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WD-40: Of Margins and Dividends

By Steven Mallas – Updated Nov 15, 2016 at 5:42PM

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The company's earnings were slick, but its margins weren't.

Most of us should be familiar with consumer-products company WD-40 (NASDAQ:WDFC). After all, who doesn't have a can of its flagship product somewhere in the house? It also distributes high-profile brands such as Lava and Carpet Fresh. Let's see if this portfolio is continuing to drive shareholder value.

The company reported a 17% increase in net sales for the second quarter, good for $71.5 million. Operating income jumped 29% to just more than $12 million. Net income appreciated 37% to $7.2 million, or $0.43 per diluted share. Not bad at all.

Net cash provided by operating activities for the six-month time frame increased slightly less than 10% to $13.6 million. Although the intrayear cash flow comparison can be tough, free cash flow (operating cash minus fixed costs related to property, plant, and equipment outlays) increased 5% to $11.7 million. That's not huge growth, to be sure, but it's more than enough to cover the $7.3 million of dividends paid to shareholders.

Let's see how WD-40 fared as far as margins are concerned. The gross profit margin came in at 48%, the operating margin was 16.9%, and the net profit margin was 10.1%. If we check this data against Rich Smith's Foolish Forecast tool, we observe that the margins are in decline, both on a rolling basis and a year-over-year basis. This isn't too much of a surprise, because input prices are increasing. In fact, CEO Garry O. Ridge believes that price increases will be necessary.

Margin trends are very important; they obviously define how profitable a company can be. But I want to take a look now at WD-40's dividend history.

Although the dividend has risen as of late, it can be seen from the link that this is a tale of stagnation and decline. This doesn't mean that the company won't ever become an unambiguous dividend blue chip from this point on (in other words, don't let the past completely dictate your decisions), but my own personal bias for long-term dollar-cost-averaging plays with companies like these is to find those that have been able to raise the payouts year after year. WD-40 just doesn't inspire confidence in this area.

WD-40 hasn't been a bad investment over the years, but I personally prefer companies like Clorox (NYSE:CLX) and Procter & Gamble (NYSE:PG) in this sector, because they have better dividend histories. I think their brands arguably have higher profiles, and their stocks have outperformed WD-40 over the years (see this chart for a comparison with Clorox and this one for a comparison with P&G). The company has done well with earnings and cash flow, but considering its declining margins and dividend history, I'm not necessarily inclined to put money to work here.

Check out these related Foolish Takes:

Looking for companies with steady, generous dividends? Click for a free trial to Mathew Emmert's Motley Fool Income Investor .

Fool contributor Steven Mallas owns shares of none of the companies mentioned. The Fool has a disclosure policy.

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Stocks Mentioned

The Procter & Gamble Company Stock Quote
The Procter & Gamble Company
PG
$135.71 (0.10%) $0.13
The Clorox Company Stock Quote
The Clorox Company
CLX
$140.03 (-1.09%) $-1.55
WD-40 Company Stock Quote
WD-40 Company
WDFC
$181.66 (-0.14%) $0.25

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