Columbia Sportswear (COLM) Q1 2022 Earnings Call Transcript

Columbia Sportswear (COLM 2.40%)
Q1 2022 Earnings Call
Apr 28, 2022, 5:00 p.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Good afternoon, ladies and gentlemen, and welcome to Columbia Sportswear first quarter 2021 financial results conference call. [Operator instructions]. It is now my pleasure to turn the floor over to your host, Andrew. Sir, the floor is yours.

Andrew Burns -- Director of Investor Relations

Good afternoon, and thanks for joining us to discuss Columbia Sportswear company's first quarter results. In addition to the earnings release, we furnished an 8-K containing a detailed CFO commentary and financial review presentation explaining our results. This document is also available on our investor relations website, investor.columbia.com. With me today on the call are chairman, president, and chief executive officer, Tim Boyle; executive vice president and chief financial officer, Jim Swanson; and executive vice president, and chief administrative officer, Peter Bragdon.

This conference call will contain forward-looking statements regarding Columbia's expectations, anticipations, or beliefs about the future. These statements are expressed in good faith and are believed to have a reasonable basis. However, each forward-looking statement is subject to many risks and uncertainties, and actual results may differ materially from what is projected. Many of these risks and uncertainties are described in Columbia's SEC filings.

We caution that forward-looking statements are inherently less reliable than historical information. We do not undertake any duty to update any of the forward-looking statements after the date of this conference call to conform the forward-looking statements to actual results or changes in our expectations. I'd also like to point out that during the call, we may reference certain non-GAAP financial measures, including constant currency net sales. For further information about non-GAAP financial measures and results, including a reconciliation of GAAP to non-GAAP measures and an explanation of management's rationale for referencing these non-GAAP measures, please refer to the supplemental financial information section and financial tables included in our first quarter '22 earnings release and the appendix of our CFR commentary and financial review.

[Operator instructions]. Now I'll turn the call over to Tim.

Tim Boyle -- Chairman, President, and Chief Executive Officer

Thanks, Andrew, and good afternoon. I hope everyone is well. Before reviewing our financial performance, I'd like to take a moment to focus on the Russian government's tragic and unjustified invasion of Ukraine. Our hearts go out to the people of Ukraine and those impacted by this humanitarian crisis.

Since the invasion, we have made it a priority to work with multiple aid organizations to deliver products and other support to refugees from Ukraine as well as displaced persons within Ukraine. We have also matched all employee donations to nonprofits delivering humanitarian aid. Columbia Sportswear does not have any direct operations in Russia and has operated in that market through a contract with a third-party international distributor on an advanced order basis. During the first quarter, we paused taking any new orders from this distributor.

Turning to our financial performance in the quarter. 2022 is off to a great start. First quarter net sales increased 22% year over year and diluted earnings per share increased 23%. Our strong financial performance demonstrates that our brands are resonating with consumers and our strategies are excelling.

I'd like to thank our worldwide employees, their diligent work and perseverance has enabled the company to navigate operational challenges and achieve another quarter of record net sales performance. 2Business momentum was broad-based with growth across brands -- all brands, channels, and geographies. SOREL in Colombia led the charge, growing 37% and and 22%, respectively. SOREL's compelling new sneaker styles and a resurgence in the wedge category contributed to phenomenal demand and brand heat.

Columbia's success is rooted in the brand's differentiated innovation, value proposition, and authentic outdoor heritage. During the quarter, Colombia continued its long history of innovation with several new product technologies, including the ODX mesh fabric in outerwear and tech light plush cushioning in footwear. For the purpose of our revised financial outlook, we have removed any future sales to our Russia-based distributor. Despite removing these sales, we are reiterating our net sales forecast.

Since our last call, our Fall 22 order book has strengthened in many other global markets. Based on our encouraging start to '22 and lower share count, we are increasing our full year earnings and diluted earnings per share outlook. We remain focused on unlocking the tremendous growth opportunities we see across our brand portfolio while mitigating the impact of inflationary pressures and supply chain constraints. We are also investing back into the business to drive favorable long-term results.

I'll provide more detail regarding our updated outlook later in the call. The confidence we have in our business is reflected in our elevated share repurchase activity. During the quarter, we repurchased $217 million of common stock, representing a 4% reduction in shares outstanding since December 31. At the April board meeting, our board approved a $500 million increase to our share repurchase authorization.

Even with this elevated share repurchase activity, our fortress balance sheet remains intact. We exited the quarter with cash and short-term investments of $610 million and no bank borrowing. Now I'll quickly review our first quarter '22 financial performance in more detail. Our first quarter net sales were generally in line with our internal plan.

When combined with strong gross margin performance and lower-than-planned SG&A expenses, diluted earnings per share exceeded our expectations. First quarter net sales growth was broad-based. Both our DTC and wholesale businesses increased 22%. Within our DTC business, brick-and-mortar increased 22%, and e-commerce increased 21%.

Gross margin contracted 170 basis points with the largest driver being higher freight expenses. Gross margin performance was ahead of our internal plan, primarily driven by a favorable full price selling environment. SG&A leverage was able to partly offset gross margin pressure, resulting in only a 30-basis-point decline in operating margin compared to first quarter '21. Diluted earnings per share increased 23% to $1.03.

I will now review first quarter '22 financial performance and reference year over year comparisons versus the first quarter of '21, unless otherwise noted. U.S. net sales increased 23% with our DTC and wholesale businesses, both increasing low 20%. Favorable weather early in the quarter fueled strong late-season cold weather product sales.

As the quarter progressed, the combination of lean spring 22 inventories at retail and the anniversary of prior year government stimulus resulted in sales growth moderating in March. Our U.S. DTC business comped positively across all channels. Traffic levels in our brick-and-mortar stores continued to improve as consumers return to in-store shopping.

We achieved an important milestone in the first quarter with our U.S. outlet stores traffic returning to pre-pandemic levels. U.S. wholesale growth reflects higher shipments of our robust spring '22 order book.

Sales growth would have been even higher had it not been for later receipts and shipments of spring '22 products. Overall, these delays were largely in line with our expectations. It's too early in the season to get a good read on spring '22 sell-through at our retail partners as many are still processing our shipments. With that said, we've been pleased with our recent DTC sell-through.

We anticipate being well positioned with merchandise to meet consumer demand during the important spring holidays and summer sales months. From our review of international markets, I'll reference constant currency net sales growth rate. During the first quarter, most regions continue to see favorable recovery trends. Latin America, Asia Pacific region or LAAP, net sales increased 14%.

China was flat in the quarter as favorable cold weather sales were offset by the impact of recent mandatory quarantines related to the continued COVID-19 outbreak in that region. While the recent surge in virus cases creates near-term uncertainty, long term, we remain focused on driving growth and enhancing the consumer experience in this important market. Japan increased mid-teens percent reflecting favorable weather this year and the lapping of state of emergency declarations, which hindered sales in the prior year. Korea grew high teens percent, reflecting favorable weather and strong outerwear performance.

LAAP distributor markets were up mid 60%, driven by shipment of higher spring '22 orders. Europe, Middle East, Africa region, or EMEA, net sales increased 42%. This was driven by robust growth in both the Europe Direct and EMEA distributor business. Europe Direct grew high 30%, fueled by a strong recovery in consumer demand across our wholesale and DTC businesses.

Our performance in Europe direct markets has been encouraging, and we've seen minimal impact from the Russia-Ukraine conflict in these markets to date. Our EMEA distributor business was up low 60%, driven by shipments of higher spring '22 orders. The bulk of our spring '22 shipments to our Russia-based distributor occurred in fourth quarter '21. A small portion of these Spring22 shipments occurred in the first quarter '22 prior to the onset of the conflict.

Canada net sales increased 27% with broad-based growth across DTC and wholesale. Growth was led by our DTC brick-and-mortar business which benefited from the anniversary of prior year temporary store closures. Looking at performance by brand. I thought I'd break from tradition and start with SOREL this quarter, given its outstanding performance.

Net sales increased 37% despite supply challenges, driven by strong wholesale and DTC performance. In addition to favorable cold weather product sales, we continue to see year-round styles gain traction. The Connecticut impact lay sneaker was the No. 1 style in terms of units sold on sorel.com, highlighting the brand's growing presence in the multibillion-dollar sneaker category.

As consumers return to in-person social activities, SOREL has seen a tremendous resurgence in their wedge category led by the out and about collection. SOREL recently partnered with LA-based Alfred Coffee to create a limited edition collection, both SOREL and Alfred keep people moving forward and this collab was designed to keep -- for those people on the go. The collection is inspired by Alfred's two most popular beverage, their world-famous Ice. We see a clear path for SOREL to be $1 billion brand, and we are investing in demand creation and product to fuel that growth.

Turning to the Columbia brand. Net sales increased 22% in the first quarter. Growth was broad-based across outerwear, footwear and sportswear. On the innovation front, our spring '22 product line includes the launch of several new differentiated technologies and products.

We introduced OutDry Extreme mesh fabric, which features next to skin comfort, ultimate breathability, superior waterproofness, and no added PFCs. In footwear, we launched Tech live Plush, our pinnacle cushioning experience. This responsive extra-light foam provides long-lasting cushioning while an elevated midsole design improves heel-to-toe transition and maximizes comfort over uneven terrain. We've also combined two of our top warm weather technologies in the new PFG terminal deflector, Ice hoodie.

It utilizes Omni-Shade Sun Deflector to deflect some light and Omni-Freeze ZERO Ice to cool and wick moisture away from the body. Applied to our new lightweight fabric, these two technologies deliver game-changing sun protection and cooling performance. On the product partnership front, Columbia partnered with Kit, a New York-based boutique to launch an exciting spring collection in select U.S. and international markets.

The collection featured iconic Columbia products and technologies interpreted through the Kit design lens. The collaboration honored our outdoor heritage while engaging a younger audience. Several of the top styles sold out online within an hour, attesting to the equity of the Columbia brand in that space. Columbia celebrated International Women's Day by highlighting women who inspire us from the employees and our women's leadership initiative to our founder, tough mother, Gert Boyle.

Gert's free spirit, no nonsense humor and high standards still guide us to this day. Columbia continued our partnership with nonprofit [Inaudible], which aims to unite black women by creating opportunities for them to walk together. In February, Columbia sponsored athlete, Bubba Wallace, kicked off the NASCAR season with a second place finish at the Daytona 500. At the event, Columbia hosted an interactive booth, showcasing Bubba's No.

23 car wrapped in an Omni-Heat Infinity paint scheme as well as our recently released Bubba Wallace collection. Bubba collaborated with our product team to select fabrics, colorways, and design details to create a distinct collection inspired by his lifestyle and race team. The booth also featured a life-sized replica of intuitive machines, Lunar Lander, which utilizes Omni-Heat Infinity technology. The Lunar Lander will carry that technology and Columbia branding to the moon in the coming months.

Columbia will be the primary sponsor on Bubba's car in three races this year. At the recent Bristol Motor Speedways Dirt Race, Bubba's car featured a retro-inspired theme, capturing the essence of iconic Columbia styles with neon colors and bold color blocking. Congrats Bubba on the strong start to the season. We would also like to apply to another of our Columbia ambassadors, Luke Combs, who recently won Country Artist of the Year at the iHeart Music Awards.

Luke and his wife are avid outdoors people, and we're excited to partner with him on an upcoming hunting collection. I'd like to congratulate Columbia sponsored to athlete, Casey Sharp, who won silver in the women's half bike competition at the Winter Olympics. This is an especially incredible achievement as Casey spent most of the last year recovering from an injury. Our sponsorship of the USA Curling team is off to a tremendous start.

The Columbia uniforms and our logo were prominent throughout several weeks of Olympics competition and the events captured the attention of new and avid curling fans alike. I would also like to announce the hiring of Pri Shumate as the chief marketing officer for the Columbia brand. Pri has extensive background in driving demand creation in multiple consumer categories, and we're excited to have her leading the marketing efforts of the largest brand in our portfolio. Shifting back to our emerging brands.

Prana net sales increased 4%. Sales growth in the quarter was constrained by late receipt of spring '22 inventory. Recently, Prana and SOREL teamed up for an apparel and footwear collab. This new collection includes sneaker and sandal styles that feature the iconic design and comfort that SOREL is known for and an elevated active apparel collection with Prana sustainability ethos.

Mountain Hardware net sales increased 5% in the quarter. Sales growth was constrained by a late receipt of spring '22 inventory, resulting in some shipments moving into the second quarter. As a result, we anticipate Mountain Hardware second quarter net sales growth to exceed first quarter performance. For Spring '22, Mountain Hardware introduced the new core air shall collection.

This ultralight ultra packable stretch layer keeps wind and water out, while it's super breathable fabrics provide a near waitless feel. I'll now discuss our updated 2022 financial outlook. This outlook and commentary includes forward-looking statements. Please see our Form 8-K and CFO commentary and financial review presentation for additional details and disclosures related to these statements.

The operating environment remains dynamic with significant growth opportunities as well as ongoing supply chain and inflationary pressures. We are reiterating our 16% to 18% year-over-year net sales growth outlook. We have removed any future sales to our Russian-based distributor from our outlook. This equates to about a 2% headwind to full year consolidated net sales.

We were able to offset this headwind given that our fall '22 order book has strengthened in many other global markets since our last call. As we noted, when we gave our initial 2022 financial outlook, we have calibrated the forecast we are giving you today to reflect ongoing supply chain bottlenecks as well as economic and market uncertainties. To the extent we can mitigate these supply chain constraints or market conditions allow, we see potential upside to our financial outlook. Gross margin is expected to contract approximately 130 basis points to approximately 50.3%.

We expect SG&A expenses to grow at a slightly slower rate than net sales, inclusive of strategic investments we're making to drive long-term profitable growth. We expect operating margin to be in the range of 13.2% to 13.6%, compared to 14.4% in 2021. Based on our year-to-date share repurchases, we now expect our diluted share count for the year to be 63.6 million shares. This results in a diluted earnings per share outlook of $5.70 to $6, up $0.20 from our prior outlook.

For the second quarter, we anticipate mid-single-digit net sales growth and near breakeven earnings. This lower level of sales growth reflects the removal of fall '22 shipments to our Russia-based distributor as well as the impact of the rise of COVID-19 cases in China. Quarantines and closures across several regions in China have reduced near-term consumer demand in that market. As we highlighted in our last call, we will be hosting an Investor Day at our campus here in Portland this fall.

The data has been set for September 22nd. We look forward to showcasing the brand, the strategies and exciting products that are fueling our growth. In summary, I'm confident we have the right strategies in place to unlock the significant growth opportunities we see across the business. And we're investing in our strategic priorities.

That will drive brand awareness and sales growth through increased focused demand creation investments; enhance consumer experience and digital capabilities in all our channels and geographies and expand and improve global direct-to-consumer operations with supporting processes and systems; and invest in our people and optimize our organization across our portfolio of brands. That concludes my prepared remarks. We welcome your questions for the remainder of the hour. Operator, could you help us with that?

Questions & Answers:

Operator

Absolutely. Thank you. [Operator instructions]. The first question is coming from Bob Drbul with Guggenheim.

Your line is live.

Bob Drbul -- Guggenheim Securities

Tim, can you -- I think you talked about the order books improving since the last time we talked. Can you elaborate a little bit more on that? And I think just in terms of how you see the inventory flow -- your inventories that you have on hand, but where you see retail inventories are? If you could give us a little more color on that, that would be helpful?

Tim Boyle -- Chairman, President, and Chief Executive Officer

Certainly. Drbul, we take the bulk of our orders for seasons well in advance. So as an example for fall '22, we took the bulk of the orders in, call it, October, November, December and to a certain extent, January, but we take orders beyond that period, clearly during the season itself. So we have visibility to the order book all the way through, and it was quite strong and strengthened all the way through the order-taking cycle.

