The Motley Fool Rule Breakers team is back on the road, this time to tour Silicon Valley and attend the Google I/O developer conference. In addition to dispatches like this one, look for special updates at the Rule Breakers site and get live coverage at @TMFRuleBreakers on Twitter.
People and companies are too specialized. Everybody's looking for that "you got chocolate in my peanut butter!" moment -- that serendipitous discovery that comes from bringing people and tech together -- yet fail to see that the process itself always has unintended consequences and there's often beauty and innovation in those moments.
Or what about Kellogg Co.
There's also Listerine. The Johnson & Johnson
In other words, innovation rarely happens according to plan. In an environment where R&D budgets are shrinking to boost earnings and manage quarterly targets, the pace of innovation tends to slow. And in fact, there's evidence that it has. According to one study by Pentagon physicist Jonathan Huebner, the pace of innovation per capita peaked in 1873 and has been declining ever since. We've been left with a flood of patent applications but a slower pace of real, important discoveries.
It's funny to us in this era of collaboration -- an epoch characterized as much by Facebook and Twitter as hybrid autos and on-demand TV -- that so many companies have tunnel vision. Research and development is no longer the blue sky effort it used to be; it's directive, long on D and short on R, and designed to look only two to three years ahead. Anything longer could jeopardize earnings targets. (Heavens!)
So you might imagine our delight at meeting with companies that take a longer view. This week we've been at Google's
We've also visited Pacific Biosciences of California
The resulting system could reinvent not just sequencing but other means used to diagnose disease and discover drugs. The trick is balancing the pursuit of that down-the-road vision with a need to sell the imperfect embodiment of the vision now.
It's no accident that Google and Pacific Biosciences are on our Motley Fool Rule Breakers scorecard. We've interested in the not-easily quantifiable because it's the companies bold enough to tread down unworn paths that unleash billions in value.
Will we make mistakes along the way? Of course, and so will the companies we invest in. The goal never, ever is to predict The Next Big Thing or lay unsustainable, crazy bets that look too much like lottery tickets. Rather, our aim is to align our investing dollars with the companies that cultivate discovery and commercial success. The best stocks -- the ones that have helped us outperform the S&P 500 by 60% -- are always bound to have both.
The Motley Fool recently introduced a free My Watchlist feature that allows users to stay ahead of the curve and receive up to date news on companies like Google, Pacific Biosciences or any of their competitors. Add these companies to your watchlist today: