The following video is part of today's MarketFoolery podcast, in which host Chris Hill and advisors Andy Cross, Jeff Fischer, and James Early discuss the latest business news. On the heels of the latest earnings report from Dunkin' Brands, the guys analyze the coffee wars and discuss why McDonald's is still the gold standard of the franchise business model.

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.