So we feel very comfortable where we are with the book. We also know that based on the amount of inventory we were able to deliver for fall '21 and the late winter weather in early '22 that we're going to have a very receptive group of retail partners and consumers looking for for merchandise.

Jim Swanson -- Executive Vice President and Chief Financial Officer

And, Bob, geographically, that growth in the order book, I'd say there's a high concentration of growth that's focused in North America where we've been stronger as well as in our European direct business.

Bob Drbul -- Guggenheim Securities

Got it. OK. And I guess just in the inventory that you have on hand, can you just tell us like with the increase in the order book, how are you approaching your DTC, your outlet stores a little bit more on the inventory as you think about the rest of the year?

Tim Boyle -- Chairman, President, and Chief Executive Officer

Yes. We're buying what our customers want from us, what our wholesale customers want from us, and we're buying merchandise also for the stores. But we have the ability to put that merchandise if it was required into the outlet stores later in the season. So we have a number of levers we can pull in the event that we've got inventory back up for whatever reason.

Operator

Next, we have Jim Duffy with Stifel. Jim, your line is live.

Jim Duffy -- Stifel Financial Corp. -- Analyst

Thanks. Hi, guys. I want to start with the question on the footwear business, first off, congratulations on the SOREL momentum. Can you speak to the gender mix within SOREL, and how that's changing? Is it one gender or the other that's really driving the momentum? And then the strong footwear outlook for the year, is that led by SOREL, or is it balanced and Columbia is participating as well? And then Lastly, I guess, what's the impediment to securing more capacity? Is it simply that the larger brands are getting the priority as capacity comes online?

Tim Boyle -- Chairman, President, and Chief Executive Officer

Certainly. Well, let me tell you the it's led quite evenly across the two brands, but SOREL is by far the fastest growing. And it is primarily women's product. I have the numbers wrong, but the scale is about right.

This is probably in the neighborhood of 70%, 75% women's product in SOREL. And especially in the first quarter, we had the benefit of some winter merchandise, but it's really the sneakers and the wedges that are leading for SOREL, what's happening here. So we're very excited about that brand and the possibilities for it. Columbia's product line has been led with the new bridge, which is a hiking style, one that's been very popular throughout the pandemic and before.

It's one of our mainstays. And it's a terrific style and done very, very well for the company across the board. And then as it relates to enough inventory, we're concerned specifically in the in the wedges for SOREL, there are specialty factories that need to build that merchandise. So it's more narrow for the company than we'd say, the opportunities for the sneaker business, which is factories are much more there are more factories able to make that kind of product.

But we're building relationships and strengthening our relationships with our with our Asian partners on footwear production, and we expect that in '23, we'll have as much as we want, which is frankly more than today.

Jim Swanson -- Executive Vice President and Chief Financial Officer

Yes, Jim, and just one other comment. As it relates to our full year outlook for footwear the mid-20% growth, and it's relatively balanced across both Columbia footwear and SOREL. In the prior quarter, when we reported, I think we indicated that SOREL would be up in the -- at or near the 30%. That's come down a little bit, and that's mostly -- or that's entirely supply side effects with the anticipation of some of our fall '22 production being a little bit late relative to the market.

If it happens to get in a little bit earlier. Certainly, what we're seeing from a consumer demand standpoint, and you see it in the first quarter, where demand is quite strong, but balanced growth between the two brands.

Jim Duffy -- Stifel Financial Corp. -- Analyst

Thank you, guys.

Operator

Apologies for that. The next question is coming from Laurent Vasilescu with Exane. Your line is live.

Laurent Vasilescu -- Exane BNP Paribas -- Analyst

Good afternoon. Thank you for taking my question. I wanted to ask about China. China is a mid-single-digit percentage of your overall sales what are you baking into the 2Q guide of mid-singles for China? And maybe for overall for the year in your revised guide? And then I would love to hear if you're seeing -- I know China is an important hub for supply chain.

If you're seeing any disruptions or are you seeing that the factories remain open with the strict COVID policies in China?

Tim Boyle -- Chairman, President, and Chief Executive Officer

Certainly. Well, we all know that there's been quite an amount of closures of almost everything in certain sections of China. And so we're not immune from that. Our headquarters are in Shanghai and our distribution center is in Shanghai.

So we've been we've been hampered there certainly of late by the zero-tolerance policy. We expect that China still will be a very important marketplace for propaganda we're treating being ahead of such. Although the current opportunities that we expect to happen in that market are baked into the guidance we've given you today. As it relates to the supply chain, we have a very small amount of finished goods merchandise that enters the U.S.

from China. But China is still a significant provider of componentry and raw materials for the company to be used in construction and other markets around the world. So we have some visibility on the supply side for our factories. And what we've given you today would indicate where we expect the final deliveries of merchandise to be.

Jim Swanson -- Executive Vice President and Chief Financial Officer

Yes. And then as it relates specifically to that's the one quarter where I would anticipate China being the most impacted. As you look at the first quarter on a constant currency basis, we were flat. We had a really solid January, February.

So we were really encouraged by consumer demand early in the year, but as the quarantines and lockdowns began to take effect that had a pretty detrimental impact on parts of our business in different geographies. So we've taken the Q2 down quite significantly. And then obviously, there's a fair amount of uncertainty, and we've baked in that into our outlook as well as best as we can.

