The following video is part of our "Motley Fool Conversations" series, in which technology and media editor/analyst Andrew Tonner and industrials editor/analyst Brendan Byrnes discuss topics around the investing world.

As content costs have steadily risen, streaming services such as Netflix and YouTube haven't sat by idly. Rather, they opted to try to develop their own original content. Recently, online retail giant Amazon.com also announced that it's interested in creating some original programming in hopes of continuing to fuel growth in its Prime service. Although it seems risky to venture in uncharted territory like media production, this risky strategy could absolutely benefit these streaming plays over the long term. As viewers continually consume more and more media on the Internet, do these companies what it takes to rule the future of streaming?

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.