The Super Bowl is the mecca of all holidays for me. OK, so it's not an actual holiday, but you couldn't drag me out of my house kicking and screaming if the Super Bowl is on TV.
It's also the mecca of all days for networking company NBC, owned by Comcast
All of the usuals will be out in force this year, with Coca-Cola
Facebook and Twitter are counting on users to go online and check in before, during, and after the game with reviews of their favorite commercials. Knowing this, many well-known brands will be utilizing consumers' social media addiction and putting their ads to work on these social avenues. Coca-Cola plans on using its iconic digital polar bears in its ads and on Facebook and Twitter following the game. General Motors
Similarly, YouTube, which is owned by Google
Even Pandora Media
Needless to say, this Sunday will be remarkable for two reasons. For one, it will mark the first time social media has really dominated the advertising landscape. It really puts into perspective just how the scope of advertising could change over the next decade. Secondly, it will test American's true love of football ... didn't we already see the Patriots vs. the Giants just two years ago? Either way, it pays to take notice that Facebook and Twitter and quickly integrating themselves into the advertising campaigns of multiple sectors, and it's a trend worth watching in the coming years.
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Fool contributor Sean Williams has no material interest in any companies mentioned in this article. He tweets but doesn't consider himself to be a twit. You can follow him on CAPS under the screen name TMFUltraLong, track every pick he makes under the screen name TrackUltraLong, and check him out on Twitter, where he goes by the handle @TMFUltraLong.
The Motley Fool owns shares of Coca-Cola, PepsiCo, and Google. Motley Fool newsletter services have recommended buying shares of Coca-Cola, PepsiCo, General Motors, and Google, as well as creating a diagonal call position in PepsiCo. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy that considers itself socially responsible.