Laurent Vasilescu -- Exane BNP Paribas -- Analyst

OK. Very helpful. And then with 2Q, you're guiding revenues mid-singles, gross margins down 200. So on a year-over-year basis, it looks like gross profit will be equal to last year.

And then last year, 2Q is about $0.61 in EPS. So I'm just trying to understand how to square away why you would have minimum EPS contribution in 2Q. Is there something like onetime expense that you're baking into the SG&A or just outsized profitability from China? Just trying to figure that out to understand the 1H EPS guide.

Jim Swanson -- Executive Vice President and Chief Financial Officer

I think, Laurent, it's effectively when you look at our Q2 outlook at plus 5% on the top line, this is really a function of the top line in change in our outlook relative to what we've previously provided because we previously indicated that the first half would be up high teen to low 20% and pretty balanced between the first and second quarter. And with us having removed sales to our Russian distributor from our outlook, coupled with what we just spoke of related to on the downward revisions to our China business. Those are fundamentally the two most significant changes we've made to our outlook. Aside from that, in the first half, we've actually increased our outlook from a gross margin standpoint as we've seen slightly lesser effect from ocean freight relative to what we previously estimated and continued strong oil price environment in which we're not as promotional.

So I think it's really a function of that top line and fixed operating costs of the business that create that breakeven point that you see in the second quarter.

Laurent Vasilescu -- Exane BNP Paribas -- Analyst

Very helpful. Thank you, gentlemen. Looking forward to the investor day in September. 

Jim Swanson -- Executive Vice President and Chief Financial Officer

You bet. Thank you.

Operator

The next question is coming from Jonathan Komp with R. W. Baird. Your line is live.

Jonathan Komp -- Baird -- Analyst

Yes. Thank you. Maybe more of a near-term question when you look at the U.S. or your Europe direct business.

Any insight to what you're seeing from consumer behaviors more recently? And then when we think to the back half and the higher sales growth rate relative to Q2, could you maybe just bridge some of the pieces to think about to the higher overall revenue growth rate?

Tim Boyle -- Chairman, President, and Chief Executive Officer

Go ahead.

Jim Swanson -- Executive Vice President and Chief Financial Officer

Yes, it relates specifically to the U.S., Europe from a direct-to-consumer standpoint more recently, we saw solid demand throughout the first quarter. As we began to lap certain of the economic stimulus, certainly, you'd expect that growth would be a little bit more subdued than it was for us, but we didn't go backwards. It was relatively on par with the elevated levels we achieved last year, which we're incredibly pleased by that. Europe, likewise, very strong demand throughout the quarter in the DSC business.

And then as we've planned it for the balance of the year, and as we've previously discussed, we've moderated some of that growth that's factored into the outlook that we've provided, and how we thought about that from -- in the back half of the year.

Tim Boyle -- Chairman, President, and Chief Executive Officer

Yes. And I just might comment that the growth in the outdoor business during the pandemic was very significant, and we expect that, that's going to continue to grow people will spend more time outdoors as well as the casualization of the workplace. So I know we're out here handle on the West, but there's not many neck ties in our building.

Jonathan Komp -- Baird -- Analyst

Yes, there's a lot fewer here as well. But maybe as a follow-up question for the Investor Day since it will be your first I know you've signaled the pathway to $1 billion or more of sales for SOREL. But are you planning to sort of lay out longer-term financial targets for the whole business? And when we think of the Columbia brand, can you share kind of the main drivers that you see directionally for some of the growth drivers after 2022?

Tim Boyle -- Chairman, President, and Chief Executive Officer

Yes, certainly, we'll be much more expansive when we get to the Investor Day, but we will have presentations from all of the brands during that period. And they will be focused primarily on the products that we're providing and how we expect our products to evolve and go forward with the consumer. We're also going to talk about specifically as it relates to the Columbia brand, the increased demand creation spend and focus that we're going to be talking about. So we've talked for every quarter really about the increased investment in demand creation, and we'll be able to show you our plans as it relates to that.

We believe that we've got the right product and the right investment in infrastructure to provide a very large growth for the company. We just need to supercharge the brand awareness on all brands, but specifically on the Columbia brand.

Jim Swanson -- Executive Vice President and Chief Financial Officer

Yes. And then, John, I think to your question on long term, certainly, we look to include in that Investor Day, our point of view in how we're driving growth across each of the brands. and what that equates to from an overall growth and earnings algorithm perspective.

Jonathan Komp -- Baird -- Analyst

Great. Looking forward to that. Thanks again.

Tim Boyle -- Chairman, President, and Chief Executive Officer

Thank you.

Operator

All right. Next, we have John Kernan with Cowen. Your line is live.

Krista Zuber -- Cowen and Company -- Analyst

Good afternoon. This is Krista Zuber on for John. I just wanted to circle back first on the SG&A, and then I have one follow-up. So the prior guidance, if I understand it was for first half SG&A to grow at a slightly slower pace than sales, and obviously has been revised to somewhat faster than sales growth.

Could you just give us a sense of what -- for the second half, I guess, of '22, is it potentially possible then to have some leverage in order to get to the full year guide, which is, I guess, moderate leverage for the full year?

Jim Swanson -- Executive Vice President and Chief Financial Officer

Yes. We do have modest SG&A leverage planned for the full year. There's a slight increase in our SG&A outlook for the year. And that's going to be mostly related to inflationary pressure.

