Based on the aggregated intelligence of 130,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, Starwood Hotels & Resorts Worldwide (NYSE:HOT) has received a distressing two-star ranking.

With that in mind, let's take a closer look at Starwood's business, and see what CAPS investors are saying about the stock right now.

Starwood facts

Headquarters (founded)

White Plains, N.Y. (1969)

Market Cap

$3.99 billion



TTM Revenue

$5.56 billion


CEO Frits Van Paasschen (since 2007)

CFO Vasant Prabhu (since 2003)


St. Regis, The Luxury Collection, W, Westin, Le Meridien, Sheraton, Four Points

Annual Revenue Growth (average, last five years and TTM)

3.5% and (10.2%)


Marriott International (NYSE:MAR)

Wyndham Worldwide (NYSE:WYN)

CAPS members bearish on HOT also bearish on

Capital One (NYSE:COF)

Sears Holdings (NASDAQ:SHLD)

CAPS members bullish on HOT also bullish on


Cisco Systems (NASDAQ:CSCO)

Sources: Capital IQ, a division of Standard & Poor's, and Motley Fool CAPS. TTM = trailing 12 months.

Over on CAPS, some 24% of the 291 members who have rated Starwood believe the stock will underperform the S&P 500 going forward. These bears include E1971 and wolfhounds.

Two weeks ago, E1971 voiced concerns over Starwood's high exposure to business travel:

This will take a while to come back and may not reach prior levels as [travel and entertainment] gets more monitored. [Starwood] has good product, but it skews to the top of the market whose customers are pulling way back on any discretionary expense.

In a pitch from one week earlier, wolfhounds offered a take on Starwood's latest quarter:

[Starwood] is the largest owner of high end hotels in the world. its brands include Sheraton, Westin, and St. Regis. 1st qtr earnings dropped 81% as sales dropped 24%, but that sounds like the norm this quarterly reporting for many companies. [Starwood], however, faces daunting problems despite drastic cost cutting that saved $100m. A full 20% of sales from company owned properties are in NYC. With recession's end unknown, and Wall St. firms having disappeared forever, much of this decline could be permanent.

The 23.4% decline in [revenue per available room] should be a concern at a time when the company is spending $2B on new investments and $1.3B in renovations.

What do you think about Starwood Hotels, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 130,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Apple is a Motley Fool Stock Advisor selection, and Sears Holdings is a choice of Inside Value. The Fool's disclosure policy always gets a perfect score.