What happened

Shares of Fossil Group, Inc. (NASDAQ:FOSL), a designer of consumer fashion accessories such as watches, jewelry, handbags, sunglasses, and other products, are being hammered early Wednesday morning after the company's fourth quarter disappointed Wall Street. As of 10:45 a.m. EST, shares were down 17%.

So what

During Fossil Group's fourth quarter, sales declined 3% compared to the prior year, down to $959 million, which was below consensus estimates of $977 million. The company managed to top estimates on the bottom line with earnings per share of $1.36, adjusted for restructuring and other costs, which was above consensus estimates calling for $1.18 per share.

A watch face

Image source: Getty Images.

The company's results were dragged down by an 8% decline in jewelry, a 6% decline in leathers, and a 2% decline in watches. The one bright spot, at least in terms of year-over-year results, was a 13% increase in total Asia sales. Unfortunately, for investors, these declines have been a recent trend:

FOSL Chart

FOSL data by YCharts.

Now what

Perhaps the biggest issue with the company's fourth-quarter result was its guidance going forward. For fiscal 2017 management expects net sales to check between flat and a 6.5% decline, and earnings per share to be between a loss of $0.50 and a gain of $0.20 per share.

Fossil Group CEO Kosta Kartsotis tried to put a positive spin on a brutal guidance:

Our mission in 2017 is very clear, to build upon the early success of wearables and execute against our New World Fossil initiative. We'll double our efforts in wearables by launching over 300 [SKUs], introducing new brands to the platform and enhancing engineering to enable additional functionality in more stylish and slimmer cases. We'll continue to maximize the power of our owned brands and with an emphasis on innovation, work to stabilize and grow our licensed brands.