Please ensure Javascript is enabled for purposes of website accessibility

SodaStream Wants You to Hug a Tree, Drink a Soda

By Rick Munarriz - Updated Apr 7, 2017 at 6:16PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The bubbly soda star plays up its eco-friendly ways.

SodaStream (Nasdaq: SODA) wants to tree you right.

The company behind the popular home-based soda makers is teaming with agroforestry resource center Trees for the Future to launch Replant Our Planet. In a fizzy nutshell, SodaStream will plant 10 trees in Brazil for every purchase of its limited edition Rethink Your Soda line of home beverage carbonation systems.

It doesn't matter where you stand on SodaStream's ongoing commitment to help combat carbon emissions and deforestation. It's a smart move on the Israeli company's part because it plays up the system's eco-friendly benefits.

Most people don't see SodaStream as a "green" play, and that's because the message isn't there to bludgeon shoppers -- unless it's the message that they want to hear.

After all, a visit to the SodaStream website has a running gauge of how many bottles have been saved over the years. The count is up to nearly 1.7 billion for those scoring at home.

SodaStream boasts that a single carbonator makes the soda equivalent of 170 to 310 aluminum cans. We're not just talking about the packaging waste from cans and bottles that environmentalists can shove into recycling bins for the sake of a clear conscience. There's also the pollution caused by transporting the canned and bottled beverages in the first place.

SodaStream plays up its "active green" status, meaning that owners are reducing their carbon footprint whenever they use the system.

There are plenty of companies out there playing up the eco angle.

  • Starbucks (Nasdaq: SBUX) encourages java sippers to bring in their own tumblers to save $0.10 and save a paper cup, but even some of its stores don't have access to commercial recycling services.
  • Whole Foods Market (Nasdaq: WFM) became the first major retailer to offset 100% of its energy use through wind energy credits, but what can it do about the fleet of patron cars in its parking lot?
  • Chipotle Mexican Grill's (NYSE: CMG) "food with integrity" mantra also reaches out with the environmental message of locally sourced organic and family-farmed ingredients, but it can't control what burrito lovers do with their take-out order packaging.

In that sense, SodaStream may be the one of the most unexpectedly eco-friendly companies out there because its product inherently combats the waste and commutes that the environmentally conscious bigwigs can't ultimately address.

What if you're an investor who doesn't care about green missions? Well, here's where SodaStream wins both sides over through its impressive growth. Revenue and adjusted earnings climbed 32% and 21%, respectively, in its latest quarter.

If that's the green that matters the most to you, SodaStream's got it, too.

Drink up
SodaStream is one of the many dynamic recommendations made to Rule Breakers subscribers over the years, but this is now a great time to discover the next rule-breaking multibagger that the newsletter has unearthed. It's a free report. Want it? Get it.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

SodaStream International Ltd. Stock Quote
SodaStream International Ltd.
SODA
Starbucks Corporation Stock Quote
Starbucks Corporation
SBUX
$77.68 (-0.55%) $0.43
Chipotle Mexican Grill, Inc. Stock Quote
Chipotle Mexican Grill, Inc.
CMG
$1,331.71 (0.20%) $2.69
Whole Foods Market, Inc. Stock Quote
Whole Foods Market, Inc.
WFM

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
336%
 
S&P 500 Returns
115%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 06/28/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.