Roblox Corporation (RBLX) Q1 2022 Earnings Call Transcript

Roblox Corporation (RBLX -3.66%)
Q1 2022 Earnings Call
May 11, 2022, 8:30 a.m. ET

Contents:

• Prepared Remarks
• Questions and Answers
• Call Participants

Prepared Remarks:

Operator

Good morning, ladies and gentlemen. My name is Abby, and I will be your conference operator today. At this time, I would like to welcome everyone to the Roblox first quarter 2022 earnings conference call. Today's conference is being recorded and all lines have been placed on mute to prevent any background noise.

[Operator instructions] And at this time, I would like to turn the conference over to Stefanie Notaney, director of financial communications. Ms. Notaney, you may begin your conference.

Stefanie Notaney -- Director of Financial Communications

Thank you, Abby. Good morning, everyone, and thank you for joining our Q&A session to discuss Roblox Q1 2022 results. With me today is Roblox's CEO, David Baszucki; and CFO, Mike Guthrie. Before we start, I want to remind everyone that yesterday after market closed, we published a shareholder letter and earnings results on our investor relations website at ir.roblox.com.

On this call, we will make some brief opening remarks and reserve the rest of the time for your questions. For our webcast participants, please note the question icon at the bottom of your screen, where you can type in your questions. We'll do our best to take as many questions as possible in the time we have allotted today. On today's call, we may be making forward-looking statements, including but not limited to, our expectations of our business, future financial results, and strategy.

Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in our forward-looking statements. And such risks are described in our risk factors included in our SEC filings, including our Form 10-K, filed for the fiscal year ended December 31, 2021. You should not rely on our forward looking statements as predictions of future events. We disclaim any obligation to update forward-looking statements except as required by law.

During this call, we will also discuss certain non-GAAP financial measures. Reconciliations between GAAP and non-GAAP metrics for our reported results can be found in our press release issued yesterday as well as in our supplemental slides, copies of which can be found on our Investor Relations website. Finally, this call is being webcast. And as a reminder for those participants, you can enter your questions in the top right side of your screen.

The webcast will be archived on our website shortly afterwards. With that, I'll turn the call over to Dave.

David Baszucki -- Chief Executive Officer

Welcome, everyone. We welcome all of our investors and the Roblox community. I'm going to share a few notes before we dive in on the Q&A, especially for those who maybe didn't deeply read our shareholder letter. Reiterating on our gross daily active users, we're at 54 million for Q1, which was up 28% year over year and our highest ever, and our hours of engagement were up 22%.

Bookings were at 630 million to 631 million for Q1, which was 3% below Q1 of 2021. And I want to highlight, we generated over $150 million of net cash and $100 million of free cash in Q1. March, we believe, was our most difficult month lapping COVID. And what is really exciting is all of the user gains generally we accrued during COVID, we've kept.

That said, our -- as expected, really, our bookings are highly correlated with hours in engagement and our hours have decreased in some cohorts as we've emerged from COVID. I'll give an example, which is the U.S.A. nine through 12 cohort, which is an extremely dynamic part of our numbers. And pre-COVID, we had 2 million DAUs in the nine to 12 cohort, spending less than 5 million hours per week.

In the middle of COVID, that jumped to 3 million DAUs in that same nine through 12 cohort, spending 10 million hours per week. We emerged from COVID with that same 3 million DAUs, but now spending 8 million hours per week. And once again, this this is highly correlated bookings and our hours of engagement partially explains our year-on-year bookings number. For those of you that read our GAAP results, you'll notice that we're going to move to recurring revenue with an average user lifetime moving from 23 to 25 months.

This will essentially increase the time we [Inaudible] our near-out our revenue, but I want to highlight it should be interpreted as a sign of increased user retention, which is very positive for us. We have enormous headroom even in the U.S. nine through 12 cohort because we have a lot of room on our frequency there. We do not share our MAU numbers right now, but there's a lot of room there.

I also want to highlight that in our 17 through 24 cohorts in the core markets well lapping COVID, we are still seeing solid DAU growth numbers year on year. And in Q1 in core, we saw a 6% year on year. Internationally, I want to highlight two countries. The first is India, which has enormous potential user activity.

