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Why Roblox and Fortnite Are Strong Leaders in the Metaverse Race

By Jose Najarro – Sep 23, 2021 at 7:30AM

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The metaverse has created a new way for companies to advertise to consumers.

Today's video focuses on recent news affecting Roblox (RBLX 0.24%), its most recent metrics showing the strength of the gaming market, and how the metaverse is becoming a reliable tool for companies to provide positive advertising experiences to consumers. Here are some highlights from the video.

  1. On Sept. 15, Roblox released its August 2021 key metrics and showed daily active users growing 32% year over year (YoY), hours engaged up 32% YoY, and total bookings estimated to be up roughly 29% to 31% YoY. The growth could be seen as a bullish sign, especially since last year the world experienced stricter lockdowns that pushed more people to stay inside and play more games. 
  2. In early September, shoe manufacturer Vans launched a gaming experience on Roblox, allowing players to experience numerous Vans products in an online skatepark. Most recently, luxury clothing line Balenciaga partnered up with Fortnite to create a unique Fortnite clothing line where consumers can purchase a physical hoodie and receive an online code to bring the hoodie into the metaverse. 
  3. The continued growth in the gaming market, which can be seen from Roblox's key metrics and the ability for companies to advertise to consumers in a unique way, is creating a future avenue for a strong partnership with gaming studios and other consumer goods companies. 

Click the video below for my full thoughts and analysis. 

*Stock prices used were the midday prices of Sept. 21, 2021. The video was published on Sept. 21, 2021.



Jose Najarro owns shares of Tencent Holdings. The Motley Fool owns shares of and recommends Roblox Corporation and Tencent Holdings. The Motley Fool has a disclosure policy. Jose is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.

Stocks Mentioned

Roblox Stock Quote
Roblox
RBLX
$30.73 (0.24%) $0.07
Tencent Stock Quote
Tencent
TCEHY
$39.30 (-1.33%) $0.53

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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