I'm trying to figure out the best possible way to experience the first round of the NFL draft this Thursday. I'm thinking of watching ESPN's coverage for a visual effect, tuning into Sirius XM Radio's
Sports coverage has come a long way since ESPN -- now majority owned by Disney
Even the Kentucky Derby will have national coverage from both NBC Sports and Sirius XM. That's a lot of coverage for an event that will be just over two minutes and is just as well known for its fancy hats as it is the horses running the race.
The fundamentals of football, baseball, basketball, and even horse racing may not have changed much in the last thirty years, but the way we watch them sure has. This week it isn't a question of if I'll be overexposed to the NFL draft. It's a question of how.
Hockey's new life
In the first of many upcoming battles over sports programming, Comcast's
Which company do you think has the most to gain from an expanding coverage of sporting events? Sound off in the comment section below!