Kotick's high-flying claims have a solid basis in reality. Time Warner
After that initial burst of 4 million units sold, GTA4 went on to sell more than 13 million copies in total. Simply put, that game is one of the biggest money-makers in entertainment history.
And it's not the only video game ever to rack up sales. Kotick's own Guitar Hero III hit the lofty $1 billion benchmark; Activision's catalog of online multiplayer games have tens of millions of dependable fans who pay monthly subscription fees; and I shudder to think how many billions of dollars Electronic Arts
The video game industry is already sniffing at supremacy. In 2007, games collected $19 billion of domestic revenue -- more than than movie theaters. PricewaterhouseCoopers sees a $50 billion global industry in 2011. And the secret sauce in this success is clear: Interactive games let consumers take part in the action in a way that no movie, TV show, book, or music CD can.
We're rocking out with plastic guitars to Activision's Guitar Hero series or Viacom's Rock Band franchise -- both of which are getting major updates this week. Nintendo has us playing virtual tennis and doing aerobics with hardly a button-push in sight. Both Microsoft
"I view the medium as having the potential to eclipse film and television," Kotick tells Barron's. That future may be closer than you think. The technology is catching up with the ambitions of the storytellers who make the games.
I've told you what I think. Do you think video games can be bigger than the small and big screens? Let me know in the comments section below.
Take-Two Interactive Software is a Motley Fool Rule Breakers recommendation. Activision Blizzard, Electronic Arts, and Nintendo are Stock Advisor selections. Nintendo is a Global Gains recommendation. Try any of our Foolish newsletter services free for 30 days.
Fool contributor Anders Bylund owns shares in Take-Two, but he holds no other position in any of the companies discussed here. Well,OK, he also owns way too many Wii games, including every Guitar Hero title ever released for the platform. You can check out Anders' holdings or a concise bio if you like. The Motley Fool is investors writing for investors.