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Autohome inc (NYSE:ATHM)
Q3 2021 Earnings Call
Nov 18, 2021, 7:00 a.m. ET

Contents:

  • Prepared Remarks
  • Questions and Answers
  • Call Participants

Prepared Remarks:

Operator

Ladies and gentlemen, thank you for standing by for Autohome's Third Quarter 2021 Earnings Conference Call.

[Operator Instructions]

It is now my pleasure to introduce your host Sterling Song, Autohome's IR Director. Mr. Song, please go ahead.

Sterling Song -- Investor Relations Director

Thank you, Operator. Good evening. Hello, everyone. I'm Sterling Song. Welcome to Autohome third quarter 2021 earnings conference call. Earlier today, Autohome distributed its earnings press release, and you may find a copy on the company's website at www.autohome.com.cn. On today's call, we have Chairman and Chief Executive Officer, Mr. Quan Long; Co-President, Mr. Haifeng Shao; Chief Technology Officer, Mr. Bibo Xiang; Vice President, Mr. You Zhou and Finance Director, Ms. Hong Jiang. After the prepared remarks, our management team will be available to answer your questions.

Before we begin, please note that the discussion today will contain forward-looking statements made under the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995. Forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from our current expectations. Potential risks and uncertainties include, but are not limited to, those outlined in our public filings with the Securities and Exchange Commission. Autohome doesn't undertake any obligation to update any forward-looking statements except as required under applicable law. The earnings press release in this call also includes discussions of certain unaudited non-GAAP financial measures. Our press release contains a reconciliation of the non-GAAP measures to the most directly comparable GAAP measures, and is available on Autohome's IR website. As a reminder, this conference is being recorded. In addition, a live and archived webcast of this earnings conference call will also be available on Autohome's IR website.

I will now turn the call over to Autohome's Chairman and CEO, Mr. Long. Mr. Long, please go ahead.

Quan Long -- Chairman of the Board and Chief Executive Officer

[Foreign Speech]

Thank you, Sterling. Hello, everyone, and thank you for joining us today.

[Foreign Speech]

In the third quarter of 2021 chip shortage and rising raw material prices continued to impact the auto industry. The production cost of auto manufacturers increased by more than 10% year-over-year, and the marketing related budget were significantly reduced. Several rounds of power rationing across multiple regions in China, also effected manufacturing, including auto manufacturers. Production and sales of new TV each fell 12% year-over-year in the third quarter. As a result, Autohome is facing great challenges.. Despite these headwinds, we delivered total revenues of RMB1.76 billion for the quarter and the revenues from our online marketplace and others business increased by 2.5% year-over-year, accounting for 32% of total revenue. In addition, our adjusted net income attributable to Autohome Inc. in the third quarter was RMB583 million with adjusted net margin of 33.1%. On November 18th, 2021 Autohome's Board of Directors authorized a share repurchase program under which the company may repurchase up to $200 million of its American Depositary Shares over the next 12 months. The Company plans to fund repurchases from its existing cash balance.

[Foreign Speech]

First, let me summarize the main progress we have achieved in this quarter in terms of sea and traffic. According to statistics from QM the number of average DAU's who accessed our mobile websites, primary app and the mini apps grew to 43.87 million in September, representing a 12.3% increase year-over-year and topping the automotive media vertical. Looking at our user composition, the proportion of active users using mobile phones priced above RMB5,000 was 37%, much higher than the competing platform for industry average, indicating the strong purchasing power of Autohome users.

[Foreign Speech]

During the quarter, [Technical Issues] affected by decline in the auto market, our revenue from traditional business experienced a constraint in the third quarter, where Autohome maintained its leading position in the automotive media vertical as if we would have [Indecipherable] destination for users to view, buy and use cars.

[Foreign Speech]

During the quarter, we accelerated implementation of our strategic upgrade and achieved significant progress in new businesses. For data products we upgraded our Intelligent New Car Launch 3.0 technology and content system, improving the product penetration rate to 36% for the first nine months of 2021. On the dealer side, we've outranked 12 products across three major modules to provide dealers with a full spectrum of solution. Notably, the average number of data products such as via single-dealer store has increased from 3.01 to 3.55.

With respect to our NEV business, revenues from NEV brands more than doubled year-over-year in the third quarter, as we increased our efforts to engage with NEV automakers. Specifically, among major new-trend NEV automakers, Autohome has achieved over 50% market share on average. For used car business, TTP has further solidified its position as the largest online used car auction platform in China and enhance its efficiently through refined operations. In the first nine months, the cumulative number of used car dealers we served have increased by 77% year-over-year, thanks to our full-scale of services covering lease, data and the overall management.

