Sirius XM Radio
The satellite radio giant is turning to Ziggy Marley -- the reggae icon and son of legend Bob Marley -- to bring some star power to one of its commercial-free music channels.
Kicking things off on Super Bowl Sunday at noon, Ziggy Marley's Legends of Reggae will be a monthly show on The Joint, where the five-time Grammy winner will interview fellow music legends and play reggae tunes from his personal collection.
Once again we see Sirius XM flexing its muscles as both a premium radio platform and a national one to attract a musical genre's top star to its satellite-beamed airwaves.
Terrestrial radio's pull is even trickier. Clear Channel (OTC: CCMO), CBS
Cumulus can have Nick Cannon's Countdown. Clear Channel can ride Ryan Seacrest's coattails. CBS Radio can turn to Carson Daly daily. These rosters are still finding it harder to match the celebrity talent that's marching into the Sirius XM studios on a steady basis.
Sirius XM can't afford to slack off, especially after last month's 12% rate hike. Tapping into the Marley family for some mojo is another smart call.
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