We saw in Q1 of '22, India grew 160% relative to Q1 of 2021, add under a million DAUs with a lot of headroom there. And then Japan, which is a potential for enormous economic activity, in Q1 of '22, we saw growth of 3x relative to Q1 of '21 with 183,000 DAUs but that market is just in formation. We continue to drive innovation up and down our stack. And a couple innovations that I'll share with you that have emerged in Q1 that we talked about includes spatial voice, our layered clothing and fashion system, our age verification system that is working hand-in-hand with spatial voice.

We've introduced Roblox Cloud and the ability for developers to access really the whole back end of their experience through their own APIs, if they so choose. We have migrated to our own internal Roblox translate system that is showing better long-term engagement growth than other translate providers we've used from the cloud. We've added a data center in India, which is part of the very rapid growth there and has decreased latency by 50% in India. And we're in our first steps of our facial animation data in Roblox Studio now.

We continue to believe that part of the the long-term growth of our company is continuous innovation. In addition to these, we have many more in the pipeline. We have shared in our shareholder letter the enormous opportunity for us to lean in on the efficient frontier on the economy on Roblox. And we are taking steps up and down our economy stack to nudge toward optimizing long-term retention and engagement with the revenue flowing through our system and the ability for our developers to build larger and larger teams as they recognize more economic activity.

A few I'll highlight that are underway at Roblox include both on game experience discovery and marketplace discovery. We're well into projects there to balance long-term engagement and retention with the monetization of the various experiences. We're adding validated accounts. And including the ability for people to trust that -- the items they're buying are from the real Nike or the real Vans, we are in the midst of shortly releasing the ability for brands and developers to boost their experiences through discovery on our home page.

And we started work on our immersive advertising system, which is really long term, the vision we've had for really a parallel economy that supports brands bringing traffic to their experiences. I want to highlight anything we do with advertising will be consistent with our values, will be consistent with the ages on our platform, will be consistent with all laws and regulations around our advertising but there is enormous economic opportunity here. And then just highlighting before we jump into the Q&A, and you'll have to excuse my voice as I go through this, we have a lot more great brand experiences, including the NFL. We launched NFL Tycoon!, McLaren, and Alo Yoga, American Eagle, and Chipotle.

They all launched experiences on our platform. And then on the music side, we hosted the Grammy week, we hosted the Brit Awards, we hosted David Guetta. And with Sony, we did a 24kGoldn virtual concert. As a CEO, I still do highlight including the bullishness we have within the company based on the ultimate size of this market.

We have a very healthy amount of cash, even as we are in the midst of generating cash. We are unique in our developer community and the foundation and stability that we really rest our business on. And we have an enormous network of folks that drive our growth. So with that, thank you for joining us, and we'll move to Q&A.

Questions & Answers:

Operator

[Operator instructions] And we will take our first question from Drew Crum with Stifel. Your line is open.

Drew Crum -- Stifel Financial Corp. -- Analyst

OK. Thanks. Hey, guys. Good morning.

So, Dave, in your shareholder letter, you discuss innovations that are currently in beta testing, specifically, custom materials and dynamic heads. What have you found in your testing in terms of how these initiatives have impacted your KPIs and when do you expect these to go live? And then I have a follow up.

David Baszucki -- Chief Executive Officer

Custom materials were actually live with parts of that right now. It's a more subtle feature in that it affects the overall look and feel of our -- of everything on Roblox. One thing custom materials is going to allow is more diversity in the look and feel of experiences on Roblox because right now Roblox runs on a physically based rendering paradigms. There'll be different types of brick and different types of grass, and developers will be able to customize that.

I think one long -term Roblox developer and I'm going to quote them for -- I'm just quoting the developer rather than making my own statement, that Roblox is doing God's work with custom materials. So I think our developer community is really accepting this. On facial animation, we're launching the beta in Roblox studio, and developers have access to that right now. We're not sharing a date on the longer term launch.

As you can imagine, we want that to be as soon as possible to get that into every game so every Avatar on Roblox is animated. So both of these will have more subtle long-term effects rather than direct API effects.

Drew Crum -- Stifel Financial Corp. -- Analyst

Got it. OK. Fair enough. And then, Mike, your April bookings are up high single digits month to month.

Setting COVID aside, which would create some distortion in the numbers, can you remind us historically what the shape of 2Q bookings looks like and what you're anticipating as you progress through May and June this year? Thanks.

Mike Guthrie -- Chief Financial Officer

Yeah. Hi, Drew. I'll remind -- well, I'll comment on what the shape of the curve normally looks like. Normally, April is a very strong month for us.