[Foreign Speech]

With that overview, I'd like to share more details on the market environment and our business operation. In the third quarter, a persistent worldwide shortage of chips continued to have a significant impact on the auto industry. To this extent, from July to September TV sales declined each month by 7% 12%, and 17% year-over-year, respectively. In addition, prices of raw materials and other commodities continue to trend upward. As a result of shortages local governments began to implement power rationing policies to limit high energy consumption and high polluting enterprises. OEMs and auto parts manufacturer based in Northeast region and other key manufacturing areas such as Jiangsu and Guangdong provinces were all effected by this policy to a varying extent.

Data from the National Bureau of Statistics showed that automobile manufacturing industries third quarter profit fell at 46% year-over-year with profit margin only 4.9%, nearly historical low. Contending with multiple unfavorable conditions, automakers have expanded their projected timing of when auto production recovery will return to normal level and have reduced their marketing budgets accordingly. Boston Consulting Group's data and their company's survey concluded the budget pool related to online marketing had topped by 40% to 50% year-over-year. The market generally expects the auto industry will continue to collaborate and bottom in the fourth quarter. The cheap supply issue may steadily ease post the third quarter of 2022 and the overall auto market may recover accordingly. It is expected that the auto market may return to a relatively normal level of growth in the second half of 2022.

[Foreign Speech]

For our traditional business, despite the short term difficulties facing the auto market and the fierce competition, Autohome has remained focused on improving various quality and customer value instead of adopting radical low price schemes, adhering to a sustainable business model supports our ability to maintain leading market share position in the auto media vertical.

[Foreign Speech]

We have propelled steadily the implementation strategic upgrade. More specifically we have been deepening our integration with Ping An to create a platform service matrix for car reviewing, car buying, car selling and car use, building a vigorous ecosystem that integrates technology, resources, customer activities and traffic to achieve the total construction of a healthy automobile ecosystem.

[Foreign Speech]

Moving to content. Our three more content strategy involving more users, more format and more scenarios is progressing well. We have significantly increased the proportion of original video and live streaming content on our platform, established a cross-over collaborations and the role out of complementary offline activity. For example, we jointly produced a new program with NetEase Cloud Music and helped the industry's first carnival for NEV car owners. We also expanded our content offering with the launch of our motorcycle model library and a modified car channel, and the industry's largest car infused model library etc. Our efforts to diversify our content matrix and abundant offline activities are consistently broadening our user reach. This year, our featured online-offline event, August 18, Super Auto Show garnered more than 500 million visits, more than double the last year's number.

[Foreign Speech]

For Ping An businesses, we increased our investment in innovative businesses and strived to achieve results. For example, TTP dealer products continue to provide dealer customers with value-added services, helping them improve their operating performance. At present, three of our dealer data products have demonstrated a penetration rate of over 50% and we have implemented system level integration with nearly 10 automakers.

[Foreign Speech]

With respect to our NEV business, we are exploring NEV automakers to specific need and introducing new and unique targeted business models in addition to providing solutions, covering, rebranding and a promotional channel for them. As I mentioned, since the beginning of the year, we have broadened our NEV partnerships with 22 NEV brand and our revenue from NEV brand more than doubled year-over-year in the third quarter.

[Foreign Speech]

We have also fully accelerated our deployment in the used car industry this year by creating car owner service platform and to get user model product we are able to connect the car sellers with high-quality used car dealer directly and build out a number one car selling platform to a Chinese users. In collaboration with Autohome, TTP had greatly improved as efficiency and reduced operating costs that will refine operations.

[Foreign Speech]

With a broadened strategic landscape, we're delighted to see that we have attracted several experienced professionals to our senior management team, including our new CTO Mr. Bibo Xiang, an early participant in the development of the Internet sector in China. Mr. Xiang has extensive experience in search engine, commercial advertising, recommendation systems, natural language processing and data mining. He has worked with Internet giants including Yahoo! Search, Taobao Advertisement and the 360 Search. Going forward, he will lead Autohome's technology and product development and oversee AI, big data and algorithm upgrade. And then I'd like to introduce me to the Mr. Zheng Wu [Phonetic], the Vice President of our C-end business. He will focus on the comprehensive upgrade of the C-end products, video content and the user experience. Mr. Wu brings up more than 20 years of experience in the Internet industry, and is one of the earliest user growth actors in China. He has participated in establishment of numerous to C-end product business in companies, including Oppo, [Indecipherable] etc. Finally, Mr. Song Yang joined Autohome as Vice President of our OEM business unit. Mr. Yang has 15 years of experience in the auto industry, including comprehensive management experience across marketing, technology and products. He has held positions with well-known automakers, including Ford, Borgward and Dongfeng-Nissan, and has great insights into the auto market and customer needs. With such professional diverse background and skillset in Internet and automotive industry, we are working together to execute Autohome's strategy and achieve new breakthroughs.

