Please ensure Javascript is enabled for purposes of website accessibility

Make Money in Promising Retail Stocks the Easy Way

By Selena Maranjian – Updated Apr 6, 2017 at 4:49PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

There's no need to guess which companies will fare best.

Exchange-traded funds offer a convenient way to invest in sectors or niches that interest you. If you expect the retail industry to grow as our global economy eventually recovers, the PowerShares Dynamic Retail ETF (NYSE: PMR) could save you a lot of trouble. Instead of trying to figure out which companies will perform best, you can use this ETF to invest in lots of them simultaneously.

The basics
ETFs often sport lower expense ratios than their mutual fund cousins. The retail ETF's expense ratio -- its annual fee -- is a reasonable 0.63%.

This ETF has performed rather well, beating the S&P 500, on average, over the past three and five years. As with most investments, of course, we can't expect outstanding performances in every quarter or year. Investors with conviction need to wait for their holdings to deliver.

What's in it?
Several of this ETF's components made strong contributions to its performance this year. Beleaguered drugstore chain Rite-Aid (NYSE: RAD), for example, is up 38% in 2011, perhaps in part due to its stock being heavily shorted. When a bunch of shortsellers decide to get out, their buying can boost a stock. Rite-Aid may also have benefited from the inability of Walgreen (NYSE: WAG) and Express Scripts (Nasdaq: ESRX) to come to an agreement over a pharmacy benefits management (PBM) contract.

Select Comfort (Nasdaq: SCSS) saw its shares surge 136% so far this year, partly due to the effect of rising prices on profit margins and consumers liking its set-your-own-firmness mattresses. The company is bullish, noting that most consumers don't even know about it yet. Whole Foods Market (Nasdaq: WFM), up 36%, has been growing aggressively and benefiting from profit margins considerably higher than its peers. Its 3.4% net margin, for example, dwarfs Kroger's 1.3%. And while SUPERVALU (NYSE: SVU) might have more than three times Whole Foods' revenue, its razor-thin profit margin puts it at a disadvantage.

Other companies didn't add as much to the ETF's returns last year, but could have an effect in the years to come. Walgreen, for instance, shed about 11%, selling its own PBM business for a lot of cash but also worrying investors by ending its dealings with Express Scripts.

The big picture
A well-chosen ETF can grant you instant diversification across any industry or group of companies -- and make investing in and profiting from it that much easier.

Learn about the best dividend ETFs. And if you're looking for some great investments beyond ETFs, consider these 10 Stocks for Your Retirement Portfolio.

Longtime Fool contributor Selena Maranjian holds no position in any company mentioned. Click here to see her holdings and a short bio. The Motley Fool owns shares of Whole Foods Market and SUPERVALU. Motley Fool newsletter services have recommended buying shares of Whole Foods Market and buying calls on SUPERVALU. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Express Scripts Holding Company Stock Quote
Express Scripts Holding Company
ESRX
SUPERVALU Inc. Stock Quote
SUPERVALU Inc.
SVU
Walgreens Boots Alliance, Inc. Stock Quote
Walgreens Boots Alliance, Inc.
WBA
$32.69 (-0.43%) $0.14
Whole Foods Market, Inc. Stock Quote
Whole Foods Market, Inc.
WFM
Rite Aid Corporation Stock Quote
Rite Aid Corporation
RAD
$6.50 (-7.28%) $0.51
Sleep Comfort Corporation Stock Quote
Sleep Comfort Corporation
SNBR
$34.08 (-3.18%) $-1.12

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
329%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.