Dividend payers deserve a berth in any long-term stock portfolio. But seemingly attractive dividend yields are not always as fetching as they may appear. Let's see which companies in the apparel industry offer the most promising dividends.

Yields and growth rates and payout ratios, oh my!
Before we get to those companies, though, you should understand just why you'd want to own dividend payers. These stocks can contribute a huge chunk of growth to your portfolio in good times, and bolster it during market downturns.

As my colleague Matt Koppenheffer has noted: "Between 2000 and 2009, the average dividend-adjusted return on stocks with market caps above $5 billion and a trailing yield of 2.5% or better was a whopping 114%. Compare that to a 19% drop for the S&P 500."

When hunting for promising dividend payers, unsophisticated investors will often just look for the highest yields they can find. While these stocks will indeed pay out the most, the yield figures apply only for the current year. Extremely steep dividend yields can be precarious, and even solid ones are vulnerable to dividend cuts.

When evaluating a company's attractiveness in terms of its dividend, it's important to examine at least three factors:

  1. The current yield
  2. The dividend growth
  3. The payout ratio

If a company has a middling dividend yield, but a history of increasing its payment substantially from year to year, it deserves extra consideration. A $3 dividend can become $7.80 in 10 years, if it grows at 10% annually. (It will top $20 after 20 years.) Thus, a 3% yield today may be more attractive than a 4% one, if the 3% company is rapidly increasing that dividend.

Next, consider the company's payout ratio, which reflects what percentage of income the company is spending on its dividend. In general, the lower the number, the better. A low payout ratio means there's plenty of room for generous dividend increases. It also means that much of the company's income remains in its hands, giving it a lot of flexibility. That money can fund the business's expansion, pay off debt, buy back shares, or even buy other companies. A steep payout ratio reflects little flexibility for the company, less room for dividend growth, and a stronger chance that if the company falls on hard times, it will have to reduce its dividend.

Peering into apparel
Below, I've compiled some of the major dividend-paying players in the apparel industry (and a few smaller outfits), ranked according to their dividend yields:


Recent Yield

5-Year Avg. Annual Div. Growth Rate

Payout Ratio

My Watchlist

Hot Topic 4.4% New dividend NM Add
Christopher & Banks (NYSE: CBK) 3.8% 8.2% NM Add
American Eagle Outfitters (NYSE: AEO) 2.8% 9.8% 61% Add
Limited Brands 2.1% 33.8% 190% Add
Guess? (NYSE: GES) 2.1% 35.1%* 86% Add
Gap 2.0% 11% 21% Add
Buckle (NYSE: BKE) 1.8% 54.8% 115% Add
Men's Wearhouse (NYSE: MW) 1.8% 19.1% 28% Add
bebe stores 1.6% 12.4% NM Add
Chico's FAS (NYSE: CHS) 1.3% New dividend 25% Add
Jones Group (NYSE: JNY) 1.4% (17.4%) 32% Add
Ross Stores 1.2% 23.5% 14% Add

Source: Motley Fool CAPS. NM = Not meaningful due to negative earnings.
*4-year growth rate.

If you focus on dividend yield alone, you might end up with Hot Topic, but it's not necessarily your best bet. Its dividend is new, so it's not yet clear how quickly we might expect it to grow. And its earnings have recently turned negative, which isn't auspicious.

Instead, let's focus on the dividend growth rate first, where Buckle, Guess?, and Limited Brands lead the way. However, their growth rates are so steep that they will be hard to maintain for long, especially since Buckle and Limited have payout ratios exceeding 100%.

Just right
As I see it, within this group, American Eagle Outfitters gives you the best of everything for a dividend stock. It sports a yield close to 3%, a healthy dividend growth rate, and a reasonable payout ratio. Christopher and Banks and Guess? might also be worth a look. They all offer some income now and a good chance of solid dividend growth in the future.

Of course, as with all stocks, you'll want to look into more than just a company's dividend situation before making a purchase decision. Still, these stocks' compelling dividends make them great places to start your search, particularly if you're excited by the prospects for this industry.

Do your portfolio a favor. Don't ignore the growth you can gain from powerful dividend payers.

To get more ideas of great dividend-paying stocks, read about "13 High-Yielding Stocks to Buy Today."

Longtime Fool contributor Selena Maranjian does not own shares of any companies mentioned in this article. Motley Fool Options has recommended a modified stock repair position on Guess? The Fool owns shares of Guess? and Limited Brands. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.