How Tiffany Made $15 Million From Cryptopunk NFTs

By Travis Hoium – Aug 13, 2022 at 10:06AM

Key Points

Tiffany reached 10,000 wealthy customers by offering a piece of jewelry tied to an expensive NFT.
The NFT offered is redeemable for a custom pendant.
After selling out quickly, this could be a great marketing tool for future product launches.
Motley Fool Issues Rare “All In” Buy Alert

OTC: LVMHF

Lvmh Moët Hennessy - Louis Vuitton, Société Européenne

Market Cap

$425B

Today's Change

(1.64%) $13.81

Current Price

$857.68

Price as of April 23, 2024, 1:28 p.m. ET

Tiffany sold an NFT that was a brilliant marketing tool.

LVMHF (LVMHF 1.64%) owned Tiffany & Co recently sold an NFT redeemable for a Cryptopunk piece of jewelry. The offer was mocked on social media, but it brought in $15 million and could show the future of marketing in a digital world.

Travis Hoium has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through fool.com/riiv, I'll earn some extra money that supports my channel. My opinions remain my own and are unaffected by The Motley Fool.