There's no question that the pandemic has created unique business opportunities. Many businesses have benefited, while others have struggled. Etsy (ETSY -1.47%) is a company that benefited greatly from the pandemic, and it's classified as a "stay-at-home stock." But is Etsy a company that has no future and simply benefited from selling a ton of masks over the past year -- or is it a long-term investment to consider for your growth portfolio?
The first thing that comes to mind is Amazon (AMZN -1.26%). Amazon has deep pockets with nearly $500 billion in revenue a year, making Etsy's $2.3 billion look meaningless. So why doesn't Amazon just dominate Etsy and make the business irrelevant? After all, many other businesses and industries have been disrupted by Amazon, which some call the "Amazonification" effect. Well, Amazon has indeed tried. The company launched Amazon Homemade, which directly competes with Etsy by selling unique, handmade products. But Etsy has not only held its own since the launch in 2015, it has thrived. Why is that?
In today's video, I break down the reasons why Etsy is relevant, serving a unique niche of the e-commerce universe. I believe Etsy has a moat, and its recent acquisitions of Reverb and Depop certainly add an interesting twist to its long-term business model. The company is creating a unique, three-headed online monster focusing on younger generations. In the video below, I explain all of this, offer fundamental analysis, and even share my opinions on where I think Etsy's stock price is headed.
*Stock prices used in the below video were during the trading day of July 22, 2021. The video was published on July 22, 2021.
