Research In Motion's
Been there, done that
BlackBerry has had outage issues before. In 2007, co-CEO Jim Balsillie stated that a shutdown the previous month would never happen again ... until it happened again in December 2009. Yet another outage occurred in March 2010.
This latest outage drove frustrated users to Twitter, causing #DearBlackBerry to trend. User outrage the week of the iPhone 4S release could prompt users to seek it, or other smartphones, as an alternative.
Third place in U.S. mobile
Research In Motion needs to decide whether it wants to continue to compete in the mobile marketplace. RIM could choose to update its core networking software, instead of simply adding servers, as it has done after previous failures. Otherwise, in my opinion, three scenarios exist for the future of RIM. It could become a target for others looking to acquire patents, similar to the proposed acquisition of Motorola Mobility
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