Is The Trade Desk Reinventing Digital Advertising?

By Jamie Louko – Oct 13, 2022 at 8:50AM

NASDAQ: TTD

The Trade Desk

Market Cap

$40B

Today's Change

(3.35%) $2.72

Current Price

$83.79

Price as of April 24, 2024, 4:00 p.m. ET

Here's how The Trade Desk is leading the charge into a cookieless world.

Advertising is moving toward a cookieless world, and that has the potential to hurt many advertising stocks. However, The Trade Desk (TTD 3.35%) is preparing for it. In this episode, Jamie breaks down exactly what problems The Trade Desk's Unified ID 2.0 is fixing in the advertising industry, as well as why this is a revolutionary change in the way cookies are (or are not) being used. If you enjoyed this video, leave a like, consider subscribing, and click the special discount offer link below.

*Stock prices used were the midday prices of Oct. 11, 2022. The video was published on Oct. 12, 2022.

Jamie Louko has positions in The Trade Desk. The Motley Fool has positions in and recommends The Trade Desk. The Motley Fool has a disclosure policy. Jamie Louko is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.