Today's video focuses on recent news affecting Roblox (RBLX 0.24%), its most recent metrics showing the strength of the gaming market, and how the metaverse is becoming a reliable tool for companies to provide positive advertising experiences to consumers. Here are some highlights from the video.
- On Sept. 15, Roblox released its August 2021 key metrics and showed daily active users growing 32% year over year (YoY), hours engaged up 32% YoY, and total bookings estimated to be up roughly 29% to 31% YoY. The growth could be seen as a bullish sign, especially since last year the world experienced stricter lockdowns that pushed more people to stay inside and play more games.
- In early September, shoe manufacturer Vans launched a gaming experience on Roblox, allowing players to experience numerous Vans products in an online skatepark. Most recently, luxury clothing line Balenciaga partnered up with Fortnite to create a unique Fortnite clothing line where consumers can purchase a physical hoodie and receive an online code to bring the hoodie into the metaverse.
- The continued growth in the gaming market, which can be seen from Roblox's key metrics and the ability for companies to advertise to consumers in a unique way, is creating a future avenue for a strong partnership with gaming studios and other consumer goods companies.
Click the video below for my full thoughts and analysis.
*Stock prices used were the midday prices of Sept. 21, 2021. The video was published on Sept. 21, 2021.