And with an inflationary pressure, that's impacting many facets of our business and not the least of which is wage pressure, and we've made wage adjustments in the business. And certainly, you're seeing that as it relates to ocean freight, and we've also seen increases in oil prices that are equating to fuel surcharges. Much of that is up in our gross margin, but it's effectively the inflationary pressure that's impacting that SG&A line.

Krista Zuber -- Cowen and Company -- Analyst

OK. Great. And then just on the pricing actions, I think I recall that for the first half, you were looking for, at least for spring '22, was sort of a mid-single-digit pricing increase and then planning sort of high single to low double for fall '22. I guess any sort of pushback? Or what's the reception been so far? And do you anticipate further increases in as you start to build orders initially for spring 2023? Thank you.

Tim Boyle -- Chairman, President, and Chief Executive Officer

Yes. Well, we don't -- obviously, we don't have any any consumer reaction to fall '22 yet, but the reaction from our dealers, which we take as a close for for the consumer was quite good, and that's reflected in the strength of our order book. For spring '22, the modest increases have not yet been impactful. And so our expectation is that consumers are expecting inflation across the product categories that they buy, and they've been responsive so far.

Operator

OK. Next we have Mitch Kummetz with Seaport Global. Your line is live.

Mitch Kummetz -- Seaport Global Securities -- Analyst

Hi. Thanks for taking my questions. Got a couple. First off on gross margin.

So you guys obviously raised your outlook in the -- for the first half. And Jim, I think you mentioned that was largely due to ocean freight and full price in becoming better than previously expected. I haven't been able to do the math on the back half yet as to what's implied. But any changes to your gross margin on the back half? And any thoughts on how you view full-price selling promotions, ocean freight, things like that in terms of the back half versus maybe what you're thinking off the last quarter?

Jim Swanson -- Executive Vice President and Chief Financial Officer

I think the changes in the back half are going to be pretty modest. Most of what we changed in the gross margin outlook is going to be in the first part of the year due to the two factors I talked about in terms of the ocean freight and the less promotional effect. And as we look out at the balance of the year here, we're normalizing the effect of promotions and building in a bit promotions as we lap those. We also, in the last month or so here, finalized our ocean freight contracts.

So that gives us some confidence in expectation of not only securing allocation on directly with the same ship lines, which is a bit inverted relative to the freight forwarders that we had to book through last year. So it should be more efficient for us. And then with regard to the rate in those negotiations, we've been, over the course of the last several months, our ocean freight rate has been four times what you would consider kind of normal or prior levels. And with the negotiations, we'll be in much better shape.

We certainly won't be back down to pre-inflationary rate increases. But much further below where we are today. So that will be an offset as a gross margin tailwind, particularly as we get out into the fourth quarter. And that's essentially where we've looked at it when we last gave an outlook in February.

Mitch Kummetz -- Seaport Global Securities -- Analyst

I think your prior thinking on pricing for fall was that the increases would offset the cost with ocean freight being one of them. I assume the pricing hasn't changed. So are you now thinking that you more than offset those costs? Or is it -- are you now seeing maybe more inflationary pressures on kind of wages and raw materials that are maybe offsetting any benefits from ocean freight versus kind of your prior thoughts?

Tim Boyle -- Chairman, President, and Chief Executive Officer

As you know, we're seeing increases across the board in the SG&A functions as well as the cost of labor, etc. So --

Jim Swanson -- Executive Vice President and Chief Financial Officer

Yes. If we're just isolating strictly on the product -- on the product input costs, excluding freight. We've covered those increase -- those -- we've more than covered those increases with price. And so with freight coming down in the latter part of the year with our new ocean contracts that will provide a bit of a tailwind.

So we would anticipate that third quarter continues to be a bit of a margin headwind overall. But by the time we get to the fourth quarter, knowing that, that ocean freight is playing a little bit more in our favor. That our fourth quarter gross margins are actually better year on year than last year.

Mitch Kummetz -- Seaport Global Securities -- Analyst

OK. And then just a quick question on SOREL. Tim, you highlighted, obviously, you led with it with your brand discussion. You talked about it being $1 billion opportunity.

you highlighted wedges and sneakers. Is there any way you can say what the split is these days between kind of spring, summer versus fall holiday in terms of the mix and what that opportunity might be over time.

Tim Boyle -- Chairman, President, and Chief Executive Officer

Well, certainly, the winter product that SOREL so famous for and has historically been the exclusive product that they've made is so expensive we can't offset completely with spring with the pricing on those sneakers. But the opportunity globally really to increase the revenue on SOREL is going to be led by the sneaker and the more fashion styles. So today, I have to get back to you with with a more accurate split. But certainly, the future will be much higher women's component and much higher sneaker and fashion footwear.

Mitch Kummetz -- Seaport Global Securities -- Analyst

OK. Thanks, guys. Good luck.

Operator

The next question is coming from Camilo Lyon with BTIG. Your line is live.

Mackenzie Boydston -- BTIG -- Analyst

Hi, this is Mackenzie Boydston on for Camilo. Thank you for taking my questions. My first question is just on supply chain. I know you talked about ocean freight costs kind of alleviating in the back half.

But in terms of actual abilities you're seeing at the ports, can you kind of talk about where that kind of stands today? Has it improved? Has it worsened since relative to last quarter?

