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99 Cents Only Stores Shares Plunged: What You Need to Know

By Travis Hoium – Updated Apr 6, 2017 at 11:11AM

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Is this meaningful? Or just another movement?

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: 99 Cents Only Stores (NYSE: NDN) shares dropped 10% in early morning trading after revenue missed analysts expectations.

So what: Competition in Texas was the main reason 99 Cents Only Stores revenues of $333.6 million missed analysts' estimates of $344 million. Large discounts by large food retailers accounted for the increase in competition.

Now what: Larger retailers appear to be discounting aggressively in certain markets after years of losing business to dollar store formats. Virtually flat same-store sales isn't a positive for 99 Cents Only Stores, but the company did beat its target of 20% pretax operating income growth. I would be cautious with the dollar format as consumers begin to trade up as the economy improves.

Interested in more info on 99 Cents Only Stores? Add it to your watch list here by clicking here.

Fool contributor Travis Hoium does not have a position in any company mentioned here. Try any of our Foolish newsletter services free for 30 days. True to its name, The Motley Fool is made up of a motley assortment of writers and analysts, each with a unique perspective; sometimes we agree, sometimes we disagree, but we all believe in the power of learning from each other through our Foolish community. The Motley Fool has a disclosure policy.

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