It was incredibly strong in '21. It was one of the last super high year-over-year growth rates as COVID last year was starting to wane and reopen. So we had expected year-over-year growth to bottom in April. Right now, it looks like it bottomed in March, which is good.

So sequentially, our year over year growth rates in April were better than they were in March and then year-over-year basis, I expect that to be true in May and again in June. In terms of the overall shape of the curve, normally April is higher than May and then June is higher than -- sorry, May is lower than April. And then and then June is back up higher than May and really the opening of the summer season, where normal seasonality starts to kick in. Last year, '21, we didn't see the normal seasonal curves because we were going from a heavy COVID period early in the first three to four months to much more of a reopen period, May, June, July through the summer.

This year, we're open and so we expect more normal seasonality to take hold, meaning we do expect the summer to be strong vis a vis where we are in the spring. And so we'll see we'll see that in June, July, August. So we're glad to see the sequential improvement and expect that to continue in May-June and into the third quarter.

Drew Crum -- Stifel Financial Corp. -- Analyst

Thanks, guys.

Mike Guthrie -- Chief Financial Officer

Thanks.

Operator

And we will take our next question from Bernie McTernan with Needham and Company. Your line is open.

Bernie McTernan -- Needham and Company -- Analyst

Great. Thanks for taking the questions. Maybe just to start just high level, why is now the right time to be leaning into monetization and gives you the -- what gives you the confidence that consumers are willing to spend more in Roblox right now?

David Baszucki -- Chief Executive Officer

They all answer this. And I want to highlight earlier what I said about valued, consistent, and efficient frontier. I'll give you a highlight of the opportunity we have. And I think this is more of an opportunity than consumer spending more money.

We right now, for example, in search and discovery historically have made no real difference in how we feature experiences with the same engagement and the same long-term retention, even if one of those experiences monetizes connect, which the other one does. So I think this is a -- more of a consumer value of highlighting experiences that historically consumers have liked to spend Robux in, rather than new kind of ways of trying to pull more money out of consumers. I would say the same is true of our catalog experience, which there is a lot of room for optimization. One thing we're doing in our catalog that is -- I'll dive in a little bit more deeply on, we're moving our catalog to be 100% user generated, and that includes clothing, bodies, heads, and faces.

But a second part of what we're doing in our catalog is enhancing the trading efficiency and really the dynamic nature of our catalog. So we have a range of free items and rare items. This historically has been something Roblox has done very well with Roblox-related items. And we've been doing this for over ten years, and the Roblox economy has got to the point where we have items that trade for USD 20,000 or 2 million Robux as they become rare.

We want to add that level of fun and dynamic nature to our catalog. This is actually something our community wants is more opportunity to really work in that kind of trading economy. So everything we do for our economy is consistent with engagement first. But it is, we believe, an opportunity to realize the efficient frontier.

Bernie McTernan -- Needham and Company -- Analyst

Understood. And then moving on to advertising, acknowledging that it's still early days and thinking through the opportunity, as you think about what advertising is going to look like on Roblox, is it possible to have a performance marketing piece on advertising in addition to brand marketing? And then if there is performance, would that call to action only be based on experiences within the Roblox metaverse or goods as well? Or could it be -- translate to the real world as well?

David Baszucki -- Chief Executive Officer

Yeah, I will -- I don't want to speculate on any dates or any times. I do want to highlight that everything we do is values consistent and within advertising guidelines and appropriate for the various ages. One can imagine advertising units that appear as in-game billboards, in-game teleport that all developers on Roblox can choose to use. This creates a dynamic ad server rather than with 2D, image or video pre-roll.

These are in-game 3D units. You can imagine brands using these units to bring traffic to their own brand experience. We've highlighted in the past, brands like Vans and Nike have built brand experiences. We would never claim that they would use this form of advertising, and these are the types of brands that might do it.

And then as fans are hanging out in brand experiences, you can imagine a wide range of activities within those experiences. That includes acquiring virtual items, just like in the physical world. That can include drops. That can include limited numbers of those items that our community would be interested in acquiring.

That can include items related to stars, celebrities, athletes that our community would like to acquire virtually. And then I think longer term, that gets into the virtual item is tied with a physical item either through traditional shopping or possibly in the future. Those virtual items are bought, those virtual items can go off our platform wrapped in an NFT, and that NFT is really the equivalent of owning and redeeming the physical item. So I think it goes way beyond performance into the whole lifecycle of a fan with the brand and then wanting to own part of that brand virtually or physically.

