Based on the aggregated intelligence of 110,000 investors participating in Motley Fool CAPS, the Fool's free investing community, investment research provider Morningstar (NASDAQ:MORN) has earned a coveted five-star ranking. Our data has shown that five-star stocks outperform the market by a significant margin; conversely, one-star stocks have woefully lagged the market average.

With that in mind, let's take a closer look at Morningstar's business, and see what CAPS investors are saying about the stock right now.

Morningstar Stats:

Headquarters (Founded)

Chicago, Illinois (1984)

Market Cap


Industry Publishing

TTM Revenue

$465.1 million


CEO Joe Mansueto (since 2000)

CFO Scott Cooley (since 2007)

Return on Capital (avg. last three yrs.)


CAPS players bullish on MORN also bullish on

Dolby Laboratories (NYSE:DLB)


Starbucks (NASDAQ:SBUX)

CAPS players bearish on MORN also bearish on

Deutsche Bank (NYSE:DB)

General Electric (NYSE:GE)

First Solar (NASDAQ:FSLR)

Sources: Yahoo! Finance; Capital IQ, a division of Standard & Poor's; and Motley Fool CAPS. TTM = trailing 12 months.

Over on CAPS, fully 141 of 150 of the All-Star players who have rated Morningstar -- some 94% -- believe the stock will outperform the S&P 500 going forward. These All-Star bulls include my Foolish colleague Rex Moore (a.k.a. TMFOrangeblood) and slade15342, both of whom are ranked in the top 10% of our community.

In April, Rex noted, "Morningstar has major moats with its brand name and extensive financial databases. I think there will be continued strong growth in almost every area, and we'll see new ways to exploit the brand and databases."

An earlier pitch from slade15342 in February shared that bullish sentiment, drawing comparisons to another familiar stock picker:

Where are the two places that people go for stock analysis on the Internet? The Fool and Morningstar. If these individuals can consistently beat the market year after year with their stock recommendations, then their product is marketable. Which means continued growth.

What do you think about Morningstar, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 110,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.