Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Nu Skin Enterprises (NYSE: NUS) fell 10% today after the company released earnings.

So what: Fourth-quarter earnings per share of $0.58 beat estimates of $0.54, but a conservative first-quarter outlook is weighing on shares. Management sees first-quarter earnings per share of $0.50 to $0.53, at the low end of analysts' estimate of $0.53.

Now what: The market reaction seems to be a bit overblown after earnings per share increased 23% this quarter. The company even increased its dividend 8% this quarter, giving investors another reason to love the stock. I am buying today's move and think the dividend and forward price/earnings ratio of 12.6 will keep the stock moving higher in 2011.

Interested in more info on Nu Skin Enterprises? Add it to your watchlist.

Fool contributor Travis Hoium does not have a position in any company mentioned. You can follow Travis on Twitter at @FlushDrawFool, check out his personal stock holdings or follow his CAPS picks at TMFFlushDraw.

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