Bernie McTernan -- Needham and Company -- Analyst

Understood. Thanks for taking the questions.

Operator

We'll take our next question from Eric Sheridan with Goldman Sachs. Your line is open.

Eric Sheridan -- Goldman Sachs -- Analyst

Thanks for taking the question. I want to come back to the topic you raised in the shareholder letter around the innovation in user safety. Can we get a better sense of how we should be thinking about spend behind user safety in 2022 and a wider lens of how you think about spending on user safety beyond 2022? And then maybe one quick follow up would be you call out examples of how user safety drives continued momentum on the platform. From our position, from the outside looking into the company, how should we think about user safety as driving sort of narratives and momentum around the broader platform you're trying to build for the longer term and measured in terms of business performance? Thanks so much.

David Baszucki -- Chief Executive Officer

Yeah, I think we should nuance this in that on user safety, we would imagine as user growth continues, as engagement continues, as the various ways people use Roblox, whether it's expanding to learning, education, working, school, concerts, we believe safety and stability is a competitive advantage and something that consumers will just assume is there. So in a way it's a hidden function. We believe consumers will expect and it's almost -- think of it in reverse, as we set very, very high targets for all of our internal safety and stability matrix because we believe we then enforce the expanded growth on the platform. We're doing a lot of work in ML, we're doing a lot of work in recognizing that behavior automatically, doing a lot of work in in our ways of detecting both bad content as bad conversations.

I think these are things we just view as the foundation of the company and supporters of really our reputation and the fact that Roblox is a safe and stable environment. I think that's how we view them as accelerators of long-term growth, rather than maybe the more traditional metrics of what is our retention or what is our hours per user.

Mike Guthrie -- Chief Financial Officer

Yeah. And Eric, it's Mike in terms of modeling, I mean, I think in the short term modeling, getting a consistent percentage of bookings is probably a decent assumption. It's not an area where we are looking for great amounts of operating leverage. We're looking for high quality and safety and breakthroughs for the user base.

Having said that, as Dave mentioned, they make the platform better and you can argue they actually make monetization easier and better if people feel like they're in a safe and stable environment. So in the short run, I would say it'll be relatively similar as a percentage of bookings as what you've seen in the last few quarters. If there is leverage there, it's because top line just grew a little bit faster. But overall, as a area of focus for aggregate dollars, this one is high on the list.

David Baszucki -- Chief Executive Officer

Yeah. And then I'm not going to say anything contradictory to what Mike said, but a big part of what our safety and stability team is doing is as we automate tasks that human moderators and human reviewers do, without making any forward-looking prediction on that, one can imagine our safety and stability system actually becomes more efficient. And so we are not claiming any long-term increases in efficiency, but simultaneously seeing great gains internally on our ability to automate tasks that human moderators do.

Great. Thanks for the color.

Operator

And we will take our next question from David Karnovsky with J.P. Morgan. Your line is open.

David Karnovsky -- J.P. Morgan -- Analyst

All right. Thank you. David, in the shareholder letter, you noted some changes to product functionality to drive higher frequency and retention for that nine to 12 year old cohort of U.S. users.

Maybe just walk through what some of these updates are. And then are you already seeing the impact of that in your Q1 U.S., Canada, the EU figure or is the increase there kind of more from aging up?

David Baszucki -- Chief Executive Officer

Yeah, this one is briefly because we do not share MAU numbers and so you cannot discern our DAU to MAU frequency. We've historically, not just pre-COVID, but over the last three or four years made gains in these frequency numbers. And at the same time, the there's many more people on our platform monthly than there are daily. Frequency goes up and down the stack.

It goes all the way from what is the -- it might seem counterintuitive, but what is the raw launch time of our mobile app? What is the raw life time of getting into an experience? That influences how quickly can someone get into a game? We've made gains tactically so that if you're in the middle of a Roblox experience and on your mobile phone patch, switch to some other app and then come back in, you don't lose your contacts. Longer term, we believe anything around improving the usage of Roblox as a spontaneous communication medium for shorter conversations. Maintaining contacts with friends will drive that frequency. And we're -- I guess I'm personally optimistic we have a lot of headroom there.

Mike Guthrie -- Chief Financial Officer

Yeah. And just, David, on the question about the breakout between age demos, in the U.S. in nine to 12, when COVID started, the highest rate of penetration was in the nine to 12 age demo, higher than 13 anything 13 and plus. And so when COVID started, we had the highest number of users immediately increase their frequency really overnight, lots of hours and subsequently lots of associated bookings.

