Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of j2 Global Communications (Nasdaq: JCOM) rose as much as 22% in early trading after reporting strong results, raising guidance, and initiating a dividend.

So what: Revenue rose 40% year over year to $85.7 million, while adjusted profit improved 41% to $0.65 a share. Analysts were looking for $83.9 million and $0.58, respectively, according to data compiled by Yahoo! Finance.

Now what: But the beat, while great, wasn't the story of this report. Management also raised the lower end of its full-year guidance by 11%, to $2.46 a share, and initiated a $0.20 per share dividend. At current prices, and assuming a regular quarterly payment, that amounts to a 3% yield at current prices. Neither Easy Link (Nasdaq: ESIC) nor Open Text (Nasdaq: OTEX) -- j2's closest competitors -- paid a dividend as of this writing. Is that enough to entice you to buy at these levels? Why or why not? Weigh in using the comments box below.

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.