United States Cellular Corporation (USM) Q2 2021 Earnings Call Transcript

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United States Cellular Corporation (USM 2.32%)
Q2 2021 Earnings Call
Aug 6, 2021, 10:00 a.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Good day. Thank you for standing by, and welcome to the TDS and U.S. Cellular Second Quarter Earnings Results. [Operator Instructions] Please be advised that todays conference is being recorded. [Operator Instructions] I would now like to hand the conference over to Jane McCahon, Senior Vice President, Corporate Relations. Thank you. Please go ahead.

Jane W. McCahon -- Senior Vice President of Corporate Relations & Corporate Secretary

Thank you, Blue. Good morning, and thank you for joining us today. We want to send out our very best wishes that you and your families are well. I want to make you all aware of the presentation we have prepared to accompany our comments this morning, which you can find on the Investor Relations sections of the TDS and U.S. Cellular websites. With me today and offering prepared comments are from TDS, Pete Sereda, Executive Vice President and Chief Financial Officer; from U.S. Cellular, LT Therivel, President and Chief Executive Officer; Doug Chambers, Executive Vice President and Chief Financial Officer; from TDS Telecom, Vicki Villacrez, Senior Vice President of Finance and Chief Financial Officer. This call is being simultaneously webcast on the TDS and U.S. Cellular Investor Relations websites. Please see the websites for slides referred to on this call, including non-GAAP reconciliations. We provide guidance for both adjusted operating income before depreciation and amortization, or OIBDA; and adjusted earnings before interest, taxes, depreciation and amortization or EBITDA, to highlight the contributions of U.S. Cellulars wireless partnerships. TDS and U.S. Cellular filed their SEC Forms 8-K, including press releases yesterday and then we filed our 10-Qs this morning.

As shown on slide two, the information set forth in the presentation and discussed during this call contains statements about expected future events and financial results that are forward-looking and subject to risks and uncertainties. Please review the safe harbor paragraphs in our press releases and the extended version included in our SEC filings. In terms of our upcoming IR schedule, slide three, the Investor Relations team is attending the Morgan Stanley Media and Communications Corporate Access Day on August 12. And as always, our open door policy can now be an open door, phone or video policy. So please reach out to us if youre interested in speaking with us. Also, we want to call your attention to our recently refreshed and updated environmental, social and governance, ESG, website. And additionally, in order to advance our ESG strategy, we recently conducted a materiality assessment to help prioritize and score ESG opportunities and risks from the perspective of internal and external stakeholders. When finalized, well publish the results on our website. Before turning the call over, I want to remind everyone that due to the FCCs anti-collusion rules related to auction 110, we will not be responding to any questions related to spectrum auctions. And now Ill turn the call over to Pete Sereda. Pete?

Peter L. Sereda -- Executive Vice President & Chief Financial Officer

Thanks, Jane, and good morning, everyone. Before speaking about the balance sheet and our funding strategies, I wanted to recognize all the actions that both of our business units are taking to lead to higher returns and stronger businesses over the next several years. Turning to the income statement. I want to call your attention to a couple of unusual items. First, our effective tax rate was a negative 48.9% during the quarter due primarily to the reduction of certain tax accruals. And as part of redeeming some of our higher-cost debt, we recorded an additional $36 million in noncash interest expense, $20 million of which was at U.S. Cellular. And this was to write off unamortized debt issuance costs from prior bond transactions. As weve discussed on past calls, maintaining financial flexibility is one of the pillars of our corporate strategy. Over the years, weve worked to retain relatively low leverage levels, long-dated maturities, sufficient undrawn revolving credit facilities and significant cash balances while at the same time, making sure we have the financial resources we need to fund our businesses.

As you can see on slide four at the end of the second quarter, TDS continues to maintain a solid financial position, including ample available funding sources consisting of cash and cash equivalents and available credit facilities, which is especially important since U.S. Cellular and TDS Telecom are both currently in investment cycles, with U.S. Cellular investing in network monetization, 5G and spectrum; and TDS Telecom aggressively investing in fiber expansion. We will continue to look for innovative ways to finance these investments while preserving our credit rating. Turning to slide five. I also wanted to call your attention to all the work that has been done to lower the average cost of our financings. As you can see, through June 30, weve redeemed over $1 billion in debt with a weighted average cost of 7.1% and replaced it with debt with an average cost of 4.8%. This results in a run rate of $25 million in annual coupon savings on the redeemed debt. And then earlier this week, both TDS and U.S.

Cellular announced additional redemptions of high-cost senior notes. And this will raise the amount redeemed by over $450 million to a total of almost $1.6 billion. Also earlier this week, and shortly after we announced that we were calling the U.S. Cellular notes, and planning to fund the transaction by drawing down on our EIP securitization, Moodys affirmed TDS corporate family rating but downgraded the remaining U.S. Cellular senior notes. The reason for this downgrade reflects the fact that the new EIP debt that will be taken on to fund the redemption comes ahead of the remaining notes in right of payment. The downgrade is specific just to those notes, not to the company in general. Moodys views the recent refinancing steps to lower the cost of the balance sheet as credit positive. In sum, we believe both business units have a lot of growth opportunities, and we are ensuring that we have the financial resources to fund them while at the same time, we are continuing to lower the average cost to finance them. I will now turn the call over to LT. LT?