In 13 to 16, 17 to 24, similar dynamics, but at a much lower rate of market penetration. And so in those markets, we had more consistent growth in frequency and bookings than we had in nine to 12 where you jumped at very, very quickly. And then depending on where we were with lockdowns, we would see those numbers go back up, and as we reopen users are still growing, but the frequency just changes as people go back to school. In the older age demos, though, again, we're getting a higher percentage of new users based on the base in which we started.

So those age demos today are caught back up with peak basically, whereas the nine to 12 is still below. We assume over time as we again continue to add users to nine to 12 and get higher levels of penetration and as frequency improves based on product changes and other things and just lapping these incredibly high periods of frequency and COVID that we'll return to growth throughout U.S.

David Karnovsky -- J.P. Morgan -- Analyst

OK. And then, Mike, maybe just one on margins wanted to see if there is framework you'd be willing to provide for the balance a year. Just given normal seasonality, should we assume some positive operating leverage as you kind of get into your heavier bookings quarter? Thanks.

Mike Guthrie -- Chief Financial Officer

Yeah, good question. We -- pre-COVID, as a private company, we would routinely be in the low double digits of EBITDA margins and very high free cash flow margins, and it was simple. The company was self-financing and we generate a lot of free cash. As this is a private company, over $1 billion.

As we saw the step function in top line during COVID, obviously, we saw a lot of operating leverage really across all cost areas in Roblox and we went from that low double digit, maybe mid-teens EBITDA rates to low 30s. And at that time, we felt a keen opportunity to keep investing in the business. We were not -- it was not a goal to maintain margins at 30%. So we continue to invest in in hiring great people.

We certainly continue to invest in our developer community, trust and safety and infrastructure. So we continue to make investments for the long run to build the platform. Today, we come into the market with $3 billion of cash. So we're incredibly liquid.

And the question is should we continue to invest in the business for the long run or should we try to manage our margins? We are not going to test anyone's comfort levels on liquidity. This is a very liquid business, but in the short run, I don't think we're that focused on trying to maintain very high P&L margins. If it happens, that's fine. But right now the investments that we're making, we see very high returns on in the long run and we're very liquid.

So we're very much more focused on doing the things that we think add value and we'll let margins play out. Again, if bookings go a little bit faster, that will be beneficial to margins. But I don't think we want to let that constrained investment, especially in hiring the dev community trust and safety and infrastructure, because the unit economics of the business have always been very strong. And if we needed to dial back from investments, we certainly could do that.

I don't think that's really the posture that we're taking right now. We see this as a great opportunity to keep investing.

David Karnovsky -- J.P. Morgan -- Analyst

Thank you.

Operator

And we will take our next question from Brian Nowak with Morgan Stanley. Your line is open.

Brian Nowak -- Morgan Stanley -- Analyst

Great. Thanks for taking my questions. I've two. The first one, just around sort of the shape of the year and into next year.

I think in the in the fourth quarter letter, you sort of had some commentary about as you go through the course of the year, the comps become more normal, the growth rates of -- and bookings and users should get closer and that the exit rate for the year is sort of a good indicator for '23. Can you just talk to us about -- is that still the way you're thinking about the shape of the year in '23 and sort of puts and takes of where you could overperform or perhaps face more challenges around bookings and user commentary from last quarter, is the first one. And the second one, the developer fees, the percentage of bookings did increase a bit in the quarter. And maybe, Mike, you just answered this question in the last one, but just talk to us about how you're thinking about developer fees philosophically, how is the mix changing and how should we think about developer fee deleverage for the year? Thanks.

Mike Guthrie -- Chief Financial Officer

Yeah. Thanks, Brian, overall, what -- again when we came into the year, we thought we would bottom in April in terms of year-over-year growth rate of bookings. Again, last year, bookings were very high in '21 and it was the sort of the last big quarter before the economy started to reopen and people started to go outside again. So we saw in May, June and July actually decline much, much less year-over-year growth a year ago and actual declines in our users in the U.S.

and bookings coming from the U.S. even as we were growing internationally. So this year, I think we have the opposite impact. We're already open and we think normal seasonality will return.

And so what we had hope to see is that we would have sequential improvement in the year-over-year growth rate of bookings. We thought April would be the bottom. It turns out maybe March was the bottom, which is great. April was a little bit better than March.

