Most of the tech world has been genuinely captivated by Apple's
Rubin doesn't "believe that your phone should be an assistant" and that "you shouldn't be communicating with the phone; you should be communicating with somebody on the other side of the phone." Likewise, Lees doesn't believe that talking to your phone is "super useful." Sounds to me like the pair are in denial about having a case of Siri envy.
Behind the scenes, evidence is gathering that Amazon.com
Amazon will naturally incorporate Yap in some form or fashion into the Kindle lineup, but will it be able to hold its own against Siri? While most are jumping to that conclusion, you need to consider what Yap offered compared to what Siri offered before Apple picked it up.
Yap provided a voice mail transcription service, which was discontinued in late October following the merger. This puts Yap more on par with speech recognition, while Siri's strength is artificial intelligence. Siri's back end utilizes Fool newsletter recommendation Nuance Communications
Adding voice as an input medium to the Kindle family is a no-brainer, and needs to be done to stay abreast with some of Siri's basic functionality and Google Voice Actions for Android. At least in its current iteration, Yap can't take on Siri directly.