Laurent C. Therivel -- President, Chief Executive Officer & Director

Thanks, Pete, and good morning, everybody. Its been about a year since I joined the company, and I continue to be just blown away with the team and the culture at U.S. Cellular. I want to thank all of our stakeholders, and that includes everybody on this call for the support and the input over the past year. If we turn to page seven. Our strategic priorities remain simple and theyre designed to drive growth and improve return on capital over time. Were about halfway through the year, and were making really good progress toward these priorities. Im going to let Doug cover the operational and the financial highlights of the second quarter, while Id like to provide a couple of thoughts on these strategic priorities. And top of mind for me right now is the competitive environment. Weve seen some really aggressive promotions out there for both new and existing customers, and as Doug will touch on, it had an impact on our postpaid subscriber results for the quarter. We are maintaining our focus on profitable growth, and were leveraging our regionally focused strategy to test different offers to help us hone in on the right balance between subscriber growth and profitability.

Ive talked about this in prior calls, but I believe one of the benefits of having noncontiguous regions is the ability to test different approaches to see what resonates with our customers. And you see this and how were approaching the marketplace right now. Weve got some very aggressive offers to drive switching in certain markets with more upgrade-focused offers than others. Were going to continue to work these trials so that we have the right approach when we get to the main selling season later this year. I spoke to you last quarter about some of our new initiatives to drive growth in our business and government and prepaid segments. We made some changes to our prepaid offerings which led to really strong prepaid results this quarter. The business and government segments are a longer-term effort, but Im beginning to see some encouraging signs. I feel confident in our ability to drive growth there, particularly in the IoT and the private networking space. So a few words on our network vision. Network performance is the hallmark of our value proposition. Were continuing our network modernization program and our multiyear 5G deployment. The majority of our traffic is now carried by sites that have 5G deployed and this helps maintain our network leadership and it also brings down our costs. We continue to be optimistic on the use of millimeter wave spectrum for fixed wireless access.

Were continuing two tracks of work, one on technology and one on market demand. The technology testing, frankly, is exceeding our expectations. Weve been working with our partners on extending millimeter wave distances. And most recently, we achieved another world record using our 5G millimeter wave spectrum, achieving near gigabit speeds over a distance of 10 kilometers. This milestone can potentially bring extended-range 5G service with massive capacity and low latency to even more of our footprint. That includes more rural areas. On the market demand side, were continuing our 5G millimeter wave high-speed Internet trials and weve seen some early encouraging results. Its very clear that customers in our areas are looking for alternatives to the current providers in the marketplace. Turning briefly to Washington. Im encouraged by the recent progress made on bipartisan infrastructure legislation, and I join other companies in the business roundtable in encouraging passage of the proposal. Im encouraged that the proposed legislation sets aside funds for both infrastructure and affordability, both of those are going to be critical in bridging the digital divide.

To be just a bit more specific, Im particularly encouraged that the requirements for infrastructure funding dont require symmetric speeds. That would have been disaster for efficient funding of rural broadband. Asymmetric requirements allow any network technology to compete for funding, that includes wireless. And funding those wireless build-outs helps both fixed and mobile use cases. And hopefully, and I am hopeful, that this infrastructure legislation could be an example of avoiding partisan politics and putting America and Americans first. Finally, with the rollout of the vaccine, I recently had more opportunities to get out in the field, visit stores, talk to customers and talk to associates in person. Hopefully, well continue to see progress on the vaccine so we can maintain the positive momentum over the past few months. O

Ur field teams in the stores and the network have been doing just a tremendous job keeping our customers connected in some really challenging circumstances. And for the portion of our workforce that has been working remotely, we just announced our return-to-office approach. Well be focusing on purposeful interactions instead of acquiring a certain number of days in the office. We hope this will strike the right balance between in-person time for culture reinforcement while also acknowledging the productivity and coordination lessons learned from the pandemic. Personally, Im just looking forward to meeting more members of my team for the very first time in person. And with that, Doug, Im going to turn it over to you to cover the details of the quarter.

Douglas W. Chambers -- Executive Vice President, Chief Financial Officer & Treasurer

Thanks, LT. Good morning. Lets start with a review of customer results on slide eight. Postpaid handset gross additions increased by 16,000 year-over-year due to higher switching activity which was depressed last year as a result of the unfolding pandemic. Our ability to attract switchers remained flat year-over-year due to aggressive industrywide promotional activity on handsets. We saw connected device gross additions decline by 4,000 year-over-year. This was driven by lower gross additions of Internet products, such as hotspots and tablets, compared to the prior year when we experienced an increase in demand due to COVID-19. The declines in hotspot and tablet sales were partially offset by an increase in connected watch gross additions. Total smartphone connections increased by 15,000 during the quarter and by 60,000 over the course of the past 12 months. That helps to drive more service revenue given that smartphone ARPU is about $20 higher than feature phone ARPU. Additionally, I want to call out our strong prepaid results which were driven by changes to our prepaid offerings. Our prepaid base increased 11,000 due to an increase in gross additions, combined with a decrease in defections. Next, I want to comment on the postpaid churn rate shown on slide nine. Postpaid handset churn, depicted by the blue bars, was 0.88%, up from 0.71% a year ago.