We suspect that May will be a little bit better and that will continue as we go through the summer. And that ought to shrink that GAAP between user growth numbers and the rate of bookings growth. And that's our expectation, especially as we go through the summer. Now, if user growth continues really, really strong, then we'll walk close.

We'll close the gap. That's not going to necessarily catch up with that number, but that's fine. As long as we're improving sequentially and the comparisons are in fact getting easier, that's really what we're looking for is that sign. And again, this time last year, we actually had almost negative seasonality from what you would expect.

This year, we expect much more normal seasonality. So that's good set up for us for improved -- continued improved growth -- year-over-year growth as we go from April, May, June, etc. And then before too long, we will have these sort of COVID -- hopefully, these COVID distortions out of the numbers on a year-over-year basis. On dev fees, we're making investments in the dev community.

We have both our normal rates of take from transactions as well as engagement-based payouts. In the last year plus, we really leaned into engagement based. We think there have been some real benefits from that. And again, I don't think of the dev community as a place where we can short-term operating leverage.

We see an opportunity to keep investing in an incredible developer community. What we want is developers feeling like they can continue to invest in Roblox and build their businesses on our platform. And so it's not an area in which we see we're going after leverage. We're still -- we talked several quarters ago about moving into the 25% of bookings range.

I think we were at 23% this past quarter. So we're in a very comfortable range right now. And so I don't -- I think that's a good way to model it out, if you will.

David Baszucki -- Chief Executive Officer

I just want to highlight that with the current place our developer fees are at, we see more and more big organic brands coming to the platform. The Sonic experience on Roblox was was highly organic and not an experience, where we go out and really push for that to happen. The Spotify experience, once again, highly organic. So this goes to our vision of having an economy that we migrate from individual hobbyists to small companies to we will pass, I believe we already have a 100-person studio working on our platform to D.C.

funded studios now working on our platform to brands creating experiences on our platform organically, which is going to be a validation of our developer fee structure.

Brian Nowak -- Morgan Stanley -- Analyst

Got it. Thank you both. Very helpful.

Operator

And we'll take our next question from Omar Dessouky with Bank of America. Your line is open.

Omar Dessouky -- Bank of America Merrill Lynch -- Analyst

Hi. Thanks so much for taking my question. I have two of them. One on layered clothing and one on your development strategy and philosophy.

So in terms of layered clothing, since you released it in March and more fully in April, has adoption been ahead or behind your expectations? And on your blog, you described layered clothing as a stepping stone technology. How much time does that need to spend in production, or what milestones does it need to reach before you feel confident about releasing UGC avatar bodies and dynamic heads? And have your learnings on layered clothing to date caused you to pull in or push out when you might release those two derivative technologies versus your thinking as of late last year? And I'll follow up with my second question after you answer.

David Baszucki -- Chief Executive Officer

Yeah. I'll share maybe a little bit of internally what you would hear at the company, and that is we will -- I personally believe that as we move to user-created bodies and heads, the long-term impact of that could be bigger than layered clothing because ultimately who you are is your body and your head, and that's underway right now. We had a really good adoption of layered clothing. I think roughly 30% of our daily actives are wearing it right now.

The -- but bodies and heads, we believe will be a much more -- I personally, I don't want to quote whether it's going to move our metrics, but my own personal thing is it's just as big, if not bigger, and that is well under way. We've talked about it before. We want to get that out as quickly as possible.

Omar Dessouky -- Bank of America Merrill Lynch -- Analyst

OK. All right. So then it's more of a strategic question. Just to finish up.

Could you tell me why your strategy of developing new technologies like layered clothing to be compatible with previous generations of digital matter is difficult for competitors to replicate? And how it might create barriers to entry as competition begins to -- competitors begin to launch their metaverse like platforms geared toward your similar core demographic?

David Baszucki -- Chief Executive Officer

Yeah, this is a great question. I want to highlight that long term. When we view what makes Roblox competitive is a holistic collection of things. It includes the momentum and size of our very large creator community.

It includes the quality of our development platform and toolset. It includes the foundation we have on safety and stability. It includes the innovations we're making right now, including UGC bodies and UGC layered clothing. But it also includes our ability to continuously innovate and release big innovations over the next 1 to 5 years, just as we have over the last 15 years.

So these are all part of what I believe makes Roblox extremely competitive, but ultimately it's our ability to innovate. We have a unique stack that we vertically control all the way from our game engine to our cloud, to our clients, to our developer toolset that operates really as a consistent whole. So I think our long-term competitive advantage is much more a holistic mix of all of these. And one could think of any of those as moats.

