Last year, with much of the United States still in the grip of pandemic-related delivery delays and restocking issues as well as general COVID-19 economic fallout, Amazon (NASDAQ:AMZN) postponed its Prime Day sales event from its usual July schedule to October. Prime Day, which actually lasts for several days, has become a significant "shopping holiday" for consumers who watch the giant retailer's listings for bargains.
Compensating for last year's delayed Prime Day, Amazon is planning to move the event up a month to June, according to several people providing information to Recode and other news outlets. The start date of the sale, which could span two days like 2020's Prime Day, is still uncertain.
Prime Day, now in its seventh year, is likely to feature an even larger number of brands on sale than last year, Men's Health reports. Some of the most popular discounted categories, based on previous years' sales, are likely to be electronics and other tech items, household goods, and appliances.
Amazon is looking forward to continued success in the future, despite the drop-off in coronavirus related panic buying as COVID-19 ebbs. CEO Jeff Bezos expects the giant company to gain even more ground thanks to the Biden administration's upcoming infrastructure plan. The plan includes road improvements that could speed delivery, and broadband internet infrastructure expansion that could extend the reach of Amazon's streaming video services and other online offerings into the more remote areas of the country.