This was driven by voluntary churn, which continues to run at higher year-over-year as a result of increased switching activity and aggressive industrywide competition. Total postpaid churn, combining handsets and connected devices, was 1.11% for the second quarter of 2021, higher than a year ago as we have also seen churn increase on connected devices due to certain business and government customers disconnecting devices that were activated during the peak periods of the pandemic in 2020. Now lets turn to the financial results on slide 10. Total operating revenues for the second quarter were $1.014 billion, an increase of $41 million or 4% year-over-year. Retail service revenues increased by $28 million to $686 million. The increase was primarily due to a higher average revenue per user, which I will discuss in a moment, as well as an increase in average postpaid subscribers. Inbound roaming revenue was $28 million. That was a decrease of $13 million year-over-year, driven by a decrease in data volume and rates. One of the factors contributing to this data volume decrease is the merger of Sprint and T-Mobile and the migration of Sprint roaming traffic to T-Mobiles network. Other service revenues were $60 million, an increase of $6 million year-over-year, including a 6% increase in tower rental revenues.

Finally, equipment sales revenues increased by $20 million year-over-year due to an increase in units sold and an increase in accessories sales as a result of higher volume, partially offset by a decrease in the average revenue per unit in large part as a result of an increase in promotional activity. We engaged in aggressive promotional activity during the second quarter of 2021 to remain competitive with the industry, particularly for switchers. A portion of the resulting promotional costs reduced equipment sales revenues and increased loss on equipment, which represents equipment sales revenues less cost of equipment sold. In addition, loss on equipment in the second quarter of 2020 was mitigated by the impacts of the pandemic, specifically lower gross adds and less aggressive promotional activity. As a result of the combined impact of these factors, loss on equipment increased $20 million year-over-year from a positive margin of $2 million in 2020 to a loss on equipment of $18 million in 2021. This change in loss on equipment was the primary driver of our decline in profitability year-over-year.

We expect the aggressive promotional environment to persist for the remainder of 2021 and our full year guidance reflects the corresponding financial impact. Now a few more comments about postpaid revenue shown on slide 11. Average revenue per user or connection was $47.74 for the second quarter, up $1.50 or approximately 3% year-over-year. On a per account basis, average revenue grew by 4.55% or 4% year-over-year. The increases were driven primarily by favorable plan and product offering mix, an increase in regulatory recovery revenues, an increase in device protection revenues, and an increase in overage and which were waived in the prior year to assist customers during the COVID-19 pandemic. Turning to slide 12. As we continue our multiyear network modernization and 5G rollout, control of our towers remains critical. By owning our towers, we ensure we maintain the operational flexibility to add new equipment and make other changes to our cell sites without incurring additional costs, which is very important, particularly given our current technology evolution. As you can see on this slide, with the assistance of our third-party marketing agreement, we have seen steady growth in tower rental revenues. As I mentioned, second quarter tower rental revenues increased by 6% year-over-year. We will continue to focus on growing revenues from these strategic assets. Moving to slide 13.

I want to comment on adjusted operating income before depreciation, amortization and accretion and gains and losses. To keep things simple, Ill refer to this measure as adjusted operating income. As shown at the bottom of the slide, adjusted operating income was $218 million, a decrease of 7% year-over-year. As I commented earlier, total operating revenues were $1.014 billion, a 4% increase year-over-year. Total cash expenses were $796 million, increasing $58 million or 8% year-over-year. Total system operations expense increased 4% year-over-year. Excluding roaming expense, system operations expense increased by 7% due to higher circuit costs and sell-side rent and maintenance expense. Roaming expense decreased $3 million or 7% year-over-year, resulting from lower voice roaming while higher day usage was largely offset by lower rates. Cost of equipment sold increased $40 million or 19% year-over-year due to an increase in units sold and an increase in accessory sales as a result of higher volume. Selling, general and administrative expenses increased $11 million or 3% year-over-year, driven primarily by costs associated with supporting enterprise projects, billing system upgrades and federal universal service fund expense, which is fully offset in service revenues.

Turning to slide 14. Ill touch on adjusted EBITDA, which starts with adjusted operating income and incorporates the earnings from our equity method investments, along with interest and dividend income. Adjusted EBITDA for the quarter was $267 million, a decrease of $13 million or 5% year-over-year. Equity and earnings of unconsolidated entities increased by $3 million or 7%. Next, I want to cover our guidance for the full year 2021. For comparison, were showing our 2020 actual results. For total service revenues, our guidance range of $3.05 billion to $3.15 billion remains unchanged. For adjusted operating income and adjusted EBITDA, we are maintaining our guidance ranges of $850 million to $950 million and $1.025 billion to $1.125 billion, respectively. As mentioned earlier, this reflects our expectation of a continued highly competitive environment for the remainder of the year. For capital expenditures, we are also maintaining our guidance range of $775 million to $875 million, and we have provided a breakdown by major category. I will now turn the call over to Vicki Villacrez. Vicki?

