The Sneaky Reason Vision Pro Could be Huge for Apple

By Jason Hall and Jeff Santoro – Jun 8, 2023 at 6:09AM

NASDAQ: AAPL

Apple

Market Cap

$2,610B

Today's Change

(0.49%) $0.82

Current Price

$169.84

Price as of April 25, 2024, 3:34 p.m. ET

Apple is rarely a first mover. That bodes well for Vision Pro.

Shares of Apple (AAPL 0.49%) approached an all-time high when the Vision Pro headset was announced. With a $3,500 price tag, this ultrapremium product is a hard sell for most people, but it could be sneakily important to Apple's future. In this video, Motley Fool contributors Jason Hall and Jeff Santoro discuss the potential impact of Vision Pro on Apple's business, and whether it makes the stock a buy right now.

*Stock prices used were from the afternoon of June 5, 2023. The video was published on June 8, 2023.

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Jason Hall has no position in any of the stocks mentioned. Jeff Santoro has positions in Apple. The Motley Fool has positions in and recommends Apple and Meta Platforms. The Motley Fool has a disclosure policy. Jason Hall is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.