Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of customer relationship management (CRM) specialist RightNow Technologies (Nasdaq: RNOW) climbed as high as 15% in early Wednesday trading after a Wall Street analyst upgraded the stock to "Overweight" with a $26 price target.

So what: In a note to clients, Piper Jaffray wrote that yesterday's mysterious 13% late-session decline in RightNow was pretty much unwarranted, offering investors a chance to get in with some attractive upside. According to the company's checks, Piper believes RightNow has positive momentum going into 2011 as "the only vendor in the leadership quadrant for all three Customer Experience categories (Web, Social, and Contact Center)."

Now what: RightNow is up a whopping 50% over the past three months. And with today's rally leaving only about 15% of upside to Piper's $26 price target, it's tough to justify buying into the stock at this point. When you consider ever-intensifying competition from much larger players like Oracle (Nasdaq: ORCL) in customer service software and salesforce.com (NYSE: CRM) in the on-demand space, there's just too much risk with not enough reward to make RightNow a decent bet going forward.

Interested in more info on RightNow? Add it to your watchlist.

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Salesforce.com is a Motley Fool Rule Breakers pick. The Fool owns shares of Oracle. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool's disclosure policy always gets a perfect score.