Vicki L. Villacrez -- Chief Financial Officer & Senior Vice President of Finance

Okay. Thank you, Doug, and good morning, everyone. I am pleased with our financial results for the second quarter and through the first half of the year, and we are tracking to our guidance expectations. We continue to see strong broadband growth that has accelerated since the start of the pandemic. We grew residential broadband revenues 16% in total in the quarter, driving total residential revenue growth of 10%. Overall, we grew our top line 5%, while planned investment spending on new market launches caused our adjusted EBITDA to be lower than prior year. Also notable during the quarter was strong average residential revenue per connection growth of 7% on price increases and product mix as customers take higher speeds. We continue to experience strong tailwinds, which are driving increased broadband adoption. For example, work-at-home environment continue, bipartisan support for broadband is driving more federal and state opportunities and population migration in our most attractive markets is driving strong household growth. During the quarter, we grew our total footprint 6%, which increased strong organic household growth across our market. Turning to the slide 17. We remain committed to the strategic priorities we have been focused on for several years.

As previously discussed, our primary objective is to generate growth by investing in our high-speed broadband services. We have a multifaceted approach in this growth that includes leveraging existing networks and constructing greenfield fiber in targeted locations. We are very pleased that where weve invested in fiber in our incumbent market, we have achieved superior market share. And in our expansion markets, we are seeing strong customer preregistration. In addition, we continue to drive faster speeds in our more rural incumbent markets by building to meet our A-CAM obligations and utilizing state broadband grants. On slide 18, total residential connections increased 2% due to residential broadband growth in new and existing markets, partially offset by a decrease in voice and video connections. Total telecom broadband residential connections grew 7% in the quarter as we continue to fortify our networks with fiber and expand into new markets. We are on track in our network construction under the A-CAM program, also helping to drive growth in our incumbent markets. Overall, higher value product mix and price increases drove a 7% increase in average residential revenue per connection. On slide 19, you can see the broadband connection growth across all markets.

Our focus on broadband connection growth and fast reliable service has generated a 16% increase in total residential broadband revenue. We are offering up to one gig broadband speeds to 56% of our total footprint, including both our fiber and DOCSIS 3.1 market. The one gig product is an important tool that allows us to defend markets and to win customers in new markets. In areas where we offer one gig service, we are now seeing 21% of our new customers taking this superior product. Turning to slide 20. We have augmented our success, growing broadband with our TDS TV offering. Our next-generation video platform enhances the customer viewing experience and ends up bundle the products, help us to increase our broadband market share and reduce churn. Video. Residential video connections were nearly flat. Wireline growth of 6%, driven by our expansion markets, nearly offset losses in the cable market. Video continues to remain important to our customers. For example, we are experiencing a 40% video attachment rate to every broadband connection in our wireline markets where we offer IPTV services, and thats across half our wireline footprint -- nearly half our wireline footprint. Our strategy is to increase video connections through the offering of our cloud-based TDS TV+ product.

The rollout of this product currently covers 60% of our total operations, including our cable markets. Moving to slide 21. We continue to be very bullish on our fiber strategy and how it will transform TDS Telecom in a very meaningful way over the next several years. Given the attractiveness of this opportunity and the heightened level of participation by other overbuilders, our sense of urgency has increased. We, therefore, are upsizing the number of expansion markets we expect to build over the next several years as well as increasing our fiber builds within our existing footprint. For competitive reasons, we are not specifically naming the markets or the number of service addresses yet, and any additional spending this year is well within our guidance. We plan to announce these additional markets after we sign construction agreements and launch our premarketing and sales efforts publicly. Fiber is the most economical, long-term solution to deliver the best broadband experience. We continue to refine our market selection criteria and are highly confident in this process. Now lets turn to slide 22, which shows the progress we are making this year on our multiyear fiber footprint expansion, which includes fiber into incumbent markets and also expansion into new markets. As a result of this strategy, 39% of our wireline service addresses are now served by fiber.

This is up from 33% a year ago. This is driving revenue growth while also expanding the total wireline footprint, 8% to 873,000 service addresses. Moving to slide 23. We have highlighted the total service addresses for the clusters that are in construction, and we are actively marketing. We recently announced our expansion of fiber into Spokane Valley, Washington, adding 33,000 service addresses to our plans in the Spokane cluster. In total, we completed 338,000 fiber service addresses through the second quarter and are working to build out the footprint in these announced markets to 657,000 service addresses by 2024. Performance of our launched fiber markets continues to meet or exceed our business cases. Year-to-date, we completed construction of 31,000 fiber addresses, adding 18,000 service addresses in the quarter. This progress is slower than planned and is putting pressure on service address delivery on the back half of the year. The delays we are seeing in construction could impact our ability to deliver our goal of 150,000 service addresses by the end of the year, but we are confident that well still complete a substantial portion of our plan. We also continue to proactively manage construction and customer equipment inventory demands where we are seeing lengthening lead times with our suppliers. We will continue to update you on our progress throughout the year.