Tim Boyle -- Chairman, President, and Chief Executive Officer

There's been modest improvement, but it's still far and away overall logistics lead times are far greater than they were relative to where we were just over a year ago. And the way we've thought about that as we look out at the balance of the year, it's really keeping it relatively stable with maybe some modest improvement, which is part of the reason why when we think about our outlook for the year and the order book that we've taken from our wholesale customers and the revenue forecast we put out there, we have adjusted that in part just due to certain of the uncertainty and risk associated with the supply chain and just overall economic environment.

Mackenzie Boydston -- BTIG -- Analyst

Perfect. And then in terms of I think I saw in the CFO presentation, $20 million of incremental exit investments that we're making. Can you just kind of talk about in detail kind of what those would be think there'll be some digital, but just any color there would be helpful.

Jim Swanson -- Executive Vice President and Chief Financial Officer

Yes. There's a handful of investments that are included in that $20 million, and it's going to be comprised of the combination of digital incremental demand creation as we bring our demand creation up to 6%. And then we've got some retail stores, branded stores that we're opening in the year that are also contributing to that. From a digital perspective, I would say that digital kind of far reaching across the company.

But predominantly, we want to make sure that we're focused on the product, on the marketing, on the consumer. So among the tools and capabilities is capturing an improved level of information around the consumer and being able to have data and analytic capabilities to be able to feed that back into our product engineer and marketing team. So that's an example of one of many digital-based investments that we're focused on.

Mackenzie Boydston -- BTIG -- Analyst

OK. Thank you so much.

Operator

Next, we have Mauricio Serna with UBS. Your line is live.

Mauricio Serna -- UBS -- Analyst

Great. Thanks for taking my question. I wanted to ask -- I don't know if you have talked about or giving a figure about the revenue impact from supply chain constraints and specifically in the U.S. wholesale business.

And also, I wanted to ask about the gross margin outlook. In the CFO commentary, it mentioned that one of the factors that would drive the decline or the contraction in gross margin is on favorable regional mix shift. So I'm trying to understand where would that be coming from what I can recall also the says that the U.S. and Canada are the markets that will likely outperform in terms of sales growth? Thank you.

Jim Swanson -- Executive Vice President and Chief Financial Officer

Yes. I think on the region and mix or region and channel mix side of your question, part of that is due to the fact that our wholesale business is growing at a faster rate than our direct-to-consumer business on the year, and that's implied in the outlook, and that's a little bit lower of a gross margin. So that's going to be part of the channel component of that. And then as you think about the region, I think our -- as we look at our region mix, our highest gross margin region is going to be in the Latin America, Asia Pacific region.

And that's just given the higher concentration of retail-based businesses there, relative to North America and Europe. And with North America and Europe growing at a faster rate, again, that's going to create a little bit of a mix shift. And then on the front part of that question as it relates to the supply chain, Mauricio, could you asked that in more time I kind of miss the context of it.

Mauricio Serna -- UBS -- Analyst

Yes. If you gave out any figures of what was the revenue impact from supply streams in U.S.

Jim Swanson -- Executive Vice President and Chief Financial Officer

Yes, nothing specific. And to the degree there are timing shifts. It's -- these are shifts of spring deliveries that are coming in quite a bit later than last year, knowing that we've been impacted by later or longer logistics time frames, coupled with the Vietnamese factory closures last year. So we've got revenue shifting effectively out of Q1 into Q2.

We previously provided an indication that our spring order book was up at or near the 30% level. And you can see we delivered 20-plus percent in the quarter. So that gives you a little bit of an indication of some of the shift. And then part of the reason why, as you look at our second quarter outlook, it's plus 5%, you're not necessarily see that catch-up and that's in part because we've reduced the Q2 outlook for the combination of the Russia business and backing those sales out, coupled with the reduction in our China business.

Mauricio Serna -- UBS -- Analyst

Got it. Understood. And sorry, just very -- one quick last follow-up. On China, is your guidance? I mean, just trying to understand the guidance implies that at some point in Q3, things normalize? Or like what is the time frame that the company is considering in its guidance?

Jim Swanson -- Executive Vice President and Chief Financial Officer

Well, we're certainly looking at the second quarter as being the most challenged. And that's due in part because we've got our wholesale dealers, they've not been able -- many of them have not been able to operate either. So we're not likely to ship the bulk or the remaining of our wholesale order book. As we get out into the third and fourth quarter, there's a lot of uncertainty.

We have -- we'd certainly contemplate a recovery in that market, but not necessarily where we planned it coming into the year.

Mauricio Serna -- UBS -- Analyst

Got it. Thank you, and congratulations on the results.

Operator

OK. Up next, we have Alex Perry with Bank of America. Your line is live.

Alex Perry -- Bank of America Merrill Lynch -- Analyst

Hi. Thanks for taking my question. So I just wanted to ask a little bit on -- to give some more color on the phasing of the sales guidance. So the first quarter came in well above, but Q2 comes down quite a bit.

And then it seems like the back half comes up a bit. The 2Q guide, is that all Russia and China? Is there something else sort of embedded in there? And then what are the assumptions in the rebound in the back half?

Jim Swanson -- Executive Vice President and Chief Financial Officer

So as it relates to Q2, the takedown, it's almost entirely related to those two factors between Russia and China. To a lesser degree, there might be some timing shifts as we begin receiving and shipping our fall season in that June time frame, but that would be much smaller. And then, Alex, as it relates to the back half of the year, we do anticipate that our fall deliveries -- our fall inventory receipts and shipments are much earlier than they were last year, albeit not back to what we would consider normal levels. But with that in mind, that would skew revenue growth pretty heavily to the third quarter, still growing in the fourth quarter.

