The following video is part of this week's MarketFoolery podcast, in which host Chris Hill, along with Jason Moser and Joe Magyer, discuss the latest business news. Dividend giant Kraft Foods announced that it will change the name of its snack-food business later this year to Mondelez. In this segment, the guys analyze the proposed name and compare it with other new names from the past, like Accenture and Altria Group.

Chris Hill owns no shares of any of the companies mentioned. Motley Fool newsletter services have recommended buying shares of Accenture. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days. The Motley Fool has a disclosure policy.