On slide 24, total revenues increased 5% year-over-year to $252 million, largely driven by the strong growth in residential revenue which increased 10% in total. The chart includes residential revenue mix, which highlights the increasing contribution of our expansion markets. Incumbent wireline markets also showed impressive residential growth of 7% due to increases in broadband connections as well as increases from within the broadband product mix, partially offset by a 4% decrease in residential voice connections. Cable residential revenues grew 10%, also due to increases in broadband connections as well as product mix. Commercial revenues, which continue to be impacted by CLEC declines, decreased 4% to $46 million in the quarter. And wholesale revenues decreased 3% to $45 million due primarily to reductions in special access in the incumbent wireline market. So let me sum up the combined financial results for the quarter. As shown on slide 25, total revenues increased 5% from the prior year as growth from our fiber expansion and increases in broadband subscribers exceeded the declines we experienced in our legacy business.

Cash expenses increased 10% due to both supporting our current growth as well as spending related to future expansion into new markets, which is not yet reflected in our revenue. Future market costs include direct costs such as sales, marketing, real estate and technicians in addition to shared service costs necessary to support new market growth. As a result, adjusted EBITDA decreased 7% to $78 million as expected. Capital expenditures increased 33% from last year to $99 million as planned. We continue to increase our investment in fiber deployments and success-based spending for new customer installs. On slide 26, weve provided our 2021 guidance, which is unchanged from the guidance we shared at the beginning of the year. We expect expenses and capital expenditures to ramp up in the second half of the year as we continue to execute on our fiber expansion strategy, and we expect to end the year within the guidance range. I want to express my gratitude to all associates for their dedication to the success of TDS Telecom. Our positive quarterly results are a product of your hard work. Thank you. And with that, Id like to forward -- I look forward to updating you in the third quarter. And now Ill turn the call back over to Jane.

Jane W. McCahon -- Senior Vice President of Corporate Relations & Corporate Secretary

Thanks, Vicki. Operator, were ready for questions at this point.

Questions and Answers:

Operator

[Operator Instructions] Your first question comes from the line of Ric Prentiss from Raymond James. Your line is now open.

Ric Prentiss -- Raymond James -- Analyst

Thanks. Good morning everyone.

Vicki L. Villacrez -- Chief Financial Officer & Senior Vice President of Finance

Morning Rick.

Ric Prentiss -- Raymond James -- Analyst

I want to start on the wireless side. LT, its been a year, as you point out, since youve been there. One of the things you mentioned early on was your thought that partnerships could help U.S. Cellulars kind of service revenue growth and return on capital objectives. Update us a little bit on what kind of partnerships youre seeing out there that might make sense? And if you could maybe also opine on what are the pros and cons as you look at the AT&T and DISH deal that was announced recently?

Laurent C. Therivel -- President, Chief Executive Officer & Director

Thanks, Ric. Let me start with partnerships. I think of partnership in two ways, partnerships to grow revenue and partnerships to manage costs and manage capital more efficiently. On the revenue side, we moved forward with a number of partnerships. The way to think about these just -- its kind of across the business is a lot of these are small. So just as an example, right, weve substantively moved our path forward on new stores over to our local dealers. Our retail organization has signed on a number of new dealer partners and were co-investing with them so we can grow our footprint, share the cost, share the benefit. On the business side, we signed a number of partnerships to bring new solutions to bear. I guess one example we announced just yesterday around Geotab. Geotab is a fleet management service. I believe its one of the best fleet solutions in the business. Were excited to partner with them, gives us another product to sell to our business customers and obviously, growth -- and revenue growth and margin. On the infrastructure side, on the cost side, those partnerships take time. We are in a variety of different discussions.

Ill just point briefly at the DISH MLA that we signed, which I think is a pretty good example of a partnership, right? We have -- we took our -- weve taken our tower business. I talked about this in previous calls, and so I wont get in too much detail unless theres interest, but weve really pivoted our tower business to serve potential colocation customers. One of those is DISH. We signed an MLA with them. I cant get into the details on that, but were bullish about how that is going to help us both drive revenue, but more importantly, drive better utilization of our assets. So I feel good about the path that weve been on with those partnerships. I think theres more to come. We continue to look for good ways to share investment, share revenue growth, share margin expansion. I think we have a lot of opportunity to do so. Let me pivot to the AT&T-DISH deal. You asked about that. Theres been a lot written about that deal. I think my take on it is twofold. The first, DISH has announced theyre going to build a national network. Theyve got relatively aggressive build-out targets that they have to hit.

And so its pretty logical for them to try to find a partner in order to supplement that build-out and to provide them coverage for their subs. And so from a DISH perspective, its entirely logical to do it. From an AT&T perspective, obviously, I dont know the details of the deal, but if Im in AT&Ts shoes, I would say, "Okay, if its not me, its going to be someone else." So it makes sense for AT&T to do it. I think both sides create opportunity for us, right? We have coverage where AT&T does not. That provides us an opportunity to work with DISH. And on the flip side, if DISH builds out their network, I think theyre going to have capacity that we can take advantage of to bring our cost, to bring our capital build out down. And so I think its a logical deal, and I think it creates opportunities on both sides for U.S. Cellular.

