth; international, domestic, trade, retail, e-commerce. We're really hitting on all cylinders.

Michael Rehaut -- JPMorgan -- Analyst

Okay. I appreciate that. Maybe just for the second question to take a step back, I was hoping maybe you could just give us a sense of the e-commerce as possibly as a percent of revenue across your two different segments. Obviously, it lends itself a lot more to the plumbing side, decorative and in particular, paint, a heavier product, maybe more difficult to ship. But maybe just give us a state of where you are in both segments, and where you think you might be able to take the business over the next two or three years.

John Sznewajs -- Vice President & Chief Financial Officer

Yes. Michael, it's John. And you're right. E-commerce has been a good growth vehicle for us over the course of last several years. And actually it's grown quite significantly. So if you think about 2019, our e-commerce sales as a percent of our total sales were roughly 5%. And in 2020, that grew nicely. We finished 2020 at about 9%. And if you break that down by segment, our plumbing product sales were roughly 12% on e-commerce platform or channel. And as you might expect, and you kind of alluded to in your question, a little bit lower than that in the decorative architectural segment, about 4%, because of all the things you cited. Color selection's a challenge for people still to order paint online, though we do have I would say -- the Behr team has done a nice job of investing in shipping and distribution and fulfillment. And so that's not going to be a limiter to our ability to transact online. It's more of the consumer choosing to select the color online than anything else. And as we look forward, we think -- we're well positioned to continue to grow our e-commerce presence, because if you consider selling products, they're packaged perfectly to ship onesie-twosie [Phonetic] to consumers as they order their faucets or showerheads online. And so we think we're in a great position to do that. The folks down at Delta have done a great job of adding the capability to Jackson distribution center to fulfill online. So we feel really good about how we were set to serve plumbing growth going forward. And to the extent that the paint continues to become more sought online, we're well positioned to continue to fulfill there as well. So, we really like how we're set up as this trend continues to grow here in North America.

Michael Rehaut -- JPMorgan -- Analyst

Great. Thank you.

David Chaika -- Vice President, Treasurer & Investor Relations

I'd like to thank all of you for joining us on the call today and for your continued interest in Masco. This concludes today's call. Thank you.

Operator

[Operator Closing Remarks]

Duration: 65 minutes

Call participants:

David Chaika -- Vice President, Treasurer & Investor Relations

Keith Allman -- President & Chief Executive Officer

John Sznewajs -- Vice President & Chief Financial Officer

Matthew Bouley -- Barclays -- Analyst

Susan Maklari -- Goldman Sachs -- Analyst

Ken Zener -- KeyBanc Capital Markets -- Analyst

Mike Dahl -- RBC Capital Markets -- Analyst

Phil Ng -- Jefferies -- Analyst

Deepa Raghavan -- Wells Fargo Securities -- Analyst

Keith Hughes -- Truist -- Analyst

David MacGregor -- Longbow Research -- Analyst

Garik Shmois -- Loop Capital -- Analyst

Adam Baumgarten -- Zelman & Associates -- Analyst

Eric Bosshard -- Cleveland Research -- Analyst

Stephen Kim -- Everscore ISI -- Analyst

Michael Rehaut -- JPMorgan -- Analyst

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