[Foreign Speech]

Overall Autohome is ready for fulfilling its mission of maintaining its leading position in both mobile service and the vertical media market share supported by the strong balance sheet and the profitability will strategically explore new territory, seeks new business model and develop new products. In the future, we plan to continue to advance in the following area.

[Foreign Speech]

For Ping An business, we'll continue to sharpen our three pronged strategies, including introducing key opinion leaders to our platform as well as in depth online and offline situation to increase the depth and threat of live streaming content carriage. Building on structured data such as car model library and our big data recommendation capabilities, we'll continue to our efforts in accurate fragmentation across various interest [Phonetic] scenarios to constantly streamline user operation and enhance user safety. While we remain our advantage in covering high spending user groups, we're also embracing the opportunities arising from NEVs through a series of products and formats such as a new energy dedicated user section covering high frequency, high yield scenarios and private domain user communities aiming to increase our user penetration among NEV owners and younger demographics.

[Foreign Speech]

For building B-end business we have automakers to build a digital marketing highway upon digitalization, in user and virtualization with full time solutions. Meanwhile, we've broadened the digital dealer business through optimizing business structure and empower dealers with our digital products in all aspects of operation and management. Autohome's used car business will operate with Ping An to upgrade the tweaking survey [Phonetic]. We are also going to build a golden standard certification system with TTP to create a trustworthy used car ecosystem that empowers dealers across a full used car life cycle and provide consumers with the high standards experience.

[Foreign Speech]

We firmly believe that the auto industry's current challenges are temporary and that the industry's long-term public trend remain intact. We now estimate China's auto industry will resume growth trends in the first half of 2022. Following that, we are convinced that Autohome's media services business will be poised for rapid recovery, while our new business will be in a better position to beat the market. Looking forward, Autohome will continue to build synergies with Ping An with our healthy business model and a solid fundamental, Autohome will steadily promote business innovation, actively unlock growth potential and drive long-term sustainable development as we have full confidence in the long-term development of China's overall auto market and the company.

[Foreign Speech]

With that, I'll now turn the call over to our Finance Director, Mr. Hong Jiang for a closer look at our third quarter financial results.

Hong Jiang -- Interim Finance Director

Thank you Mr. Long. Now, let me take you through the key financials for the third quarter. Please note that as with the prior calls I will reference RMB only in my discussion today unless otherwise stated. Net revenue for the third quarter were RMB1.76 billion. from the first half [Phonetic] media services revenue came in at RMB434 million. Leads generation services revenue was RMB768 million and the online marketplace and the other revenue increased by 2.5% year-over-year to RMB561 million primarily driven by the consolidation of TTP. Moving on to the cost. Cost of revenues was RMB281 million compared to RMB260 million in the third quarter of 2020. Gross margin was 84.1% in the third quarter compared to 89.2% in the same period last year.

Turning to operating expenses. Sales and marketing expenses in the third quarter was RMB712 million compared to RMB979 million a year ago. The decrease was primarily due to the reduction in promotional spending and the continuous product control. Products and development expenses were RMB364 million compared to RMB349 million in the third quarter of 2020.

Finally, G&A expenses were RMB111 million compared to RMB140 million in the third quarter of 2020. Overall, we delivered operating profit of RMB365 million in the third quarter compared to RMB744 million in the corresponding period of 2020. Adjusted net income attributable to Autohome Inc. was RMB583 million in the third quarter compared to RMB902 million in the corresponding period of 2020. Non-GAAP basic and diluted earnings per share for the third quarter were RMB1.15 and RMB1.15 respectively, compared to RMB1.89 and RMB1.88 in the corresponding period of 2020. Non-GAAP basic and diluted earnings for ADS for the third quarter was RMB4.61 and RMB4.61, respectively, compared to RMB7.55 and RMB7.52 in the corresponding period of last year. As of September 30, 2021, our balance sheet remained very strong with cash, cash equivalents and short-term investments of RMB19.18 billion. We generated operating cash flow of RMB567 million in the third quarter of 2021.

With that, we are ready to take your questions. Operator, please open the line for the Q&A.

Questions and Answers:

Operator

[Operator Instructions]

The first question is from Thomas Chong at Jefferies. Please go ahead.