We typically think more in terms of long-term innovation as opposed to relying or depending on anything we might think of a moat. Basically, innovation is moving forward and the best way for Roblox to get to a billion monthly actives is not to simply defend what we might think of as moat. It's really to continue creating our vision of the metaverse, which is still very early, and we feel we have a unique handle on what that's going to be.

Omar Dessouky -- Bank of America Merrill Lynch -- Analyst

OK. Thank you, Dave.

David Baszucki -- Chief Executive Officer

Yeah. You're welcome.

Operator

And we'll take our next question from Brandon Ross with LightShed Partners. Your line is open.

Brandon Ross -- LightShed Partners -- Analyst

Hi. Thanks for taking the questions. I've a couple. Earlier in answering -- I think it was David's question.

You spoke to the high ROI on your investment spend and I guess throughout the call in the letter you've spoken to platform features that have rolled out in the past several quarters. Is there any way for you to quantify or explain the impact of any of these features on engagement and/or monetization? And will we see some more tangible impact from the likes of voice and layered clothing as this year goes on? Then I have a follow up.

David Baszucki -- Chief Executive Officer

Yeah. I want to share -- what you're mentioning is something internally we try to do as much as possible. And I'll highlight also, Mike, you can jump in if you want. In the past, through periods of rapid growth and just as we have rapid growth right now in many cohorts and many places around the world, we've tried to analyze the contributors to that and analyze the last year of product releases and tried to create a statistical correlation, and we found that that's difficult to do.

I think with some of the innovations that we have coming right now, like spatial audio, we will be able to measure the time that those users are engaged in audio communication rather than text communication. And I think that will be a good signal going forward for that. So we will try going forward with some of these big innovations, whether it's spatial audio, our avatar system, our translate system or developer cloud to share as much as we can about what makes those users possibly more engaged or possibly more routine. Generally, when we find users that are more engaged and more retained, that does contribute to the growth of the overall platform.

So where we can, we will try to share those metrics with you.

Mike Guthrie -- Chief Financial Officer

Yeah. And Brandon, having said that, pick any point in time a three, four or five-year window of this business and look at the users engagement and the bookings growth of the business in the platform, the growth rates have been very significant. The investment areas have been very consistent. Investing great engineers.

We have a product roadmap that we -- as we're ushering in a category, we make calls on what we think will make that better for our developers and our team, for our users. And generally the output of that has been very high growth. More users around the world. In older age demographic, more and more developers building great content.

Enormous amount of engagement and huge growth in the top line of the business. So any specific decision is meant to continue to advance things that we have very good proof of generating high rates of return over time. And so, of course, every time we want something, we want it to be high return. But generally the business and the business model that we have has fantastic unit economics, and so we're always trying to improve those.

And over a very long period of time, the return dynamics here have been excellent. So we're going to continue to make those kinds of decisions based on a lot of historical good decision making. And in a lack of saturation, which we don't believe we have anywhere, we're quite comfortable that those will generate high returns in the future.

David Baszucki -- Chief Executive Officer

Yeah, I'll share a few, just shared metrics on layered clothing. As of the end of March, I believe over 200 million items have already been acquired by the players and people on our platform. On voice, we're rolling this out in a very values, consistent, and conservative way for validated users to start using our new validation system. And for those users and that we roll this out to, they're averaging 20 minutes roughly per daily activity using spatial audio.

Brandon Ross -- LightShed Partners -- Analyst

Great. And then just I was kind of comparing in my mind the approach that you've taken with outside IP holders with that of Epic. And it seems like you've really taken more of a hands-off approach outside of maybe music while Epic has really aligned themselves closely with some key IP, such as Disney and now Lego, as a way to kind of widen the funnel. Why is your approach better? And does it make sense to closely aligned with key IP holders for you?

David Baszucki -- Chief Executive Officer

I think this is a really good question. And this goes to the core of our blocks of vision and how we build a platform. Over 15 years ago, when we started our work on this category. What sometimes is referred to as user generated content, or UGC, internally we referred to as self-service.

And self-service is really difficult. It's hard to build a platform where everything from a small individual hobbyist all the way to, as I just referred to, Sonic the Hedgehog shows up on Roblox. It's hard to build a platform where those things happen without a custom compiler, a custom build, without a biz dev process, without a lot of close innerworkings. But we believe what we've seen in games and play will more and more move forward in brands, in music, and ultimately in customer IP on our platform.

