Based on the aggregated intelligence of 170,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, food giant General Mills (NYSE: GIS) earned a respected four-star ranking.

With that in mind, let's take a closer look at General Mills' business and see what CAPS investors are saying about the stock right now.

General Mills facts

Headquarters (founded)

Minneapolis (1928)

Market Cap

$22.86 billion


Packaged foods and meats

Trailing-12-Month Revenue

$14.88 billion


CEO Kendall Powell (since 2007)

CFO Donal Mulligan (since 2007)

Return on Equity (average, past 3 years)



$566.3 million / $7.05 billion

Dividend Yield



Campbell Soup (NYSE: CPB)

Kellogg (NYSE: K)

PepsiCo (NYSE: PEP)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 95% of the 1,020 members who have rated General Mills believe the stock will outperform the S&P 500 going forward. These bulls include BlaiseAdams and taylor4u.

Just last week, BlaiseAdams tapped the stock as a tasty opportunity: "General Mills is the best in its class of major food manufacturers. Food companies will do well as the world economy continues to suffer."

General Mills' rock-solid financials and market-leading brands continue to support its four-star CAPS rating. Over the past three years, General Mills has even grown its bottom line at a faster pace (11.7% per annum) than rivals like Campbell (-0.6%), Kellogg (3.6%), and PepsiCo (0.9%), as well as other food giants like ConAgra (NYSE: CAG) (-0.6%) and H.J. Heinz (NYSE: HNZ) (3.1%).

CAPS member taylor4u elaborates on the bull case:

General Mills has been great at streamlining costs without just slashing costs to meet the numbers. There seems to be stable growth in the US Retail and International segments. Europe is the only weak spot but I think Europeans will continue to buy cereal no matter what financial shape their government is in or what their retirement age is.

What do you think about General Mills, or any other stock for that matter? If you want to retire rich, you need to put together the best portfolio you can. Owning exceptional stocks is a surefire way to secure your financial future, and on Motley Fool CAPS, thousands of investors are working every day to find them. CAPS is 100% free, so get started!

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. H.J. Heinz, Kellogg, and PepsiCo are Motley Fool Income Investor selections. Motley Fool Options has recommended a diagonal call position on PepsiCo. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool's disclosure policy always gets a perfect score.