And that's really going to be the acceleration of growth, if you will, in the back half of the year. A lot of that is just going to be driven by the strength of the overall wholesale order book. Our D2C business has grown at a more modest rate in the back half of the year.

Tim Boyle -- Chairman, President, and Chief Executive Officer

I also might point out that Q2 is our lowest quarter of the year from a revenue standpoint. So any slight changes on the mix will be impactful.

Alex Perry -- Bank of America Merrill Lynch -- Analyst

Great. And then could you just give us a little more color on maybe how the DTC business has trended in the quarter? I think you may have called out some moderation in growth in March. Was that mostly sort of stimulus comp? And then what is sort of embedded in the Q2 guidance in terms of DTC? Are you sort of assuming that, that sort of trend rate, the moderation you saw in March sort of continues? Or what's sort of embedded in terms of DTC, I guess, both for the second quarter and for the balance of the year?

Tim Boyle -- Chairman, President, and Chief Executive Officer

Yes. Well, as you know, we consider ourselves to be a wholesale company. So we don't provide many of the matrix details that a retailer would provide. But we're seeing solid numbers of our own DTC business, and it's impacted as well by the delivery issues that we've been talking about during the call.

So the expectation is that the business will continue to be -- continue to grow. And when we present our merchandise in our own stores, the way we'd like to have it presented everywhere, we see great results.

Jim Swanson -- Executive Vice President and Chief Financial Officer

Yes. And Alex, maybe just a little bit more color. I mean, January and February were exceptional months aided, I think, in part by cold weather and, speaking specifically to U.S. D2C.

And then March, as we began to lap the stimulus, we did -- business did not contract. So we held our own. So we're quite encouraged by that knowing increase in volume during that stretch. And then just in the last two weeks, we've begun to get further away when the stimulus checks are written and out to the public, we've seen business be quite healthy and strong.

I think that's a testament to getting our -- more recently getting our spring product out to retail and on the floor for the consumer.

Alex Perry -- Bank of America Merrill Lynch -- Analyst

Perfect. That's incredibly helpful. Best of luck moving forward.

Jim Swanson -- Executive Vice President and Chief Financial Officer

Thanks.

Operator

[Operator instructions]. Up next, we have Paul Lejuez with Citigroup. Your line is live.

Paul Lejuez -- Citi -- Analyst

Thanks, guys. Can you just quantify what the size of the Russia business was in the second quarter of last year? And is that business typically greater in 2Q versus the quarters in the back half? And any quantification you can provide there? And then also, I think you mentioned in your presentation, there were some year-over-year unfavorable changes to bad debt. And just curious if you can talk a little bit more about what of that. Thanks.

Jim Swanson -- Executive Vice President and Chief Financial Officer

Yes. As it relates to Russia, we'll be done in a quarterly breakdown of that. There was an indication that Tim provided in the prepared remarks that it equates to 2% impact on our full year outlook on a -- for a full year basis. I would say that the second quarter is typically the most significant shipping quarter into the Russian distributor because that's when we ship the bulk of our fall product.

So it will have a disproportionate impact, which you see that in the outlook that we're providing. And then as it relates to the unfavorable comparisons on bad debt, that's going to largely relate to the fact that in 2020, we booked up reserves for bad debt in light of the risks from the credit environment in the midst of the pandemic. In '21, we released some of those reserves because things didn't pan out as bad as we thought they would. So we're just lapping against more difficult comps, having released reserves last year and more kind of a normalized environment, if you will, this year.

Paul Lejuez -- Citi -- Analyst

And where are your current reserves relative to like a pre-pandemic sort of level?

Jim Swanson -- Executive Vice President and Chief Financial Officer

They're on par with where we were from a pre-pandemic perspective, and that will be in our -- maybe -- I think it's in the release document. If you go back into the balance sheet there, you'll see it's on par with where we were back in 2019.

Paul Lejuez -- Citi -- Analyst

Got it. Great. Thanks and good luck, guys.

Jim Swanson -- Executive Vice President and Chief Financial Officer

Thank you.

Operator

[Operator instructions]. OK. We have no further questions in queue. I'd like to turn the floor back to management for closing remarks.

Tim Boyle -- Chairman, President, and Chief Executive Officer

Well, thank you all for listening in. We're very anxious to show you the products and plans for the future of the business in September right here in Portland. So we hope you can all make it. Thank you for your attention.

Operator

[Operator signoff]

Duration: 58 minutes

Call participants:

Andrew Burns -- Director of Investor Relations

Tim Boyle -- Chairman, President, and Chief Executive Officer

Bob Drbul -- Guggenheim Securities

Jim Swanson -- Executive Vice President and Chief Financial Officer

Jim Duffy -- Stifel Financial Corp. -- Analyst

Laurent Vasilescu -- Exane BNP Paribas -- Analyst

Jonathan Komp -- Baird -- Analyst

Krista Zuber -- Cowen and Company -- Analyst

Mitch Kummetz -- Seaport Global Securities -- Analyst

Mackenzie Boydston -- BTIG -- Analyst

Mauricio Serna -- UBS -- Analyst

Alex Perry -- Bank of America Merrill Lynch -- Analyst

Paul Lejuez -- Citi -- Analyst

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