Pushing further into Canada's so-called Cannabis 2.0 market, OrganiGram Holdings (OGI 17.14%) has introduced a set of new products. The company announced Thursday that it has sent the inaugural shipments of its high-end Edison vape pens to retailers in the country. It produces them in conjunction with the privately held cannabis technology company Feather.
OrganiGram, one of the better-known Canadian marijuana companies, said the vape pens "are designed to offer adult consumers a simple, intuitive user experience."
The Edisons are not the first vaping goods that OrganiGram has brought to market. Late last year, it began shipping several brands of its vape cartridges to selected Canadian retailers.
The company has also begun delivering Edison Bytes, a line of premium edible cannabis products aimed at the wealthier end of the market. Edison Bytes are cannabis-infused chocolate truffles, offered in both milk and dark chocolate variations for the discerning marijuana user. They will be sold either as single truffles containing 10 milligrams of THC, or pairs of chocolates infused with 5 milligrams of THC apiece.
OrganiGram has committed itself to the comestibles market, having invested 15 million Canadian dollars ($11 million) into a new 100% automated, high-capacity and high-speed production line for the truffles.
Regarding the Edison-branded products, OrganiGram said, "We are all committed to applying our experience and expertise to the development of a portfolio of novel products that delight our customers."
OrganiGram's U.S.-listed stock was up by nearly 3% in mid-afternoon trading Thursday.