Ric Prentiss -- Raymond James -- Analyst

Makes sense. Also, you touched on a couple of times fixed wireless access. It seems like youre trialing it now. When do you move -- and you talked about the technical side and the market demand side, when do you think you could move from trialing to actually launching? And what sort of addressable market is there out there? And why would somebody choose U.S. Cellular?

Laurent C. Therivel -- President, Chief Executive Officer & Director

So we havent announced a launch date from a broader productization perspective. But certainly, if the trials go as were seeing them go so far, I expect this to be a product that we have in the market, certainly by next year, generating some meaningful opportunity for us. Your question of where is the market opportunity is exactly the thing that were trialing because theres a bull case and a bear case to this. The bear case is substantive fiber expansion. So moving from what is currently, at best, fiber inside of municipalities and that starts to move out, coupled with satellite moves from being a truly ultra-rural solution and a promise, which is what it is now, to a meaningful product that delivers meaningful speeds and meaningful capacities to consumers, right? In that world, the opportunity for fixed wireless is -- I still think its meaningful, but its not as large. Theres an alternate path forward which is fiber does not expand broadly from municipalities. Satellite remains what it is today, ultra-rural and a promise of future speeds and future capacities. And that creates a lot of opportunity for us.

And what Ill tell you is that the initial market trials are indicating that. I cant get into details, but the take rates that weve had just on our pilot programs are higher than I expected. What that tells me is that customers are eager for an alternative to cable and are eager for an alternative to the other solutions that are out there from a rural perspective. And so I think that wireless, broadly, can provide a really compelling alternative for home connectivity in not just rural areas, but call it suburban areas. And then why should they pick U.S. Cellular as an alternative for that? Well, Id argue that our technical trials, and where were setting world records in terms of the speed that we have, I dont think theres anyone better than we are in terms of providing connectivity to rural America. And so I think well be in the drivers seat when it comes to offering that solution to our customers once were finished with the technical trials, which have more to do with productization, by the way. So for example, how to think about taking an external antenna on a home, getting the signal inside the home, getting it propagated and so on. Then does the technology work? The technology works, the trials have proven that out. So Im optimistic about it. Timing, TBD, but current course and speed, I certainly think it will be in the market in a compelling way, at least starting next year.

Ric Prentiss -- Raymond James -- Analyst

Thanks guys. Very well.

Operator

Your next question comes from the line of Simon Flannery from Morgan Stanley. Your line is now open.

Simon Flannery -- Morgan Stanley -- Analyst

Great. Thank you very, much. LT, you were talking about the roaming and the impact of the Sprint merger. I think that moved 80% of the traffic onto the T-Mobile network. Is it fair to think that were kind of troughing here and that you can grow that business as we go forward? And perhaps the opportunity with DISH as well. Any color on where roaming goes from here would be great? And then on the L.A. partnerships or any other wireless investments, any color on the outlook for distributions over the next couple of years? Does -- have you got better communications on what to expect given the C-band auctions and the spending there?

Laurent C. Therivel -- President, Chief Executive Officer & Director

Yes. Thanks, Simon. Good morning. So on the roaming with the Sprint merger, yes, youve seen our inbound roaming revenues decline. Large part of that is that reason with T-Mobile migrating legacy Sprint traffic over to their network. Know that Sprint represents, right now, about 15% of our roaming and non-roaming revenue. So theres not a lot more of that to lose with them, that will be going away over time. And we do project declining roaming revenue for the remainder of 2021 and going forward. That said, there are opportunities out there, and you mentioned one thats front and center in DISH, and thats something that well be exploring for sure. But thats the trajectory of roaming revenues. Moving on to the L.A. partnership and distributions. Our distribution in the first half of the U.S. was about 70% of what it was last year, and that was primarily due to operational reasons within the partnership. And our expectation for future distributions in the second half, we expect the distribution that is close to what we received in 2020. And going forward, we have no visibility beyond that. I think we expect the current trend to continue. We have no knowledge of any unique arrangements with respect to spectrum or other assets that could change that. That said, were a 5.5% partner in that partnership, and we dont control that distribution. So if Verizon decides to changed the path of that distribution, then well have to live with that. But right now, no significant changes that we are aware of.

Simon Flannery -- Morgan Stanley -- Analyst

Okay. Thank you and on the roaming, what are we seeing on the volume side, just with COVID reopening and so forth, there are -- is that sort of back to normal levels? Or is there still some benefit as people -- business travel returns or whatever?

Laurent C. Therivel -- President, Chief Executive Officer & Director

Well, with -- yes, theres two sides to that. Inbound roaming, our volumes are going down, and thats associated with what I just talked about and some other carriers reducing their volumes such as 3G traffic and other traffic. On the outbound side, its a totally different story. Our usage on the outbound side increased 100% Q2-over-Q2, year-over-year. And by the way, while that occurred, our expense went down 7% because weve negotiated very favorable rates on those outbound roaming agreements. So were managing that aspect of it quite well. And yes, theyre going in different directions.

