Based on the aggregated intelligence of 170,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, cleaning products giant Clorox (NYSE: CLX) has earned a coveted five-star ranking.

With that in mind, let's take a closer look at Clorox's business and see what CAPS investors are saying about the stock right now.

Clorox facts

Headquarters (Founded)

Oakland, Calif. (1913)

Market Cap

$9.4 billion


Household products

Trailing-12-Month Revenue

$5.46 billion


Chairman/CEO Donald Knauss

CFO Daniel Heinrich

Return on Capital (Average, Past 3 Years)



$385 million / $2.4 billion

Dividend Yield



Church & Dwight (NYSE: CHD)

Colgate-Palmolive (NYSE: CL)

Procter & Gamble (NYSE: PG)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 96% of the 764 members who have rated Clorox believe the stock will outperform the S&P 500 going forward. These bulls include witness1260 and shanelofgren.

Late last month, witness1260 touched on Clorox's ubiquitous nature:

… I do like that they sell a lot of products that every household uses and that they're much more efficient than the rest of the industry. They're at a reasonable P/E and have fallen behind the S&P in the last few months. Look for them to catch up.

Currently, Clorox even sports a juicy dividend yield of 3.2%. That's higher than that of rivals like Church & Dwight (1.8%), Colgate (2.7%), and Procter & Gamble (3%).

CAPS member shanelofgren elaborates on the bull case:

Consistent growth with what I consider to be an intelligent strategy to expand into green versions of their existing products and to expand internationally. Their strong brands secure their margins. Low maintenance expenditure requirements means that most of their cash flow can be returned to investors or used to fuel acquisitions for growth.

What do you think about Clorox, or any other stock for that matter? If you want to retire rich, you need to put together the best portfolio you can. Owning exceptional stocks is a surefire way to secure your financial future, and on Motley Fool CAPS, thousands of investors are working every day to find them. CAPS is 100% free, so get started!

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Clorox and Procter & Gamble are Motley Fool Income Investor picks. Try any of our Foolish newsletter services free for 30 days.

We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool's disclosure policy always gets a perfect score.