In this video, I will be talking about Netflix (NFLX -3.92%) -- how Squid Game showed why the company is such a content powerhouse and how it moved into retail by partnering up with Walmart and launching its own Shopify online store. You can find the video below.
Squid Game
The South Korean show has become Netflix's most successful show ever. The company estimates that it will be worth almost $900 million. That number might not seem great to some, but the show cost "only" $21.4 million, or $2.4 million an episode. Talk about a return on investment.
According to Netflix, 87 million people have finished the series in the first 23 days (including me). To put it into perspective, Comcast's Peacock and Apple TV don't even have 87 million subscribers combined.
The popularity of the show got the attention of gamers as streamers and content creators on YouTube recreated the game in Roblox and Fortnite. This could be seen as a positive sign for Netflix's future video game plans.
Retail
Earlier this month, Netflix and Walmart announced that they are partnering to launch a "Netflix Hub" at Walmart. Right now, customers and fans are able to find compelling, desirable products in a variety of categories, including music, apparel, toys, and games. The selection is small, but I do expect it to grow, and with the holiday season approaching, I believe it will fare very well. Netflix also launched its own online store, powered by Shopify. This is where it sells exclusive merchandise for its most popular shows.
In my opinion, Netflix's growth story is far from over, and it could still be one of the best stocks to hold for the long term.
For the full insights, do watch the video below.
*Stock prices used were the closing prices of Oct. 18, 2021. The video was published on Oct. 19, 2021.