Simon Flannery -- Morgan Stanley -- Analyst

All right. Thank you.

Operator

Your next question comes from the line of Phil Cusick from JPMorgan. Your line is now open.

Amir Razban -- JPMorgan -- Analyst

Hi. This is Amir Razban for Phil Cusick. Thank you for your time. Just one for me. Is USM registered for any upcoming auction?

Laurent C. Therivel -- President, Chief Executive Officer & Director

So we filed an application for the upcoming DoD auction. Thats the answer.

Amir Razban -- JPMorgan -- Analyst

Thank you.

Operator

Your next question comes from the line of Sergey Dluzhevskiy from GAMCO Investors. Your line is now open.

Sergey Dluzhevskiy -- GAMCO Investors -- Analyst

Good morning guys.

Vicki L. Villacrez -- Chief Financial Officer & Senior Vice President of Finance

Good morning, Sergey.

Sergey Dluzhevskiy -- GAMCO Investors -- Analyst

Thanks for taking the questions. Its -- so my first question is for LT. So LT, you mentioned in your prepared remarks, business and government segment a little bit. But could you kind of expand on the opportunities that you see in that market? Obviously, increasing penetration there is one of your priorities. What is the size of the business and government market in your service territories? What is your share now and where would you like to be in a few years? I guess what would you consider a success kind of on a three-year horizon?

Laurent C. Therivel -- President, Chief Executive Officer & Director

Sure, Sergey. So from a business and government perspective, right, we dont disclose the segment independently. But get back of the envelope, you can think of our share as being approximately half of our postpaid consumer share. And so theres a lot of opportunity. The -- were getting a bit more granular on where that opportunity lies, I would point at a few places. The first is just simple blocking and tackling on the small business customers that walk into our stores. Were making growing small business a priority for our stores, and were starting to see some benefits there. Were also seeing that in terms of adding products to the mix for our stores. So for example, the Geotab partnership that provides fleet management services. Fleet management is the bread and butter of small business sales from going through retail because you have folks that want lawn services, you have folks that have seven trucks, eight trucks, and thats difficult to cover with a large enterprise sales force.

It is perfect for our stores, and we started to put some of those measures in place. More broadly, however, were putting a concerted effort behind building distribution in the business and government space. And so I mentioned Kim Kerr joined our team last year. Shes been expanding her channels, expanding her distribution, and were starting to see some benefits there. And so were starting to see some larger IoT deals. Were seeing some larger private networking deals. So this is a situation where I think we have a fantastic asset, which is an industry-leading network in the markets in which we operate. And we havent put strong business distribution behind that in the past, and we expect to now. And so it didnt require like development of a lot of brand new capabilities. We dont have to spend a ton of capital in order to support this channel. This is about building distribution and getting share similar, at the very least, to where our postpaid consumer share is and that creates meaningful growth. So hopefully, that addresses what youre looking?

Sergey Dluzhevskiy -- GAMCO Investors -- Analyst

Yes. Great. Thank you. Maybe one question on the competitive front. So T-Mobile, obviously, has been highlighting suburban and rural markets as a growth opportunity for them. Theyre trying to double their market share over the next four to five years. What have you guys seen from T-Mobile when you compare it to front in the second quarter in your markets? And how do you plan to mitigate some of the impact that you may see from -- or maybe already are seeing from their network builds, distribution expansion and in general, the marketing question?

Laurent C. Therivel -- President, Chief Executive Officer & Director

Sergey, so Ill address your T-Mo question. I think theres two fundamental things that are happening on the competitive front, right? The first is weve seen much more aggressive upgrade offers across the industry. AT&T started this up about, by now, almost 12 months ago, and Verizon has been on-and-off in matching them. I think question one is, how do we think about those upgrade offers? And is that a logical thing for the industry to be doing? And what -- the way Im thinking about this right now is that in the near term, so for a short period of time, its actually relatively logical for the industry to be as aggressive as weve been. If you think about customers that are out of contracts, right, those are up about 15% since -- for the industry, since COVID. Same thing with average holding period of devices, up 15%. And so youve got a lot of people that are out of contract theyve had their devices for much longer. If I couple that with the fact that 5G availability, the currency of choice right now for people making switching decisions, pretty logical for carriers to be working hard to get 5G devices in the hands of consumers given the better network experience, bring churn down.

And so Im not surprised that were seeing more aggressive offers. And youre seeing them from us, too, right? We have taken this regional approach, but in certain regions, some of the most aggressive offers in the marketplace. The benefit that were seeing there is ARPU and ARPU expansion. And I think thats been underestimated in the way that people are thinking about the financial impact for the industry. So just to put a little bit of numbers behind it, we have -- and for our higher-rate price plans, we generally have been about in the mid-20 percentile of the customers that select those higher-rate price plans. Thats up to the mid-40s. And so theres ARPU expansion, and that ARPU expansion is the gift that keeps on giving. And that creates attractive, long-term economics once we get through what, I believe, is relatively near term promotional aggressiveness. And then we talked about this in our guidance. We have -- weve maintained the guidance even though theres been a really aggressive promotional environment.

