Real-world use of blockchain technology like cryptocurrencies and non-fungible tokens (NFTs) has been a talking point for years, but few companies are putting it into action. 

Sho Group is leaning into the community aspect of NFTs, and I had the chance to talk with CEO Joshua Sigel about the company's strategy. As companies like Nike and Starbucks begin offering NFTs, it will be important for investors and consumers to understand the strategy involved.