Here's Why Peloton Is Much More Than a COVID Play

By Brian Stoffel and Brian Feroldi – Aug 4, 2021 at 7:30AM

Key Points

Many investors wonder if the waning pandemic could cause business to slump at Peloton.
These two investors thought the same thing.
A decade from now, the iconic bikes could be a small part of the company as a whole.
Motley Fool Issues Rare “All In” Buy Alert

NASDAQ: PTON

Peloton Interactive

Market Cap

$1B

Today's Change

(0.66%) $0.02

Current Price

$3.05

Price as of April 22, 2024, 4:00 p.m. ET

In fact, it's more than a stationary bike play, too.

When Peloton (PTON 0.66%) announced it was going public, two Motley Fool contributors rolled their eyes. "Who would want to invest in a company whose stationary bike costs thousands of dollars," they wondered. "A bike like that is surely a one-off purchase, right? So the market won't be very large."

Well, their tune has changed...significantly. In this video from their YouTube Channel, recorded on June 21, those skeptics -- Brian Stoffel and Brian Feroldi -- talk about what changed their mind. In fact, Stoffel was so taken by the optionality in the business that he put his own money behind the growth stock. Find out why below.

Brian Feroldi has no position in any of the stocks mentioned. Brian Stoffel owns shares of Peloton. The Motley Fool owns shares of and recommends Peloton Interactive. The Motley Fool has a disclosure policy.