Now the second thing, as you mentioned, is T-Mo, right? And so T-Mo has made a lot of noise about their expansion into rural areas. So we have not seen it. We track market share. Market shares remain generally constant for T-Mobile. We track the components of market share, win share and loss share. I havent seen those move either. Sergey, the way I think about this is what we do is hard, putting in networks monetizing networks, its difficult. Different people have said, "Oh, we can do that, too." I think of Google Fi as a good example. And its much harder than people think. And its even harder in rural America than it is in urban. And Im not taking T-Mobile lightly. Theyre a well-run company. Theyre a formidable competitor. But so far, what were seeing is more marketing than it actually is network deployment and customer action.

Sergey Dluzhevskiy -- GAMCO Investors -- Analyst

Got it. Great. Maybe couple of questions for Vicki. So on the fiber build front, I guess looking at your most mature markets as well as some of the new builds that youre doing in Idaho and Washington, what are some of the lessons learned, what are some of the learnings that might be impacting how you guys are approaching future builds and how youre tweaking some of your plans? I guess what worked for you guys so far and what didnt work and you adjusted?

Vicki L. Villacrez -- Chief Financial Officer & Senior Vice President of Finance

Thank you, Sergey, and good morning. Thank you for the questions. The success that we are seeing in our new fiber markets really continues to meet or exceed our expectations. These are the ones where we have the construction completed and we are watching our results. And this is whats really increasing our sense of urgency to accelerate our programs. Right now, let me just share with you some of the successes were seeing with our new out-of-territory markets. For example, nearly half of our broadband connection growth in the quarter was due to our out-of-territory market, reporting twice the number of connections as compared to last year. And our broadband penetration rates, although vary across our markets due to the different timing in the market launching, theyre averaging about 32% as of the end of the second quarter.

And this is still early for many of our completed markets. I also wanted to note that voice and video connections are also growing across our expansion markets, with video attachment rate at 41%. And contribution margins, as Im watching the financials on these markets, although early, are north of 50% in the market that has completed construction more than 12 months ago. So thats some of the successes were having. In terms of the construction period, we are having some delays and there are some lessons learned there. The pace of construction and the challenges we encounter are very different across each of our markets. Sometimes its permitting challenges, sometimes were hitting rocks as were doing largely varied builds, but were getting smarter, and so are the cities that want this. These are huge, significant projects that is really about the future economic prosperity of these communities. So city leaders that are keeping the end game in focus are working with us more and more to ensure success during the construction period. I think thats a real key learning for both us, our contractors and our city leaders as we continue to work forward.

Sergey Dluzhevskiy -- GAMCO Investors -- Analyst

Great. And my last question is about video. So you mentioned that 41% attachment rate. I guess, its obviously an important element of your strategy, but some of your peers deemphasized TV offerings and basically direct consumers to streaming and virtual MVPD options, like YouTube TV. So what are the reasons why your video strategy makes sense for you in your markets? What is different in your markets that maybe some of your peers are not seeing?

Vicki L. Villacrez -- Chief Financial Officer & Senior Vice President of Finance

Yes. Well, the video attachment rate of 40%, on average, across our wireline market is our customers telling us how important video is to the overall service offering. For 40% video attachment to every single broadband connection, thats a really strong rate. And our video product is profitable, and its a state-of-the-art platform that bundled with broadband really offers a superior experience for our customers. And as you know, in our markets, we have markets that really have a high percentage of single-family homes and single-family homes buy these entertainment packages and they buy up the stack, higher speeds and higher video programming. And whats really important from an economic perspective is that as you look -- as you know, bundling is an important part of our strategy. And so as I look at the economics, the customer lifetime value of a customer who take not only data, but also take video with data, so they have a bundled product, the value increases significantly as we watch -- as we see lower churn on these products. So very important to our overall strategy.

Sergey Dluzhevskiy -- GAMCO Investors -- Analyst

Great. Makes sense. Thank you.

Operator

Speakers, Im seeing no further questions in the queue. Please continue.

Jane W. McCahon -- Senior Vice President of Corporate Relations & Corporate Secretary

Great. Well, wed like to thank everybody for joining us today and look forward to our future conversations. Have a great weekend.

Operator

[Operators Closing Remarks]

Duration: 59 minutes

Call participants:

Jane W. McCahon -- Senior Vice President of Corporate Relations & Corporate Secretary

Peter L. Sereda -- Executive Vice President & Chief Financial Officer

Laurent C. Therivel -- President, Chief Executive Officer & Director

Douglas W. Chambers -- Executive Vice President, Chief Financial Officer & Treasurer

Vicki L. Villacrez -- Chief Financial Officer & Senior Vice President of Finance

Ric Prentiss -- Raymond James -- Analyst

Simon Flannery -- Morgan Stanley -- Analyst

Amir Razban -- JPMorgan -- Analyst

Sergey Dluzhevskiy -- GAMCO Investors -- Analyst

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