The following video is part of our "Motley Fool Conversations" series, in which consumer-goods editor/analyst Austin Smith and technology editor/analyst Andrew Tonner discuss topics around the investing world.

In today's edition, Austin discusses one of the business mantras that has manifested itself in the success and destruction of many household names: Invest or die. It sounds so simple, but history has shown companies to be notoriously unwilling to let go of their legacy brands, and that attitude quickly proves to be their downfall.

This "invest or die" reality couldn't be more relevant than in the retail space. Retail is in its largest period of transition ever. The companies left behind will bankrupt investors, while the few exceptional leaders benefiting from this change will see astounding growth in the years ahead. The Motley Fool has created a free report, "The Death of Retail," which highlights two companies hand-picked by Fool analysts that are set to dominate the future. To check out these two companies and learn more about the future of retailing, click here now -- it's free!

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.