So this is a vision for us. I don't want to comment on Epic or Lego or what they're doing. We -- I personally believe there's an enormous scalability in building a self-service platform in all of these dimensions, a single, unified platform where ultimately a brand like Lego would build a Lego experience on top of Roblox and more and more be able to present that as their unique experience. So this is more the direction we're going.

We believe it's very, very scalable. And at the same time, I think there's a lot of different ways that people have of looking at this.

Brandon Ross -- LightShed Partners -- Analyst

Great. Thank you.

Operator

And we have time for one more question. And that question will be from Clark Lampen with BTIG. Your line is open.

Clark Lampen -- BTIG -- Analyst

Thanks a lot. I have two. The first is on engagement. Dave, I wanted to come back to what you had said about U.S.

nine to 12 cohort performance. If we maybe go up a layer and think about the sort of 2.3, I think it is our that users are standing on platform right now, do you expect that to sort of stabilize at kind of an above pre-COVID rate going forward? And as we think about sort of bookings and hours over time, is that -- does the incremental our generation come from growth of the overall user base? Or do you see upside to the average user as sort of time spent on platform? And then I got a follow up on opex. I think I heard earlier there's a lot of headroom in our -- one of our core cohorts, which is U.S.A. nine through 12.

I would -- what I would like to share is internally there's room on the monthly active. There's not huge room. We have such a big portion of the 9 to 12 year olds in the U.S. already on the platform, but there's a room there.

There's a lot of room on frequency, which is our DAU to MAU ratio. And as I heard earlier, that cohort is spending slightly less time as we've emerged from COVID as they were within COVID. I would say our focus will be on more of DAU to MAU ratio. We believe that's correlated with retention.

We believe that focus will ultimately drive even bigger MAU ratios and we believe that's where we're going to be heads down a bit more than hours per DAU, especially in that cohort.

Mike Guthrie -- Chief Financial Officer

Just on -- Clark on hour's DAU, we did see a trend. Obviously, pre-COVID, we were at a certain level very high. Then during COVID, we went very, very high hours per DAU. During COVID, we've come back down a little bit as reopening is started.

But we're -- so we're down below peak COVID hours per year, but we are higher than we were hours per DAU going into it. And so as users have come into Roblox, spend a lot of time, even as you've been growing the user base, there is an even higher level of overall engagement and that's really true around the world. So in all of our regions, we see the same behavior. So we do feel like we're starting it up as we reopen it at an accelerated level vis a vis where we were coming into the pandemic.

Clark Lampen -- BTIG -- Analyst

That's helpful. And then just on hiring, Mike, most of your employees are sort of engineering talent. That hiring backdrop has gotten a lot more competitive. I know in the past, you've talked about wanting to increase headcount pretty significantly versus sort of late '21 levels.

Are you having any trouble in this market either finding talent or is really the byproduct of what we're seeing right now, mainly higher cost per head inflation?

Mike Guthrie -- Chief Financial Officer

Yeah. What you're seeing -- it is a competitive market and everyone has seen a class of talented folks go up for sure. Right now we're ahead of our internal plans, which is great. It's a good first quarter in terms of recruiting.

We continue to feel like we're a fantastic place for talented engineers and product professionals and even those is in the G&A functions to build their careers and we expect to continue to grow our talented staff. And so far this year, where we're doing great against our targets.

Clark Lampen -- BTIG -- Analyst

Thanks a lot.

Mike Guthrie -- Chief Financial Officer

Thanks.

Stefanie Notaney -- Director of Financial Communications

Thank you for joining us today. Abby, that's a wrap for us.

Operator

[Operator signoff]

Duration: 53 minutes

Call participants:

Stefanie Notaney -- Director of Financial Communications

David Baszucki -- Chief Executive Officer

Drew Crum -- Stifel Financial Corp. -- Analyst

Mike Guthrie -- Chief Financial Officer

Bernie McTernan -- Needham and Company -- Analyst

Eric Sheridan -- Goldman Sachs -- Analyst

David Karnovsky -- J.P. Morgan -- Analyst

Brian Nowak -- Morgan Stanley -- Analyst

Omar Dessouky -- Bank of America Merrill Lynch -- Analyst

Brandon Ross -- LightShed Partners -- Analyst

Clark Lampen -- BTIG -- Analyst

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