Thomas Chong -- Jefferies -- Analyst

[Foreign Speech] I'll translate by myself. My question is I want to know about the competitive landscape in each business segment. Thank you.

Quan Long -- Chairman of the Board and Chief Executive Officer

[Foreign Speech] Thank you for the question. Actually, according to the statistics from QuestMobile, the number of daily DAU of our access to mobile websites and also primary app and mini app grew to 43.87 million in September, representing 12.3% increase year on year. Actually among those, especially for those active users who actually are using mobile phones priced above RMB5,000 was 37%. Actually comparing that number with our peers, our major competitors, that number was only 20%. The industry average was only 15%, which indicate that our user is more high-end and actually their purchasing power is stronger. Well, according to the competitive landscape maybe somebody will say our competitors, they have some other company, which is Tencent and ByteDance. Actually our mother company Ping An Group was very capable, if -- for example, let me quote with you with a few numbers.

For Ping An Group, we have 640 million internet users and 210 million financial service users. Out of that, we still have 60 million auto insurance of Ping An and the 30 million, the credit card -- credit card users, which also are the car owners of Ping An Bank. So, actually leveraging on Ping An Group large and vast customer base, so we actually can further grow our Autohome's business. We also expanded into the EV and new renewable energy and EV business, as well as the live streaming and live broadcasting business. We also offered a lot of, for example, motorcycle car model library and also together with the live streaming and the live broadcasting business, we are attracting more and more users, especially the young users.

Now let me turn to Mr. Shao Haifeng to take more of your question. Thank you.

Haifeng Shao -- Co-President

[Foreign Speech] I would like to share with -- I would like to share with you my outlook over the next 24 months of the market competition.

[Foreign Speech] Now let's look at our traditional business first. We believe that the traditional business actually would transform from quantitative based to qualitative based, which means the driver would be quantity then transform into quality. The OEMs and the dealers would pay more attention to the quality of the data, for example, the effectiveness on the conversion rates of the leads. In terms of this, Autohome is absolutely Number 1 in the vertical auto media industry.

[Foreign Speech] Now, in terms of the advertisement product businesses, we believe the advertisement would transform from the exposure type to more interactive and immersive type. We believe that the leads in the future will be more direct linking with the customers.

[Foreign Speech] Now let's look at the new business. We have three major piece of new business. One is data business, second is NEV, and the third one is used car. Now let's look at the data business. For the big data, we believe there is one thing, which is quite momentum and it's for sure that is a digital transformation of the OEMs and the dealers. This is for sure. And they would accelerating the whole process to go to digitalization. Comparing with our competitors, actually we are an early bird in the vertical media industry of the auto, and compared with other competitors, which are internet players like the Baidu, Alibaba and iFly, actually we have better foundation, and a more solid foundation than those companies. Actually we have larger volume of the data, because we accumulated the data ever since 2016. And then secondly, we have did a great job in creating the data, classifying the data, and we input and feed our data into our models, which make our models more valid and more relevant and more smart. So in this way, we have better results and effectiveness over our competitors in terms of the data business.

[Foreign Speech] Now let's look at the NEV business. Actually, we already account for more than 50% of the market share in NEV business. Looking into the next two years, we believe that the OEMs, their biggest challenge is how to maximize and enhance the sales under direct sales model. So, for these vertical media players, if they don't transform their business and model and their service model, that would be a big challenge for them. For us, we are already in the leading position, because we already promoted and also boosted the transaction and sales in the NEV market. So in this way, we can help those OEMs to achieve more success under the direct selling retail model.

[Foreign Speech] Now let's comment on the used car business. Actually used car is a big market in China, but it's very much segmented. There is no giant player who dominant this market, because there are so many small players. It's so much segmented. In terms of the B and the C on the B2B side and the C2B side lack of trust is a major challenge.

[Foreign Speech] Well actually, in terms of the used car, our major competitor is 58.com. However, we are more successful in promoting the transaction, because we can effectively boost the transaction. And in terms of the trading transaction and auction process, we are more advanced comparing with 58.

[Foreign Speech] Actually, in terms of the used car business, leveraging on Ping An Group's massive resources, one of our benefit and our advantages is that we can maximize our source of orders, the used cars. If we can monopoly, the source of the used cars and we can very quickly be leading the second player in the market by getting into the B2B model. In this way, we will be in the leading position, and we actually is already in the leading position. And in terms of dealing with used car dealers, currently we are working with more than 50,000 used car dealers and our target is to grow this number to more than 90,000. Currently, it's 50,000 and we are going to expand in 90,000 used car dealers, in this way, we can maximize our source of the used cars and we can boost the transaction to ensure we will be in the leading position in the used car auction market.

Quan Long -- Chairman of the Board and Chief Executive Officer

Operator?

Operator

Our next question will be from Brenda Zhao at CICC. Please go ahead.

Brenda Zhao -- CICC -- Analyst

[Technical Issues]

Operator

Sorry to interrupt Ms. Brenda, it seems like you're having really bad signal. So, can you please readjust and ask the question again?

Brenda Zhao -- CICC -- Analyst

[Technical Issues]

Operator

Sorry, sorry everyone. Participant Brenda is having a bit of technical issues at the moment, maybe we'll have her back later. Now let's move on with next question is from HSBC, Ritchie Sun. Please go ahead.

Ritchie Sun -- HSBC -- Analyst

[Foreign Speech] So, I will translate the question myself. So recently, there were some news talking about Ping An potentially selling Autohome's stake. Can management response to that? And how do we see Ping An's involvement into Autohome's strategy and sort of the importance toward Ping An? How does it change so far? Thank you.

Quan Long -- Chairman of the Board and Chief Executive Officer

[Foreign Speech] Actually my comment is, rumor is just a rumor. There is no sound evidence. And internally, we haven't heard any things similar to what you quoted. We haven't heard any news like that. Actually, if you look at the Autohome's shares, the share value currently is undervalued, the share price. Actually, for Ping An Group and Autohome, we had very frequent and timely as well as routinely discussions about Autohome's business. And also this morning, we just hold an internal meeting talking about Autohome remains to be one of the core part of the auto ecosystem of the Ping An Group, and it will be in the future. So Ping An Group attach good importance to support Autohome's development. Thank you.

Operator

Thank you. Our next question will be from Brenda Zhao at CICC. Please go ahead.

Brenda Zhao -- CICC -- Analyst

[Foreign Speech] Thanks management for taking my questions. I have two questions here. First, could management share the view of 4Q and next year market outlook? When the core business revenue growth is expected to recover? And next question is related to the customer end strategy. So what's the Company's strategy on that the new emerging business models such as live streaming? Thank you.

Quan Long -- Chairman of the Board and Chief Executive Officer

[Foreign Speech]

Haifeng Shao -- Co-President

[Foreign Speech] Well, actually to answer your question, firstly, in terms of the short supply of the chips in auto business, on the optimistic side, we believe next Q2, the situation will be eased. And for the latter half of next year, you can see that the whole market would be turnover. Actually for this year, Q3 and Q4, in terms of the new car sales, we would call it the darkest time -- the darkest hours. We believe this situation will be eased in the next Q1. And we believe the new car sales would go up next year. In Q1, may be it would be growing by 4% to 5%. So, it would be middle single-digit. And I think it would be comparable to the growth rate of 2019.

Hong Jiang -- Interim Finance Director

[Foreign Speech]

Quan Long -- Chairman of the Board and Chief Executive Officer

[Foreign Speech] Operator? [Foreign Speech]

Operator

[Foreign Speech]

Quan Long -- Chairman of the Board and Chief Executive Officer

[Foreign Speech] Now in terms of the live streaming business, actually, we have to distinguish from live broadcasting and live broadcasting, while live selling of the vehicles. Actually, in terms of the live streaming and the live selling of the vehicle, we do see there are lots of discussion about that. However, the real sales is still very low, because auto sales is very complicated transaction and cannot easily be completely done online. So, actually, we are expecting that on the live streaming in the area, there will be more new ways to -- we would see more way to be more interactive in the future. Actually, tomorrow would be the Guangzhou Auto Show, and we would be hosting seven-hour live streaming campaign, which is quite innovative live streaming activity. So we welcome you to join us for tomorrows live streaming. [Foreign Speech] Thank you. Operator?

Operator

Thank you. There are no further questions at this time. I'll turn the conference back to management for closing comments.

Quan Long -- Chairman of the Board and Chief Executive Officer

[Foreign Speech] Thank you. Thank you, everyone. Thank you very much for joining us today. We appreciate your support and look forward to updating you on our next quarter's conference call in few months' time. In the meantime, please feel free to contact us if you have any further questions or comments. Thank you. Goodbye.

Duration: 67 minutes

Call participants:

Sterling Song -- Investor Relations Director

Quan Long -- Chairman of the Board and Chief Executive Officer

Hong Jiang -- Interim Finance Director

Haifeng Shao -- Co-President

Thomas Chong -- Jefferies -- Analyst

Brenda Zhao -- CICC -- Analyst

Ritchie Sun -- HSBC -- Analyst

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